Udliwanondlebe noLuis Carbajo, u-CEO weSoloStocks.com

ULuis Carbajo, CEO SoloStocks.com, Isixelela ngamathuba anokubakho eCommerce aneenkampani ze-B2B kunye nangamathuba okuphumelela kumazwe aphesheya ukuba iinkampani ezincinci neziphakathi zinayo kwimeko yangoku.

U-Luis Carbajo ubengu-CEO weSoloStocks.com ukusukela phakathi ku-2012. Ngaphambili, wasebenza njengeNtloko yeNtengiso ye-Intanethi eYurophu eVistaprint, inkokheli yehlabathi kwintengiso ye-Intanethi yeemveliso zokuprinta ii-SMEs (2010). Phambi kwesi sikhundla, uCarabjo uthathe uxanduva lolawulo olwahlukeneyo ngaphakathi kweSebe lezeMisebenzi, ezeMali kunye namava oMsebenzisi weAmazon.com e-US, inkampani awayesebenza kuyo phantse iminyaka emithandathu nalapho waba yintloko yesebe lamava omsebenzisi kwihlabathi liphela.

Actualidad eCommerce: Kulabo abangayaziyo, bacinga ukutsiba kwintengiso ye-Intanethi kunye / okanye bacinga ngamathuba okwenza ishishini labo kwilizwe ngokubanzi, isebenza njani iSoloStocks.com?

ULuis Carbajo: ISoloStocks.com inikezela ngeshishini lokuthenga nokuthengisa elithembekileyo kwi-Intanethi kwiinkampani kunye neengcali. Siziinkokeli eSpain kwicandelo le-B2B (kwiShishini ukuya kwiShishini) kwaye sinobukho obomeleleyo bamazwe aphesheya, ngakumbi eYurophu naseLatin America. Sinezinto ezi-2 ezigidi, ezivela ngaphezulu kwama-50.000 abathengisi abathembekileyo kwihlabathi jikelele, eziqinisekisa ukhuseleko lwentengiselwano. Yiyo loo nto sibonelela ii-SMEs kunye nabantu abazimeleyo ngayo yonke into abayifunayo ukuze bayifumane ngeshishini labo, ngelixa bebanika intengiso efanelekileyo nekhuselekileyo kunye nentengiso yokuthengisa iimveliso zabo kwi-Intanethi, ebantwini nakwezinye iinkampani.

Ngapha koko, enkosi kubukho bethu bamanye amazwe kunye nentsebenziswano ne-ICEX Spain, iinkampani zingathengisa iimveliso zazo phesheya ngendlela elula nekhuselekileyo, ngaphandle kwesidingo sazo naziphi na izibonelelo ezongezelelweyo kunye nokuqinisekisa ukuba iimveliso zazo ziyabonakala kubaphulaphuli abaninzi kunokuba zinokufezekiswa. ngezinye iindlela (iSoloStocks.com ifumana ngaphezulu kokutyelelwa kwesigidi se-3,5 ngenyanga ngenyanga jikelele, i-2,5 eSpain).

AE: Ukusukela ekusekweni kwayo ngo-2000, iSoloStocks.com ibone ukukhula okumangalisayo. Zeziphi izinto ezinefuthe elikhulu koku kukhula? Zithini iingqikelelo zekamva elikufutshane?

LC: Amava afunyenwe kule minyaka ili-15 kunye notyalo-mali rhoqo kubuchwephesha obutsha kunye nokusebenza ukuphucula amava omsebenzisi zezona zinto zichaphazele ukukhula kwethu.

Injongo yethu kukuqinisa ubunkokheli bethu eSpain, ukuqhubeka nokukhula kuzo zonke iimarike esisebenza kuzo (iBrazil, iMexico, iArgentina, iColombia, iChile, iFrance, iJamani, iPortugal, i-Itali, iPoland neMorocco) kunye nokuphucula abathengi rhoqo. amava ukuze waneliseke ngokupheleleyo kwiSoloStocks.com.

AE: Ufike kwiSoloStocks.com kwi2012. Luluphi utshintsho olwenziwe liqonga ukusukela ngoko? Zeziphi ezinye iindaba okanye uphuculo oceba ukuzenza?

LC: Ngotshintsho lwendlela, i-portal yatshintsha kwisicwangciso, isuka kwimodeli yolawulo lwe-B2B nenxalenye ebaluleke kakhulu yengeniso evela kwintengiso, kwivenkile ekwi-intanethi okanye kwimodeli ye-ecommerce. Ukusukela ngoko, ayisiyi kuphela intengiso engenayo yomsebenzisi eyehlisiweyo, kodwa i-100% yeqonga lokuthenga elikhuselekileyo liphunyeziwe elinikezela ukuthengisa kwiinkampani zabathengisi kunye nolwaneliseko olukhulu kubathengi.

Ukongeza, siyilungelelanisile i-portal kunye nalo lonke unxibelelwano lwethu kutrafikhi ekhulayo evela kwiiselfowuni kunye neetafile. Ngenxa yoko, sinayo iwebhusayithi eyilelwe phantsi kweekhrayitheriya zoyilo eziguqukayo (Uyilo lweWebhu oluPhendulayo), evumela yonke imisebenzi ukuba isebenze ngokufanelekileyo xa ufikelela kwiSoloStocks.com kulo naluphi na uhlobo lwesixhobo. Ngakolunye uhlangothi, kulo nyaka sisebenze ukuphucula ubukho beenkampani zababoneleli ngaphakathi kweSoloStocks.com, sibanika ithuba lokuba newebhusayithi epheleleyo kunye neyabantu kwiqonga lethu.

Kwaye, sijonge kwikamva, sinemiceli mngeni emininzi, njengokuqhubeka nokunceda iinkampani zaseSpain zokuthumela ngaphandle phesheya kunye nokuphucula ubuchule bokubonelela abathengi ngezindululo zabo ngokokuthanda kwabo kunye nemidla yabo.

AE: Zithini, ngokoluvo lwakho, izinto ezenze ukuba iSoloStocks.com ibe yinkokeli kunye nesalathiso kwintengiso ekwi-Intanethi kwintengiso yehoseyile?

LC: Njengoko benditshilo ngaphambili, inkxaso yeminyaka eli-15 yamava kuphuhliso oluqhubekayo ikonyuse ukukhula kwethu kunye nokuma kwethu, kokubini umxholo kunye nabaphulaphuli kunye nolwazi lwentengiso.

Ukongeza, kubalulekile ukuba uqaphele ukuba ixesha elide yayikukuphela kwesibuko esikhethekileyo ngokwenyani kwi-B2B, esivumele ukuba sizohlule kakhulu kwabo sikhuphisana nabo ngezicwangciso ezijolise kubathengi, nakwabanye abakhuphisana namazwe aphesheya andinalo ulwazi olunzulu lweemarike zaseSpain esinazo.

Ukongeza, enkosi ngomsebenzi weqela liphela, ngakumbi iindawo zobuchwephesha, ukubekwa kwemveliso kunye nophuhliso kunye nokubonisana nge-e-commerce, sinokunikezela ngenkonzo ekhuselekileyo nenomgangatho. Eyona njongo yethu iphambili kukuqinisekisa ukhuseleko lwentengiselwano. Sisebenza njengabalamli phakathi kwabathengi nabathengisi, siyaqinisekisa ukuba abathengisi bathembekile kwaye siphanda ngalo naluphi na uhlobo lokungalunganga, izinto ezisahlula kukhuphiswano.

AE: Iindlela ezifundwayo zokurhweba kwi-Intanethi kwi-B2B eSpain zibonisa ukuba abantu abazisebenzelayo kwicandelo le-B2B basebenza ngakumbi kuneeNkampani ezinomda, kwaye ukukhula komsebenzi wabo kwi-Intanethi kuye kwaba kukhulu. Siyintoni isizathu soku, ngokoluvo lwakho?

LC: Iinkampani ezincinci kwaye ngakumbi ezo zenziwe ngabantu abaziqeshileyo kunye noosomashishini bane-notorior encinci kunye nezixhobo ngokuthelekiswa neenkampani ezinkulu ezilawula intengiso. Ngesi sizathu, abantu abaninzi abasebenza ngokukhululekileyo babhenela kwiindawo zentengiso ezifana nezethu ukufikelela kubaphulaphuli abangazukufikelela ngokwabo, kwaye ngenxa yoko babe nakho ukunika abathengi babo itekhnoloji ehambele phambili ngaphandle kwesidingo sokwenza utyalomali olukhulu. ISoloStocks.com incede iinkampani ezininzi ukuba zithengise okokuqala kwi-Intanethi kwaye ziphinde zihlole nakwiimarike kwamanye amazwe.

Kufuneka iqatshelwe into yokuba abantu abaziqeshileyo kunye noosomashishini bayinxalenye yeshishini laseSpain; Ziyeyona njini iphambili kuqoqosho eSpain, kwaye kuqikelelwa ukuba zimele ukuya kuthi ga kwiipesenti ezingama-95 zeenkampani ezisebenzayo namhlanje. Ke ngoko, ukunyuka kolu hlobo lwenkampani kwi-portal yethu, ekhokelela kudidi lweenkampani ezibonelela kakhulu ngeemveliso zazo kwi-Intanethi, kuqinisekisa kuphela lo mkhwa.

AE: Ngokophando, ukuthunyelwa kwelinye ilizwe kweSpain kunyuke nge-21%, njengeyona ndawo iphambili yaku-Latin America. Yintoni eyona nto iphambili kolu nyuso?

LC: ILatin America yimarike enobudlelwane obusondelelene kakhulu neSpain kwaye ibonelela ngolungelelwaniso oluninzi lwezinto ezithunyelwa ngaphandle, kokubini kulwimi nakwinkcubeko kwaye nangenxa yesakhiwo esiphuhlileyo abanaso kurhwebo neSpain.

Ukongeza, kulo nyaka ixabiso le-euro xa lithelekiswa nedola yaseMelika lihle kakhulu, nto leyo eye yanceda amazwe angaphandle aseYurophu kumazwe anayo le mali okanye athambise ukungenisa iimveliso kunye / okanye iinkonzo ezivela kumazwe anedola yaseMelika. Amaxabiso eemveliso zaseYurophu ngoku anokhuphiswano ngakumbi kunangaphambili.

AE:  Ezona mveliso zithunyelwa ngaphandle ziye, ngokophando, ezo zikudidi loomatshini nezixhobo, ifashoni, ukutya, ulwakhiwo, ikhaya kunye negadi. Ucinga ukuba yintoni isizathu sokuphumelela kwezi mveliso?

LC:  Iinkampani ezikula macandelo emveli ziye zaphulukana noloyiko lokuvula amashishini amatsha. I-Intanethi ibonakalise ukuba ingoyena okanye osebenza ngakumbi njengomthombo wonxibelelwano lweshishini kuneendlela eziqhelekileyo zokuthengisa.

Xa kuthelekiswa neenkampani ezivela kwamanye amazwe, umzekelo i-China, ebheja kakhulu ekungeneni eSpain, iinkampani zaseSpain zisabela ngokukhawuleza kwaye zizibeka kwiimarike ze-elektroniki ezifana nezethu. Sinamabali amaninzi empumelelo aqinisekisa lo mkhwa.

AE: Into enomdla kukuba, iimveliso ezifunwa kakhulu ngabasebenzisi azihambelani nodidi oluthengisa kakhulu. Kutheni le nto ucinga ukuba iimveliso zetekhnoloji ezinxulumene neefowuni eziphathwayo, iitafile kunye nezixhobo, izipho zomtshato, okanye iisigarethi zombane ziimveliso ezifunwa kangaka kwicandelo lehoseyile?

LC: Ngokwedatha yethu, awona macandelo aziwayo kwezomsebenzi phakathi kweenkampani zaseSpain ezithatha isigqibo sokuthengisa iimveliso kunye neenkonzo zabo kwi-Intanethi ngoomatshini nezixhobo, ifashoni, ukutya, ulwakhiwo, ikhaya kunye negadi (Oko kukuthi, uninzi lweenkampani ezithatha isigqibo. thengisa iimveliso zakho kwi-Intanethi ziyinxalenye yezi ndidi). Kwelinye icala, iteknoloji -iimayile, iipilisi kunye nezinto ezinxulumene noko, ezinje ngezikrini-, izipho zomtshato, okanye iisigarethi zombane, phakathi kwezinye, zezinye zeemveliso ezifunwa kakhulu ngabasebenzisi. Sithetha ngonikezelo kunye nemfuno.

Ezona mveliso zifunwa zihlala zihambelana namacandelo aneentengiso ezininzi, nangona kungenjalo kuzo zonke iimeko. Ngamanye amaxesha imveliso iba kwimfashini ngokukhawuleza kangangokuba kunzima ukuhambisana nemfuno. Owona mzekelo wakutshanje yiApple Watch entsha ka-Apple: idale ibango phakathi kwabasebenzisi ukuba iApple okanye abanye abavelisi be-smartwatch- ababone ukonyuka kwentengiso yabo ngenxa yesiphumo somnxeba- abakwazanga ukwanelisa. Nangona kunjalo, yimeko yexeshana kwaye imfutshane de iinkampani zithathe isantya. Kwisifundo sethu, kwimeko yesigarethi se-elektroniki, ukuqubuka kokuqala okwaqhubeka unyaka onesiqingatha kuyajongwa kwaye ngoku kungumgangatho kwikhathalogu yayo nayiphi na ivenkile ethengisa ukutya.

AE: Ngaba ungasinika ingcebiso esebenzayo kubo bonke abathengisi abathengisi, abavelisi kunye nabavelisi abangekenzi ukutsiba kwi-e-commerce? Ngaba ungasinika umbono wakho ngeli thuba le-eCommerce libabonelelayo?

LC: Elona cebiso libalulekileyo ndiza kubanika lona kukuba ukuze boyise uluntu oluthenga kwi-Intanethi kubalulekile ukuseka ubudlelwane bokuthembana. Enye yeebhuleki ze-ecommerce kukuswela ukhuseleko kunye nokuthembela, inyani yokungamazi umthengisi buqu kunye nokungakwazi ukuyichukumisa imveliso ngaphambi kokuba uyithenge. Oku kudala ukurhana okuthile kumthengi, okugxininiswa ukuba siqwalasele iimeko zobuqhetseba obuvela kwinethiwekhi. Ke ngoko, inkampani efuna ukuthengisa kwi-Intanethi kufuneka yenze konke okusemandleni ukudala igama elihle. Ukubandakanya izingqinisiso ezivela kubaxhasi bakho, amabhaso okanye iibheji ezifunyenwe ngexesha lomsebenzi wakho okanye ukubonelela ngenkxaso kubathengi ngonyango olulolwakho olunokwenzeka ngefowuni okanye nge-imeyile kunokunceda kule nkqubo.

Inkampani ethengisa iimveliso zayo kwindawo yentengiso efana neSoloStocks.com kufuneka icace gca, ithathele ingqalelo iiodolo zakho kunye nemibuzo ngexesha kwaye inikeze unyango olumnandi, kuba uninzi lweemarike zombane zihlala sinenkqubo yokulinganisa ngabasebenzisi.