Xa unephepha lewebhu, eyona njongo iphambili uzibekele yona kukuba ineendwendwe ezininzi nangakumbi. Ukwenza oku, ufunda malunga nokuma kwewebhu, malunga ne-SEO, ubeka iiplagi ezidumileyo kwaye ulumke kakhulu kwisihloko nakwigama eliza kuchaza imigca yakho yokuqala. Oku kunokuchazwa kwinkcazo yemeta, okt, umhlathi onika isishwankathelo sento umfundi azakufumana kwinqaku.
Uninzi luthatha ukuba oku akubalulekanga njengokubeka isihloko esifanelekileyo, okanye umfanekiso ophembelelayo. Kodwa thina ziingcali siyazi ukuba akunjalo. Inkcazo yemeta inokuba yi "wick" ebeka unqakrazo kwiposti yakho. Kwaye, ukuba uyakwazi ukufaka abafundi ngale nto incinci, eyona nto iqhelekileyo kukuba bacofe inqaku balifunde, oko kuthetha ukuba bandwendwela iwebhusayithi yakho. Ngoku, uyifumana njani inkcazo yemeta efanelekileyo? Siza kukuxelela.
Yima ... ithini inkcazo yemeta?
Ngaphambi kokuba uthethe ngezitshixo zokufezekisa inkcazo yemeta ekunika ithuba elikhulu lokundwendwela iwebhusayithi yakho, okanye i-eCommerce yakho, kubalulekile ukuba uyithathele ingqalelo into: sithetha ngantoni?
Inkcazo yemeta yi Isicatshulwa esincinci, esimalunga ne-160 yoonobumba, esinokushwankathela umxholo oza kufunyanwa ngumsebenzisi kwiphepha lewebhu. Ngamanye amagama, yindlela yokubandakanya abasebenzisi. Ezi, xa usenza uphando kwi-Intanethi, fumana uluhlu lwamaphepha apho ulwazi olufunekayo lunokuba khona. Kwaye endaweni yokuya ngokulandelelana, ngokufunda laa mbhalo mncinci kufuneka bafumane umbono wokuba bazakufumana ntoni.
Lo mbhalo awenzelwanga amanqaku ebhlog kuphela; nokuba yeyiphi imveliso yevenkile ekwi-intanethi. Ngokwenyani, kubalulekile kulo naliphi na iphepha elenziwe kwiwebhusayithi, nokuba liphepha loqhakamshelwano, iphepha lasekhaya, ukuba singobani ...
Eli candelo lihlala lingakhathalelwanga, ukanti kubaluleke kakhulu, ayisiyiyo kuphela ukunika isishwankathelo somsebenzisi oza kufumana, kodwa kuba inceda uGoogle ukuba azi ukuba yintoni kwiphepha.
Kwakhona, ukuba siyayidibanisa ne-SEO elungileyo kunye nesicwangciso segama eliphambili, Inkcazo yemeta inokuvula iminyango emininzi kuthi kwaye yenze kube lula kuwe ukubeka iwebhusayithi yakho.
Yeyiphi inkcazo yemeta ekufuneka igqibelele
Ngoku ukuba uyazi kakuhle le nto sibhekisa kuyo, lixesha lokuba ufumanise ukuba zeziphi iimpawu eziyimfuneko ukuze ugqibelele kungekuphela kwiinjini zokukhangela, kodwa nakubasebenzisi ngokwabo.
Ukuqala, kufuneka uyazi loo nto Inkcazo yemeta inokuqulatha kuphela abalinganiswa abali-160. Ngapha koko, kwezinye iimeko kuyacetyiswa ukuba ungafikeleli apho, kodwa hlala kwi-156. Ukongeza, kule itekisi encinci (edla ngokuba ngamagama angama-20 ukuya kuma-30), kufuneka ufake igama okanye amagama aphambili ukhethe iphepha, inqaku ... Umzekelo, ukuba iphepha livela kwivenkile ekwi-intanethi apho uthengisa khona "izithuthuthu zombane", eli inokuba ligama eliphambili ekufuneka likuloo mbhalo mncinci.
Icebo elincinci lokukhohlisa sebenzisa igama eliphambili kabini. Xa umsebenzisi elikhangela elo gama, into yokuba livela kabini kwisicatshulwa esinye ibangela ukuba iliso lomntu litsale umdla. Yindlela yokusebenza kwengqondo enokukunceda.
Inkcazo yemeta akufuneki ibhalelwe iirobhothi zikaGoogle. Oko kukuthi, ayinakuba yinto engeyiyo eyendalo, okanye ijonge ukubeka kuphela kwaye ngokukodwa. Uyayidinga ukuba ibe yinto eyodwa, ebhalwe ngokwendalo, kwaye iqondwe kakuhle.
Izitshixo zenkcazo yemeta yakho kwiinjini yokukhangela ezinomdla
Uyazi ukuba yintoni, uyazi iimpawu zayo. Ngoku, masifike kwinto ebaluleke ngokwenene: ujonge ntoni xa usenza inkcazo yemeta yewebhusayithi yakho, eCommerce, ibhlog, inqaku ...?
Ngokukodwa, sicebisa ezi zitshixo:
Amagama enkcazo yemeta
Asizukuphinda le nto sikuxelele yona ngaphambili, kodwa siza kugxininisa imiba ethile ekufuneka uyithathele ingqalelo.
- Ungaze wenze yonke into ngokubhaliweyo. Kwi-Intanethi, ukubhala ngoonobumba abakhulu kuthetha ukuba uyangxola, okanye unomsindo, kwaye kungakho ukutolikwa gwenxa koko ufuna ukukubeka, okanye ukuba kuthathwe ngengqondo yokuba, hayi kwaphela, ibiyile nto ubuyinqwenela.
- Sukubala amagama ngamanye, ngokungathi ufuna ukuqaqambisa. Yonke into eyenzayo iyabhidisa abantu.
- Sala kakuhle iikowuti. Izicatshulwa azinamsebenzi kwiinjini yokukhangela. Ayisiyiyo loo nto kuphela, banokubuyela umva, ke zama ukubanqanda xa kunokwenzeka.
Sukuziphindaphinda iinkcazo zemeta
Masithi uneemveliso ezimbini ezifanayo, kodwa kuphela umbala owahlukileyo. Kwaye uthi: kulungile, imveliso enye, inkcazo yemeta efanayo. Hayi! Impazamo enkulu. Iingcali ngokwazo zisilumkisa ukuba umxholo uphindaphindiwe, ukhutshelwe, ukhutshiwe… Kwi-Intanethi yenza uGoogle aqale i-siren kwaye, uyazi ukuba wenze ntoni?, Ukohlwaya iwebhusayithi yakho.
Soloko uzama ukunika umxholo owahlukileyo nakweyiphi na iwebhusayithi onayo, kulo naliphi na inqaku olenzayo nakweyiphi na imveliso kwivenkile yakho ekwi-intanethi.
Ukubheja kumagama athi "igolide"
Ngaba akuvanga na ngabo? Maninzi amagama ekubhekiswa kuwo, kodwa "ukwenziwa kwegolide" kungenxa yokuba ngamagama "ahambisa" abantu. Umzekelo: Seduce, funda, fumanisa, cinga ... Zonke zizenzo obuza umfundi ngokungangqalanga, kwaye zisebenza kakuhle kakhulu kuba ingqondo ngokwayo iyasebenza.
Ke ukubasebenzisa kwinkcazo yemeta liqhinga elilungileyo lokuliqonda.
Gwema imigibe, ayiyi kukunceda
Mhlawumbi ungacinga ukuba inkcazo yemeta, kuba yinto ebalulekileyo kwiinjini yokukhangela, kufuneka ijolise kuzo, kwaye uqale ukubeka amagama agcwalisayo ngamagama aphambili kunye nokunye okuncinci. Kodwa ekuhambeni kwexesha uza kuyithatha kuwe. Okokuqala kuba Ialgorithm kaGoogle ngoku iyakwazi "ukuqonda" okubhaliweyo, kwaye ukuba iyabona ukuba awuyiniki uluvo lwendalo, inokuphela ikuphosa emva kwiziphumo zokukhangela.
Ifomula efanelekileyo yenkcazo yemeta
Ukugqiba, sifuna ukukushiya ngezantsi kunokuba yintoni ifomula efanelekileyo yenkcazo yemeta. Kuya kufuneka ugcine engqondweni ukuba kufuneka ihambelane nesihloko, kuba combo yabo bobabini yeyona nto izakukundwendwela.
Ngokukodwa, kwinkcazo yemeta kufuneka:
- Phinda igama eliphambili amaxesha ama-2.
- Qala ngegama elinamandla, elinye "legolide." Ngokwesiqhelo ezi zizenzi zezenzi ezi "hambayo".
- Bonisa ingxaki abanayo kwaye banokubonakaliswa ngayo.
- Nika impendulo kuloo ngxaki.
Ukuba ungakwenza oko, uya kuba uphumelele umlo.