Ewe, kwinethiwekhi yoluntu kukho ukubonwa kwabathengi abanamandla kwaye ngenxa yoko kuya kufuneka uyisebenzise ukusukela ngoku. Kungenxa yoko le nto sicebisa ukuba uziphose kwiinethiwekhi ezahlukeneyo kwaye ekugqibeleni ubone ukuba yeyiphi onamathela kuyo kwaye yeyiphi esebenzayo kuwe.
Kuba ayizizo zonke ezifanayo kwaye ngenxa yesi sizathu kuya kufuneka ukhethe ezo nethiwekhi zilungele iprofayile yevenkile yakho okanye ishishini elikwi-Intanethi. Ngale ndlela, zininzi iindlela zokuziphatha ezinokuthi zikuzisele kule ndlela yokufikelela.
Kule meko ngokubanzi, sisenzo esingayi kwenziwa kwangoko. Ukuba akunjalo, ngokuchaseneyo, uya kuyibona njengoko uhamba, kancinci kancinci. Apho ungafikelela khona kwinani elikhulu labasebenzisi okanye abathengi ngenjongo ethe ngqo yokwandisa ukuthengisa kwi-eCommerce. Uya kuba novakalelo ngakumbi ukusukela ngelo xesha ukuya kuthi ga kwinqanaba lokuba ungasa umyalezo wakho kwikona yokugqibela yomhlaba. Akukho mida inokuthintela isenzo sakho kwaye eli lixabiso onokuthi ulisebenzise ukusuka ngoku ukuya phambili.
Yenza umxholo wakho
Le yenye yezona ngcebiso zixabisekileyo zokunyusa ukuthengisa kwi-eCommerce. Kwezi meko, kuba ungabonisa ukusukela ngoku ukuba uyingcali yokwenyani kwicandelo lakho leshishini kunye Ukucaciswa kweetekisi, iividiyo okanye ezinye izixhobo ukuhambisa imixholo kwiphepha lakho lewebhu. Ukuze ngale ndlela, ubekwindawo yokubonakala ngakumbi kwaye ujongane nokhuphiswano, yeyiphi enye yeenjongo ekufuneka uzenzile ngesi sicwangciso kwintengiso yedijithali.
Ngelixa kwelinye icala, kuya kufuneka uthathele ingqalelo ukusukela ngoku ukuba inyani yokwenza umxholo wakho inokuvelisa ukuba ukuthembeka kwabathengi bakho okanye abasebenzisi kukhulu kunangaphambili. Ngokubonakala kumgca weshishini ohamba phambili ngaphezulu kwezinye iinkalo zobuchwephesha. Elinye igalelo elikhulu xa ukhetha esona sicwangciso sentengiso sokuqala sihlala kwinto yokuba ligalelo elifanelekileyo ukubonelela ngezixhobo ezininzi kwishishini lakho. Ngegalelo lezibonelelo ezitsha zokutsala inani elikhulu labathengi ukusukela ngoku.
Yakha ukuthembeka kubathengi bakho
Yindlela yokupheka yendabuko engeniswe kwilizwe iminyaka emininzi kunye neziphumo ezicebisayo kwimidla yenkampani yedijithali. Ngale ndlela, xa ukuthengisa kwi-Intanethi kumile, sihlala sicinga ukuba isiseko sabathengi asisekho njengoko besifuna ngokwenene kwasekuqaleni. Nangona kunjalo, kuya kufuneka ucinge ukuba kulula kakhulu ukugcina kunye nokwazisa abathengi esele belazi uphawu lwakho kunokuba baqale ekuqaleni.
Ngesi sizathu, kubaluleke kakhulu ukuba uphuhlise onke amacebo akho ukwenzela ukuba abaxumi bangoku okanye abasebenzisi bonwabe ngeenkonzo ozinikezelayo. Ngenjongo yokuba bangayi kukhuphiswano ukusukela ngala mzuzu ukuya phambili. Ujongene nale meko, awuzukukhetha ngaphandle kokuhambisa zonke izicwangciso zokuzigcina kwaye uzigcine zithembele kwinkampani yakho ekwi-Intanethi. Iziphumo ziya kuba ngokwanelisayo kuzo zonke iindawo zokujonga. Ukukhuthaza, ukuba kunokwenzeka, ukukhuthaza ukuthengwa kweemveliso, iinkonzo okanye izinto ezithengiswa kwivenkile ekwi-intanethi.
Ukuphucula ukhuseleko ekuthengeni
Obu ngumthombo ongasoze usilele kolu didi lweenjongo. Kule meko, ungayamkela inkqubo ye-CES (Secure Electronic Commerce), eyinkqubo eyongezelelweyo equka ukukhusela amakhadi ukuze xa kuthengwa online, iphasiwedi eyedwa iya kucelwa ukuthenga kwi-Intanethi. Yinkqubo eya kuthi ivelise ukuzithemba ngakumbi phakathi kwabasebenzisi okanye abathengi xa besenza ukuthengwa kwabo ngokusemthethweni kwivenkile okanye kwishishini elikwi-Intanethi.
Ngelixa kwelinye icala, kufuneka uthathe amanyathelo ukuze iintlawulo ze-Intanethi zibonelele ngokhuseleko olukhulu kubo bonke abathengi. Zombini ngokubhekisele kwiintlawulo ezenziwe ngetyala okanye kumakhadi etyala kunye neenkqubo zombane kunye nezinye ezizezinye. Ayilolize, ukuziqhelanisa nokhuseleko olukhulu ukusukela ngoku kuya kukunceda ukuba uzigcine ngokukuko kwaye ke ukuthengisa kweemveliso zakho okanye iinkonzo kuya kunyuka. Njengokuqinisekiswa kwangexesha kwiwebhusayithi yevenkile ye-Intanethi oyimeleyo.
Thatha ithuba lokunxibelelana nabantu
Ngale ndlela, kuya kufuneka ukhumbule ukuba i-Facebook, iPinterest, iTwitter, iYouTube kunye neReddit ziinethiwekhi zonxibelelwano kunye notshintsho oluphezulu lokuthengisa kumashishini e-e-commerce, kuxhomekeke kwiniche yakho kunye nohlobo lwabaphulaphuli.
Khuthaza ukusebenzisana ngaphakathi kwenkampani. Eli nqaku lijolise kurhwebo lwe-elektroniki olunendawo yokuthengisa esitratweni. Kubalulekile ukuba uzalisekise amanyathelo okuthatha abathengi bakho ngaphandle kweintanethi kunxibelelwano lwakho lwasentlalweni. Ukuba uyaphumelela, uya kuba neebhalothi ezininzi ukuze bobabini kunye nokusingqongileyo batyelele iwebhusayithi yakho kunye nevenkile yakho ekwi-intanethi.
Olukhetho olusebenzayo kukunika ukubonakala kwilayini ekhethiweyo yeshishini ngokuthengisa iimveliso kwi-Intanethi. Ngale ndlela, ayinakulityalwa ukuba unokubonelela ngezinto ezilalelwayo nezibonakalayo ukulungiselela ukuthengisa kweemveliso zakho, iinkonzo okanye izinto. Njengomthombo wokwahlula kukhuphiswano ngexesha apho umthetho wokubonelela kunye nemfuno ulawula ubudlelwane kunye nabathengi okanye abasebenzisi.
Yenza ibhlog enomxholo okwinqanaba eliphezulu
Alithandabuzeki elokuba ibhlog yeyona ndlela ibalaseleyo yokwenza nomsebenzi kwivenkile yakho ekwi-intanethi ngokubhekisele kwisalathiso seinjini yokukhangela. Awunakulindela ukuba izithuthi zize kwiwebhusayithi yakho kuphela kwiinethiwekhi zentlalo okanye kumaphepha akho emileyo. Ukuba akunjalo, ngokuchaseneyo, inokuphuculwa yibhlog ebonelela ngomxholo ophezulu kunye nemithombo yeendaba eluncedo kakhulu. Ukuze ekugqibeleni izuze umdla wokwenene kwinxalenye yabasebenzisi okanye abathengi benkampani ekuthethwa ngayo.
Ngelixa kwelinye icala, singekhe silibale kule meko ukuba ukuba awunayo ibhlog yezi mpawu ngeli xesha, ngokuqinisekileyo ukuba ukusukela ngoku uya kuba nokuma okunzima ngakumbi kunye neMithombo yeendaba yeNtlalo. Ukuze ukwazi ukwenza eli nyathelo likhethekileyo, kuya kufuneka uyazi ukuba phantse onke amaqonga okwenza ivenkile ekwi-intanethi ikuvumela ukuba ube nebhlog kwaye ukwazi ukuphuhlisa esi sicwangciso kwicandelo lentengiso yedijithali.
Nika ukubonakala okukhulu kumgca weshishini
Elinye lawona macebiso afanelekileyo okwandisa ukuthengisa kweemveliso zakho okanye iinkonzo kwi-eCommerce isekwe ekunikezeleni ukubonakala ngakumbi kwinkampani ephethe ukuthengisa le nkqubo yorhwebo. Ngale ndlela, ukubekwa kakuhle kwe-SEO sesinye sezixhobo ezilungileyo onokuzisebenzisa ukusukela ngoku. Ngengqiqo yokuba kubaluleke kakhulu ukuba uyithathele ingqalelo into yokuba ukubekwa kwakho ngokwendalo kwiinjini zokukhangela kubaluleke kakhulu, kodwa ngaphandle kokuthatheka sisicelo sayo. Nangona kunjalo, ungalibali ukuba oku kubaluleke ngokuthe ngcembe kuyancipha njengoko ukusetyenziswa kwenethiwekhi kukhula.
Nokuba yeyiphi indlela, ukwenza esi sicwangciso seshishini kunokukunceda ufezekise ezinye zeenjongo onazo phambi kwakho kuphuhliso lwevenkile yakho ekwi-intanethi okanye urhwebo. Ngala manyathelo alandelayo esiza kukubonisa apha ngezantsi:
Yakha ukunyaniseka kwabathengi ngokubanika umxholo ophakamileyo kakhulu, hayi kwisicatshulwa kuphela kodwa nakwinkxaso ye-audiovisual.
Bonisa uluntu uphawu lwentengiso ukuze udibanise neemveliso okanye iinkonzo ozithengisayo.
Zahlule kukhuphiswano ngexesha apho ubuchule lixabiso elongeziweyo ekufuneka usoloko ulithathela ingqalelo xa uthengisa iimveliso, iinkonzo okanye izinto zakho.
Yiba nokhuphiswano ngakumbi kwicandelo lakho kwaye unikezele ngexabiso elongeziweyo ngaphezulu kwezinye iinkampani zedijithali.
Isicwangciso sorhwebo esiluncedo kakhulu ekukhuthazeni zonke iimveliso zakho, kubandakanya nezintsha osazisayo kwintengiso.
Yenza uthungelwano olunamandla lwamaqabane kunye namahlakani
Ukusebenza kwiqela ngokungathandabuzekiyo kuya kukunceda ukuze ufezekise ezona njongo zakho zangoku ukusukela ngoku. Ukuza kuthi ga kwinqanaba lokuba ubekwimeko engcono yokufikelela kumajelo okuthengisa kunye nabathengi ongenalo ixesha lokuzilanda. Kunokwenzeka ukuba ungalonyusa inani lokuthengisa kunye nelabathengi okanye labasebenzisi. Ngokusebenza kwazo zonke izixhobo ozisebenzisayo okwangoku. Inyani yokwenza ivenkile ekwi-intanethi enxulunyaniswe neshishini lakho okwangoku yinkqubo elula onokuyenza usebenzisa isoftware efanelekileyo.