Ukuba ucinga ukuqala ivenkile ekwi-intanethi, okanye mhlawumbi sele ugxile kule nkqubo, kuya kufuneka uyazi ukuba ngalo mzuzu unoluhlu olubanzi lwezicelo ezinokuba luncedo kakhulu kwi-ecommerce yakho. Zisasazeke kwi ntengiso ukuze ukwazi ukuzisebenzisa, ngothotho lweminikelo enokubangela umdla kwiiprojekthi zeshishini lakho.
Kuxhomekeke kunikezelo, akukho mathandabuzo ukuba unako elUmzekelo wabo yeprojekthi yakho kuxhomekeke kulowo uhambelana neemfuno zeshishini lakho kwaye kutheni ungathethi malunga newebhusayithi emele abasebenzisi okanye abathengi. Ngalo lonke ixesha sibanabathabathi-nxaxheba abaninzi ekuveleni kwezinto esizenzayo ebusweni bezorhwebo lwe-elektroniki kwaye ke ezi nkxaso ziyafuneka ukuze ube nakho ukubonelela ngeenkonzo ezinkulu kubo bonke abathengi bakho okanye kubasebenzisi abasuka kwindlela entsha yokwenyani evela kuzo zonke iindawo zokujonga.
Kuya kufuneka uqonde ukuba kukho icandelo elibanzi elenza usetyenziso lweevenkile ezikwi-Intanethi kwaye ke ilizwe elitsha elinamathuba liyavuleka. Apho unokufumana khona kwezi zihlandlo uluhlu lwamathuba okusombulula ingxaki esingaziyo ukuba sinesisombululo. Okanye ngokuchaseneyo, yenza umsebenzi ngendlela ebhetele ngakumbi ukuze ube nakho ukuphucula umsebenzi wakho wobuchwephesha ngaphandle kwemizamo egqithileyo kwicala lakho.
IiBlog zokusebenza
I-WordPress yeyona CMS ixhaphake kakhulu (Inkqubo yoLawulo lweMixholo) kwihlabathi. Yinkqubo yokulawula umxholo wasimahla esetyenziselwa ikakhulu ukwenza iibhloko kunye neebhloko. Kukho i-wordpress yee-neophytes ezininzi ezingadingi ulwazi lwenkqubo kwaye zibandakanya uyilo olusekwe kwangaphambili. Ngenye into yokubhala izinto ziyatshintsha, ungayifaka ekubanjweni kwakho kwaye usebenzise itemplate oyifunayo. Iwebhusayithi yakho okanye ibhlog yakho iya kwenziwa ibhalwe igama lakho ngokupheleleyo. Nangona i-wordpress ilungele iiwebhusayithi kunye neebhloko, ayisiyonto ingako ye-ecommerce. I-plugins ye-ecommerce ye-WordPress inokuwa xa imfuno yesitolo sakho esikwi-intanethi inyuka.
Ngayiphi na imeko, esi sicelo sinokubonelela ngokubonakala ngakumbi kumgca weshishini ukusukela ngoku. Phakathi kwezinye izizathu kuba ibonelela ngenkxaso yokwazisa ivenkile okanye urhwebo lwedijithali phakathi kwabathengi okanye abasebenzisi abanokubakho. Ngomxholo okwinqanaba eliphezulu oya kuthi ngokuqinisekileyo uncede ukufezekisa iinjongo ukoneliseka okupheleleyo kwabo babini benza le nkqubo.
I-Hunt
Isenokuba sisicelo ongasazi kakuhle, kodwa ukusukela ngoku inokukunika umdlalo omninzi kwishishini ledijithali elinalo. Ngokukodwa kuba inokuyandisa i-ecommerce yakho ngefoto. Yinto elula leyo kwaye akukho mfuneko yokuba uzixhalabise malunga nokunye okunzima ngakumbi kwaye kubenzima nokwenza izicwangciso. Kule nto abasebenzisi baya kuyilayisha ifoto yemveliso abayifunayo. Ukuza kuthi ga kwinqanaba lokuba baya kuba ngabo abathi ekugqibeleni baphelise ukunceda abanye abasebenzisi ukuba bafumane imveliso okanye into abayicelileyo.
Ke ngoko, inkqubo yabo isekwe kwinto ekulula ukuyiqonda njengokulayisha iintlobo ngeentlobo zeefoto ezichaphazela uluntu. Iziphumo zalo azizukulinda ixesha elide kuba enye yezona zibalulekileyo kukuba uyakwazi ukuzibeka kweli phepha. Ukuze unike ukubonakala ngakumbi kwishishini lakho elikwi-intanethi kwaye ngenxa yoko, fikelela kwinani elikhulu labathengi okanye labasebenzisi. Njengoko uza kubona ukusukela ngoku, isekwe kwisicwangciso esidala njengokuxhaphaza izixhobo ezibonelelwa zizinto eziviwayo kunye nangaphezulu kolunye uthotho lokuqwalaselwa kobuchwephesha.
google Analytics
Ewe, xa uthetha ngezicelo, ewe le yenye ayifanele ukuba ilahleke nangaliphi na ixesha kwivenkile yakho ekwi-intanethi. Yisoftware yasimahla egcinwa nguGoogle kwaye ngaphezulu kwayo yonke into izisa iinkonzo ezahlukeneyo kunye nezibonelelo ezingazivelisiyo iindleko. Uhlalutyo ludibanisa kakuhle ne-ecommerce, kuba kuyo uya kufumana iigrafu zokuchonga uguquko kunye neenkcukacha zesitayile. Ezi mpawu zimbini zikuvumela ukuba wazi ukuba umsebenzisi uziphatha njani kwiphepha lakho kwaye apho inkqubo yokuguqula isebenza kakuhle.
Ukuba luncedo kwi-ecommerce kungaphezulu kokucacileyo kwaye kuya kufuneka uyisebenzise kuphela ngokuchanekileyo kwaye nangaphezulu kwayo yonke indlela yokuqiqa. Inokukunceda ukuba uzibeke kwiwebhusayithi yakho ukuze umgca weshishini lakho ume ngaphezu kwayo yonke enye into. Nangona oku kuya kuba yimfuneko ngokupheleleyo ukuba ubeke umxholo okwinqanaba eliphezulu kwaye ukuba kunokwenzeka ukuba kukhatshwa zezinye izinto ezibonwayo, ezinjengeefoto, iividiyo okanye imizobo. Ukuze iziphumo ekugqibeleni zilindele wena kwezi zihlandlo zichanekileyo.
Izikhangiso zeGoogle
Kwisicwangciso esiliqili esingaphambili, esi sesinye sezicelo ezinokubaluleka ekuzibandakanyeni kuluhlu lwakho oluphambili. Kule meko, luhlelo lokusebenza olukucela ukuba uhlawulele unqakrazo ngalunye olwenziwe ngumsebenzisi, ude ugqibe uhlahlo-lwabiwo mali olulihlawule ekuqaleni. Nangona kunjalo, i-AdWords inesixhobo esikuvumela ukuba wazi ukuba yeyiphi eyona mveliso ifunekayo kunye namagama aphambili ukuze ube nombono malunga ne-ecommerce yakho.
Iluncedo kakhulu kumaphepha ewebhu evenkile yakho okanye kwishishini elikwi-Intanethi kwaye inokukunceda ukuphucula ukubekwa kwakho. Akumangalisi ukuba sisicelo esisetyenziselwa ukubonelela ngentengiso exhaswayo kwabo banokuba ngabathengisi. Ke ngoko, unokufumana izibonelelo zemali ukusukela kumhla wokuphunyezwa kwayo kwaye oko kusetyenziswa ngabasebenzisi abaninzi abazinikele kulo msebenzi wobugcisa.
Kit kwimidiya yoluntu
Ngeli xesha, isicelo esifunyenwe kwiinethiwekhi zentlalo asinakho ukungabikho kwaye oku yeyona nto ingaziwayo kuzo zonke. Kodwa iluncedo kakhulu kwimidla yevenkile okanye kwishishini elikwi-intanethi ngenxa yokunyusa okunokwenziwa kuzo. Isizathu solukhetho olukhethekileyo kukuba yinkxaso esebenzayo yokulawula iintengiso ozenzayo kuFacebook naku-Instagram ngendlela elula. Ukuza kuthi ga kwinqanaba lokuba ubenze bazuze ngcono ngakumbi kunangoku.
Esinye seziphumo eziphambili esivelisayo kukuba ekugqibeleni iya kukugcina uyazi ngephulo lakho lentengiso kwaye ke ulawulo lwayo luya kusebenza ngakumbi kunangaphambili. Ungajonga iintengiso ezivelisa ukusebenza okungcono kwaye ngokuchaseneyo noko kungasebenzi kumgca wakho weshishini. Ngokuthembeka kwidatha ekufuneka ithathelwe ingqalelo kulawulo lwewebhusayithi kwivenkile yakho ekwi-intanethi. Ngokukodwa xa uxhomekeke kakhulu kwimithombo yeendaba zentengiso yezi mpawu kwaye oko kukuthi, emva kwayo yonke loo nto, ukuthunywa kwesi sicelo kunxibelelwano lwasentlalweni.
Ngelixa kwelinye icala, kuya kufuneka uxabise ukusukela ngoku ukuya kwinto yokuba ungayisebenzisa ngemisebenzi yayo ukunxibelelana nabathengi abanomdla ekuthengeni iimveliso zakho. Ngesisombululo esona sesona siphumelele kakhulu onokufumana ngeli xesha kwicandelo. Hayi ngelize, ungalibali ukuba kubalulekile ukuba ubhengeze ivenkile ekwi-Intanethi enje ngaleyo unayo. Ngaphezulu kwezinye ezaziwa ngcono ngabasebenzisi kwaye ezivelisa izibonelelo ezimbalwa kunale.
I-Hootsuite ehambelana neeakhawunti zemidiya yoluntu
Esi sisixhobo esiluncedo kakhulu esidityaniswe kubaphathi boluntu kwaye umsebenzi waso kukudibanisa i-Facebook, i-Twitter, iiakhawunti ze-Linkedin, njl. Ukuze ngale ndlela, ukwazi ukulawula ngokusebenza ngokukodwa kulawulo lweeprofayili zakho zobungcali ukuphucula ukubekwa kwentengiso yakho ye-elektroniki. Njengamanani alungileyo eenkampani ezenzayo kule minyaka idlulileyo kuba zininzi izibonelelo ezinokukubonelela ngezi zihlandlo zichanekileyo.
Sisicelo esingaziwa kakuhle ngabasebenzisi, kodwa ukubuyisa sinika imisebenzi emininzi onokuxhamla kuyo. Ukuze imisebenzi yakho yobungcali ibonakale ngakumbi kubasebenzisi abatsha abanethuba lokudibana nawe. Ngokukodwa kwimizuzu yokuqala xa ishishini lakho elincinci okanye eliphakathi liphuhla kwi-Intanethi. Apho kucetyiswa kakhulu ukuba ungasidibanisa esi sixhobo nabanye abanokusincedisa kwimisebenzi yaso.
Ngayiphi na imeko, ungalibali ukuba i-SEO yenye yezona zinto zibalulekileyo kwiwebhusayithi yakho ukuba netrafikhi. Kwaye esi sisixhobo esinamandla sobuchwephesha ukuyenza, kodwa apho kuya kufuneka ubeke into kwicala lakho ukukhuthaza ivenkile ekwi-intanethi ngendlela echanekileyo nangaphezulu kwayo yonke indlela yokuqiqa. Kuba kuphela esiphelweni semini ukuba yintoni isicelo esingafanele ukuba siphoswe.