La Isicwangciso se-SEM Ibonakaliswa ngokunika iziphumo ngexesha elifutshane kakhulu. Oku kuguqulela ekunyukeni okunokwenzeka kwabathengi kunye neentengiso.
Xa kuthelekiswa namanye amacebo, unokubona utshintsho olunokuthi luphunyezwe yinkampani yakho sem ngendlela ethe kratya, ibe sisicwangciso esithandwayo soosomashishini abatsha.
Ukuba sithatha nje amanyathelo ethu okuqala kwiwebhu kwaye uphawu lwethu lusanda kufumana iwebhusayithi kunye neenethiwekhi zentlalo, kuya kuba ngumceli mngeni wokwenene ukuzibeka phakathi kweziphumo zokuqala zokukhangela okungahleliwe. Liphupha leempawu ezininzi ukuba phakathi kweziphumo zokuqala zikaGoogle, kodwa ayingomsebenzi olula ukuyifeza ngokwendalo.
Ukuba uya kwingcali yokuthengisa ukhangela iziphumo ngexesha elifutshane, banokucebisa izinto ezimbini ezinokwenzeka, SEO okanye SEM isikhundla. Kwaye kukhetho lwesibini apho siya kwenza ugxininiso olukhethekileyo kulo lonke eli nqaku.
I-SEM sisishunqulelo se Yoshishino LwezoKhenketho, kwaye isicwangciso esihlawulwayo esivumela ukuba sithenge iindawo zokuqala kwaye sibonakale kwiziphumo zokukhangela zokuqala kwiinjini zokukhangela eziphambili ezifana neGoogle, phakathi kwabanye abaninzi.
Inkcazo ye-SEM ilula kakhulu, kwaye ukuqonda ngakumbi kancinci malunga nesi sicwangciso, singathanda ukuthetha nawe ngokuthe ngqo malunga nezona zibonelelo zifanelekileyo:
Ukunyuka ngokukhawuleza kwi-traffic yewebhu
Ayizizo zonke iindwendwe ezinokubhalisela inkonzo okanye zithenge imveliso, kodwa i-traffic engcono iguqulela kumanqanaba angcono.
Sifuna ukwandisa utyelelo kwiwebhusayithi yethu, kunye nenkxaso yeGoogle Adwords kunye nesicwangciso se-SEM, siya kufezekisa oku ngexesha elincinci.
Kufuneka siqonde ukuba utyalo-mali lwemali luyafuneka, kodwa ukuba sithetha malunga nokutyalomali kwexesha, siya kugcina imali eninzi.
Ubume obungcono ngokwahlulahlulo
Isicwangciso esilungileyo kufuneka sigxininise kwicandelo lemarike ukuze ukufumana iziphumo ezisebenzayo ngakumbi. Abaphulaphuli bethu bohlobo lwenziwe ngabantu abakubudala obahlukeneyo, isini, indawo kunye nezinto esinomdla kuzo. Singaseta iphulo ngeeyure kunye neentsuku apho iintengiso ze-brand yethu ziya kuvela ukuze sibambe icandelo elithile.
Ukubeka iliso ngokulula
Umgangatho wesicwangciso esisisebenzisayo kwiphulo lethu uxhomekeke kakhulu kumthamo womlinganiselo osinika wona. Ukukwazi ukuvavanya inkqubo ngexesha kuya kusivumela ukuba senze izigqibo malunga nenkqubela phambili kwaye sinqume ukuba iziphumo zilindeleke xa kufuneka utshintsho kwimeko.
Amaphulo e-SEM asinika ulwazi oluninzi esinokulufumana hlalutya ngokweenkcukacha ngeGoogle Analytics, ilungele ukulinganisa inqanaba lomdla wabasebenzisi abandwendwela iwebhusayithi yethu.
Yinto efanelekileyo yokuncedisa i-SEO
Kunzima ukwahlukana nathi kwi Izicwangciso zeSET o UkuSebenza kweeNjini zoPhandoNgoko ke, ukudibanisa zombini iifomyula kunokufezekisa iziphumo ezingcono. Ukuba sivelisa umxholo osemgangathweni, kunye neqhinga le-SEM yokuthengisa; iziphumo zinokwandiswa kakhulu.
Ukufunyanwa koMthengi
Utyalo-mali kwisicwangciso sokuthengisa siqinisekisa ukuba sifikeleleke kakhulu, kwaye njengenkampani, Yinjongo yethu ukutsala abathengi abaninzi. Ngephulo eliyimpumelelo singakwazi ukuguqula loo traffic ibe ngabathengi, sibathintele ekubeni batyelele ngaphandle kokuthenga okanye ukuqesha.