URalph Lauren kutshanje ubhengeze ukuba uzakutshintsha isicwangciso sakhe se-e-commerce, Athathe isigqibo sokufudukela kuyo I-Cloudforce yoRhwebo ngenkqubo eyeyakho. Le nkampani yeempahla idumileyo izabalazile ukuhlangabezana neenjongo zayo zemali phakathi kwengxaki zoluhlu lweempahla kwikota ezimbalwa ezidlulileyo.
Vala ivenkile yayo eseNew York
Isicwangciso esitsha seRecomerce sikaRalph Lauren kubandakanya ukuvalwa kwevenkile yayo ebekwe kwi711 yeFifth Avenue kwisiXeko saseNew York. Inkampani ikwaveze ukuba izakuhlanganisa yonke imisebenzi kunye neevenkile zayo ezisixhenxe eyabelweyo kuso sonke isixeko.
Ngale nto URalph Lauren ujonge ukonga i-140 yezigidi zeerandi kwiindleko zonyaka oko kuyakuvumela ukuba ubhatale imali eyongezelelweyo yotyalo-mali. Olu londolozo longeziwe kulondolozo lwangaphambili lwe- $ 18 yezigidi ukuya ku- $ 220 yezigidi ngonyaka.
Njengakwezinye abathengisi kunye neevenkile zeempahla, URalph Lauren kuye kwafuneka ajongane nemiceli mngeni emininzi enje ngeempahla ezikhawulezayo zefashoni, i-e-commerce, kunye neeasethi ezibonakalayo. Ngomhla wotyalo mali kaJuni, inkampani yaveza isicwangciso esibizwa "Indlela eya Phambili", ejolise ekuphuculeni i-ecommerce, kuhlobo olunye oluya kulungelelanisa ukusebenza.
Kwingxelo yayo yonyaka ka-2016, inkampani yabhengeza ukuba yayifudukela kwimeko ye-SAP, eyayiza kuba noxanduva lokugubungela imisebenzi kwimakethi yase-US, ibonelela ngezinto ezinje ngokufumana intlawulo kunye nokuzalisa ngokuzenzekelayo.
Iqonga elitsha le-Ecommerce
URalph Lauren ukwathe bakwinkqubo yokwakha iqonga le-Ecommerce lehlabathi, eyinxalenye yesicwangciso sakho sokuphucula ukuthengisa kunye namandla akho e-omni-channel. Ukuphehlelelwa kweli qonga litsha le-e-commerce kulindeleke ukuba lenze ngonyaka we-2018.
Kwaye yonke into ibonisa ukuba inkampani ayinakukwazi ukuvumela omnye unyaka ukuba wakhe eli qonga le-Ecommerce. Kwanele ukutsho ukuba kwikota yokugqibela, URalph Lauren wakhankanya ukuba ukuthengisa kwiivenkile ze-Ecommerce bawa nge-10%, ngelixa ukuthengisa kwiivenkile zabo ezibonakalayo kwehla nge-3%.