El eCommerce Iye yaba ngomnye wabaqhubi abaphambili boqoqosho lwehlabathi kwaye iguquka ngokuqhubekayo. Baninzi nangakumbi abathengi be-e-commerce ababhejayo ekuvulekeni kweemarike ezintsha ezingaphandle kwemida yabo. Ukunika inkxaso kwicandelo kunye nokunceda ezo nkampani zifuna ukwenza amazwe aphesheya, Iklabhu ye-E-Commerce uququzelela u-Okthobha u-29 no-30 ozayo e-Barcelona Ingqungquthela ye-Cross-Border 2015, Umnyhadala weentsuku ezimbini apho zonke izisombululo ezinokongeza ixabiso kwivenkile ekwi-intanethi zinikezelwa xa kuvulwa intengiso entsha.
Nge-Okthobha i-29 kunye ne-30, i-Cross-Border Summit 2015 iya kubandakanya iinkampani ezibonelelayon izisombululo zamalungiselelo okanye iindlela zokuhlawula, kunye nezinye ezizodwa ezifana Kwiindawo zokuthengisa Ngamazwe, izisombululo zobungcali kwi irhafu (umzekelo ulawulo lweVAT kumazwe ahlukeneyo), iiarhente ze ukuthengiswa kwikhompyutha ezikhethekileyo kwiimarike ezithile, kwaye ngaphandle kokulibala iiarhente zokugaya ezinokukunceda ufumane iingcali eziza kulawula umsebenzi wakho kwilizwe elichaphazelekayo.
Umnqamlezo: ukwandisa imida yeevenkile ezikwi-Intanethi
URonan bardet, Umsunguli we-E-Commerce Club, ucacisa ezinye zezinto ekufuneka ziqwalaselwe kunye nemiceli mngeni ekujonganeni nayo xa uqala umsebenzi wentengiso kwimarike entsha.
UBardet ucacisa ukuba i-eCommerce kudala iyekile ukumela ikamva elithembisayo kwiinkampani ezininzi ukuba, ngoku, zibe yenye yezona njini zikhulayo kwezoqoqosho lwethu. Ngesi sizathu, ukuba abadlali abaqolileyo kwicandelo lezorhwebo le-elektroniki bafuna ukuqhubeka nokukhula, akufuneki baye ekutsaleni abathengi abatsha kurhwebo lwabo ngokutyala imali ngakumbi kwintengiso, kodwa kunoko kufuneka babheje ekuvuleni kweemarike ezintsha ngaphandle kwemida yabo.
Nangona kunjalo, xa uqala umsebenzi wentengiso kwimarike entsha, ezinye izinto kufuneka zithathelwe ingqalelo kwaye wazi kwangaphambili eyona mingeni mikhulu esiza kudibana nayo.
Imiceli mngeni yangoku yeCross-Border eCommerce
UBardet usikhumbuza ukuba phambi kokuba siqale umsebenzi omtsha ngaphandle kwemida yethu kufuneka sicacelwe ngumahluko phakathi kwe "Near-Border" kunye ne "Cross-Border" yokuthengisa. Eyokuqala iya kuba, umzekelo, kwivenkile yaseSpain yokuthengisa eFrance naseJamani, engazisi ngxaki zininzi kwinqanaba lezemali, elisemthethweni nelokulungiselela. Endaweni yoko, Umda wokuwela ibhekisa kwintengiso kwelinye ilizwekazi, njenge China okanye i Latin America, enemiceli mngeni emininzi yokusebenza.
Ukongeza, iimpawu zemveliso, oko kukuthi, ubunzima bayo, ivolumu, uhlobo (olutshabalalayo okanye hayi) okanye ukuba ihamba ngokulula, inokongeza iingxaki kwintengiso ye-Cross-Border. Ivenkile ethengisa impahla yokunxiba, umzekelo, inokuba neziko lezinto ezisemgangathweni, ngelixa abo bathengisa izixhobo zombane kufuneka babe neendawo zokuhambisa kwilizwe ngalinye.
Khetha intengiso elungileyo
Ngaphambi kokukhetha imakethi, kuya kufuneka ufunde ngocoselelo ukhuphiswano. UBardet uthi akufanelekanga ukuya emfazweni ngqo kwimarike enabadlali abanembali eyomeleleyo, ngaphandle kokuba inexabiso lokwahluka.
Kungcono ukuya ngqo kumazwe apho kukho ukhuphiswano oluncinci. Ngapha koko iyenzayo I-Intanethi yeRocketXa usenza ikopi yenkampani ephumelela eMelika efana neZappos okanye iAmazon, ayizukuyazisa kwintengiso enye, kodwa ke batyale imali eAfrika, mpuma Asia naseLatin America apho kukho ukhuphiswano oluncinci.
Abadlali abayimfuneko kulwamkelo lwehlabathi
Nje ukuba kwenziwe izifundo ezifanelekileyo kwaye kwenziwe isigqibo sokuvula imakethi entsha, kufuneka uqiniseke ukuba unazo zonke izixhobo eziyimfuneko zokungena kwilizwe elitsha. Akukho kunqongophala kwabanikezeli ngeenkonzo okanye abasebenzi abakhethekileyo kuyo yonke imimandla ebandakanyekayo:
- Ezomthetho / Imali
- Iinguqulelo
- Amalungiselelo / ukuGuqulwa kwempahla
- Iindlela zokuhlawula zasekhaya
- Ukubanjwa kwetrafikhi
- Kwiindawo zokuthengisa
- Inkonzo yomthengi / indawo yoQhakamshelwano
- Ubutyebi boluntu
Amathemba eminyaka ezayo
Ziyanda ngakumbi iimarike ezinomtsalane xa kufikwa kutyalomali kunye nokufuna ukukhula kwentengiso. Umzekelo, amazwe e-BRIC (iBrazil, iRussia, i-India ne China), ekunzima ukufikelela kuzo kodwa zinamandla amakhulu, okanye iTurkey, elinye ilizwe elime ngaphandle ukukhula okukhulu kwi-eCommerce, nangaphezulu kwe-70% kwintengiso eyongezelelweyo kwi-Intanethi kunyaka ophelileyo.
Amazwe aphesheya aba sisicwangciso-qhinga kwezi venkile zikwi-intanethi eziye zafikelela kwindawo ebonakalayo kumhlaba wesizwe. Nangona kunjalo, ayinakwenziwa ngokubanzi. Ukukhetha ukuthengisa kwamanye amazwe akusoloko kufanelekile kwaye kuya kuxhomekeka ikakhulu kwimveliso yakho kunye nokukhula kweemarike ekujoliswe kuzo.
Uziya njani kwiNgqungquthela yoMnqamlezo weBorder yango-2015
Ukuya kwiNgqungquthela ye-Cross-Border 2015 tyelela iwebhusayithi esemthethweni: umnqamlezo.clubecommerce.com.