Kutheni ubheja kwinethiwekhi yendawo yokuqokelela ukuba une-eCommerce?

Alithandabuzeki elokuba xa uthetha ngemixholo ye- I-eCommerce kunye neendawo zokuqokelela zidityaniswe ngokusondeleyo kuzo zonke iindawo zokujonga kwaye ngokuqinisekileyo uninzi lwenxalenye elungileyo yabasebenzisi bakholelwa ekuqaleni. Ayifanelanga ukuba xa uvula ivenkile ekwi-intanethi okanye ishishini kungenxa yokuba ufuna ukuba nabathengi kuyo yonke indawo kwaye uthengise ngaphezulu? Kodwa ngenxa yoku kuya kufuneka ube neendawo ezininzi zokuqokelela, njengoko kuya kuboniswa kweli nqaku.

Kule meko inika umdla ngokubanzi, kubaluleke kakhulu ukugxininisa ukuba olu hlobo lwezenzo akufuneki lube lundwendwe kwimidla yabanini bamashishini akhethekileyo. Ukuba akunjalo, ngokuchaseneyo, kufanele ukuba ibe yenye yezona zinto ziphambili ngokubaluleka ukusukela ngoku. Kuba yinxalenye efanelekileyo kakhulu kwinkqubo yentengiso yeemveliso zakho, iinkonzo okanye izinto.

Ukuze ngale ndlela, ukulungele ngokupheleleyo ukukhuthaza umgca wakho weshishini nangaphezulu kwezinye iintlobo zokuqwalaselwa kwezobuchwephesha eziya kuthi zibonelelwe kolunye ulwazi. Ngale ndlela, kufuneka kugxininiswe ukuba ukubheja kuthungelwano lwenqaku lokuqokelela ukuba une-eCommerce kuthetha ukuba unokukhetha iindlela ezahlukeneyo zokuthengisa onokukhetha phakathi kwezona zilungileyo ngokuxhomekeke kwiimeko ezahlukeneyo ezinokuvela nangaliphi na ixesha.

Amanqaku okuthatha: ixesha lokukhetha kwakho

Kwi-ecommerce, phakathi kwe-20% kunye ne-30% yokuhanjiswa eSpain kuyasilela, kwaye i-90% kungenxa yokungabikho komthengi ekhaya. Esi sesinye sezizathu eziphambili zokuba kutheni kufuneka ukhathalele eli candelo ngocoselelo kunabanye. Ukuya kwinqanaba lokuba inokumakisha impumelelo okanye hayi yokusebenza. Ukusukela ngoku ukuya phambili, kuya kufuneka ukhumbule ukuba zonke izinto ezinxulunyaniswa neevenkile ezikwi-Intanethi okanye amashishini ayatshintsha kwaye siqinisekile ukuba ukuhanjiswa kwiindawo ezifanelekileyo kuya kukhula.

Kule meko, akukho mathandabuzo ukuba kubaluleke kakhulu ukucinga ukuba ukuhanjiswa kwiindawo ezilula iba yenye indlela enomdla yomthengi kunye nomthengisi Xa kuziwa ekuphuculeni iinkqubo zokwenza izinto, zeemveliso ezithile ngokobukhulu nobunzima. Iya kuba yinxalenye efanelekileyo yale nkqubo enokuthi ngokungathandabuzekiyo ikhokelele kwimpumelelo yokusebenza ukusukela ngoku.

Apho ingenakulityalwa ukuba eLa manqaku kufuneka abe kwiindawo zokuhlala okanye zeofisi, Ukufikeleleka ngokulula kumthengi. Kunganqweneleka ukuba iiyure zandiswe, kubandakanya iimpelaveki kunye neeholide, ukuze sikwazi ukuthatha xa sisiya okanye sibuya emsebenzini okanye kwindawo yokufunda, okanye sikwazi ukushiya loo msebenzi ngeCawa. Kwaye kufuneka baziqhelanise kwaye ngakumbi okanye ngaphantsi kweendawo ezifanayo.

Kwelinye icala, kubonakala ngathi lelona nyathelo lifanelekileyo lokuba ezi ndawo kuqokelelwa kuzo ngamaziko angaqondakaliyo ngabasebenzisi okanye abathengi. Kungenxa yokuba inokuvelisa into egqwethekayo kwindlela aba bantu abasebenza ngayo. Ukuya kwinqanaba lokuba yinto enokubenza ukuba bakhethe enye okanye enye inkampani ephetheyo ukuhambisa iimveliso, iinkonzo okanye amanqaku.

Imisebenzi yamanqaku okuqokelela

Ngelixa kwelinye icala, enye into ekufuneka ivavanywe ukusukela ngoku yile inento yokwenza nemisebenzi yenqaku lokuqokelela ngokwabo. Akumangalisi ukuba le ngongoma ibaluleke ngakumbi kunokuba ucinga kwasekuqaleni. Ngale ndlela, kufanele ukuba kukhunjulwe ukuba ngokusisiseko inika umthengi ithuba lokuba ibe nguye okhetha apho afuna ukufumana iodolo yakhe kuluhlu olunokwenzeka kwaye aqiniseke ukuba, xa iodolo ifumaneka, angaya ukurhoxisa. Kuya kuba luncedo ukwahlula phakathi kweentlobo ezahlukeneyo zeendawo zokuqokelela.

Ekupheleni kosuku, kumalunga nomthengi okanye umsebenzisi eyamkela indawo apho athabatha khona iodolo ayicelileyo. Into engasoloko ikhula ngale ndlela. Njengomnye wemisebenzi ekufuneka eyimele nanini na kule nkqubo yorhwebo. Njengokuba benokuthi basebenzise iindlela ngeendlela ekusetyenzisweni kwazo. Umzekelo, ezo siza kuthi zikhankanywe ngezantsi.

Iindawo zokuqokelela ezizenzekelayo

Nangona zifuna iziseko zophuhliso ezinkulu kunye nobunzima obuthile, sinokulufumana olu hlobo lweelokhari kangangexesha elithile. Ngokubanzi, zihlala zihlala kwiindawo zikawonke-wonke ezinje ngamaziko okuthenga okanye kwizikhululo zothutho (kwaye nangasese, ezinjengeendawo eziqhelekileyo zoluntu olumelwane). Oomatshini bayo balula kakhulu kuye wonke umntu kuba isekwe kumsebenzisi oshenxela kubo kwaye iNgenisa ibhakhowudi ekuvumela ukuba ufikelele ukuthunyelwa kwakho.

Kwelinye icala, kufuneka kugxininiswe ukuba yinkqubo entsonkothileyo kakhulu ekusetyenzisweni kwayo ziinkampani ezincinci neziphakathi ezidijithali. Ukuya kwinqanaba lokuba kufuna inkxaso-mali yakho ukuze uyenze ngempumelelo ethile. Ukuba yenye yezona ngxaki ziphambili xa kuthelekiswa nezinye iimodeli esiza kuthi sizikhankanye kweli nqaku.

Iindawo zokudibanisa ezidibeneyo

Le ngenye yeengongoma ezingaziwa ngabasebenzisi. Kungenxa yokuba kule meko, ingqokelela yamanqaku isebenza ngendlela efanayo yokugcina ingqokelela, kodwa umahluko omnye obalulekileyo: akufuneki sibe nendawo yokusekwa yeyakho ukuthumela izinto. 

Oomatshini bayo balula kakhulu kuye wonke umntu kuba isebenza nothungelwano lwamaqabane asasazwa ziindawo ezahlukeneyo ukuze umthengi ajonge uluhlu olukhoyo kwaye akhethe elungele yena ukuba arhoxise iodolo yakhe ngexesha lomsebenzi. Isetyenziswe kwinxalenye enkulu yeevenkile ezikwi-Intanethi okanye amashishini, ngakumbi kule minyaka idlulileyo kuba benza imisebenzi emininzi kunaleyo imelwe zezinye iinkqubo kwiindawo zokuqokelela.

Ngelixa kwelinye icala, amanqaku aqokelelweyo adityanisiweyo afuna ubukho obukhulu beenkampani ngokubek'esweni koku Inkqubo yorhwebo. Nangona ziziphumo ezonelisayo kakhulu kwimidla yeemodeli zeshishini esijongana nazo kweli nqaku.

Iindawo eziguqukayo zentengiso

Zijolise kwiimodeli ezingafaniyo zeshishini kwaye apho kukho iintlobo ngeentlobo zeemveliso, iinkonzo okanye amanqaku athengiswayo phantsi kolu lwakhiwo lweshishini. Kwelinye icala, ayibalulekanga kangako into yokuba amanqaku athengisayo atshintsha ngcono kakhulu kunabanye kulo naluphi na uhlobo lweziganeko kweli nqanaba lenkqubo yorhwebo. Ngale ndlela, ukwenza izinto ezahlukeneyo ithiwe thaca njengenye yezona zinto zixhaphake kakhulu. Ukuba yenye yezona modeli zisebenzayo sinazo okwangoku.

Izibonelelo zokubonelela ngenethiwekhi yokuthengisa enamandla

Njengamanye amacebo orhwebo, uthungelwano lokuthengisa kufuneka lube lolunye lwezona zinto zibalulekileyo ekufanele ukuba ziqwalaselwe lilo naliphi na ishishini kwifomathi yedijithali. Kungenxa yokuba, eli nyathelo lithetha impumelelo yenxalenye elungileyo yentengiso esiyivelisayo kwivenkile yethu okanye kwivenkile ekwi-intanethi. Njengomzekelo, ngala manqaku alandelayo abonisa ukuba siza kuwakhankanya apha ngezantsi.

Unokwenza lula le nkqubo ngendlela eqhubela phambili kunye necacileyo kuwo onke amanqaku okujonga. Zimbalwa izinto ezibaluleke ngakumbi kunokuba nenqaku elifanelekileyo lokuthengisa kwintengiso yeemveliso zethu, iinkonzo kunye namanqaku.

Yindlela ebaluleke kakhulu yokwenza le nkqubo ibe yeyala maxesha kunye nokuyila ngokutsha kunye nokuziqhelanisa neemfuno ezintsha ezibonakaliswa lishishini lethu kwi-Intanethi. Ayilolize, ikamva ngaphakathi kweli candelo, njengoko siqinisekisa ngalo mzuzu.

Yinkqubo enokuthi ithathelwe ingqalelo njengobhetyebhetye kuba inokubonelela ngeminye imisebenzi kwimidla yeshishini lethu ukusukela ngoku.

Yinkqubo evumela abasebenzisi ukuba baphucule ubume bezinto ezithunyelwayo kunye nenqanaba lokwandisa le nkqubo ngendlela elungeleleneyo nengqiqweni.

Inethiwekhi yentengiso yangaphandle

Enye yeenzuzo ezinkulu zokuqesha uthungelwano lwangaphandle lwentengiso kukhulula ixesha, ixesha ongazukutyala imali ngalo ekukhetheni abasebenzi, ukuqesha, kuvavanyo lwenethiwekhi yakho yokuthengisa, uqeqesho kwaye, nokuba ungazibhalisi kwaye ubuyisele abasebenzi ukuba kuyafuneka.

Kwelinye icala, kwaye okokugqibela, kufuneka kubonisiwe ukuba ekugqibeleni yonke le nkqubo iyakwenziwa ngasemva ngaphandle kwesidingo songenelelo lwakho, ke ngoko, inkxalabo yakho rhoqo malunga nophuhliso lwenethiwekhi yorhwebo. Kuya kufuneka ulinde ukufumana iingxelo zentengiso kunye neziphumo zohlalutyo oluvela kulawulo lwenethiwekhi yokuthengisa. Ngothotho lwezibonelelo kuthungelwano ezingenazo ezi mpawu zikhethekileyo.


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  1. Uxanduva lwedatha: UMiguel Ángel Gatón
  2. Injongo yedatha: Ulawulo lwe-SPAM, ulawulo lwezimvo.
  3. Umthetho: Imvume yakho
  4. Unxibelelwano lwedatha: Idatha ayizukuhanjiswa kubantu besithathu ngaphandle koxanduva lomthetho.
  5. Ukugcinwa kweenkcukacha
  6. Amalungelo: Ngalo naliphi na ixesha unganciphisa, uphinde uphinde ucime ulwazi lwakho.