El Iforum yoRhwebo ngo-2016 ukufudumeza iinjini. Amashumi amane anesithathu ziingcali abathi, ukuza kuthi ga ngoku, baqinisekisile ukuthatha kwabo inxaxheba kwintlanganiso yamashumi amabini ananye yentlanganiso yonyaka yabathengisi eSpain eza kubanjelwa eMadrid nge-9 kaFebruwari.
Ngalo lonke usuku, oluya kubakho ngeeseshoni ezimbini (kusasa nasemva kwemini), abathathi-nxaxheba baya kuba nakho ukuya Iseshoni yeprimiyamu yeqhinga (kusasa) kunye nesithandathu iiseshoni zasimahla zobugcisa (isasazeka phakathi kwentsasa nasemva kwemini).
Iseshoni yePremiyamu yeQhinga: «Shopper kunye neTrends: Ixesha elizayo ngoku»
Iseshoni yokuphela kweprimiyamu yosuku, ejolise kubalawuli ngokubanzi beenkampani kunye nee-CEO, ziya kuphuhliswa malunga nesihloko Shopper kunye Trends: Ikamva ngoku.
Emva kokwamkelwa kwabathathi-nxaxheba ngo-9: 30 kusasa nokuvulwa kwembeko (ngo-10: 00 kusasa), ngo-10: 30 kusasa iphaneli yokuqala yeengcali iya kudibana ukuxoxa ngalo mbandela. Abakhenkethi abatyebileyo abaza eSpain bafuna enye into abanokuyisebenzisa. Uwenza njani amava okuthenga ahlengahlengiswe kubathengi abafuna kakhulu?
Emva kwekhefu elicwangcisiweyo ngo-11: 15 kusasa, iphaneli leengcali liya kuphinda lidibane ngalo mbandela Indawo elandelayo yokuThengisa: Iindlela ezintsha kuguquko lwedijithali. I-Omnichannel kwinkonzo yaBathengisi. Bazakuthetha malunga nokudibanisa indawo yokuthengisa kunye ne-ecommerce ukufikelela kumava kubathengi angcono kunye nendlela yokubeka i-omnichannel kwinkonzo yabathengisi.
Ngo-13: 30 emva kwemini umxholo uya kuxoxwa Umbono kunye nokuthunywa kwee-CEO zeRetail. Ikamva ngoku. Ngesi sihlandlo, siza kuthetha malunga nokuba kutheni abadlali abasulungekileyo beza kuyeka ukubakho, kutheni amakhadi okunyaniseka amanqaku eza kuwusebenzisa kwaye kutheni abathengisi kuya kufuneka basebenzisane ukuze bazihlule.
Iseshoni kulindeleke ukuba iphele ngo-14: 30 ebusuku.
Iiseshoni zaSimahla zeTekhnoloji
Iiseshoni ezintandathu ezicwangcisiweyo zobugcisa zasimahla zisimahla kubathengisi. Iiseshoni zobugcisa zokufikelela simahla kwiQonga leRetail 2016 zezi zilandelayo:
Iseshoni yokuSimahla yasimahla ye-1: Imicimbi yabasebenzi kuThengiso
Phakathi kwentsimbi yesi-15: 00 emva kwemini nango-17: 30 emva kwemini kuya kuxoxwa ngezihloko zilandelayo:
- Inqaku lomntu lenza umahluko kwiRetail. Uyakha njani iqela eliqhuba ngempumelelo umfanekiso kunye nemishini yenkampani. Indlela yokunciphisa ifuthe lokujikeleza.
- Uwuqala njani umgaqo-nkqubo wembuyekezo kunye nezibonelelo ezikhuthaza ukuthengiswa kwe-Intanethi nangaphandle kweintanethi?
Iseshoni yesi-2 yasimahla yezobuchwephesha: Idatha enkulu kunye nokunyaniseka kwabaThengi
Phakathi kwentsimbi yesi-10: 00 emva kwemini nango-14: 00 emva kwemini kuya kuxoxwa ngezihloko zilandelayo:
- Uyenza njani idatha eNkulu kuRhwebo ukuba wenze imali ngayo yonke idatha esinayo kubaxumi bethu kwaye siyiguqulele ekuthengeni.
- Umbono womzi mveliso: Zeziphi izixhobo ezikhoyo ngoku zokuphucula idatha yabathengi.
- Ukunyaniseka kwabathengi ngenkonzo yabathengi ebalaseleyo. Iindlela zokuvavanya abathengisi kunye nokuphucula ukusebenza kwabo: Ukuthenga okungaziwa, uphicotho lwangaphakathi, njl.
Iseshoni yasimahla yeTekhnoloji yesi-3: Inguqu kwidijithali
Phakathi kwentsimbi yesi-15: 00 emva kwemini nango-17: 30 emva kwemini kuya kuxoxwa ngezihloko zilandelayo:
- Ukuhlaziywa kwakhona: Amava okuthenga kukuphambili kwiivenkile ezibonakalayo. Sizahlula njani kukhuphiswano lwethu? Ungazilungelelanisa njani notshintsho lwedijithali lwevenkile?
- I-multichannel kumthengi ekufumaneni umanyano lwehlabathi elingaxhunyiwe kwi-intanethi nakwi-intanethi: uhambo kunye nendawo ekuyiwa kuyo zidityanisiwe J
- Iindlela ezintsha zetekhnoloji yokunxibelelana ngolwazi olufanelekileyo, unikezelo, ukunyuselwa okanye iindaba kwiindawo ezahlukeneyo: Umqondiso wedijithali, oovimba abagcina izinto kwidijithali kunye neNyani eQinisekisiweyo. UJ
Iseshoni yesi-4 yasimahla yezobuchwephesha: Iindaba kunye neNdlela kwiindlela zokuHlawula: Iimfuno zabathengi abafuna iindlela ezintsha zokuhlawula
Phakathi kwentsimbi yesi-10: 00 emva kwemini nango-12: 00 emva kwemini kuya kuxoxwa ngezihloko zilandelayo:
- Intlawulo ithetha ukuba icandelo aliyeki ukuvela, ukuya kudibaniso olukhulu kubuchwephesha obutsha. Uyenza njani lula intlawulo ezivenkileni kwaye uphephe imigca engeyomfuneko?
- Zithini iindlela zokuhlawula intlawulo? Ziya kunyuka njani iintlawulo ezibonakalayo? "Abathengi be-swing", amahlakani edijithali okuthenga ngaphandle kweintanethi: baphula njani iwaka leminyaka kunye nemithetho emiselweyo?
Iseshoni yasimahla yobuGcisa yesi-5: I-ecommerce kunye neMcommerce
Phakathi kwentsimbi yesi-12: 30 emva kwemini nango-14: 00 emva kwemini kuya kuxoxwa ngezihloko zilandelayo:
- Imultichannel kunye nefuthe layo kwiindlela zokuhlawula: Ngaba amaqonga amaqonga amaninzi aluchaphazela njani urhwebo, i-ecommerce kunye ne-mcommerce ukuqinisekisa iintlawulo ze-omnichannel
- Aza kutshintshwa njani amaqonga entlawulo kuzo zonke izixhobo, aqinisekisa ukhuseleko kwaye kuthintelwe ukuzenza ongeyonyani kwiintlawulo. Uyidibanisa njani indalo yedijithali kwiivenkile ze-analog? Kwaye kwi-ecommerce nakwi-mcommerce?
Iseshoni yesi-5 yasimahla yezobuchwephesha: I-Chain yeNdawo yokuThengiswa kweeNkonzo: Amaziko oLungiselelo. Ukudityaniswa kwetyathanga kunye noqikelelo lwebango
Phakathi kwentsimbi yesi-15: 00 emva kwemini nango-17: 00 emva kwemini kuya kuxoxwa ngezihloko zilandelayo:
- Amashishini kunye namashishini amathuba afumanekayo kubathengisi: Amaziko olungiselelo
- Ukurhweba okukhulu kweemveliso kwenza ukuba amalungiselelo adlale indima yeqhinga kunye nokhuphiswano. Uthini umxholo?
- Ukuxela kwangaphambili iMfuno yokuThengisa. Iindlela ezintsha nezintsha. Into enokuyenza ngokugcwala kakhulu: Iivenkile, iigumbi lokubonisa, njl.
Iingcali eziqinisekisile ukubakho kwabo kwiRetail Forum 2016
Ukuza kuthi ga ngoku, ezi ziingcali eziqinisekisileyo ukubakho kwabo kwiRetail Forum 2016:
- UDavid Ayala Brualla, uMphathi wezeNtengiso kwi-SWAROVSKI
- U-Enrique Aparicio, uLawulo lwezoShishino kunye noMlawuli woLwabiwo lwe-PARFOIS
- Quique Díaz Unxibelelwano, uMlawuli we-MASCARÓ kunye ne-PRETTY BALLERINAS
- Patricia de Anduaga Vázquez, Spain Umcebisi oyiNtloko kwezomthetho Chez de SEPHORA
- UDaniel De Santiago, uEcommerce kunye noMlawuli weDijithali weLÉKUÉ
- UMaría Trigo de Mingo, uMququzeleli weMveliso ye-ARISTOCRAZY
- Ulpiano David González Blanco, kwi-Intanethi uManejala woRhwebo kwiLEROY MERLIN
- UGustavo Liras del Olmo, uLawulo lweNtengiso kunye noLawulo lweNtengiso e-EROSKI
- UVerónica Báez, u-CEO kunye noMsunguli wamagumbi okuyila
- U-Anabel Zamora, uMseki kunye ne-CEO ye24FAB.COM
- UArturo Molinero UMlawuli, HR we-CARREFOUR
- USantiago L. Benéitez, uMlawuli weNtengiso weLizwe wePADELMANÍA.COM
- UFernando Barrientos Corporate, uMlawuli wezoLawulo lwaBasebenzi we-GRUPO DÍA
- UJordi Badía, UMlawuli wezoLwazi lwezoLwazi eVENCA
- UJavier G. San Miguel, uMlawuli weNtengiso kunye no-E-commerce we-HOSS INTROPIA
- UMaría Sañudo, Umphathi weNtengiso eSpain eVENTE-PRIVEE.COM
- U-Iván García Estébanez, uLawulo lwe-SEO kunye noMhlalutyi weWebhu e-GROUPALIA
- U-lngel Gil Gallego, UMlawuli weLogistics ePIKOLIN
- UJosé Luis Martín Marcos, UMlawuli weCandelo lezeMisebenzi yeCASH CONVERTERS
- U-Igor Unzalu UMlawuli, u-Sekela Mongameli we-UNILEVER
- U-Yolanda Menal, uMlawuli wezoLuntu kuZwelonke we-UNILEVER
- UMiguel Muiños Santos, Umphathi we-E-commerce eCARAMELO
- UFrancisco Pérez, uMlawuli woPhuhliso kunye neMveliso ze-HAWERS
- U-Escar López Ugarte, iNtloko yeDatha kwiRASTREATOR.COM
- UDavid Barroeta, uMlawuli waBantu base-OPTICALIA
- Javier Pelayo, USekela Mongameli we-MARCO ALDANY
- USandra Zarate, uMphathi welizwe weRAKUTEN SPAIN
- UChelo Fernández-Yáñez, ngoMphathi weDijithali we-L'OREAL LUXE
- Pol Lligoña Peidro, UMlawuli wezoRhwebo kwiCASA AMETLLER
- UAlicia Ortega, uMlawuli wezoRhwebo kunye noThengiso weTUDESPENSA.COM
- U-vlvaro Vázquez Losada, uMlawuli wangaphandle we-KIABI
- U-Esteban Blázquez, u-CEO kunye nomseki we-ESDEMARCA.COM
- UCésar de Vicente, u-CEO we-KIABI
- UDaniel Tellón, uMlawuli weNtengiso we-JUST-EAT SPAIN
- U-Emilio Továr, uCIO we-TELEPIZZA
- Ignacio Sánchez Villares, UMlawuli Jikelele weLEROY MERLIN
- UPedro Reoyo, uMlawuli weNtengiso we-AKI BRICOLAJE ESPAÑA
- UMarta Panera, uMlawuli wezoNxibelelwano lwaNgaphandle kunye noNxibelelwano loLuntu eSpain, e-Itali nasePortugal kunye noPhuhliso lweShishini lweSHOWROOMPRIVE.COM
- UJesús Arce Espada, uMlawuli weLogistics kwi-NECK nakwi-NECK
- ULina Valdivieso, iNtloko yezeMisebenzi kunye neNkqubo kwaMAKRO
- U-Ismael González, uMlawuli oyiNtloko we-Retail Iberia ye-ADIDAS GROUP
- UJuan Francisco Sánchez Navarro, uHlaziyo loShishino, iiNtlawulo kunye noRhwaphilizo eGROUPALIA
- UVíctor Robira, uMlawuli weLogistics kwi-DECATHLON ESPAÑA