Inkonzo yomthengi kwi-ecommerce

Ngenye imini, ndabeka iiglasi zam zelanga ndaza ndafumana umkrwelo omdaka kulensi. Kuba ibinguLwesihlanu woSuku, bendicinga ukuba ngumqondiso wokuthenga ipere entsha. Ukuzimisela ukuba kungabizi mali ininzi ukuthenga kwi-Intanethi, ndiye eAmazon ndathenga amaphetshana endlela yokulungiselela uhambo lwam olulandelayo.

Unokuba uhambelana neli bali. Ukuba akunjalo, nguwe wedwa kubathengi abali-10 abangalijongiyo ixabiso lezinto kwiAmazon ngaphambi kokuthenga. Abanye bethu baxhomekeke kumaxabiso akhuphisanayo kunye nenkonzo yabathengi ethembekileyo ukukhokela izigqibo zethu zokuthenga. Ngenxa yolu lwazi lwabathengi lungenamava, sikhethe iAmazon njengeyona ndawo yethu ikhethiweyo yorhwebo ngokungagqibekanga.

I-Amazon idale imodeli yenkonzo ehambelana neemfuno zabathengi bayo be-e-yorhwebo- umzekelo, mhlawumbi uthethile nommeli wenkxaso yeAmazon kwifowuni okanye kwingxoxo ekwi-Intanethi.

Inkonzo yomthengi kwi-e-yorhwebo

Kule nqaku, siza kuchaza ukuba yeyiphi inkonzo ye-e-yorhwebo kunye nokubonelela ngezinye zeendlela ezilungileyo onokuzisebenzisa ukuphucula kwiwebhusayithi yakho. Emva koko siya kubonelela ngoluhlu lwezixhobo zenkonzo ye-ecommerce onokuthi uyamkele kwishishini lakho.

Inkonzo yabathengi ye-e-commerce ibhekisa kwiinkonzo ezinikezelwa kubathengi kwi-Intanethi. Ukuba iindwendwe zakho zinemibuzo okanye zifuna uncedo ekuthengeni, ezi zinto zibanceda bahambe kwindawo yakho kwaye bafezekise iinjongo zabo. Inkonzo yabathengi ye-e-commerce yenza ukuba abameli bahlangane nabathengi naphi na apho bakhoyo ukwenza inkqubo yenkxaso ibe lula kwaye isebenze.

Igalelo ekusetyenzisweni kwale nkonzo

Indlela yenkonzo ye-eCommerce yahlukile kancinane kuseto lwezitena nodaka. Kuba abameli banokubiza okanye bancokole kuphela, kufuneka ukuba balindele imiqobo eya kuthi ihlangane nabasebenzisi ngexesha lokuthenga.

Oko kufuna ukuba usoloko ufumana ingxelo yabathengi kwaye uyihlalutye ngamanqaku aqhelekileyo omsebenzisi. Nje ukuba uziqonde ezi zinto zixabisekileyo, ungafaka inkonzo yokuzenzela kunye neempawu ezisebenzayo ezikhokela iindwendwe kuhambo lwabathengi.

Ukuba ujonge ukuphucula inkonzo kwivenkile yakho ekwi-intanethi, jonga eli candelo lilandelayo ukuze ufunde ngezinye zeendlela ezilungileyo esiziqokelele kwinkonzo yabathengi be-ecommerce.

Iinkonzo zabaThengi ngezoQoqosho ngokuBalaseleyo

Ukubonelela ngenkonzo ebalaseleyo kubathengi kwindawo ye-e-yorhwebo kunokuba ngumceli mngeni kwamanye amashishini. Kungenxa yokuba kunokuba nzima ukubandakanya abathengi xa ungadibani ubuso ngobuso. Iingcebiso ezikweli candelo zinokukunceda woyise le miqobo kwaye wonwabe kwiivenkile zakho ezikwi-intanethi.

Gxila kwixesha lakho lokuphendula eliphakathi. Ngale ndlela, akukho mathandabuzo ukuba ekugqibeleni abathengi bayakonwabela ukuthenga kwi-Intanethi kuba kuyasebenza kwaye kufanelekile. Banokuthelekisa ngokulula amaxabiso emveliso kunye noku-odola izinto kanye emnyango wabo. Nangona kunjalo, xa abathengi benemibuzo, balindele ukuba iphendulwe ngaphandle komzamo. Abafuni ukulinda iimpendulo xa beza kwindawo yakho ukuze bathenge ngokukhawuleza.

Kungenxa yoko le nto kubalulekile ukuba ujolise kumaxesha aphakathi okuphendula xa usebenza nabathengi be-ecommerce. Ukuba iindwendwe zisondela, iimpendulo maziphendule ngemizuzwana. Izixhobo ezinjengengxoxo ebukhoma kunye neebhu zencoko zinokuphucula ixesha lakho lokuphendula kunye nokuhambisa inkqubo yenkxaso kubasebenzisi bakho. Ngokunciphisa ixesha elithathwayo ukufumana impendulo, abathengi abanakufane baphazanyiswe kwaye bemke kwindawo yakho.

Sebenzisa imidiya yoluntu kwinkonzo yabathengi

Ngokukhawuleza kunye nokusebenza kakuhle kweyona njongo yethu iphambili, imithombo yeendaba zentlalo iba yinto enexabiso njengejelo lenkonzo yabathengi. Abathengi banokusebenzisa imidiya yoluntu ukuxela iingxaki okanye ukubuza imibuzo, bekwazisa ngokukhawuleza iqela lakho lenkonzo.

Ke abo bakhoyo banokujongana nomcimbi kwaye baphinde banxibelelane kwaye bahlaziye bonke abathengi bakho ngaxeshanye. Endaweni yokubuza imibuzo ngejelo elinye lonxibelelwano, eli thuba lamava elixhaphakileyo lenza kube lula kubathengi kwi-Intanethi ukunxibelelana neqela lenkonzo yabathengi.

Nika inkxaso kubathengi esebenzayo.

Xa abathengi bakhangela iwebhusayithi yakho, banokungayazi inkxaso yakho kunye neempawu zenkonzo. Banokuba nemibuzo, kodwa abanalo nofifi lokuba mababuze phi. Okanye banokuthatha isigqibo sokuba ngumsebenzi omninzi ukunxibelelana nenkxaso kwaye uqhubele phambili kukhuphiswano. Nokuba indawo yakho inikezela ngeenkonzo, kubalulekile ukuba wabelane ngazo kunye nesiseko sabathengi bakho.

Unokuphumeza inkonzo esebenzayo yabathengi ngokwenza ii-CTA kwiwebhusayithi yakho. Yenze icace apho abasebenzisi bangenisa khona imibuzo yabo yenkxaso kwaye banike imibuzo ebuzwa rhoqo malunga noko banokulindela kwiqela lakho lenkonzo. Ukuba unayo ingxoxo ephilayo, yenza i-pop-up etsala umdla wotyelelo kwiwijethi yencoko. Oku kuyakukhuthaza iindwendwe ukuba zisebenzise izinto zoncedo, ukudala amathuba okutsala nokonwabisa abathengi.

Bandakanya iindlela zokuzenzela iinkonzo kubathengi

Enye indlela efanelekileyo yokunika ingxelo kubathengi kukusebenzisa izixhobo zokuzenzela iinkonzo. Ezi zixhobo ezisetyenziswa ngabathengi ukufumana izisombululo kwiingxaki zabo ngaphandle koncedo lommeli wenkonzo. Xa abathengi benemibuzo ekhawulezileyo okanye esisiseko, oku kuyabasindisa ixesha lokuba bavule imibuzo ngokusemthethweni.

Umzekelo wokuzenzela inkonzo sisiseko solwazi. Isiseko solwazi licandelo lewebhusayithi yakho equlathe iinkonzo kunye namaxwebhu enkxaso. Ezi zixhobo zixoxa ngezithintelo zabathengi eziqhelekileyo abahlangabezana nazo mihla le. Abathengi banokuzijonga ezi zikhombisi ngaphambi kokunxibelelana neqela labo lenkonzo.

Nika umgca wenkxaso yefowuni

Abanye abathengi abanamonde wokujonga iinketho zenkxaso kwi-intanethi. Isantya kunye nokusebenza kakuhle ngumba ophambili we-ecommerce kunye nabathengi abangasebenzisi teknoloji abanamdla wokukhangela indawo yakho ukuze ufumane iimpendulo.

Ukuba kunokwenzeka, banike aba basebenzisi ngokuthe ngqo kwiqela lakho lenkonzo ngokunika inkxaso yefowuni. Nokuba awunayo isoftware yeziko lokufowuna okanye izixhobo zefowuni ezichongiweyo, ukuba nendlela ekhawulezileyo yokwenza unxibelelwano bukhoma kunokukwenza ngcono kakhulu amava abathengi.

Thatha ithuba lwezixhobo zoncedo lwabathengi

Nokuba likhulu kangakanani na ishishini lakho, izixhobo zoncedo lwabathengi zinokuba nefuthe elibonakalayo kwiwebhusayithi yakho yorhwebo. Ezi zixhobo zizenzekelayo imisebenzi yenkxaso kunye nokwandisa umda wendlela yeqela lakho leenkonzo zabathengi.

Umzekelo, inkqubo yetikiti inokulawula kwaye isasaze imibuzo engenayo yabathengi ukuze i-reps yazi ngokuchanekileyo ukuba isebenze phi kwaye akukho matyala angahoywayo.

Isoftware yesevisi ye-ecommerce

Ukuba ujonge ukusebenzisa izixhobo ezinje ngezi kwiwebhusayithi yakho, jonga uluhlu olungezantsi kwesoftware yecommerce yabathengi.

HubSpot

Iziko leenkonzo zeHubSpot lilungile kumashishini e-ecommerce ngenxa yezizathu ezininzi, kubandakanya ukudityaniswa kwayo neShopify. Ungavumelanisa abathengi bakho bevenkile yakwaShopify kunye neHubSpot CRM yakho, emva koko ubandakanye iindwendwe xa zithatha inyathelo kwindawo yakho.

Kwakhona, iNkonzo yeHub ineengxoxo zasimahla zokuxoxa kunye nezixhobo zencoko. Unokuzifaka ngokulula ezi zinto kwiwebhusayithi yakho ukubonelela ngoncedo lwabathengi ngokukhawuleza.

UKayako

IKayako sisoftware encedisayo ebandakanya amanqaku athile e-e-commerce. Umzekelo, inezixhobo ze-Facebook kunye ne-Twitter ezinceda abameli beenkonzo ukuba baphathe imibuzo yemidiya yoluntu. Kukwakhona inbox eyabelwana ngayo egxila kwizicelo ezingenayo kwindawo enye. Ngale ndlela, ii-reps zinokugcina ngokulula umkhondo wabo bonke unxibelelwano lwabathengi kusetyenziswa ujongano olunye lwendalo iphela.

Cofa ucofe

I-Clickdesk yenye yeqonga lenkonzo elinokusetyenziselwa urhwebo nge-e. Eyona nto iphambili kuyo sisixhobo sencoko sevidiyo esivumela abathengi ukuba basebenze ngokuthe ngqo nabameli.

Ke ukuba incoko ibonakala ngathi ayiyi ndawo, iqela lakho linokungena kwingxoxo yevidiyo ukucoca naziphi na iingxaki zonxibelelwano. Esi sisixhobo esikhulu kumashishini e-SaaS ekufuneka echaze isisombululo sobuchwephesha okanye esimbaxa.

Fumana ukoneliseka

Fumana ukoneliseka kugxile kwimveliso yayo kwimbono yokudala uluntu lwenkonzo. Ukholelwa ekubeni iindlela zokuzenzela iinkonzo, ezinje ngeeforamu zoluntu, zezona ndlela zokubonelela abathengi ngeempendulo ezikhawulezileyo.

Usebenzisa amanqaku ayo emidlalo, unokwenza iphepha loluntu elikhuthaza abathengi ukuba bancedane ukusombulula iingxaki. Ukuxhasa le foram kunye nezinye izinto zenkxaso kufuneka kudale amava enkonzo anelisayo.

Fumana i-chatbot enokuphendula ukuya kuthi ga kwi-80% yemibuzo yabathengi, kwangoko. Sebenzisa ukufunda ngomatshini ukutolika imibuzo kwaye unike abasebenzisi esona sisombululo sisiso. Unokungenisa ii-FAQs zesiseko solwazi, ii-snippets, kunye namaxwebhu kwi-bot ukuphucula ukwenziwa kwakho ngokwezifiso. Kwaye, njengoko i-bot iqokelela idatha engaphezulu yabathengi, iyaphucuka ngokuhamba kwexesha.

Ukufika kwetekhnoloji entsha

Ngokufika kwetekhnoloji yedijithali kunye nokudaleka korhwebo lwe-elektroniki, umbono wokuthenga uye wavela kakhulu ngokubhekisele ekuthengweni kweepateni zabathengi kulindelo lwabathengi. Inkxaso yabathengi ikwavela kwiitshaneli ezisebenzayo ukuya kwinkxaso yejelo lenkampani ukuhambisa amava eenkonzo zorhwebo e-e ehambelanayo.

Ivenkile yanamhlanje kulindeleke ukuba ibone ukonyuka okukhulu ukusuka kwi-19% ukuya kwi-24% kule minyaka mithathu izayo, iqhutywa kakhulu yintengiso ye-omnichannel.

Njengoko itekhnoloji iqhubeka nokutshintsha, kunjalo nangeendlela zeshishini kunye nesicwangciso sokuya kwintengiso. Xa kuziwa kwinkonzo yabathengi kwezi ntsuku, amashishini e-ecommerce kulindeleke ukuba ahambise awona manqanaba asemgangathweni aphezulu okanye abeke emngciphekweni wokuphulukana nabathengi kukhuphiswano ngonaphakade.

Ke ungasakha njani isicwangciso-qhinga seenkonzo zoncedo lwabathengi kwi-ecommerce? Yintoni inkonzo ye-e-yorhwebo yabathengi? Ewe, inkonzo ye-e-yorhwebo yabathengi okanye inkxaso ye-e-yorhwebo yabathengi imalunga nokubonelela ngamava enkonzo enkulu kubathengi kwivenkile yakho ekwi-intanethi okanye kwishishini le-e-commerce.

Yonke i-e-commerce okanye ishishini lokuthengisa, nokuba lincinci okanye likhulu, kufuneka lityale imali ekuboneleleni ngeenkonzo zabathengi ezigqwesileyo ngamajelo abathengi babo abakhetha ngokuncokola ngokuhlala, indawo yokufowuna, okanye amajelo entlalontle.

Kukho ezona ndlela zilungileyo zokuqwalaselwa ekwakheni inkonzo yabathengi kwiCommerce yakho. Apho kungekho mathandabuzo ukuba eyona nkonzo yecommerce yabathengi kukuhlangabezana nokulindelweyo kwabathengi kwaye ubanike amava e-WOW. Ukunikezela ngenkonzo enkulu kubathengi ngeshishini lakho le-ecommerce kunokwenza imimangaliso ekwenzeni uphawu lwakho luphume kukhuphiswano. Makhe sithethe ngezimvo zenkxaso kubathengi be-ecommerce ekufuneka uyiphumezile.

Phuhlisa isicwangciso sejoni somni

Kumashishini e-commerce anamhlanje, ukuba nejelo elinye okanye ezimbini zonxibelelwano akwanelanga. Abathengi balindele ubukho bakho ngeendlela zabo abazithandayo njengewebhusayithi, imithombo yeendaba zentlalo, i-imeyile, umnxeba, njl.

Ke kufuneka ndenze ntoni? Enye indlela kukuthatha indlela ye-omni yejelo. Sithini isicwangciso-qhinga se-omni? Isicwangciso-qhinga se-omni sidibanisa onke amanqaku onxibelelwano nomthengi kuwo wonke umjikelo wobomi ofanayo phantsi kweqonga elinye, ukubatsala kulo lonke uhambo lwabo lokuthenga kunye nokubanika amava angatshintshiyo. I-73% yabathengi basebenzisa amajelo amaninzi ngexesha lokuhamba kwabo.

Ukwakha isicwangciso esiliqili senkxaso yabathengi, kufuneka ujonge kwizinto ezintathu ezisisiseko ukwenza amava kumthengi angangqubani ngokusemandleni.

Chonga iindawo zonxibelelwano ezikhethwe ngabathengi bakho

Qonda uhambo lwabathengi bakho kwaye wenze isicwangciso sokuzibandakanya nabo ngeendawo zokuchukumisa

Hambisa amava ahambelanayo kulo lonke uhambo lomthengi wakho

Ilifa lesitishi se-omni kukusebenzisa amandla amajelo edijithali ukulungelelanisa nokwandisa amava okuthenga kubathengi kunye nobudlelwane babo neempawu. Ngezicwangciso ezichanekileyo zesitayile, unokumisela uphawu lwakho lwempilo ende kunye nozinzo kule meko itshintshayo.

Nika inkxaso kubathengi esebenzayo

I-83% yabathengi ifuna uncedo lokugqibezela ukuthenga kwi-Intanethi. Kwaye iipesenti ezingama-70 zentengiso zixhomekeke kwindlela abaziva bephathwa ngayo ngophawu.

Kwaye kuyinyani ecacileyo ukuba abathengi bayayeka ukubuyela kwishishini lakho ukuba ubanika inkonzo engonelisiyo. Oku kwenzeka ikakhulu ukuba ishishini ligxile kwindlela esebenzayo. Nangona kunjalo, inkonzo elungileyo yabathengi imalunga nokulindela iingxaki nokuzisombulula ngaphambi kokuba zinyuke- inkxaso yabathengi esebenzayo.

Inkxaso esebenzayo yenye yeendlela ezilungileyo zokuphucula amava enkonzo yabathengi. Ukunciphisa unxibelelwano lwenkxaso kunye nokwakha ukuthembela kwabathengi okuphucula ukugcinwa. Ikuvumela ukuba ufikelele kubathengi bakho kwaye wenze lonke uhambo lwakho lube ngamava amnandi. Amashishini akwi-Intanethi kufuneka alandele iindlela ezithile zokwenza inkonzo yabo isebenze.

Ezona ndlela zokuSebenza eziBalaseleyo zeNkonzo yokuThengwa kwabaThengi be-Ecommerce:

Yenza abathengi bakho bazi iingxaki ngaphambi kokuba bazi. Umzekelo, ukulibaziseka kokuthumela ngenqanawa, ngaphandle kwestokhwe ukuze kuzalisekiswe iodolo, iveni esemva kwexesha, njl. Nxibelelana ngemicimbi nabathengi xa beyazi ngaphambi kokuba abathengi bayazi kwaye banyuke kwi-intanethi.

Ungaze ulahlekelwe ngumkhondo wabathengi bakho. Cwangcisa i-imeyile ezenzekelayo ukubuza umthengi ukuba bonwabile na ngemveliso okanye nge-imeyile kamva emva kokuthenga.

Jonga ezakho iincoko zentlalo kuba abathengi namhlanje bayatsiba kwimidiya yoluntu ukuveza izimvo zabo malunga namava enkonzo yohlobo lwakho.

Chonga ezona ngxaki zixhaphakileyo zabathengi ezinokulungiswa ngokulula ukunciphisa inani leefowuni zenkxaso kunye nokuphucula ukoneliseka kwabathengi.