Ukuba une-eCommerce okanye useta enye, ngokuqinisekileyo enye yezinto zokuqala ezenzayo, ngamanye amaxesha ngokuzenzekelayo, kukwenza iphepha likaFacebook, iphepha le-Instagram, iTwitter, iTikTok... ngokufutshane, zonke iinethiwekhi zentlalo ofuna ukuzenza. sebenzisa ukubakho. Kwaye xa uhleli kubo ixesha elide kwaye ubona ukuba akukho ziphumo, uyazibuza ukuba zeziphi iinethiwekhi zentlalo.
Kule meko, Siza kugxila kubo ukuze ubabone ukusuka kwindawo yokujonga i-eCommerce. Kwaye ukususela ngoku siyakuxelela ukuba zifanelekile, kodwa kufuneka wazi ukuba zisebenza njani ngokufanelekileyo. Ngaba siqale?
Ziziphi iinethiwekhi zentlalo ze-eCommerce?
Ivenkile ye-intanethi, into omele ukhathazeke ngayo kakhulu kwivenkile ngokwayo, oko kukuthi, kwiwebhusayithi yayo, kuba into oyifunayo kukuba abasebenzisi beze kuyo kwaye bahendelwe ukuthenga iimveliso onazo.
Nangona kunjalo, iinethiwekhi zentlalo ze-eCommerce nazo zibalulekile kwaye zizalisekisa imisebenzi emininzi ebalulekileyo. Yeyiphi? Sikuxelela ngabo.
Bangumjelo wonxibelelwano
Umsebenzi wokuqala onenethiwekhi yoluntu kukusebenza njengonxibelelwano phakathi kwenkampani kunye nomxhasi. Ngokucacileyo, Uya kuba nefowuni yakho, idilesi kunye ne-imeyile njengetshaneli, kodwa ngamanye amaxesha abantu abaninzi bathatha isigqibo sokunxibelelana ngeenethiwekhi zentlalo ukuphendula imibuzo okanye kuba kulula ngakumbi kubo.
Kanjalo, la majelo kufuneka asebenze. Oko kukuthi, kufuneka ubeke esweni imiyalezo enokufikelela kuwe, kunye nezimvo, kwaye iphendulwe ngokukhawuleza.
Xa umntu ethumela umyalezo ungaphendulwa, wenza umfanekiso ombi kuba lowo uwuthumele umbuzo ufuna uphenduleke, kwaye ukuba akenzi njalo, acinge ukuba akayihoyi inkampani. .
Umzekelo, khawufane ucinge ukuba uwubonile umdlalo wevidiyo oyenye yeeklasikhi kwaye banayo ngexabiso eliphantsi. Into eqhelekileyo kukuba, ukuba uyathandabuza, uyabuza kwaye uthathe isigqibo sokumthumelela umyalezo kuFacebook kuba kulapho ubone khona loo ntengiso. Nangona kunjalo, iiyure ziyahamba kwaye akakuphenduli. Kwaye iintsuku kunye nokunye. Ngaba unokuthembela ekuthengeni ivenkile ebonakala ingakuphenduli?
Ukuba sithetha ngemeko echaseneyo, oko kukuthi, oko umyalezo ufunyenwe kwaye uphendulwe kungekudala, umxhasi uya kuvuya ukuba bamphendulile, kodwa nokuba usombulula ukuthandabuza. Ngandlel’ ithile, umnika umtyhala asenokuwufuna ukuze athenge.
Ngoko ke, ukuba awuyi kuba nexesha lokujongana neenethiwekhi zentlalo, kungcono ukhethe kuphela enye okanye ezimbini ukuba ube nobukho kwaye unokulawula.
Bagcina abantu
Omnye umsebenzi kunye nesizathu sokuba iinethiwekhi zentlalo zisetyenziselwa ukugcina abantu. Amaxesha amaninzi abathengi banokukufumana kwiinethiwekhi zentlalo, okanye nakukhangelo abalwenzayo. Into eqhelekileyo kukuba ekuqaleni babeka umyalelo kwaye yiloo nto.
Kodwa ukuba baye baziva banelisekile, kwaye baphinda, ngokukhawuleza okanye kamva baya kundwendwela iinethiwekhi zakho zentlalo kwaye bathande bona okanye babe ngabalandeli. Apho baye bathabatha inyathelo lokuqala.
Kwaye ukususela ngaloo mzuzu ukuya phambili, Umsebenzi wonxibelelwano lwentlalo kukuzigcina. Uyabadinga ukuba bahlale nawe kwaye ubabonelele ngomxholo owaziyo ukuba baya kuba nomdla kuwo. Kwangaxeshanye, kufuneka ubenze babone ukuba babalulekile (ngesaphulelo, ngezinto ezimangalisayo okanye neeraffles). Oku kunceda ukudibanisa nabathengi kunye nokwakha ukunyaniseka kwabo, ukwenzela ukuba xa kufuneka bathenge into oyithengisayo, beza kuwe, kwaye kungekhona kukhuphiswano (nokuba amaxabiso akho aphezulu).
Bayenye ijelo lokuthengisa
Ngaba wakha weva ibinzana elithi: "Musa ukubeka onke amaqanda akho kwibhasikithi enye"? Ngoku cinga nge-eCommerce yakho. Ijelo lakho lokuthengisa yivenkile ekwi-intanethi, ewe. Kodwa akunyanzelekanga ukuba ibe yodwa.
Ungathengisa ngeintanethi zentlalo. Okanye nangamanye amaqonga.
Kwimeko yokuqala, iinethiwekhi zentlalo ezifana ne-Facebook okanye i-Instagram zikuvumela ukuba uthengise iimveliso zakho eqongeni ngokudala ivenkile ye-intanethi ngaphakathi kweenethiwekhi. Ewe, kuthetha ukuba abathengi abayi kwivenkile yakho, kodwa ngamajelo okuthengisa anokuthi ngamanye amaxesha asebenze kakuhle (kwaye ngokungashiyi i-Facebook akufuneki akufihle kubalandeli bakho).
Basebenza ukufikelela kubathengi abaninzi
Ngengqiqo yentengiso. Ngokukwazi ukwahlula uluntu, iikhankaso zentengiso zilungelelaniswa ngcono kwabo baxumi ubakhangelayo. Akunjalo ukuqalisa iphulo kuye wonke umntu okwi-Facebook kunokuba adibanise iqela elithile (umzekelo, abafazi abanomdla wokukhulelwa (ukuba uthengisa iimveliso ezinxulumene nayo).
bakunika idatha
Ewe, ewe, iinethiwekhi zentlalo zibonelela ngedatha ngokubhekiselele kwiiprofayili zabasebenzisi, ukutyelela, ingeniso ... Lonke olu lwazi lukunceda ukuba uqhube imikhankaso yokuthengisa kakuhle kwaye ukwazi ukuba abathengi bakho bafuna ntoni okanye into abayithandayo ukuze ukwazi ukugxila kuloo nto. umxholo.
Kodwa into onokuthi uyazi kukuba nayo Inokukuxelela ukuba wenze ukhetho olufanelekileyo lomxhasi wakho ofanelekileyo. Siyazichaza; Khawufane ucinge ukuba unevenkile ye-sneaker kwaye kuphando lwakho uzimisele ukuba umthengi wakho ofanelekileyo ngamadoda nabasetyhini abaphakathi kweminyaka engama-25 kunye ne-40 abahlala bebaleka kwaye badlale imidlalo imihla ngemihla.
Nangona kunjalo, kuvela ukuba emva kokuba kuthungelwano ufumanisa ukuba iprofayili ekutyelela kakhulu ngabantu abatsha abaphakathi kweminyaka engama-20 kunye ne-30 abangadlali imidlalo kodwa abathanda kakhulu ukuyila kwezihlangu.
Ayithethi ukuba wena iprofayile yomthengi efanelekileyo akulunganga, kodwa awukhange uzithathele ingqalelo ezinye ezinokuvula iimarike ezininzi ukuze ugxile kuzo.
Konke oku kunokufumaneka kwiingxelo ezinikwa uthungelwano kunye nabo unokufumanisa ukuba inkqubela ye-eCommerce ihamba kakuhle kunye nendlela yokufikelela kubantu abaninzi ngokusebenzisa le mikhankaso yentlawulo (ukuze isebenze ngakumbi).
Ngaba ngoku kucacile kuwe ukuba zeziphi iinethiwekhi zentlalo kwi-eCommerce?