Ukubalisa amabali kwintengiso ngumntu okhetheke kakhulu kwaye onokuthi usebenzise kuye kwishishini lakho okanye kwivenkile ye-elektroniki ukuba uyazi ukuba ungayisebenzisa njani ngokuchanekileyo. Ingcinga yesizukulwana esitsha ebandakanyiweyo kwintengiso yedijithali kule minyaka idlulileyo. Intsingiselo yayo, engaphezulu okanye engqongqo, kukunxibelelana nabasebenzisi bakho okanye abathengi ngomyalezo owudlulisayo. Oko kukuthi, qala ibali ngomlinganiswa wakho kunye nesiqwenga sayo. Njengokuba ungumbhali nangona uneenjongo ezahlukileyo ezahlukileyo kuzo zonke iindawo zokujonga.
Isicwangciso-qhinga sabo sisekwe kwinto enjengodidi njengoko kuboniswa ukuba abathengi bakho abayithengi imveliso yakho okanye inkonzo yakho. Ukuba akunjalo, ngokuchaseneyo, bayenzela imvakalelo okanye uvakalelo onokubenza bazive ngokuchanekileyo ngokubalisa amabali. Lo mkhwa usetyenzisiwe kunye nokuhamba rhoqo kule minyaka idlulileyo. Ngenxa yesidingo sokwenza amakhonkco awomeleleyo phakathi kwamacala omabini ale nkqubo.
Ukusuka kule meko, enye yezinto ekufuneka sihlalutye yindlela yokusebenzisa ukubaliswa kwamabali kwi-eCommerce. Ukubuza ukuba ungasinceda na siphucule umgca wethu weshishini, ukwandisa ukuthengisa zeemveliso zethu okanye iinkonzo okanye ukubona nje ukuba iphepha lethu libekwe njani ngokuchanekileyo phambi kweenkampani zokhuphiswano. Ukubonisa ukuba ngaba ezi njongo oosomashishini kwicandelo lezorhwebo ledijithali abanazo engqondweni zinokuthi zenziwe.
Iziphumo eziveliswa libali elimnandi
Ewe kunjalo, ukubalisa ibali elilungileyo kudala imvakalelo elungileyo ekhuthaza abantu ukuba bathathe inyathelo. Ukusuka kweli nqanaba sisenzo esihle kakhulu kwiinkampani ezikwi-Intanethi okanye ezidijithali. Phakathi kwezinye izizathu, kuba kunokubangela ukuba uluvo lusebenzele abathengi bazive bebandakanyeka kuyo. Ngothotho lwezenzo ezinokuvela nangaliphi na ixesha kubudlelwane phakathi kwamaqela omabini. Umzekelo, ezo sikubhenca zona ngokulandelayo kwaye zinokukunceda ukulawula iprojekthi yeshishini lakho.
Xa ubalisa ibali into oyidlulisela kwelinye iqela luluhlu lwamaxabiso, ukulunga kwaye mhlawumbi kwanento ofuna ukuyiphumeza kwisindululo sakho seshishini.
- Ungathandabuzi ukuba ukungenisa kwakho, into ekugqibeleni oza kuyiphumeza kukuba ukuthembana komelezwa kancinci kancinci. Mhlawumbi ngaphandle kokuqonda ngezizathu zabo.
- Khuthaza abathengi bakho okanye abasebenzisi ukomeleza ubudlelwane bakho neprojekthi yeshishini ukuba umele kula maxesha achanekileyo.
- Imele isenzo esifanelekileyo esinokumela izinto ezininzi ezintle kwishishini lakho okanye kwivenkile yedijithali. Ngaphezulu kunokuba unokucinga kwasekuqaleni.
- Iyakuthanda, leyo yamaxesha, i izinto ezintle onayo njengeflegi kwintengiso yakho, yahlukile kwezinye. Njengendlela yokwahlula wena kwizindululo zokhuphiswano.
- Ngumbono okanye ixabiso elinokuthi lenze njalo hook abathengi bakho okanye abasebenzisi. Ngenjongo engaphezulu kokufanelekileyo njengoko ikhetha wena kwizindululo ezinikezelwa ngabantu abakhuphisana nabo kwicandelo ledijithali othatha inxaxheba kulo.
Ulwimi olusekwe kwiimvakalelo ihlala ikhuthaza kwaye inokufumana ukomeleza ubudlelwane bebrand brand kunye nabathengi bayo. Ukuya kwinqanaba lokudala ikhonkco elinokuya ngaphaya kokudlula kubuchule bendabuko okanye obuqhelekileyo.
Kwaye okokugqibela, kunqande ukuba abathengi bakho bangathengi imveliso okanye inkonzo yakho ngokusebenzisa Isicwangciso esiliqili sokuthengisa esidijithali kwaye ngokuqinisekileyo ngokusebenza ngakumbi kunokuba kuqinisekisiwe. Lixesha lokuba uguqule iindlela zakho zokufezekisa ulawulo olufanelekileyo lokuphuhliswa korhwebo lwakho lwe-elektroniki. Ungathandabuzi ukuba eli nyathelo liya kuba lixabiso ekugqibeleni.
Usebenzisa njani ukubalisa ukuthengisa iimveliso zakho?
Ngelixa kwelinye icala, ixesha lifikile lokuba iprojekthi yakho yeshishini kwi-intanethi iqhubeke ukusuka kula maxesha achanekileyo. Ngaba uyazi ukuba ungayisebenzisa njani ngakumbi okanye kancinci? Ewe, kule nkalo ukusetyenziswa kwale nkqubo yanamhlanje yokuthengisa kunokuba yinto eluncedo kakhulu owawungenayo ekuqaleni.
Zininzi izimvo ezinokuthi zikunike ukuba uthengise iimveliso zakho, iinkonzo okanye amanqaku. Ngokusebenza kakuhle ngakumbi kunezinye iimodeli eziqhelekileyo. Kodwa yintoni ebaluleke ngakumbi, ukusuka kulwakhiwo olukhulu kwinkqubo kwaye inokubangela oko inzuzo yeprojekthi yakho yedijithali inamandla ngakumbi ukusukela ngalo mzuzu. Ukuza kuthi ga kwinqanaba lokuba uyifumene inkxaso oyifunayo ukufezekisa ezi njongo kurhwebo lwe-e.
Ukusuka kule meko ngokubanzi, ukubalisa amabali kunokuba sisisombululo kwiingxaki zeshishini lakho. Phakathi kwezinye izizathu kuba inokwenza umfanekiso osisigxina kwi-retina yabathengi okanye yabasebenzisi. Ngokusebenzisa imodeli enobuchule obungapheliyo eye yahlala kwicandelo lentengiso yedijithali. Umzekelo, ngala manyathelo alandelayo esiza kukuveza ngezantsi:
- Ukudala i uqhagamshelo lweemvakalelo ogqitha ngaphaya komyalezo wokuqala ophuhliswayo ekunikezelweni kwemveliso okanye kwinkonzo. Ukuze ngale ndlela, umthengi achongwe ngakumbi kunezinye iindlela zorhwebo.
- Xelela ibali kunye ukucenga okukhulu eya kuba nesinyithi sayo sokugqibela into yokuba abathengi okanye abasebenzisi bayayiqonda ngcono i-brand. Ngokuthembeka kwakho, kwelinye icala, kuya kuba lula ukukwenza.
- Ewe, ezi ntlobo zezenzo zijolise kuzo ukwakha ukuthembana okungakumbi phakathi kwelinye icala elibhaptiziweyo kwinkqubo. Ngayo, ukusukela ngoku kuya kuba nzima ukuthengisa imveliso.
- La unxibelelwano kwixabiso uphawu lwentengiso lelinye lamaqhinga apho ezi zenzo zijolise khona ngokubalisa amabali. Ukuziqhelanisa oku kuthetha into elula njengoko sinokuthi senze ikhonkco phakathi kwala macandelo mabini ayinxalenye yenkqubo yorhwebo.
- Ayisiyonto nje yokuthengisa imveliso, inkonzo okanye into. Ukuba akunjalo, ngokuchaseneyo, injongo ibanzi ukusukela ekupheleni kosuku ukuba yintoni malunga misela isikhokelo sobudlelwane phakathi kwevenkile ye-Intanethi kunye nabathengi bayo. Ukusuka kwiindlela zokuziphatha ngakumbi zokungena kwezinto zentengiso.
Ufanele ulixele njani ibali lebali lakho
Alithandabuzeki elokuba le nto ibaluleke kakhulu xa ukubaliswa kwamabali kusenziwa. Kungenxa yokuba iya kuba yiyo ekugqibeleni emisela okanye hayi ukungena kwayo yokwenyani kubantu ekujoliswe kubo. Ukuza kuthi ga kwinqanaba lokuba awuzukukhetha ngaphandle kokuzibuza imibuzo enokubaluleka kakhulu ukuhlangabezana nokulindelwe kweshishini lakho. Umzekelo, kwezi meko zilandelayo:
- Ndizokuxelela ntoni? Akunyanzelekanga ukuba ibali ngaphandle kwentsingiselo, kodwa ngokuchaseneyo kufuneka ichaphazele umthengi okanye umsebenzisi.
- Zithini iinjongo endinazo kwixesha elifutshane neliphakathi? Ukuba awuzibekeli iinjongo, ngekhe wazi ukuba wenzeni ekhaya kwaye ke ndiyakuxelela ayizukukholisa wonke umntu.
- ¿Sisiphi isibonelelo endinokusivelisa phakathi kwabasebenzisi? Ngaphakathi kwibali olibonisayo, eli galelo alinakuphoswa kuba kuya kuba yimfuneko ngokupheleleyo ukuphuhlisa umyalezo onamandla kwaye ngaphezu kwayo yonke into ethembekileyo kwaye leyo yenye yeenjongo zokubalisa ibali.
- Lwavela njani uluvo lweshishini lakho ledijithali? Ewe kunjalo, luphawu lweemvakalelo olunefuthe elikhulu kwelinye icala lenkqubo. Ke ukuba yintoni imvelaphi yorhwebo lwe-elektroniki kunye nendlela ekufuneka ulwe ngayo ukuya kufika kule ndawo ukuyo ngoku.
- Zithini iinjongo zakho malunga neprojekthi? Ukuze umyalezo ukhuthaze nangakumbi, kubaluleke kakhulu ukuba umthengi okanye umsebenzisi abe ziinjongo zakho malunga neshishini. Nangona kungenjalo ngokupheleleyo, ubuncinci malunga neenjongo ezikufutshane ofuna ukuziphumeza ukususela ngoku.
Ewe, ukuba usebenzisa naziphi na izimvo esele sizikhankanyile kweli nqaku, alithandabuzeki elokuba uya kuba uziphumezile ezinye izinto ngokubalisa amabali. Phakathi kwabo oku kulandelayo:
- Ukuphucula owona mfanekiso wentengiso yorhwebo kuyo yonke imiba.
- Ukunyaniseka okunengqiqo ngakumbi kumthengi okanye kumsebenzisi ukuze ngale ndlela bathambekele ngakumbi okanye bamkele iimveliso okanye iinkonzo ozinikezela kwivenkile yakho ekwi-intanethi.
- Ukubeka iphepha kwiphepha lewebhu kuya kuba yinto ephawuleka ngakumbi kunangoku, ngokuchongwa okukhulu kweemveliso okanye iinkonzo.
- Ukuxelela amava akuncede ukuba ufunde ungaba sisizathu sokuvuya kwabanye ukuze bazi ngcono.
- Ukuze isiphelo sifikelele kwisigqibo esigqibeleleyo: kwaye ayikho enye into ngaphandle kokuba ube luncedo kakhulu kwabanye.