NgoLwesine, umhla we-10 ku-Epreli, kwisemina 6, iholo G ka eComExpo, eyona inkulu eCommerce enobulungisa ibibanjelwe eSpain, izakubanjwa okokuqala ngqa OFF / ON Commerce, inyathelo elilungiselelwe ngu Iingqondo zeBrainSins kunye ne-eCommbits, ejolise ekunikezeleni iinkampani ezivela kumacandelo ahlukeneyo ngezitshixo zokuziqhelanisa nemo engqongileyo ukuthengisa izinto ezininzi.
Inkqubo yesemina ye-eCOMExpo OFF / ON yezoRhwebo iya kuvumela abo bezimeleyo ukuba baphicothe izihloko ezisisiseko kuphuhliso lwabo shishini nokusuka curhwebo lwe-elektroniki, ezinje ngetekhnoloji, ulungiselelo, ukuthengiswa kweziphumo, ukubanjwa okutsha kunye nokusebenziseka, phakathi kwabanye. Le micimbi iyimfuneko ukufezekisa impumelelo kwisicwangciso esili-intanethi kunye nakwi-intanethi yayo nayiphi na inkampani.
Umsitho uya kuba neeseshoni eziphambili, eziza kubandakanya izinto ezintathu eziphambili zotshintsho ukusuka kwishishini elingaxhunyiwe kwi-intanethi ukuya kwishishini elikwi-Intanethi: ukhetho lwe Itekhnoloji, umbutho ulungiselelo y amajelo amaninzi kunye ezintsha zendlela. Indawo nganye enomxholo iya kunyangwa ngokwembono ebonakalayo, ngokusekwe kumatyala okwenyani ukuze kube nokuqondakala ukuba zonke izinto zinxibelelene kangakanani kwaye zibandakanyeka njani kwisicwangciso ngokubanzi.
Iseshoni yokuqala
Iseshoni yokuqala icwangciselwe ukuqala nge-10: 15 kusasa kunye nemizuzu engama-90 yokugqibela. Iseshoni inesihloko Ukhetho lweTekhnoloji. Isiseko sokuma kwe-eCommerce yakho.
Kule semina ezona teknoloji ziphambili zokwenza iivenkile ezikwi-intanethi, zombini uMthombo ovulekileyo, ubunini kunye ne-SaaS). Iseshoni iya kugxila kubuchule bokudityaniswa kweenkqubo ezahlukeneyo ezinxulumene noko, ezinje ngezixhobo, ii-ERPs, iiCRMs, njl. ukunika umbono opheleleyo weemfuno ngokweqonga lobuchwephesha kwivenkile ekwi-Intanethi esekwe kwinqanaba lokuvuthwa.
Isemina Ukhetho lweTekhnoloji. Isiseko sokuma kwe-eCommerce yakho Iya kuphuhliswa ngale ndlela ilandelayo, iya kuba nenxaxheba:
- Ukunikezelwa kweseshoni nguDaniel Vázquez, uMlawuli wezeMisebenzi ye-eCommbiMulticanalidad y y Nuevas Trends. Ungabenza njani ubuchule bakho kwaye ugcine abathengi bakho?
- Uhlalutyo lwee-eCommerce eziphambili zoMthombo oVulekileyo we-Magento kunye ne-Prestashop teknoloji, ngu-Daniel Vázquez, uMlawuli weeMisebenzi kwi-eCommbits
- Ivenkile ye-SaaS ekwi-Intanethi: eCommerce kulo lonke uhlahlo-lwabiwo mali, ngu-Alejandro Fanjul no-Enrique Andreu de Palbin
- Umdibaniso wokujongana nokukhula: ukuhlanganiswa kokugcina kunye ne-ERP. UCarlos Liébana -I-CEO yeFactor Libre kunye nokuGcina ukuDityaniswa koGcino, nguJuan José Montiel, CEO u-Altius Consulting kunye noFomación
- Isiphelo, nguDaniel Vázquez, uMlawuli weCandelo le-eCommbits
Iseshoni yesibini
Iseshoni yesibini iya kuqala ngo-12: 00, kwaye bayakuthetha malunga neyure enesiqingatha Amalungiselelo nokuhanjiswa. Izitshixo zokuqinisekisa ukoneliseka kwabathengi.
Kule semina imiba ephambili yolungiselelo, kunye namanqaku aphambili ekufuneka ethathelwe ingqalelo kulungiselelo lwezorhwebo lwe-elektroniki, kunye neendlela ezintsha kunye neemfuno zokwenza izinto, ezivela ekukhuleni kwemakethi ye-eCommerce.
Isemina Amalungiselelo nokuhanjiswa. Izitshixo zokuqinisekisa ukoneliseka kwabathengi Iya kuphuhliswa ngale ndlela ilandelayo, iya kuba nenxaxheba:
- Ngaphandle kwempahla, akukho eCommerce, nguJosé Carlos Cortizo, uMlawuli weNtengiso kwiBrainSINS
- Indlela iGiants eLulawula ngayo uLungiselelo: Ityala leZalando, nguJuan Sandes, eCeleritas
- Ukubaluleka kwamaxesha okuhambisa: ukulungiswa kakuhle, nguJavier Simón, Atuhoraexpress.com
- Ii-Aggregators zifikelela kumalungiselelo, nguRegina San Miguel, uMlawuli weNtengiso wamanye amazwe ePacklink
- Isimo sezinto ezibandayo eSpain, nguCosme Echanove, umphathi we-Enterbio
- Isiphelo, nguJosé Carlos Cortizo, uMlawuli weNtengiso weBrainSINS
Iseshoni yesithathu
Emva kokutya, kunye neeyure ezimbini, nge-15: 00 pm iseshoni yokugqibela iya kuqala, apho isifundo siza kuxoxwa khona Imultichannel kunye neNew Trends. Ungabenza njani ubuchule bakho kwaye ugcine abathengi bakho?
La ukuthengisa izinto ezininzi ibaluleke ngakumbi, zombini ngenxa ye- Ukuvela kwamashishini athengisa, ezihlala zivula amanye amajelo, ngenxa yemikhwa yabasebenzisi, abathe chu ngakumbi ukwenza iinkqubo zokuthenga eziqala kwisixhobo esinye kwaye ziphele kwenye.
Lo masifundisane uza kugxila kubuchwephesha kunye neendlela ezivumela ukuba sidibanise onke amajelo ethu ukubonelela ngamava omsebenzisi awodwa, kwaye ziya kuphuhliswa kula manqaku alandelayo:
- Abasebenzisi abafanayo, amajelo ahlukeneyo, amava angama-1, nguJosé Carlos Cortizo, uMlawuli weNtengiso weBrainSINS
- Ivenkile yeShot'N: Ukusuka kwiselfowuni ukuya kwingxowa yokuthenga, nguSira Pérez, uMseki weSitolo seShot'N
- U-Guardiola kunye no-Eto'o banobushushu, ngu-Jorge Martínez, umseki weFundación Fila Cero
- Imifanekiso esebenzayo: ukusondeza imveliso kufutshane nomthengi kwimeko ebonakalayo, nguMontse Labiaga, uMlawuli weCommerce Photography
- Ikamva le-Omni-Channel ngokweHybris, nguJavier Alonso, uMcebisi oMkhulu we-eCommerce eRicoh Spain Iinkonzo ze-IT
- Rakuten -Liziko lokuthenga elikwi-Intanethi elikhuthaza urhwebo lwasekhaya, nguDemis Torres, iNtloko yeNtengiso yeRakuten Spain kunye noCarlos Alberto Fernández, Iqabane kunye noMphathi weVinarium
- Ukubaluleka kweinjini yokukhangela kwisitishi se-Intanethi, ngu-Iván Navas, umseki kunye ne-CEO yeDoofinder
- Ndlela-ntle, nguDaniel Vázquez, uMlawuli weeMisebenzi kwi-eCommbits kunye noJosé Carlos Cortizo, uMlawuli weNtengiso kwi-BrainSINS
Umfanekiso - imvcea