Ukulunga kokuqulathiweyo kwe-ecommerce kubandakanya ukuxhomekeka kubuchule obusetyenziswa ngabasebenzisi ukufezekisa le njongo. Ukuba kuyo yonke into phantse kuya kukuzisela ngaphezulu kwesibonelelo kwivenkile yakho okanye kwishishini elikwi-Intanethi. Umzekelo, unokonyusa ukuthengisa kweemveliso zakho, iinkonzo kumanqaku. Ke ngale ndlela, usesikhundleni esingcono sokwenza inzuzo kwaye ulungelelanise nelayini yeshishini lakho ngalo mzuzu ungqo.
Kwimeko nayiphi na into, ngumsebenzi ofuna ukuzinikezela okhethekileyo kuba kufuna amanyathelo athile. Ezi zezazo esiza kukucacisela apha ngezantsi ukuze uzisebenzise ngaphandle komzamo omkhulu owenzayo. Ayothusi into yokuba kukuphela kosuku okubandakanyekileyo kwezi meko zinokuvela nangaliphi na ixesha, njengangoku.
Ngaphakathi kulo mxholo ngokubanzi, awungekhe ulibale ukuba ukwenziwa kwe-ecommerce kwilizwe jikelele kubaluleke kakhulu kwihlabathi lehlabathi njengangoku. Kwaye ke kufuneka ukuba kuvulwe amasimi amatsha entengiso yorhwebo lweemveliso zakho, iinkonzo kumanqaku, nokuba angayintoni na, kuba akukho zithintelo okanye umda kwisicelo sakho kwinkampani yakho yedijithali. Ngeendlela ezahlukeneyo onokuziqhelanisa ngokusekwe kwiimfuno zakho zokwenyani kuphuhliso lwevenkile yakho ekwi-Intanethi okanye kwezorhwebo.
Uqoqosho lwehlabathi kwezorhwebo: kutheni kubalulekile?
Ukuphunyezwa kwesi sicwangciso sikhethekileyo seshishini kungenxa yokuba kunokukunceda ukuba wazihlukanise nento enikezelwa kukhuphiswano ngalo mzuzu. Ungakulibali ngalo mzuzu kuba isiphelo sinokuba sesinye sezitshixo esinokukunika impumelelo kwi-adventure yakho yobungcali kwezorhwebo lwe-elektroniki. Ukuza kuthi ga kwinqanaba lokuba iya kuba yeyona passport ilungileyo yokuphumelela kwicandelo okhoyo.
Kwilizwe lezorhwebo nge-e, urhwebo lwamanye amazwe jikelele luye lwaba ligama eliphambili kwihlabathi. Kodwa kuthetha ntoni? Ukushishina kwamazwe aphesheya yinkqubo yokwandisa umkhondo wakho wangaphandle kwelizwe eliyimvelaphi yenkampani yakho, ngokusebenzisa isebe lehlabathi.
Ngokusisiseko, imalunga nokuphindaphinda ifomula yempumelelo kumazwe angaphaya kwemarike yangaphakathi yenkampani. Ngokophando olwenziwe nguPitney Bowes, malunga neepesenti ezingama-65 zabathengi bathenga iimveliso ezikwi-Intanethi ngaphandle kwelizwe labo. Ke ukwenziwa kwehlabathi kwe-e-commerce akukaze kubaluleke ngakumbi.
Kodwa ukusebenzisa indlela efanayo ethathwa kwintengiso yasekhaya kwezinye iimarike ayizukuyenza lula. Nazi izinto ezi-3 ekufuneka uziqwalasele ukuba ufuna ukuhambisa ishishini lakho le-ecommerce phesheya.
Khangela isicwangciso-qhinga sakho se-e-commerce
Ukuqinisekisa impumelelo ye-e-yorhwebo yamazwe aphesheya, kufuneka ubuchule bendawo kwilizwe ngalinye elihamba lishishini lakho. Yintoni kanye kanye ekufuneka uyiqwalasele ukwenza isicwangciso esijikelezwe kakuhle?
Iinjongo zenkampani yakho
Ngaphambi kokuba uqale ukwenza isicwangciso, kubalulekile ukuseka into ofuna ukuyiphumeza. Ngaba ufuna ukuba inkcubeko yenkampani yakho ihlale injalo okanye ihlengahlengise kwimarike yendawo? Ukwakha igama lophawu lweshishini lakho kwilizwe onabisa kulo kubalulekile kwimpumelelo yakho.
Yenza iwebhusayithi ekwindawo ekuyo okanye ivenkile yewebhu. Ngale ndlela, kufuneka ukhumbule ukuba i-55% yabathengi ithi ukuba nolwazi olufumanekayo ngolwimi lwabo lweenkobe lubaluleke ngaphezu kwexabiso. Ngamanye amagama, ukuba abathengi bakho bazimisele ukuhlawula ngakumbi umxholo wasekhaya, nawe kufanelekile.
Qiniseka ukuba uguqulela umxholo wakho we-ecommerce kwaye wenze i-domain entsha yewebhusayithi yelizwe oya kulo ishishini lakho. Ewe kunjalo, kukho okungaphezulu kokuguqulela umxholo kwindawo yakho. Umzekelo, kuya kufuneka uqiniseke ukuba isigama sakho seshishini sinokumiswa ngokusemgangathweni ukwenza umfanekiso ohambelana ngokuhlangeneyo.
Gcina ukhumbula ukuba ukuba usebenzisa iarhente yokuguqulela, baya kuguqulela igama negama. Ngeenjongo zokuphuculwa kweinjini yokukhangela (i-SEO) amagama aphambili, oku kunokuba kungalunganga. Kuba amagama aphambili ayahluka ngokwamazwe, nkqu nakwamanye amazwe athetha ulwimi olunye. Umzekelo, amagama aphambili eMelika (US) anokungasebenzi eCanada nakwelinye icala.
Yenza uphando lwakho. Kuba nangona uGoogle yeyona injini yokukhangela ithandwayo kwihlabathi, amanye amazwe afana neTshayina, iRussia ne-South Korea bakhetha ezinye iinjini zokukhangela.
Qesha iqela lokuthengisa lasekuhlaleni
Oku kuyimfuneko ukuqonda ulwimi, inkcubeko kunye nokukhethwa kwintengiso entsha. Ukuqesha iqela lendawo kunokuba luncedo ngakumbi xa uguqulela iwebhusayithi yakho okanye ivenkile yewebhu, njengearhente isenokungaziqondi iimveliso / iinkonzo zakho ngokwaneleyo ukuba uguqule umxholo wakho we-e-commerce. Ukuba uneqela lendawo elithetha ulwimi kwaye eliqondayo iimveliso / iinkonzo zakho, ungazijonga kwakhona iinguqulelo, uqiniseke ukuba zichanekile, zinophawu, kwaye ziyasebenza kwintengiso yendawo. Ngaba unayo uluhlu olukhulu lweemveliso kunye nesebe lokuthengisa elisebenzayo? Emva koko jonga ukuqesha abanye abaguquleli ngaphakathi okanye iingcali zalapha ekhaya.
Yiba nokubala ngokuchanekileyo nangokukhawuleza kwirhafu yokuthengisa. Khumbula okwangoku ukuba iirhafu zintsonkothile ngokwaneleyo, kwaye xa usiya kwintengiso entsha kunokuba ngaphezulu. Ewe kunjalo, esi ayisosizathu sokudlulisa ithuba lokurhweba ngamazwe aphesheya nge-e.
Irhafu eMelika.
Ukuba uthengisela e-US, ishishini lakho kuya kufuneka lijongane neerhafu ezingathanga ngqo kwinqanaba likarhulumente nakwingingqi. Uya kudinga ukwazi ukuba ubhalise phi kurhulumente ngamnye, ngamanye amaxesha amashishini ade abhalise nakwiibala kunye nezixeko. Imithetho yendawo iyahluka, oku kubandakanya into erhafiswayo, irhafu isebenza kangakanani, kunye nendlela yokufaka kunye nokuhlawula irhafu.
Irhafu eYurophu
Xa kuziwa ekuthengiseni kumazwe aseYurophu, imiceli mngeni iyazi ukuba ixabiso lerhafu eyongeziweyo (VAT) libhaliswe phi kwaye lijongana nolawulo lobhaliso. Ukufumanisa ukuba kufuneka libhaliswe phi ishishini, kuya kufuneka ulandele umda wobhaliso lwe-VAT, eyahlukileyo ngokwamazwe.
Iirhafu e-Australia
Iirhafu eziphambili ezichaphazela amashishini e-Australia yirhafu yengeniso, irhafu yokufumana imali (i-CGT) kunye nerhafu yempahla kunye neenkonzo (GST). Ezi rhafu zibekwe ngurhulumente wase-Australia. Kwiinkampani ezinkulu, iirhafu zonyaka-mali wama-2019 ngama-30% nama-27,5% kwiinkampani ezincinci. I-GST yirhafu ebanzi esekwe kwi-10% kwimpahla, iinkonzo kunye nezinye izinto ezithengisiweyo okanye ezisetyenzisiweyo e-Australia. I-GST ikwasebenza nakwizinto ezininzi ezithengwa kwamanye amazwe. Ukuthunyelwa kwempahla kunye neenkonzo kuhlala kukhululwa kwi-GST.
Ukuthobela irhafu ngorhwebo lwe-elektroniki oludityaniswe ne-ERP
Inkqubo yakho ye-ERP igcina irhafu yokuthengisa kunye nokubala kweVAT. Ukuqhagamshela i-ERP yakho kwivenkile yakho yewebhu kuya kwenza ukuba kube lula kwinkampani yakho ukubonisa ngokuzenzekelayo nangokuchanekileyo le datha ye-ERP kwivenkile yakho yewebhu. Oku kuyakuqinisekisa ukuba ivenkile yakho yewebhu
Ixabiso lichanekile
Inyathelo lokuqala kukujonga amaxabiso kwintengiso entsha.
Nokuba icebo liphucukile kangakanani na, ukuyisa ngqo kubathengi bangaphandle kungayisusa kwintengiso ngaphambi kokuba ukwanda kwamazwe aphesheya kuqale ...
Ukulungisa amanani akho kwintengiso entsha akufuneki kwindlela yotshintsho. Faka nje uphando olufanayo kunye nohlalutyo obukade ulwenza ekhaya, unike ingqalelo ekhethekileyo kumashishini asekuhlaleni oza kuhamba nawo.
Khumbula ukuba ixabiso lentengiso, ixabiso lomthengisi, ixabiso lezengqondo, kunye nexabiso lembombo zizicwangciso eziqinisekisiweyo. Kodwa baya kuvelisa kuphela ukuthengisa okokoko nje iimfuno eziyimfuneko ziyafezekiswa. Sukuthatha inyathelo elingelilo lokuba yi-10% ebiza kakhulu kunokhuphiswano lwentengiso yendawo ekuthengeni kuGoogle.
Ukuhanjiswa kweklasi yokuqala
Izicwangciso zokuhambisa zamanye amazwe ziqala ekhaya, ke jonga kwisiseko sakho sase-UK sokuqala kuqala. Icebo kukutyala ixesha namaqabane akho akhoyo. Yazi iindidi zakho zeenkonzo zamanye amazwe kwaye uqiniseke ukuba i-matrix yakho yokuhambisa inokulawula ubungakanani obufanelekileyo kunye nezinto ezinobunzima ngamaqabane alungileyo.
Eli lithuba lakho elincinci lokuntywila kwimisebenzi yakho esele ikhona, ulinganisa iindleko zokuhanjiswa kunye namava omsebenzisi wokugqibela.
Ukuhanjiswa simahla kuye "kwabonisa isithembiso esikhulu ekunciphiseni ukulahlwa kwenqwelo yokuthenga" (Uphando lweForrester), kodwa khumbula ukugcina iso kwimida xa ujongana neendleko zamanye amazwe.
Nje ukuba zonke iinkcukacha zibhalwe kwimephu, qiniseka ukuba ubamodeli ngokuchanekileyo kwiqonga lakho le-ecommerce. Sebenza nzima ukuze ugcine ubuhle bezinto ezikhethiweyo zodidi lwenkonzo yakho ngobungakanani obuchanekileyo kunye nedatha yobunzima, kwaye ungalibali ukwenza uluhlu lwamazwe ongazukuthumela kuwo!
Ukuhlaziywa kwentlawulo
Ngokukhetha okungaphezulu kwama-250, ukusuka kumakhadi etyala kunye nasebhange ukuya kwizipaji zedijithali kunye neenkqubo zedebhithi ngqo, zonke ziyilelwe ukwandisa uguquko kwi-niche yakho yehlabathi, ukhetho olupheleleyo lwendlela yokuhlawula yendawo lunokuba lukhulu. Kodwa eli ayiloxesha lokungcwaba intloko entlabathini.
Ukuba uthengisa eSpain, umzekelo, unokuthembela ngokukhuselekileyo kumakhadi okuthenga ngetyala aqhelekileyo kunye ne-debit ye-91% yabathengi bakho (eCommerce Europe). Kodwa naluphi na ulwandiso olusebenzayo lwaseJamani luthetha ukutyala imali kwiinkqubo zokuhlawula ezinjengeGiroPay kunye ne-ELV.
Isitshixo kukunciphisa ukhetho lwakho lwendawo othengisa kuyo. Umzekelo, njengabarhwebi behlabathi, banokugubungela awona maqhinga makhulu ngokujonga iVisa, Mastercard, AMEX, kunye nePayPal. Okwangoku, ukuthengisa eYurophu kufuneka kugxile kukhetho olufana ne-iDeal, iGiroPay kunye neSoFort, ngelixa i-AliPay kunye ne-UnionPay zezona zikhetho ziphambili eTshayina.
Njengoko utshintshela kwimikhankaso yentengiso yaphesheya, gcina la manqaku alandelayo:
Ukufumana iziphumo zekhonkrithi kwiqhinga lakho lokuthengisa kwiinjini yokukhangela ngumsebenzi onzima e-UK, kwaye ukuyithatha kwilizwe langaphandle kufuna indlela efanayo enzulu.
Ukukhangela okuhlawulelweyo yeyona ndlela ikhawulezayo yokufumana iziphumo, iyenza ukuba ilungele ukuvavanywa nokucokiswa kweziphumo zophando lwakho lwamaxabiso. Kuya kufuneka uqwalasele ukwenziwa kweinjini yokukhangela (i-SEO) kunye nemithombo yeendaba zentlalo, kodwa khumbula ixabiso lomonde- njengamaxesha onke, ezi zizicwangciso ezicothayo ezithatha ixesha lokuhambisa i-ROI yakho. Kukho umthetho wegolide othi "kwiimarike apho uluphawu olutsha, ukhuphisana neenkampani ezaziwayo ezazi ngentengiso ngentloko. Rhoqo kusenokufuneka uzakhe ukusuka ezantsi. "
Inokuthelekiseka netoliki
Kunokuhenda ukutsiba ukuguqulela kwiimarike ezithile. Thatha iNetherlands: xa ngaphezulu kwe-90% yabemi bethetha isiNgesi (iKhomishini yaseYurophu), kutheni usenza utyalomali? Impendulo ilula: abantu aba-9 kwabali-10 baseYurophu bathi bakhetha ukuthenga kwiindawo ngolwimi lwabo xa benikwa ukhetho (iKhomishini yaseYurophu), ke umxholo oguqulweyo uyimfuneko ukuba abo bakhuphisana nolwimi lwasekhaya bakhonza iimveliso abazikhuphisana ngqo yeyakho.
Kodwa lumka. Ixabiso eliphantsi nelichwayitisayo lokuguqulela umatshini kunokuba sisilingo, kodwa akukho nto iyonakalisa ukuthembela kwaye yehlise amaqondo okuguqula njengeempazamo zokuguqulela. Kumava ethu, lonke ishishini kufuneka okungenani liqwalasele ukuba neengcali zokuthetha zomthonyama (ukuba azibhali!) Uphengululo lomxholo.
Qiniseka ukuba uyaziphepha ezi mpazamo zintlanu xa uguqulela iwebhusayithi yakho.
Yiphule. Yiyo leyo-amanyathelo okuqala amahlanu ukwandiswa okupheleleyo kwamazwe aphesheya.
Nokuba luxhaswe luhlahlo-lwabiwo mali lokuluqhuba, ukwanda kwamanye amazwe kuhlala kuza neengxaki, kwaye ilizwe ngalinye linemiceli mngeni yalo.
Nangona kunjalo, inyani eyonwabisayo kukuba ukwenziwa kwehlabathi akunabunzima njengoko kubonakala.
Yenze ngokulungileyo kwaye uya konwaba abathengi bakho ngelixa usandisa inzuzo yakho!
Ezinye izitshixo kwesi sicwangciso seshishini
Nazi izitshixo kulwenziwo lwamanye amazwe urhwebo lwe-elektroniki ...
Izwe
Kunokubakho amazwe amaninzi anokubakho kunye neemarike ekubonakala ngathi zaziziphakamiso ezinomtsalane. Kwiimpawu ezinkulu, ezisekwe kakuhle kwihlabathi liphela, idatha yesitayile sokuhambisa ngaphandle kweintanethi iya kufumaneka ukulinganisa ukubakho kweemarike.
Iimpawu ezincinci kunye nezo zingakhange ziye kwilizwe lonke nangaliphi na ijelo zinokuhlalutya iipateni ezikhoyo zewebhu ukuze zenze iingcinga ezithile ezifundisiweyo malunga nexesha elifanelekileyo leemarike zamanye amazwe.
Kodwa kukwakhona okuqwalaselwayo kubalulekile malunga ne-PEST (ezopolitiko, ezokusingqongileyo, ezentlalo kunye nezobuchwephesha) uhlalutyo ekufuneka silivavanye ngaphambi kokwenza isigqibo sokuba leliphi ilizwe elona themba lilungileyo kuthi.
Abaxhasi
Abathengi ligazi lobomi kulo naliphi na ishishini, nokuba uthengisa i-B2C, i-B2B, okanye i-B2B2C. Uya kudinga ukuhlalutya imakethi ukuze uqonde ukuba icandelo labathengi lijongeka njani kwaye lifanelekile njani kwaye lilungelelaniswe ngokusondeleyo nemveliso okanye ukunikezelwa kwenkonzo kunye nabathengi kwimakethi yendawo.
Uya kudinga ukuqonda indlela abaziphethe ngayo kunye nenqanaba lokuzibandakanya, ukwamkelwa kunye nokunxibelelana newebhu. Ngokucacileyo, iimakethi ezinamanqanaba amahle okungena kwe-broadband kunokwenzeka ukuba zibonise ukuba abathengi baya kuba nakho ukuthenga kwi-Intanethi.
Kodwa ezinye iimakethi esele zinamanqanaba amahle okungena kwe-broadband zineengxaki ezongezelelekileyo, ezinje ngokuthandabuza kwabathengi ukusebenzisa amakhadi abo etyala kwi-intanethi (umzekelo, eCroatia nakwezinye iimarike ezisakhulayo eMpuma Yurophu) okanye apho iziseko zophuhliso ezingqinelana nokuthobela zilinganiselwe, njengokuba kunjalo e-Australia.
Ewe kunjalo, ukuba ulwabiwo sele lukhona kwiimarike ezithile zalapha kubathengi abathengisa okanye abathengisa ngefranchise, kuyakufuneka ukuba ujonge kwizivumelwano kunye nobudlelwane naba badlali ngaphambi kokuthatha isigqibo sokuba zeziphi iimarike abazokungena kuzo.
Ukusuka kwimbono yomthengi wokugqibela, kukwabubulumko ukuphonononga ulwahlulo lwentengiso kwaye ujonge indlela yokuthengisa ngokwesiko xa umisela umtsalane wentengiso.
NoNxibelelwano
Kuya kufuneka unxibelelane nabathengi kwiimarike ezintsha ngokusebenzisa amajelo aliqela kwaye ke kuya kufuneka ujonge ukuba uza kubabandakanya njani abathengi ngokufanelekileyo ngemiyalezo yentengiso kunye nazo zonke ezinye iindlela zonxibelelwano, kubandakanya inkonzo yabathengi kunye nomxholo.
Ukuba injongo yakho kukwenza umxholo wolwimi ukuqhubela phambili ukwanda kokuzibandakanya kwabathengi, uya kudinga inkonzo yabathengi bengingqi kunye nezixhobo zokuthengisa ukukunceda ukuba uphuhlise umxholo ofanelekileyo.
Ke ngoko, ukunikezelwa kwezi nkonzo kuya kuba yinto ebalulekileyo xa uthatha isigqibo sokungena kwintengiso.