Ngorhwebo lwe-e-commerce oluzinyaswe yi-78% yabasebenzisi be-Intanethi, utyalo-mali kwintengiso yedijithali eSpain idlule i-4.000 yezigidi zee-euro kunyaka ophelileyo. Ngo-2025, imbuyekezo kulindeleke ukuba ibe ngaphezu kwelo nani. Ngokukhethekileyo, ngokusebenzisa izicwangciso ezifezekisa i-ROI enempembelelo ekuthengisweni idlula ibhajethi yakho. Kwimeko yokuthengisa nge-imeyile, kunye nembuyekezo ye-32 ye-€ 1 nganye etyalwe.
Ukutshintsha kwe-ecosystem, utshintsho lwezicwangciso
Ngokophononongo lwamva nje lwe-IAB yaseSpain, olugunyaziswe kwi-arhente ye-Elogia, I-78% yabasebenzisi be-Intanethi baseSpain bathenga kakhulu kwi-intanethi. Ukunyuka kwamanqaku amabini xa kuthelekiswa nedatha ye-2021 ethi, ngokulandela umgca wokunyuka wecandelo kweli lizwe, icacise ukuba I-e-commerce idibanisa kwisantya esiguquguqukayo kunye nesigxina. Kwaye, kunye nayo, imiceli mngeni kunye neemfuno zeshishini lanamhlanje kunye nengomso kwixesha ledijithali.
Phakathi kwabo, ukugqamisa ukuthengiswa kwedijithali, izicwangciso zabo zihlala ziqiniswa kwaye zihlaziywa ukutsala abathengi kwi-ecosystem ephazamisekileyo. Le yimeko yezixhobo ezifana Iposi, ukuthunyelwa kwayo okukhulu kwee-imeyile kufikelela kwi-80.000 ngenyanga ngomthengi ngamnye, ekwazi ukulayisha ukuya kuma-20.000 abafowunelwa. Kwaye kunjalo isitshixo sokusinda kweshishini kwi-net ungaze ulibale kubukrelekrele okanye utyalo-mali.
Utyalo-mali lwesigidi kunye nokukhula rhoqo
Ngokophononongo olukhankanywe ngasentla lwe-IAB yaseSpain, utyalo-mali kwiintengiso zedijithali eSpain lonyuke nge-34% Kunyaka ophelileyo, ngaphezulu kwe-4.000 yezigidi zee-euro kunye notyalo-mali ngaphambi kobhubhane. Enyanisweni, izithintelo zokuthintela ukosuleleka ziyinxalenye yesizathu sobunzima. ngoko kusekwa Ingxaki yezempilo yamva nje njenge-catalyst ukusuka koku ngoku kwinkqubo yokwenziwa kwedijithali ukuya kwikamva elibonakalayo.
Phakathi kweendawo ezinokukhula okuphezulu, kufuneka kuqatshelwe ukuba izifundo ze ukufuna intengiso kunye neenethiwekhi zentlalo zifumene utyalo-mali oluninzi. Ukubonisa ukwanda kwe-47,8% kunye ne-42,7%, ngokulandelanayo, phakathi kuka-2020 kunye no-2021 kunye nokudibanisa phakathi kokubini. I-64% yemali iyonke etyalwe kwintengiso yedijithali. Ilandelwe ngokusondeleyo notyalo-mali olufanayo, kodwa hayi phezulu kakhulu xa kuthelekiswa neminye iminyaka, kwi Bonise ukuthengisa
Ngokuphathelele ukubuya, iSpain nayo yonwabela amanani amahle. Ngoku ka Statist, nabanye ingeniso ye-3.567 yezigidi zee-euro ukusuka kwintengiso ye-intanethi ngo 2021, apho iqonga uqikelelo iya kudlula kude 4.000 million ngo 2025. Ekubeni, njengoko inguqu yedijithali ukwanda izixhobo zentengiso yedijithali zifumana zitshiphu. Ngamanye amaxesha, kuxhomekeke kwisixhobo esikhethiweyo, ukuqinisekisa imbuyekezo emnandi kutyalo-mali.
I-ROI engenakoyiswa yokuthengisa nge-imeyile
Kwihlabathi lokuthengisa, i-ROI ibaluleke kakhulu ukufumanisa ukuba ingaba iphulo linenzuzo na. Ngokutsho kombutho we-DMA, imbuyekezo yi-€32 ye-euro nganye etyaliwe kwintengiso ye-imeyile. Idatha eyenza esi sicwangciso, mhlawumbi kwaye ukuba akunjalo kakhulu, kwi enye yeendlela zokuthengisa zedijithali ezinenzuzo. Sele ngo-2019, ngaphandle kokuthatha umndilili we-13% kuphela yohlahlo lwabiwo-mali, okuchaphazela i-19% yokuthengisa.
Ke ngoko, ngokutsho kophononongo olwenziwa ngu-Adestra kunye ne-Econsultancy, i-ROI yokuthengisa i-imeyile ithathwa njengegqwesileyo okanye elungileyo ziinkampani ezingaphezu kwama-70%.. Ipesenti yokwamkelwa, kunye ne-72% kunye ne-67% ngokweenkcukacha-manani, igqwesa i-SEO isikhundla kunye ne-PPC okanye khangela iintengiso. Ngaphandle kokulula kwayo, ukufihla iindlela ezahlukeneyo zokusetyenziswa okanye amaqhinga okuqinisa impembelelo yayo.
Indlela yokufumana umthengi ukuba acofe
Eyona njongo ingundoqo yaso nasiphi na isicwangciso sokuthengisa kukuba umxhasi, omtsha okanye igqala, ufikelela koko kukhuthazwayo. Kwimeko ye-imeyile, izinga lokuvula limi kumyinge wama-22,86%, ngomlinganiselo wokucofa i-3,71%, kodwa apho kunokwenzeka ukuba usebenze kwaye uchaze kwakhona fumana ukwandisa kwaye ugcine umthengi. Nokuba uyathenga okanye awuthenganga, ngezinga lokungabhalisi kuphela i-0,21%.
Ukufezekisa le njongo, akwanele ukuba imveliso ekhuthazwayo okanye inkonzo isebenze ngokwayo. Enyanisweni, esona sicwangciso sifanelekileyo, ngokweengcali, siquka lungisa ii-imeyile ukwandisa umtsalane wabo. Ngenxa yokuba i-imeyile sele ingumjelo wonxibelelwano, ngendlela ethile, ngokusondeleyo kumsebenzisi, ukumbuza ukuba yi-asethi ekufuneka idlalwe kuyo. isiphumo ngomdla kunye nethuba.
Ukongeza, ukuba nezixhobo ezifana ne-Mailrelay ekhankanywe ngasentla iluncedo yenza kangangoko kwiphulo lethu lokuposa. Ivumela ukulawula imbonakalo, unqakrazo, izibalo zejografi kunye nomsebenzi wombhalisi ukuba abenakho izibalo ezipheleleyo yokuthunyelwa kweposi. Ukongeza umhleli weleta yeendaba kunye nomphathi woqhakamshelwano kwisixhobo esisebenzayo, kodwa ngaphezu kwayo yonke inzuzo enkulu.