Njengoko kuchaziwe kwimidiya eyahlukeneyo, Uphando inokuvula ivenkile ebonakalayo eNew York kungekudala. UGoogle ubonakala ngathi ucinga ukuqala into entsha amava oshishino ukungena kwimarike ye Ivenkile yemveli.
Kubonakala ngathi ingxilimbela yetekhnoloji yayihlala kwindawo eseNews yaseNew York ukuyivula ivenkile yokuqala ebonakalayo, enokunceda inkampani ekwakheni ijikeleze uhlobo lwayo lwe izixhobo zekhompyutha, ukukhula, kunye Inkqubo yokusebenza ye-Android. Kubonakala ngathi injongo kukwenza into efana nale ifezwe yiApple ngeevenkile zayo zentengiso.
Eli ayizukuba okokuqala ukuba uGoogle aqale amava okuthengisaokoko isizini ephelileyo iphumeze eli nyathelo Iimpawu zobusika zasebusika kwizixeko ezithandathu ezahlukeneyo
UJason goldberg, U-Sekela Mongameli weChicago wokuziqhelanisa neShishini eRazorfish, kwingcaciso yakhe, wenze amanqaku anomdla malunga noku:
Ukuvula ivenkile ethengisa ngokusisigxina kuGoogle kwi-SoHo kuya kuba mnandi, kodwa akunakulindeleka ukuba ube ngumtshintshi womdlalo weqonga le-Android. Okwangoku asazi ukuba yeyiphi imveliso kaGoogle okanye iinkonzo ezinokuvela evenkileni.
Isenokuba yidemo yeGlass kaGoogle kunye namava endibano, afana ne Iimpawu zobusika zasebusika ezasungulwa kunyaka ophelileyo. Ingagxila kwiimveliso ezinophawu lweNexus, okanye ijolise kwiinkonzo ezinje ngeNgingqi kaGoogle.
Into esiyaziyo kukuba kuya kuba mnandi ukubona indlela uGoogle acinga ngayo ukuba kunjani ukuba nevenkile esisigxina. Yinkampani enkulu enenkqubela phambili enabantu abakrelekrele kakhulu, kwaye ndicinga ukuba sonke siyakudana xa izinto ezithile zamava aqhelekileyo okuthengisa zingacingelwanga kwakhona.
Ngokubhekisele kwiimveliso zayo, umgca okhulayo we izixhobo zikaGoogle kubandakanya ii-smartphones ze-Nexus kunye neetafile, ilaptop Chromebook pixel kunye nesixhobo Chromecast ukuqhagamshela oomabonakude kwi-Intanethi. Ukongeza, inkampani inezicwangciso zokubonelela ngeglasi yayo Google Glass kunye ne-smartwatch eluntwini kamva kulo nyaka.
Zonke ezi zinto zinokufumana ukonyusa ukuba abathengi banakho ukuvavanya izixhobo ngokwakho ngaphambi kokuthenga. Ukongeza, uGoogle unokufumana ulwazi olutsha oluxabisekileyo kwivenkile ethengisa izinto ezinokukunceda ukhuphisane.
Icebo lokuhambisa
Ivenkile inokuthengisa noGoogle phuhlisa umxholo ongcono kunye nezixhobo zentengiso ukuxhasa amaqabane ayo. Ngale ndlela, uGolberg uphawule oku kulandelayo:
Namhlanje iApple inesibonelelo esibalulekileyo sokuba "neengcali" ezizodwa kumbutho wayo, kwaye oku kuyakunika uGoogle ithuba lokulinganisa inqanaba lokudlala.Iyakunika ithuba lokuqonda ukuba iimveliso ezintsha, ezinje ngeGlasi kaGoogle, Ithengiswa kwindawo ebonakalayo ngokuchasene ne-Intanethi, enokuthi ibumbe iindlela zayo zokuhambisa ezizayo.
Ukuba uGoogle angatyikitya ingqeshiso kwivenkile kwisitrato iGreene, ingxelo kaCrain kwiShishini elitsha icebisa ukuba, bekungaba kufutshane kakhulu kwivenkile yeApple, kwikona yezitalato iGreene nePrince. Indawo inokubeka uGoogle kufutshane nemveliso zodidi iTiffany & Co kunye noLouis Vuitton, nabo abanezikhundla ezibalaseleyo kwisitalato iGreene.
Enye ingxelo kwibhlog yeWall Street Journal ithi uGoogle ebekhangela indawo elungileyo kwi-SoHo ukusukela oko kuwa okokugqibela.
Ukutsha kwintengiso
Iinkampani zeefowuni zezinye zeenkokheli kwimarike yokuthengisa izinto ezintsha. Umzekelo, isicwangciso esiliqili seshishini sesinye sezitshixo sempumelelo ye-Apple.
iapile Ngaba yayiluphawu lwetekhnoloji yokuqala ukuqonda ukuba amava okuthengisa okuntywila inokukunceda ukudibanisa iimveliso zakho kunye kwibali labathengi elipheleleyo. Ngokubonelela ngeenkonzo ezijolise kubathengi ezinje ngesakhono sokwenza idinga lokudibana buqu nomqeshwa wevenkile kwaye unecebo elenziwe ngaphambi kokuba uphume kwivenkile, ezi venkile ziye zaphumelela kakhulu.
I-Apple isakhangela iindlela zokwenza qalisa isicwangciso sakho sokuthengisa, Ukuqesha i-CEO yefashoni yohlobo lweBurberry ukuwa okokugqibela kwicandelo lokuthengisa, ngomqondiso wokukhula kokuhlangana kwetekhnoloji kunye nefashoni.
Kule meko, uJim Crawford, usekela-mongameli wetekhnoloji kunye nobuchule bokuyila eChute Gerdeman, uthi oku kulandelayo:
Ukwenza izinto ezintsha kwaye ukhuphisane namava okuthengisa anikezelwa ngabakhuphiswano abanjengoApple kunye neMicrosoft, uGoogle kufuneka enze amava evenkile avumela abathengi ukuba bahlengahlengise iimveliso zikaGoogle kunye ne-Android kubomi babo. Okuninzi okwenziwe yiVerizon kwiivenkile zayo zokuya kwindawo, apho endaweni yokutyhala imveliso kubathengi, iindwendwe ziyakwazi ukuphonononga indlela iimveliso zeselfowuni ezingena ngayo kubomi obahlukeneyo obufana nempilo, ulonwabo, uhambo, njl.
Ukulindela kwabathengi
UGoogle akangomntu mtsha ukuthengisa. Ngaphandle koko Iimpawu zobusika zasebusika Inkampani ikwanabasebenzi kwiiVenkile zeBest Buy kwaye isebenza ngokusondeleyo nabathengisi abanjengoWal-Mart kunye neOfisi yedepho.
Nangona kunjalo, ukuthengisa ngokwasemzimbeni yindawo enzima ukoyisa, ngakumbi njengoko abathengi bachitha ixesha elininzi bethenga kwi-Intanethi. Ngapha koko, abathengisi abaninzi bemveli abanjengoStaples, iAeropostale kunye neRadio Shack baceba ukuvala inani elikhulu leevenkile kulo nyaka.
UJared meisel, UMlawuli weQabane leTheroy House, uthe:
Ngokucacileyo, uGoogle udlala ngokubanjwa kweApple kancinci, eqonda ukuba ukwamkelwa kwabathengi kweemveliso ezintsha ezinjengeglasi kunokufuna ukubandakanyeka ubuso ngobuso kubathengi.
Ukuhamba kukaGoogle ukuvula indawo yokuthengisa kubonisa umnqweno wokuvela ekubeni ngumbutho ojolise kwisoftware.
Umfanekiso - Iikhola zika Shawn