google Analytics sisixhobo esiluncedo kakhulu sokwenza imilinganiselo kwindawo yakho eCommerce, eya kukunceda ufumane idatha onokuyiphucula ngayo indawo yakho kwaye, ngaphezulu kwako konke, ukuthengisa kwakho kwi-Intanethi. Ukugcina umkhondo kwifayile yakho ye- lwezorhwebo NgeGoogle Analytics unokulinganisa inani leetransekshini kunye nengeniso evela kwiwebhusayithi yakho. Uya kuba nakho ukwazi iindleko zokuhambisa zentengiselwano, iirhafu zentengiselwano, inani leemveliso ezithengisiweyo, ukuthengwa okungafaniyo kunye nengeniso yemveliso nganye.
Kodwa, ukongeza, kukho ezinye iimetrikhi ezinokwenziwa ngeGoogle Analytics kwaye esivumela ukuba siyiqonde ngcono ukusebenza kunye Ukuhamba komsebenzisi ngokusebenzisa ifanele yokuguqula. Masibone:
I-10 yeematriki zikaGoogle zokufumana okuninzi kwi-eCommerce
Ku ukulandelela kwezinye zeemethrikhi zanele ukusebenzisa i sinkonzo ephucukileyo yorhwebo iGoogle ingene nje kwisixhobo seGoogle Analytics. Abanye banokufumaneka kwiitafile nakwindlela yokwenza ngokwezifiso zeso sixhobo.
# 1 -Ukuthenga / ipesenti yeenkcukacha
El Ipesenti yokuthenga / yeenkcukacha linani lezinto ezizodwa zokuthenga ezahlulwe kukujonga kweemveliso zamaphepha enkcukacha (i-eCommerce eyandisiweyo). Le metric ikuvumela ukuba wazi ukuba zeziphi iimveliso zabasebenzisi ezibonisa utyekelo olukhulu lokuthenga emva kokubonisana nephepha leenkcukacha zemveliso.
Ungayifumana: E-commerce -> Ukusebenza kwemveliso.
# 2 -ukucofa ngaphakathi ukunyusa kunye nokujonga
Los ukunyuswa kwangaphakathi kunye nokujonga Ziyeyona metric ibalulekileyo yokubeka esweni ngokufanelekileyo kunye nokuthatha isigqibo sokuba wenze unyuselo lwangaphakathi. Le metric ikuvumela ukuba wazi unyuselo kunye notyelelo kakhulu, unyuselo oluye lwenza olonqakrazo lukhulu kunye nepesenti yonqakrazo (CTR) lwenyuselo ngalinye (CTR yonyuselo lwangaphakathi).
Le setethi yeemetrikhi inokufumaneka kwi: Urhwebo lwe-elektroniki-> Ukuthengisa-> Ukuphakanyiswa kwangaphakathi
# 3-Inani lamaxesha imveliso eyongezwe kwinqwelo
I-nInani lamaxesha imveliso iye yongezwa kwinqwelo I-metric ebonisa inani lamaxesha abathengi abongeze iimveliso kwinqwelo yabo yokuthenga. Ingalandelwa kokubini kukhetho oluphuculweyo lwe-e-commerce kunye nokuseta umkhondo wokulandela umkhondo wokucofa komsebenzisi ukongeza kwiqhosha lenqwelo. Ngale metric awuyi kwazi kuphela ukuba zingaphi izihlandlo ukongezwa kwinqwelo, uya kuba nakho ukuhlalutya ukuba kutheni ezinye iimveliso zinezinga eliphezulu lokuguqula ukuthenga kunezinye.
Le metric inokufumaneka kwi: I-Ecommerce-> Uhlalutyo lokuthenga-> Uluhlu lweMveliso yokuSebenza
# 4-Inani lamaxesha imveliso isuswe kwinqwelo
El Inani lamaxesha imveliso isuswe kwinqwelo I-metric enokulandelwa kwiimpawu ze-eCommerce eziphuculweyo okanye ukuseta ukulandelwa komnyhadala wenqwelo yemveliso.
Ukwazi ezi datha, kuya kufuneka ulandele "Umndilili wereyithi yokurhoxisa kwinqwelo", elinganayo nenani elipheleleyo lokurhoxa kwinqwelo / Iimveliso ezongezwa kwinqwelo.
# 5-Inani leentlawulo zemveliso
El Inani leentlawulo zemveliso Iyafana naleyo yeemveliso zongezwa kwinqwelo kwaye zibonisa inani leemveliso ezifakiwe kwinkqubo yentlawulo. Inokulawulwa kokubini ukusuka kukhetho oluphuculweyo lokulandela umkhondo lwe-eCommerce kunye nokuchofoza umkhondo wokulandela umkhondo kwiqhosha elithi "Qhubeka nokuHlawula".
Ngale ndlela, kubalulekile ukuhlalutya imeko yeemveliso ezihamba ngenkqubo yokuhlawula kodwa ziphele zisala ziyi-odolo.
# 6 -Ixabiso ngentengo nganye (CPA)
El indleko ngentengo nganye Yimetrikhi ebalulekileyo enokubalwa kwaye ilinganiswe ngokwembono ezimbini: Yintoni i-CPA onokufikelela kuyo kwaye igcina ishishini lakho lihlaziyekile, kwaye yintoni eyona CPA yakho yokwenene ngokweendleko zezithuthi kumajelo eendaba. Le metric iluncedo kakhulu kuba ikuvumela ukuba uthelekise i-CPA eqikelelweyo yejelo ngokuchasene ne-CPA yokwenyani.
# 7-Inani leemveliso ezibuyisiweyo
El inani leemveliso ezibuyisiweyo I-metric iyafumaneka kwi-Enhanced Ecommerce Tracking ebonisa inani lembuyekezo eyenzekileyo yokufumanisa ukuba zeziphi iimveliso ezinerhafu ephezulu yembuyekezo (enokubalwa njengexabiso elipheleleyo lembuyekezo phakathi kwengeniso yemveliso).
Itholakala kwi-yorhwebo ye-elektroniki-> Ukusebenza kwemveliso.
# 8 -Ixabiso lobomi loMthengi
El ixabiso lokuphila kwabathengi Yimetriki engafumaneki ngqo kuyo nayiphi na ingxelo, kodwa iluncedo kakhulu kwaye ibalulekile kuba ibonisa inani labathengi abathenga izinto ezininzi kwivenkile yakho kwaye ibonisa igalelo labo kwishishini lakho. Ukuze uyazi, kuya kufuneka wenze icandelo eliphambili ukwazi ukuba bangaphi abasebenzisi abathengileyo ngaphezu kwesinye kwivenkile ekwi-intanethi.
Ngeziphumo zohlalutyo lwecandelo lomthengi eliphindayo, kunokwenzeka ukuba wazi ukuba ingakanani imali enokuhlawulwa ngokufumana okucwangcisiweyo (okulindelweyo yi-CPA) usazi ukuba imali inokuphinda ifumaneke kwiinyanga ze-X ukuba umthengi otyelele okokuqala umthengi ophindayo.
# 9-Ipesenti yabathengi abathenga kwakhona
El Ipesenti yabathengi abathenga kwakhona I-metric ehambelana neyangaphambili. I-CLF (Ixabiso leXesha lokuPhila kwaMthengi) ibalwa njengenani lezinto ezithengiweyo ezenziwe ngokuthenga abathengi kwakhona ezahlulwe kuko konke ukuthengwa kwivenkile ngexesha elinikiweyo. Le metric ibonelela ngolwazi olongezelelekileyo kumbono wokucwangciswa kweendaba.
# 10 -Ungeniso ngeseshoni nganye
Los ingeniso ngeseshoni nganye Ziyi-metric ebalulekileyo ekufuneka ilawulwe ukuze ichonge ngokucacileyo kwaye ilungise i-CPA (iindleko ngokufunyanwa) kunye ne-CPC (iindleko ngokuchofoza nganye) kwivenkile ekwi-intanethi xa kusungulwa amaphulo okufumana izithuthi ngokusekwe kwi-CPC / CPA indices.