Phantse iipesenti ezili-14 zazo zonke abathengi abakwi-Intanethi eYurophu bathenga ukutya okutsha neziselo kwi-intanethi. Kwaye ngaphezulu kwesiqingatha sabathengi abakwi-Intanethi baseYurophu bathenga izinto ezininzi kwiiwebhusayithi zangaphandle kunyaka ophelileyo.
Ingxelo iqaqambisa ukuba ezinye zeendlela yayikukuthenga ngokungena ngaphaya kwemida kwi-Intanethi, amava okuthenga kwi-Intanethi, ezorhwebo m kunye nokuhanjiswa kunye nokukhethwa kwentlawulo. IKantar TNS Ndenze udliwanondlebe nabathathi-nxaxheba abaphantse babe ngama-25,000 abavela kumazwe angama-21 ahlukeneyo kwaye enye yeziphumo zolu phando yayikukuba umvuzo wabathengi abathenga iimveliso ezinqamlezayo zanda.
Ngoku iipesenti ezingama-54 zabasebenzisi baseYurophu bazenzile Ukuwela umda wokuthenga, engaphezulu ngeepesenti ezi-2 kunango-2016. Phakathi kwaba bathengi, kuthengwe izinto ezimbini kwezilishumi iiwebhusayithi zangaphandle. Ukuthengwa kwamazwe aseYurophu kungaphantsi kakhulu kunoko kwenziwa kwiiwebhusayithi zaseTshayina. I-AliExpress yenye yezona zinto zibangela ukukhula kwaye ijolise ngokucacileyo kwimakethi yaseYurophu, "wabhala. Iqela leDP. "Malunga nesinye kwisithathu sabathengi abakwi-Intanethi besithi banomdla wokuqalisa ukuthenga kumazwe angaphandle kungekudala, ukurhweba ngaphesheya komda kunokubangela ukukhula."
Uphononongo lukwabonisa ukuba Abathengi baseYurophu abakwi-Intanethi bathenga ngentlobo ngeentlobo zezixhobo. Abasebenzisi basebenzisa ii-smartphones ngakumbi nangakumbi ukuthenga izinto kwi-Intanethi. Nangona kunjalo, iilaptops kunye neidesktops zisesezixhobo ezisetyenziswa kakhulu ekuthengweni kwe-Intanethi. Abathengi eYurophu abazithengi iimveliso kuphela kwisixhobo esinye kwaye iipesenti ezingama-43 bacinga ukuba ukuba newebhusayithi enokulungiswa kwiiselfowuni kunokuba luncedo xa uthenga izinto ezinkulu.