Enkosi kwifuthe elimangalisayo ele-e-commerce elinalo, baye bachithwa amawaka amatyala nezixhobo zemali Ezindululo zokufezekisa iinjongo kunye neenjongo zabasebenzisi bazo, umzekelo woku zezi Umkhabi wekhatywayo.
El urhwebo lwe-elektroniki ngumsebenzi wentengiso, ukuthengwa, ukuhanjiswa, intengiso kunye nomthombo wolwazi malunga neemveliso kunye neenkonzo nangasiphi na isixhobo esinonxibelelwano lwe-Intanethi.
Igama elisetyenzisiweyo lisetyenziselwa ukufezekisa ukuthumela idatha kusetyenziswa izixhobo ze-elektroniki. Nangona kunjalo, ngokukhula kwe-Intanethi kwii-90s, umxholo waqalisa ukusetyenziswa ukuthengiswa kweenkonzo ngenethiwekhi, usebenzisa njenge indlela yokuhlawula imali yeplastiki njengamakhadi etyala. Ukusukela ngoko, ngakumbi nangakumbi iinkampani ziyongezwa kwintengiso enkulu ye-Intanethi ekhoyo.
Abantu abaninzi bafumene indlela entsha yokwenza ishishini, kunye nethuba lokuthabatha, ngaphandle kwengozi ebangelwa yivenkile ebonakalayo. Kwi ECommerce akukho mida, imida, Kuba nantoni na inokuhanjiswa ngepasile naphina emhlabeni, umda bubuchule bakho.
Los Iindawo ze-ECommerce inokufunyanwa ngokukodwa ngophawu okanye ube yinxalenye yendawo enkulu yokuthengisa, ebizwa Ivenkile enkulu yokuthenga, ekubonakala ukuba ziyafana ne Iikhathalogu ziboniswe kudidi, indawo yokukhangela izinto, iimveliso kunye noseto lokuhlawula, apho iimveliso ezininzi zinobukho kunye nentengiso ngaphakathi kwewebhusayithi enamaseva amaninzi, ngokucacileyo ezinzile kwaye ekwaziyo ukuxhasa Ukuthontelana okukhulu kwabantu.
Uninzi lwe iinkampani ezibalulekileyo, kunjalo ukubonisa kwi-Intanethi kwiphepha lewebhu okanye kwinethiwekhi yoluntu, Abanyanzelekanga ukuba babonelele ngeenkonzo zentengiso kunye nokusasazwa kweemveliso zabo kwi-intanethi, amaxesha amaninzi kuyikhathalogu okanye iinkcukacha zeemveliso kunye neenkonzo abazinikezelayo, kodwa ukhetho lokuthenga lukujongane ubuso ngobuso.
Kwiimeko ezininzi zolu hlobo, Amaphepha ewebhu anikezela ngolwazi olufutshane kakhulu yamanqaku, izinto ezibalulekileyo kwintengiso, kodwa ngeyona njongo iphambili yokukhuthaza abatyeleli ukuba banxibelelane nevenkile buqu, okanye ngomnxeba, ukuze bazibeke kwiklasi ukunxibelelana ngokuthe ngqo nabathengi abanokubakho.
Yintoni iKickstarter?
Kickstarter Yiyo isixhobo esilula kakhulu sezemali osebenzela umqambi onqwenela, okanye usomashishini ukufumana inkxaso-mali abayifunayo ukwenza iprojekthi yabo ibe yinyani, ekwabizwa ngokuba crowdfunding, iKickstarter Iyanda eSpeyin ukuba namabali empumelelo amaninzi.
Oku kuyabasebenza abo batyalomali abafuna ukukhangela indlela entsha yokufumana izimvo ezintsha, Iyahambelana neefowuni kunye neetafile, ezilinde utyalo-mali oluninzi ukuqala ukusebenza.
Mngakanani umsebenzi owenzileyo ukwenza iprojekthi yeKickstarter?
Ngokobungqina bokuba umyili ophumeleleyo wesicelo sefowuni esiphathwayo Uthi malunga neenyanga ezintathu, ngokuzinikela imihla ngemihla phakathi kweeyure ezimbini ukuya kwezine. Ekuqaleni kugxilwe kuphando, prototyping, kulandele intengiso yevidiyo eyomeleleyo, ukudala intengiso kunye nezinto zentengiso. Kwaye ekugqibeleni, ndisebenza malunga neeyure ezintlanu ngosuku kwinyanga ephelileyo, ukucoca zonke iinkcukacha kunye nokwenza igalelo elikhulu ekukhululweni.
I-Kickstarter yaqala ukusebenza eSpain ukusukela kunyaka ophelileyo Ngalesi sixhobo, nabani na onoluvo, kodwa enohlahlo-lwabiwo mali oluncinci, unokunyusa imali. Yahlulwe phakathi Iindidi ezili-15 zohlobo lwakho lweprojekthi, Phakathi kwezona zibalulekileyo ngumculo, ifilimu, ubuntatheli, uphuhliso lobuchwephesha kunye neeprojekthi zefashoni.
Ngombulelo kwesi sixhobo, ngo-2014 zizonke iiprojekthi ezingama-22.252 zaxhaswa ngezimali kwaye zaphuhliswa kwihlabathi liphela, ethi ngexesha layo ithethe utyalomali olumalunga ne-475 yezigidi zeerandi, exhaswa ngabantu abazizigidi ezi-3,3 abacinga ukuba ingumbono olungileyo. Iiprojekthi ezixhaswe ngemali eSpain zenziwa nge-euro, imfuneko yokubhalisa umbono kukuba ikwiminyaka esemthethweni kwaye ihlale eSpain.
Isixhobo sinikezela ngeendlela ezahlukeneyo ezinje qala iprojekthi egameni leziko elisemthethweni okanye inkampani enenombolo yenkampani eqinisekisiweyo. I-Kickstarter ayibonisi ukhetho lwenkxaso mali, kuphela kwiindidi ezinazo.
Ukuba iprojekthi ikwazile ukuxhaswa ngemali ngokupheleleyo, I-Kickstarter ibiza ikhomishini ye-5% yetotali; Ukuba isabelo asigqitywanga, akukho nto ihlawulwayo. ngombala yinkampani eyenzelwe intlawulo, le ntlawulo i-3% yetotali eqokelelweyo kunye ne-0,20 ye-euro ngomrhumo ngamnye, kodwa kwimeko yeminikelo engaphantsi kwe-10 le-euro le mali yehlisiwe yaya kwi-5% kunye ne-0,05 euro.
Imizekelo yempumelelo yezemali
Imizekelo ye ibali eliyimpumelelo lelo leSandi Oval ephakamise ngaphezulu kokuphindwe kathathu ekujoliswe kuko, oku kwenza isixhobo esikhethekileyo se-elektroniki. Le yayiyenye yeembono ezafumana eyona mali kwiqonga leKickstarter ngo-2015.
Kwenzeka ntoni emva kokufumana inkxaso-mali?
I-UFO enezinzwa ngaphakathi ezinokuphinda zisebenzise izixhobo ezahlukeneyo kunye nezikali zomculo ngokusebenzisa isicelo. Ibiyi I-Oval, eso sixhobo sikhethekileyo se-elektroniki, abaninzi babemangalisiwe xa bebukele kwaye bemamele, efuna ukudlala ingoma ethile ngezandla zakhe kwi-Oval.
Ngokuchanekileyo Iintsuku ezi-2 ezinesiqingatha, abavelisi bayo baphakamisa i-100.000 zeerandi, isixa ebesiyinjongo yakho ngaphambili, inani eliphindaphindwe kathathu lokunyusa ama-euro angama-348.000.
Inguqulelo yeKickstarter yaseSpain licandelo eliphakathi kweqonga leKickstarter kwihlabathi liphela.
I-Kickstarter yenze iinguqu ezininzi rhoqo, uqhubeke njengenkokeli yehlabathi kwicandelo lokubuyisa imali, es elandelwa ngokusondeleyo ngamanye amaqonga ezingayeki ukwenza izinto ezintsha kunye nokunikezela ngeenkonzo ezintsha, njengaye Indiegogo, Ukuzinikela kwabo kwindalo kukhule kakhulu kule minyaka idlulileyo.
Iingcebiso zokufumana ngokulula ukuxhaswa kwiKickstarter:
- Fumana izibalo ezifunekayo kwiprojekthi yakho xa uyibeka kwiKickstarter.
- Iiprojekthi zevidiyo zinemibala emininzi, irekhoda enye imfutshane kwaye imfutshane.
- Yiba ngokuchanekileyo ngangokunokwenzeka ngazo zonke iinkcukacha okanye imilinganiselo yeprojekthi, kuba nayiphi na inkcaza encinci inokwenza umahluko.
- Gcina unxibelelana nabantu abaxhase iprojekthi yakho ngenkqubela phambili oyenzayo.
- Ungaze uyigqithise kwimveliso yakho, okanye ungayixabisi, zama ukufumana imali eseleyo kwixabiso.
- Zibuze xa ubona imveliso yakho yokugqibela ngokungathi ubungumthengi, ungayithenga? Yenze amatyeli amaninzi kangangoko ufuna de uthi ewe, ngaphandle kwamathandabuzo.
- Nika imivuzo ethile yokuxhasa ngezimali umbono wakho, ukuze abantu babe nomdla wokuxhasa ngento oyibonisayo.
Iindidi apho ungangenisa khona izimvo kwiKickstarter zezi zilandelayo:
- Ifilimu kunye nevidiyo
- umculo
- IiComics
- Danza
- Ubugcisa
- Uyilo
- fashion
- Imisebenzi yezandla
- Ukutya
- Imidlalo
- Ubuntatheli
- Te knoloji
- Ukufota
- Publicidad
- Ithiyetha
Kukho imigaqo esisiseko ethi yonke iiprojekthi ezilayishwe kwiKickstarter kufuneka uhloniphe ukuhlala eqongeni:
- Kwiprojekthi nganye, kufuneka kwenziwe into entsha yokwabelana nabanye, umbono oqinisekileyo onceda ukudala izinto ezinemveliso ngakumbi kwihlabathi.
- Iiprojekthi kufuneka zenziwe ngokunyaniseka nangokucacileyo. Kuba iKickstarter isekwe kuthembeko kunxibelelwano lwabo bayenzayo. Iiprojekthi azinakho ukulahlekisa okanye zingaxeli abasebenzisanayo kunye nabayili kufuneka bathembeke malunga noko bazimisele ukukufezekisa.
- Ukunyusa ingxowa mali yoluntu ngenxa yeeprojekthi kwiKickstarter akuvumelekanga, imali kufuneka isetyenziselwe injongo echaziweyo.
- Inkuthazo yemali enje ngezabelo okanye iiasethi zenkampani elandelayo ayinakubonelelwa ngenxa yempumelelo yezemali.
- Akukho zinto zingavumelekanga ezinokunikezelwa kwiiprojekthi.
Nantsi inkcazo Uluhlu lwezinto ziphelele Akuvumelekanga ukuphuhlisa iKickstarter:
- Nawuphi na umbono ojolise ekuchongeni, ukunyanga, ukunyanga, okanye ukuthintela isifo esiqhelekileyo okanye imeko.
- Iiprojekthi ezikhuthaza ucalucalulo, ukunganyamezelani okanye uhlobo oluthile lobundlongondlongo kwicandelo elithile labemi
- Izilwanyana eziphilayo
- Zonke iintlobo zemincintiswano, ukubheja, ukuthunyelwa, amatikiti kunye neeraffles.
- Iziselo zamandla
- Ukunyusa ingxowa mali yezopolitiko.
- Nicotine, iziyobisi, umphunga kunye nezinto ezinxulumene noko.
- Izinto ezikhubekisayo ezikhuthaza iimvakalelo ezimbi.
- Izinto eziphilayo eziguqulweyo.
- Yenza iinkonzo zemali, ikhredithi; iinkonzo zokuhamba; iinkonzo zeefowuni ezihlawulelwa kwangaphambili; okanye iinkonzo zentengiso.
- Iprojekthi yoqobo kufuneka ivelise ukuthengisa kwayo, ukuthengiswa kwezinye iimveliso akuvumelekanga.
- Izinto ezingamanyala okanye ezingafanelekanga kubantwana.
- Iiprojekthi ezabelana ngemibono esele ikhona kunye nokupakisha okutsha ngaphandle kokongeza nantoni na entsha kuyo.
- Izixhobo okanye izixhobo zezixhobo.