Isinamoni PR, iarhente yonxibelelwano ezimeleyo, eboniswe izolo e-Barcelona Xela malunga nokuhlangana kunxibelelwano lwangoku. Phakathi kwezigqibo zale ngxelo, inyani ebalulekileyo ibonakala: i-82% yeentatheli zikholelwa ukuba amajelo eendaba aphulukene nokuthembeka kwiminyaka yedijithali.
Ingxelo ikwajongana nemicimbi enje ubudlelwane be-arhente / intatheli okanye ukuba iSpanish ikulungele ukuhlawula umxholo. Enye yedatha eqaqanjelwa yile ngxelo kukuba iintatheli ziyaqhubeka nokuzithemba iiarhente ze-PR zokucoca umthamo okhulayo wolwazi.
Ukuthembeka kwamajelo eendaba kuye kwehla kumanqanaba asezantsi
Ngokweziphumo zophando, I-82% yeentatheli zaseSpain zikholelwa ukuba ukuthembeka kwamajelo eendaba kuye kwehla kule minyaka mihlanu idlulileyo.
Le meko inezizathu ezininzi. Abathathi-nxaxheba babonisa ezi zizathu zilandelayo. Ngokwe-83%, luxinzelelo lwexesha, olushiya ixesha elincinci lokuphanda; Ngama-79%, isizathu kukungaboni komda phakathi komxholo wokuhlela kunye nomxholo ohlawulelweyo; i-58% kukuxhomekeka kwizinto esele zenziwe; kwaye i-66% isizathu silele kwimpembelelo enkulu yeengcali ze-PR.
Ngale ndlela, i-53% yabathathi-nxaxheba ithathela ingqalelo ukuba umsebenzi wee-arhente ufumene ukubaluleka kule minyaka idlulileyo kumajelo eendaba, xa kuthelekiswa ne-47% ekholelwa ukuba ayenzanga njalo. Kwimeko yemithombo yolwazi engaphezulu, kunye nexesha elincinci kunye nezixhobo ukuzisebenzisa, amajelo eendaba ngokuthembele ngakumbi kwiiarhente ukufumana umxholo abayifunayo.
Kweli nqanaba litsha lobudlelwane phakathi kweentatheli kunye neearhente, alikho ixesha leenkomfa zemveli zemithombo yeendaba (i-68% ikholelwa ukuba iphulukene nokubaluleka), ukukhutshwa kweendaba kugcina indima yabo (yi-53% kuphela ekholelwa ukuba banobunzima obuncinci) kunye nokubaluleka ngakumbi unikwe abafowunelwa bakho (ngama-80% abaluleke kakhulu) kunye nodliwanondlebe (nge-75%).
Umatshini wokushicilela wedijithali uyongamela umshicileli wephepha
Iingcali eziseshishini zibona inguqu ekhawulezayo yeenkampani zeendaba. I-74%) yeentatheli zisebenzela i-Intanethi kwaye bambalwa kwaye bambalwa abenza njalo kwimithombo yeendaba ebhaliweyo (12%). Abathathi-nxaxheba abafundayo bakholelwa ukuba le meko iya kuqhubeka.
Imithombo yeendaba eya kuthi ikhule kakhulu ziirediyo zikamabonakude nakwi-Intanethi (70% kunye ne-50% ngokwahlukeneyo), uthungelwano lwasentlalweni (64%) kunye neendawo zeendaba (38%). Kwelinye icala, amajelo eendaba azakuqhubeka ukuwa ngamaphephandaba (51%) nangeempelaveki (43%), iimagazini ngokubanzi (39%) kunye neemagazini ezizodwa (19%).
Njengoko omnye wabaphenduli ebonisa: “Iphepha kufuneka lishiyelwe iimpapasho ekufuneka zigcinwe. Kodwa kwiphepha-ndaba okanye iphephancwadi elifundwayo lilahlwe kude, lihlazo kunye nenkcitho enkulu yemali, xa abantu bekhetha ithebhulethi ukuba bayifunde. Masilungelelanise nohlaziyo olutsha lobuchwephesha okanye sife sizama ”.
Yongezwe koku kukuba le ntlekele iyenze mandundu imeko yokusebenza kweentatheli. I-84% yabo baphononongiweyo baye bathotywa yimali; Ama-83% anomsebenzi omninzi; I-79% inexesha elincinci lokuphanda; I-77% ihlupheka ngenxa yokungaqiniseki ngomsebenzi; kwaye ama-70% abone umgangatho womsebenzi wabo uncipha. Ayifanele ilibale ukuba iintatheli eziyi-11.145 ziye zagxothwa ukusukela ngo-2008 ngokwe-Federation of Associists Associations (FAPE).
Amathandabuzo malunga nomgangatho kunye nokusebenza kweendaba zedijithali
Ukujongana ne-digital boom, i-76,9% yeentatheli zaseSpain zicinga ukuba ukupapasha ibhlog yabo lithuba lomsebenzi, into ehambelana nokuvela kwecandelo kule minyaka idlulileyo. Ukusukela ngo-2008, amajelo eendaba angama-284 (ngakumbi amaphephancwadi, amaphephandaba kunye noomabonakude) avaliwe eSpain ngokwe-Madrid Press Association, ngelixa ngaphezulu kwe-300 epapashwe kwi-Intanethi. Nangona kunjalo, kukho ukungangqinelani malunga nomgangatho kunye nokusebenza kobuntatheli obutsha.
Ngelixa omnye wabaphendulayo eyikhumbula loo nto “Ibhlog ayifani nokusimahla okanye ukungabikho komgangatho. Sesinye sezixhobo ezikhoyo kuye nabani na ofuna ukusisebenzisa, intatheli okanye hayi. Kwaye imveliso kunye nezibonelelo zoqoqosho ziya kuxhomekeka kumgangatho womxholo ", Enye uyazisola ukuba blogAzinakuthenjwa, nabani na angabhala apapashe umxholo ongeyonyani kunye namaxwebhu angekhoyo. " Umphenduli wesithathu uchaza umxholo we-Intanethi ngolu hlobo lulandelayo: “Izihloko eziphambili 'zokupheka' (ukwenza njani oku okanye okuya, ezilishumi eziphezulu, njl.) Kunye neendaba ezingenanto (ihagu yaseTshayina izale usana olupinki). Ndihlala ndizibuza ukuba ingaba ndihlala kwi-anecdote. "
Abasebenzisi baseSpain abafuni ukuhlawulela iindaba
Xa bebuzwa malunga nemithombo enokuvela yengeniso yemithombo yeendaba, i-75% yabaphenduli bajonga intengiso ekwi-intanethi njengeyona ndlela yokuxhasa iindaba ezintsha. Le fomyula inyanzeliswa kwezinye izinto ezinje ngemirhumo ekwi-Intanethi (66%), intlawulo ngenqaku ngalinye (61%) okanye ukubuyiselwa kwemali ngabantu abaninzi (60%).
Nangona ukuhlawulwa kwenqaku ngalinye kuyindlela eqinisekisa ukuzimela kweentatheli, inyani kukuba okwangoku yi-11% kuphela yabantu baseSpain abahlawula ukufikelela kwiindaba kwi-Intanethi, ngokwengxelo Ingxelo yeDijithali yeNgxelo ka-2015 kwiziko iReuters.
UDeborah Grey, uMlawuli kunye noMsunguli weCanela PR, uphawula ngeziphumo zophononongo: Ubudlelwane phakathi kweentatheli kunye neearhente busafuneka kakhulu kunakuqala kule minyaka intsha yedijithali, kuba lincinci ixesha kunye nezixhobo zokucoca ulwazi. Oku kungxamiseka, kunye nokunyuka kwamajelo edijithali ukwenzakalisa ukushicilela imithombo yeendaba, kuchaphazela ukuthembeka kwemithombo yeendaba zaseSpain. Kule nto kufuneka kongezwe ukuba bambalwa kakhulu abasebenzisi baseSpain abazimiseleyo ukuhlawula umxholo. Ke amajelo eendaba kufuneka aqhubeke nokukhangela iindlela ezifanelekileyo zokuvelisa umxholo osemgangathweni, umsebenzi apho iiarhente zonxibelelwano noluntu zinqwenela ukuqhubeka nokuzixhasa ”.
Ungajonga iziphumo Xela malunga nokuhlangana kunxibelelwano lwangoku apha.