Ikwabizwa ngokuba kuyilo oluphendulayo, uyilo oluguqukayo, okanye uyilo oluphendulayo. Uyilo oluphendulayo lujikeleza ngeenxa zonke lungisa ukubonakala kwewebhusayithi ukuyilungelelanisa nesixhobo esivela kwiphepha elindwendwelweyo. Ngale ndlela, amava omsebenzisi aphucula kakhulu, kwaye yenye yezixhobo zokuphucula i-SEO eziphakanyiswa nguGoogle. Ukuthatha ingqalelo ukuba ukusukela ngo-2015, itshintshe ialgorithm yayo ukuvuza ezo webhusayithi zenzayo.
Kodwa uyilo oluphendulayo lungaphezulu kokubonisa nje isixhobo ngasinye. Isinika ithuba lokutshintsha uyilo (ngaphandle kokwenza njalo) kwaye silungelelanise ngokwenyani kwisixhobo ngasinye. Ukuphucula i-SEO yethu, kwaye iwebhusayithi yethu ayithotywanga ngabanye abayifakayo. Ekugqibeleni, konke kuyongeza, kwaye namhlanje siza kuthetha malunga noyilo oluphendulayo.
Uyilo oluPhendulayo
Ngokufanelekileyo i uhlengahlengiso lwewebhusayithi kuhlobo ngalunye lwesixhobo ekujongwe ukuba kudityaniswe kulo. Kwixesha elidlulileyo, i-intanethi yayifumaneka kuphela kwidesktop okanye kwikhompyuter yelaptop. Okwangoku, sinokufumana unxibelelwano kwiifowuni eziphathwayo (ezona ziqhelekileyo), iitafile, iincwadi zombane, njl. Isiphumo sokuqala esibonwayo kwimeko yokungabinayo uyilo lwewebhu olusabelayo, kukusilela kohlobo, isakhiwo esibi, okanye isixhobo asixhasi ukubonwa okuthile. Oku kungenxa yezikrini, iiprosesa abaziphetheyo, iinkqubo zokusebenza, isisombululo okanye imemori yahlukile kwisixhobo ngasinye.
Enkosi kolu hlobo loyilo, ukusuka kwi-HTML enye kunye ne-CSS kunokwenzeka ukusombulula nokusombulula zonke iingxaki zangaphambili, umzekelo ezaziwa kakhulu phakathi koyilo lobubanzi obumiselweyo. Yintoni egqithisile, Isidingo sokugcina iwebhusayithi nganye imanyene endaweni enye. Uya kufezekisa iziphumo ezingcono kunye nezona zilungileyo, kunye nomthwalo ophantsi womsebenzi.
Ungayiguqula njani iwebhusayithi uyilo oluphendulayo
Uneendlela ezahlukeneyo zokukufezekisa. Ngokucacileyo ityala elifanelekileyo kukuba uqala kwi-0, kodwa siza kudwelisa.
- Yenza uguqulelo lweselfowuni. Kubalulekile kwaye emva koko siza kuthetha ngayo. Le yeyona ndlela "inzima", kodwa uya kufumana izibonelelo ezifanayo (ngomsebenzi omncinci kancinci). Ngokuba nesisindo esisezantsi sedesktop, kunye nokukhethwa kwemifanekiso engcono, unokunyusa isantya kwindawo yakho. Ukuba umzekelo usebenzisa iWindowsPress, ungasebenzisa iPlagi, eyona yona inexabiso eliphantsi kwaye ikhawulezayo. Umzekelo, yena IWPtouch Pro.
- Sebenzisa itemplate esele iphenduliwe. Kwimeko ye-WordPress kunye nezinye iinkqubo zolawulo lomxholo (i-CMS) ezinje ngeJoomla, ngokubanzi banazo phantse zonke iitemplate zabo ezinoyilo oluphendulayo namhlanje.
- Khuphela iitemplate eziphendulayo. Okona kulungileyo kula matyala kukuba bayakwazi ukubona ubungakanani bescreen sedivayisi nganye kwaye bahlengahlengise umxholo kuyo. Ewe kunjalo, kuya kufuneka ukhumbule ukuba uhlobo ngalunye lwemveliso okanye inkonzo oyinikelayo iya kuba nomdla ngakumbi kunenye. Itemplate yebhlog ayifani nenye kwivenkile ebonelela ngekhitshi.
Kutheni uGoogle ekhetha uyilo oluphendulayo?
UGoogle namhlanje ngumlinganiso ogqibeleleyo phakathi kokusebenza ngokukuko kunye nomgangatho, oguqula ukusebenza ngokukuko. Inyani yokuba newebhu eguqukayo ivumela izinto zikaGoogle 2. Kwelinye icala, ukubonelela ngeeinjini zokukhangela iindawo ezikhathalayo malunga nokubonelela ngobuninzi kubasebenzisi bazo, kwaye kwelinye icala kufuneka ubonise indawo enye kuphela.
Ngamanye amaxesha, kulula ukukhetha uyilo lwekhompyuter, okanye wenze iwebhusayithi ephathekayo kwaye ubeke yonke imizamo apho. Kodwa yimpazamo. Umthwalo womsebenzi owenziweyo uphindwe kabini, hayi kuphela ukuphinda inkqubo kabini okanye nangaphezulu, kodwa nokuzama ukuphinda ubeke indawo kwiwebhusayithi. Kule meko, eyona nto iphumeleleyo kukuxhomekeka kuyilo oluphendulayo, esivumela unxibelelwano kunye nokubonakala kuso nasiphi na isixhobo ngokukhangela iwebhusayithi enye.
Le algorithm ayichaphazeli ukhangelo lwekhompyuter, kodwa ukusukela ngo-2016, uninzi lophando alusenziwa kubo. Into enzulu ekufuneka uyiqwalasele, ukuba ufuna ukubonakala kumnatha.
Ukubaluleka koyilo oluguqukayo
Abasebenzisi abaninzi banokungena kwiwebhusayithi yakho kwaye baphulukane nabo phantse kwangoko. Ukuba newebhusayithi engacwangciswanga kakuhle ayisiyonto intle, kwaye ukuba awunayo uyilo oluphendulayo, inokuvelisa ezi ngxaki. Umzekelo, ukusuka ekubonakaleni kwesixhobo esiphathwayo, esisetyenziswa rhoqo mihla le.
Kodwa ucinga ... Akukho nto yenzekayo, iprofayile yam yomsebenzisi yeenkonzo endizinikezelayo zithambekele ekujongeni kwiPC! Uqinisekile? Inye kuphela into ephunyeziweyo kukufumana inqanaba lokubhabha eliphezulu. Kwaye kungenxa yokuba umxholo wakho awulunganga, okanye kukho iingxaki kulwakhiwo kwiwebhusayithi yakho, njl. Ngokukodwa kuba ekugqibeleni, abantu bachitha ixesha elincinci kwiwebhusayithi yakho. Ke ngoko, ngokuhambelana, ukuma kwakho kunokuchaphazeleka, ukuqala ukunciphisa izikhundla. Yintoni ngandlela thile, Ayisiyombono imbi ukulungelelanisa iwebhusayithi yakho ibe kwizixhobo ezininzi, kodwa iyafuneka. Kungoko kubalulekile ukuba.
Ndiyathemba ukuba ukubonile ukubaluleka kokuba newebhusayithi ephendulayo, kwaye ukuba awunayo, yiya kuyo! Ngenye yezona zinto zisisiseko ekufuneka ziqwalaselwe namhlanje.