Ngokophando lwe Prestashop, inkokheli eSpain kwizisombululo ze-e-commerce esekwe kwisoftware yasimahla, i ULWESIHLANU omnyama kunye NgoMsombuluko bayaqhubeka nokufumana abalandeli eSpain, ukuya kwinqanaba lokuba le mibhiyozo yezorhwebo iliphindaphinde elo lamazwe afana neFrance ne-Itali.
Ngapha koko, ngaphezulu kwe-50% yevenkile zaseSpain ekuboniswene nazo ziya kuqhuba ngezorhwebo ngolwesiHlanu oMnyama, umhla wezaphulelo zangaphambi kweKrisimesi kulo nyaka kubhiyozelwa uLwesihlanu we-27 kaNovemba. Ukongeza, ngaphezulu kwe-40% iya kwenza njalo ngoMvulo we-cyber, usuku apho izaphulelo zigqithiselwa kwi-Intanethi kwaye izakuba ngoMvulo, Novemba 30.
NgoLwesihlanu omnyama uthandwa kakhulu eSpain kuneMvulo yeCyber
Uphando luqinisekisa ukuba uLwesihlanu oMnyama uthandwa kakhulu kune-cyber ngoMvulo eSpain. Ngelixa i-56,4% yevenkile zaseSpain ziceba ukwenza izibonelelo ezizodwa ngoLwesihlanu omnyama.
I-27,9% ayisayazi kwaye i-15,7% ayinaso isenzo esikhethekileyo esilungiselelwe loo mini, i-41,4% yamashishini adibene nesicwangciso sokubonelela ngezaphulelo kwi-Cyber ngoMvulo, i-18,2% ayicingi kwaye i-40,4% ayikenzi isigqibo .
Phakathi kweevenkile ezingazukubhiyozela uLwesihlanu oMnyama, i-45,8% ayizukwenza oko kuba bengayithathi njengosuku olubalulekileyo eSpain. I-43,8% kuba abanalo ixesha kwaye bakhetha ukugxila kwixesha elizayo leKrisimesi kunye ne-10,4% kuba bengazi ukuba iqulathe ntoni. Nangona ukuthandwa kweCyber Monday kungaphantsi, izizathu zokuba iivenkile zaseSpain zingayibhiyozeli ziyafana: ukungabikho kokubaluleka (47,3%), ukungabikho kwexesha (30,9%) okanye ukungazi (21,8%).
Kukho umbhiyozo wesithathu kwimpelaveki enye ebizwa ngokuba nguMgqibelo wamashishini amancinci. Lusuku lokubonelelwa kumashishini amancinci okoko ukusukela ngo-2010 kubanjwa ngoMgqibelo emva koLwesihlanu oMnyama, kulo nyaka nge-28 kaNovemba. Nangona kunjalo, uMgqibelo wamashishini amancinci awaziwa kancinci eSpain: I-92,7% yabo baphononongiweyo abayazi ukuba yintoni.
NgoLwesihlanu omnyama, ukubhiyozela ukunyuka ukusukela ngo-2011
E-Spain, ukubhiyozelwa kuka-Lwesihlanu oMnyama akuyekanga ukusasazeka kule minyaka idlulileyo, kangangokuba urhwebo lwaseSpain lungaphezulu kwamanye amazwe angabamelwane ngokubek'esweni uLwesihlanu oMnyama kunye noMvulo weCyber, ngokophando olwenziwe yiPrestaShop.
Ngelixa eSpain le minyhadala mibini iya kuba nenxaxheba eqikelelweyo ye-48,9%, e-Itali ukulandela okucwangcisiweyo yi-26,5% kwaye e-France abafikeleli kwi-21%. Kwiivenkile ezininzi zaseSpain, impelaveki yokugqibela kaNovemba ibonisa ukuqala kwephulo leKrisimesi kwaye izaphulelo kuLwesihlanu oMnyama kunye noMsombuluko weCyber zikhuthaza ukuthengiswa kokuqala. Ezona zinto zixhaphakileyo kwezorhwebo kumsitho wale mibhiyozo zizaphulelo kwikhathalogu iyonke (31%), izibonelelo kwezinye iimveliso (25%), iindleko zokuhambisa simahla (16%), iibhonasi zokuthenga kwixesha elizayo (6%) kunye nokwazisa iimveliso kunye neenkonzo ezizodwa zale mihla (5%), ngokwe-Spanish Association of Digital Economy (Adigital).
"Yonke into ibonisa ukuba kulo nyaka uLwesihlanu omnyama kunye noMsombuluko we-cyber baya kuba nempumelelo enkulu eSpain", Utsho uBertrand Amaraggi, Umphathi welizwe laseSpain e-PrestaShop, inkokeli kwimithombo yeqonga e-commerce evulekileyo; Iivenkile ezikwi-Intanethi ezingama-40.000 ezenziwe kwilizwe lethu ziphethe itekhnoloji yazo. “Iziphumo zophando lwethu zibonisa ukuba baninzi abathengisi abazokuzibandakanya nale mibhiyozo, ngoko ke sinethemba lokuba kwimpelaveki ephelileyo kweyeNkanga izakubamnandi kwintengiso. Ingakumbi kwezorhwebo lwe-elektroniki, kulo nyaka kunokwaphula irekhodi elitsha lokwenza inzuzo eSpain "ugqiba
Olu phando lwenziwa phakathi kwe-27 ka-Okthobha ne-13 kaNovemba ngo-2015 nge-Intanethi eSpain, France, Italy, Portugal, Germany, Poland, Netherlands, United Kingdom nase United States. E-Spain isampulu ibandakanya iivenkile ezingama-324. Iivenkile ezivavanyiweyo zezecandelo lempahla eyolukiweyo (i-16,4%), ukhathalelo lwabantwana (i-9,6%), ezempilo kunye nobuhle (i-8%), amanqaku endlu kunye negadi (8%) kunye nezacholo kunye nezinye izinto (7,1%)
I-Prestashop ibonelela ngesipho esikhethekileyo sangoLwesihlanu oMnyama
Ngenjongo yokuqhubeka nokukhuthaza iivenkile ukuba zivulele kwilizwe lezorhwebo lwe-elektroniki, ukufunda ngakumbi ngeNtengiso ye-Intanethi kunye nokwandisa ukuthengisa kwabo ngeKrisimesi, i-PrestaShop iya kuququzelela uthotho webinars simahla sikhokelwa ziingcali eziphambili kwicandelo. Ii-webinars ziya kujongana nendlela yokuphumeza isicwangciso se-eCommerce esinenzuzo, indlela yokwenza ivenkile yasimahla kwi-Intanethi enePrestaShop, indlela yokuphucula iphepha lokuphuma okanye i-SEO phakathi kwezinye izihloko.
Ukongeza, ukukhokela kwiivenkile ezikwi-Intanethi ngexesha leeholide, i-PrestaShop yenze ifayile ye- Isikhokelo sekrisimesi kunye nenye ulungiselelo ukukunika zonke izitshixo zokulawula ngokufanelekileyo ukuthengisa ngexesha lephulo leKrisimesi.