Iimpembelelo ze-smartphones ezinazo kubomi beebhiliyoni zabantu zikhohlakele. Kwaye sisixhobo onokwenza ngaso izinto ezininzi. Phakathi kwezinye, thenga. Into eyandayo ngenxa yokuba ukusetyenziswa kweefowuni eziphathwayo kwi-Intanethi kuyanda.
Iselfowuni iyaqhubeka nokudlala indima ebalulekileyo kwimpumelelo ye-e-commerce. Ngo-2021, ukuthengiswa kwe-e-yorhwebo yokuthengisa kulindeleke ukuba kuphendule i-54% yentengiso iyonke ye-e-commerce.
Ukongeza ekusebenziseni iselfowuni ukuthenga, abathengi basebenzisa iselfowuni ukuphanda ngezigqibo zokuthenga ngaphambi kokuthenga kwivenkile okanye kwidesika. Uqikelelo lwama-73% lwabathengi bathi bayathanda ukungena kwi-Intanethi ngaphambi kokuthenga kwivenkile. KwiBrightEdge, besikade silandela ukukhula kwe-e-commerce. Sifumanise ukuba kwi-2017, i-57% yazo zonke izithuthi ezikwi-intanethi zivela kwizixhobo eziselfowuni kunye neetafile, ezinefuthe elibi kubume bezentengiso ze-e.
Isizathu sokuThengwa kweMfono-mfono
Uncedo lwabathengi abathengayo abahambahambayo lukhulile, kwaye ke imboni ayinakuphinda ikuhoye ukubaluleka kweselfowuni kwihlabathi le-e-commerce.
Ndingayisebenzisa njani i-e-commerce ephathekayo?
Abathengi be-ecommerce abaselfowuni abanjengokuba kufanele ukuba sele usebenzisa iwebhusayithi esebenza ngemodeli yoyilo ephendulayo kuyo yonke indawo, kodwa zininzi izinto onokuzenza ukwenza iphepha lakho le-ecommerce libe lula nangakumbi.
- Yenza kube lula kubantu ukuba bafumane ivenkile ebonakalayo
Kuba abantu abaninzi bayathanda ukuthelekisa ukuthengwa kwe-Intanethi ngaphambi kokuthenga kwivenkile, okwenza ukuba ukutsiba kuthengwe kwi-Intanethi ukuya kuthenga umntu lula.
- Nceda abathengi baziqonde iimveliso.
Faka ividiyo yeemveliso ezisebenziseka lula, ukukwazi ukusondeza imifanekiso, kunye neempawu ezibonakalayo ezikumgangatho ophezulu ukunceda abathengi baqonde imveliso yakho kwaye bazive bezithembile ngaphambi kokubetha iqhosha elithi 'thenga'.
- Yenza kube lula kubantu ukuba bafikelele kwiintlawulo
Ukuhlawulwa kunokuba ngumceli mngeni kubasebenzisi beefowuni eziphathwayo kuba ulandelelwano olude lweenombolo, ezinjengezo zifuneka kwikhadi letyala okanye ukujonga, kuhlala kunzima ukuzichwetheza. Endaweni yokuba unokunika abantu amandla okwenza iakhawunti kwindawo yakho, apho banokugcina khona ulwazi lwabo lwekhadi letyala. Unokwenza kube lula kubo ukuba basebenzise iindlela zokuhlawula eselfowuni, ezinjengePayPal, uGoogle Wallet okanye iMasterCard MasterPass. Olunye uphononongo lufumanise ukuba ukubonelela ngeendlela ezizezinye kubasebenzisi kukhokelele kunyuko lwe-101% kumanqanaba okuguqula abasebenzisi be-smartphone.
- Nciphisa iimilo.
Khumbula ukuba kunzima kangakanani ukubhala ulwazi kwizixhobo eziphathwayo. Nciphisa iifom kwiphepha kwaye ugcwalise ngokuzenzekelayo oko unako.
- Nceda abathengi baziqonde iimveliso.
Iselfowuni ye-e-commerce ikhawuleza ibe yinto ephambili kushishino. Iibhranti kufuneka zikulungele ukunceda aba bathengi kwi-intanethi nakwiivenkile. Inyathelo lokuqala lokudala amava omsebenzisi angaqhelekanga kukuqinisekisa ukuba indawo yakho ihambelana ngokupheleleyo.
Iziphumo zesicelo sakho
Kwiposti yanamhlanje sikuxelela ukuba yeyiphi intengiso eselfowuni kwivenkile ekwi-intanethi kwaye kufuneka wenze ntoni ukuthintela ukuphulukana nabathengi njengakumzekelo wangaphambili.
Yintoni ukuthengisa okuhambayo?
Umxholo wentengiso yeselfowuni, njengoko kuchaziwe kwiWikipedia, yindlela yokuthengisa kwi-Intanethi enee-multichannel ejolise ekufikeleleni kubaphulaphuli abathile kwii-smartphones, iitafile okanye nasiphi na isixhobo esinxulumene neewebhusayithi. Ibandakanya yonke imisebenzi enxulumene noyilo, ukumiliselwa kunye nokwenziwa kwezenzo zentengiso.
Ukuqala kule nkcazo yokuqala ngokubanzi, siza kugxila kwinxalenye yokugqibela: "uyilo, ukumiliselwa kunye nokwenza", kuba yile nto kanye siza kuyenza: ukulungelelanisa iintshukumo zethu ze-e-commerce kubrawuza oshukumayo.
Ukubaluleka kwentengiso eshukumayo
Yonke le nto yenzeke ekupheleni kuka-2016, kodwa sayibona isiza kwangoko. Nge-1 kaNovemba, iGlobal Stats yapapasha ingxelo echaza ukuba ukusetyenziswa kwezixhobo eziphathwayo bekukhulu kunoko kweekhompyuter zakho okokuqala. Ukuthengiswa kwefowuni kwakulawula kwaye oko akulindelekanga ukuba kutshintshe ukuya phambili.
Abantu abayisebenzisi kuphela ithebhulethi okanye iifowuni zabo ukujonga ii-imeyile okanye iinethiwekhi zentlalo, kodwa bayazisebenzisa ukuthelekisa kunye nokuthenga iimveliso. Ukuthengisa ngeselula akusekho khetho kwiivenkile ezikwi-Intanethi, luxanduva.
Izibonelelo kunye nezinto ezingalunganga zentengiso eshukumayo
Siyazi ukuba ukuthengisa okuhambayo kususwe kwiitshathi kwaye ke kufanelekile, kodwa ngaphambi kokuba siye ezorhwebo, masiqwalasele izibonelelo kunye nemiceli mngeni eza kujongana nayo.
Inzuzo
Ukufumaneka kunye nokukhawuleza: abasebenzisi bahlala bephethe iifowuni zabo kwaye babajonga malunga namaxesha ali-150 ngosuku ngokomndilili. Zilungiselele xa lithuba lakho! 😉
Uyilo olulula: ukuyila kunye nokuvelisa umxholo wezixhobo zeselfowuni kulula - kuncinci kuninzi apha.
Abaphulaphuli abakhulu: Nangona ayinguye wonke umntu onayo okanye osebenzisa ikhompyuter rhoqo, baya besanda abantu abasebenzisa iifowuni zabo mihla le. Ukulungiselela isicwangciso sakho sabaphulaphuli kwandisa ukufikelela kwakho.
Ukukhula: Nangona kubonakala kungenakwenzeka ukuba ungenzi njalo, ubudlelwane phakathi kweefowuni eziphathwayo kunye ne-Intanethi yinto entsha enokubakho kokukhula okukhulu.
Uncedo olulula: ezona ndlela zokuhlawula zixhaphakileyo sele zilungile kwi-100% yeselfowuni.
Iingxaki
Ukwahluka kwezikrini: isixhobo ngasinye sinobungakanani obahlukileyo, yiyo loo nto ke kusenokwenzeka ukuba kungabikho nto inokwenzeka ukuba ivenkile ivumelane nazo zonke. Ungajonga ukuba iwebhusayithi yakho ivela njani kwizixhobo ezahlukeneyo ngesi sixhobo sikwi-intanethi.
Ubumfihlo: Luhlobo olulungileyo ukwenza ukubrawuza kube lula, kodwa ukuphazamisa ngemiyalezo kunye nezaziso kunokuba yinto ecaphukisayo.
Ukunqongophala kokuhamba: kwiscreen esine-intshi ezintlanu ngaphandle kwegundwane, kuya kufuneka ukhethe ngononophelo ukuba ubonise ntoni; ayonelanga indawo yayo yonke into.
Imikhwa: nangona ukukhangela ngefowuni kugqithile kwi-PC, sikhetha ikhompyutha xa uthenga. Kuqhelekile ukusebenzisa i-smartphone ukujonga nokuthelekisa, kodwa ulinde ukuthenga kwikhompyuter.
Ukuzisebenzisa ngokupheleleyo ezi zibonelelo kunye nokunciphisa ukungahambi kakuhle, masibone ukuba kufuneka sithathele ingqalelo ukuthintela ukuphulukana nomthengi omnye otyelele ivenkile yethu kwi-smartphone.
Izitshixo ezi-5 zentengiso eshukumayo yeevenkile ezikwi-Intanethi
Yonke iwebhusayithi kunye ne-eCommerce yahlukile, kodwa ngokusebenzisa le mithetho isisiseko uya kuqinisekisa ukuba awulahlekelwanga ngumthengi omnye njenge "bounce" ngenxa yokuba ungazihoyanga iindlela ezisisiseko zentengiso eshukumayo.
Uyilo oluphendulayo: Umntu unokucinga ukuba le yinto engacacanga, kodwa zininzi iivenkile ezikwi-Intanethi ezingoyilo ezingahambelani nezixhobo zeselfowuni.
Kunqande i-pop-ups: Ngaphandle kwento yokuba isiba mandundu kwi-SEO, ziyacaphukisa ngakumbi kwiscreen esincinci.
Sukusebenzisa ibar esecaleni: kwi-smartphone, ibar esecaleni iya kuvela ngezantsi kwayo yonke into, ngaloo ndlela iphulukane nakho konke ukusebenziseka kwayo.
Ubungakanani befonti kunye nombala: ungaphambuki kwindibaniselwano yemvelaphi emhlophe + ifonti emnyama, umbono wabafundi bakho uya kubulela kuwe.
Imihlathi emifutshane: Into enokubonakala ngathi ngumhlathi omfutshane kwiscreen esikhulu inokukhawuleza ijike ibe yinto enkulu eza koyikisa umfundi ohamba nayo.
Kwaye ngoku ekubeni sisazi iziseko, masingene kwenye into ethe kratya.
Ungayitshintsha njani ivenkile ekwi-intanethi yee-smartphones
Ukubonisa uguqulelo olwahlukileyo lwevenkile yakho ekwi-Intanethi kunaleyo uyibona kwikhompyuter eqhelekileyo, unokukhetha okungu-2: uyilo oluphendulayo okanye isizinda esahlukileyo.
Uphendula okanye uguqule
Yinguqulelo efanayo yedesktop esebenzisa i-CSS (isitayile samaphepha) ukulungelelanisa izikrini ezincinci. Indlela eqhelekileyo yokuyiqhelanisa nokususa izinto ezithile eziphazamisayo ezinjengezilayida okanye imifanekiso.
Ngokwesiqhelo, imixholo yeWordPress okanye i-PrestaShop iya kuguqulwa ngokungagqibekanga ngaphandle kokufuna inyathelo kwicala lakho. Nangona kunjalo, ukuba ufuna ukuguqula into, kuya kufuneka usebenzise imibuzo yeendaba.
Oku kuhamba phambili ngakumbi, kwaye ukuba awazi nto malunga neCSS, ungakhathazeki.
Imibuzo yemithombo yeendaba yimithetho ye-CSS exela ukuba ubonise ntoni okanye ungabonisi kuxhomekeke kubungakanani besikrini.
Ngalo mgaqo singachaza ukuba sifuna iphepha lethu lewebhu lijongeka njani xa isikrini si-320 x 480px. Le yimilinganiselo eqhelekileyo yee-smartphones.
Ngale nto, ukongeza kwiiphikseli, sinokucacisa ukuqhelaniswa kwescreen. Ukuqala kwi-700px nangaphezulu, sihlala sithetha ngezikrini zethebhulethi.
Njengoko unokucinga, kukho phantse inani elingenasiphelo lendibaniselwano xa kufikwa kubungakanani besixhobo kunye nolwazelelo, akunjalo? Obu bubunzima esithethe ngabo ngaphambili.
I-URL eyahlukileyo
Le ndlela inohlobo olwahlukileyo lwewebhusayithi yakho kwi-URL eyahlukileyo, Oko kukuthi, hayi ukuyiguqula ngokulula. Ngale ndlela, xa abasebenzisi benxibelelana nezixhobo zabo eziphathwayo, i-URL yeselfowuni yeyona bafika kuyo.
Umgaqo kukusebenzisa 'm' ngaphambi kwe-URL yoqobo. Yile ndlela i-Twitter eyenza ngayo, umzekelo. Ukuba uya ku-https: //m.twitter.com, uya kuyibona inguqulelo yeselfowuni nokuba usebenzisa ikhompyuter yakho.
Ingcebiso yethu kukuba awudingi ukuya kude. Ingaphezulu ngokwaneleyo ukuba i-e-commerce yakho inokubonwa ngokucacileyo kwaye ngokulula kwiscreen esincinci.
I-AMP, inyathelo likaGoogle lokukhangela iifowuni.
Usenokuba sele uqaphele ukuba xa ukhangela into kuGoogle, ezinye iziphumo ziboniswa ngolu phawu.
Yiprojekti kaGoogle egxile ekuphuculeni isantya sokukhangela kwiselfowuni. Iyakhawulezisa iwebhusayithi ngokuyikhawulela kokubhaliweyo kunye nakwimifanekiso, iyenza ilayishe ngokukhawuleza okukhulu.
Ngamazwi kaGoogle: "I-AMP ilungile kwi-e-yorhwebo kuba i-AMP yenza iiwebhusayithi zikhawuleze, kwaye iiwebhusayithi ezikhawulezayo zikhuthaza ukuguqulwa kwentengiso."
Ukulungelelanisa ivenkile yakho yeWordPress kwi-AMP, ungasebenzisa enye yezi plugins:
I-AMP WooCommerce -Ikhululekile kwaye kulula ukuyisebenzisa iplagi.
I-WP AMP: iplagi ehlawulwayo evumela ukuba ungeze iividiyo kunye neebhanti zeAdSense, phakathi kwezinye izinto.
Indlela elungileyo yokuqala ukuqhelana ne-AMP kukuhlengahlengisa iposti yebhlog kunye nokulinganisa ukuphuculwa kokulayisha isantya ngaphambi kokuba uqalise ngeWooCommerce.
Ukuba usebenzisa i-PrestaShop, ezi modyuli zibonelela ngokulungiswa kwe-AMP:
Imodyuli ye-AMP: ixabisa malunga nee-euro ezingama-72,59 kwaye ikuvumela ukuba wenze amaphepha e-AMP kudidi, iimveliso kunye nekhaya.
I-AMP kaGoogle -Imodyuli ibiza kakhulu, kodwa kufanelekile. Ikuvumela ukuba wenze ngokwezifiso nantoni na onokucinga ngayo kwaye ubanga ukuba yenza iisayithi amaxesha ama-7 ngokukhawuleza. Ziyi-149 zama-euro.
Olunye ukhetho lokugqibela kukwenza isicelo sakho.
Ukusetyenziswa kwesicelo kuyacetyiswa kuphela ukuba unentengiso ephindaphindayo kuba akukho mntu uza kukhuphela usetyenziso ukuze athenge kube kanye. IiAmazon, umzekelo, yenye yezona zicelo zisetyenziswayo, kodwa ikwaAmazon ...
Uyibona njani ukugcwala kwethrafikhi yakho kwi-Analytics
Ukuba unamathandabuzo malunga nokuba olu hlengahlengiso lufanelekile xa kusiziwa ekuphuculeni isicwangciso sakho sokuthengisa, unokujonga umthamo wezithuthi ezihambayo kurhwebo lwakho lwe-e ngaphambili.
Siza kusebenzisa uhlalutyo lukaGoogle kuloo nto.
Yiya kwibar esecaleni "Abaphulaphuli >> Iselfowni" emva koko "Isishwankathelo". Apho ungabona inani lotyelelo kwaye zeziphi iipesenti ezivela kwii-smartphones, iitafile okanye iidesktop.
Ukuba ufuna ukuya kwelinye inyathelo, kwi "Izixhobo" ungabona nokuba zeziphi izixhobo ezikutyelelayo: i-iPhone, i-Galaxy, ...
Isiqhelo, njengoko ubona, kukuba isixa seselfowuni kunye nethebhulethi siphezulu kancinci kunidesktop.
Ukuba kunjalo kwiwebhusayithi yakho, kwaye awukenzi kwanto malunga nokufumana bonke abo basebenzisi… ungalindi ixesha elide!
Ngaba ukulungele ukwenza ukuba abasebenzisi bakho abahambahambayo bathandane?
Cinga ngokwakho uzama ukusebenzisa elona xesha lakho simahla xa usebenzisa izithuthi zikawonke-wonke okanye ulinde umntu. Kuya kufuneka uthenge into ngelinye lala mathuba.
Ivenkile yethu ekwi-Intanethi kufuneka ihlale ikulungele ukutyelelwa, nokuba iza nini okanye kanjani.
Landela la manyathelo kule posi kuba ukongeza ekuthengiseni ngaphezulu, uya kuphucula nokubekwa kwakho kwiwebhu.
Ukuthenga nge-Intanethi luhlobo lwezorhwebo elektroniki oluvumela abathengi ukuba bathenge ngokuthe ngqo iimpahla okanye iinkonzo kumthengisi okwi-Intanethi esebenzisa isikhangeli sewebhu. Abathengi bafumana imveliso enomdla ngokundwendwela iwebhusayithi yomthengisi ngokuthe ngqo okanye ngokukhangela abanye abathengisi besebenzisa i-injini yokukhangela yokuthenga, ebonisa ukufumaneka kunye nexabiso lemveliso efanayo kwiivenkile ezahlukeneyo. Ukuqala ngo-2020, abathengi banokuthenga nge-Intanethi besebenzisa iikhompyuter kunye nezixhobo ezahlukeneyo, kubandakanya iidesktops, iilaptops, iitafile, ii-smartphones kunye nezithethi ezi-smart.
Ivenkile ekwi-Intanethi ivusa ukufaniswa okubonakalayo kokuthengwa kweemveliso okanye iinkonzo kwivenkile eqhelekileyo "yezitena nodaka" okanye kumabala eevenkile; Inkqubo ibizwa ngokuba yishishini ukuya kubathengi (i-B2C) yokuthenga kwi-Intanethi. Xa ivenkile ekwi-intanethi isekwa ukuvumela amashishini ukuba athenge kwamanye amashishini, inkqubo ibizwa ngokuba lishishini ukuya kwishishini (B2B) lokuthenga kwi-Intanethi. Ivenkile eqhelekileyo kwi-Intanethi ivumela umthengi ukuba akhangele kuluhlu lweemveliso kunye neenkonzo zenkampani, jonga iifoto okanye imifanekiso yeemveliso, kunye nolwazi malunga neenkcukacha, amanqaku kunye namaxabiso afanayo.
Iivenkile ezikwi-Intanethi zihlala zivumela abathengi ukuba basebenzise "ukukhangela" imisebenzi yokufumana iimodeli ezithile, iimveliso, okanye izinto. Abathengi abakwi-Intanethi kufuneka babe nokufikelela kwi-Intanethi kunye nendlela efanelekileyo yokuhlawula ukugqibezela intengiselwano, njengekhadi letyala, ikhadi ledebhithi elinikwe amandla i-Interac, okanye inkonzo efana nePayPal. Kwiimveliso ezibonakalayo (umzekelo, iincwadi zepokotho okanye impahla), i-e-yorhwebo ithumela iimveliso kumthengi; Kwiimveliso zedijithali, ezinje ngeefayile zedijithali zokumamela iingoma okanye iinkqubo zekhompyuter, umthengisi we-e uqobo uthumela ifayile kumthengi kwi-Intanethi. Eyona mibutho mikhulu kakhulu yokuthengisa kwi-Intanethi yiAlibaba, Amazon.com, kunye ne-eBay.
Nangona ukubrawuza okushukumayo kugqithile kwi-PC, sikhetha ikhompyuter xa uthenga. Kuqhelekile ukusebenzisa i-smartphone ukujonga nokuthelekisa, kodwa ulinde ukuthenga kwikhompyuter. Njengoko unokucinga, kukho phantse inani elingenasiphelo lendibaniselwano