Ngethamsanqa, zininzi iindlela zokwenza ukuthengisa ngakumbi kwi-Intanethi, uninzi lwazo olunokuthi luphunyezwe ngokugqibeleleyo kwimidla yethu yobuqu kunye nobungcali. Ukusuka kwindlela abantu abathenga ngayo kwitekhnoloji yeshishini elilawulwa kwi-Intanethi- i-e-yorhwebo ilungiselela utshintsho olukhulu.
Sinokwenza isifundo malunga nokuba i-e-commerce ifike kangakanani kule minyaka ilishumi okanye emibini idlulileyo, kodwa ekupheleni kosuku, eyona nto ibalulekileyo kuwe kukuba urhwebo lwe-e luphi ngoku kwaye siya phi.
Ke iphi i-e-commerce ngoku? Ewe, ekupheleni kwe-2019 (ngokweedatha ezivela kwi-Statista) intengiso ye-e-commerce yehlabathi yayithengise ukufikelela kwi-3.500 yezigidigidi zeerandi kwaye yabalwa nge-14% yesabelo sisonke sentengiso yentengiso kwihlabathi liphela.
Kwaye kuza kuza ntoni ngo-2020?
Olu datha luqikelela ukuba ukuphela kuka-2020, ukuthengisa nge-e-commerce kwihlabathi liphela kuya kufikelela kwi-4.200 yezigidi zeerandi kunye neakhawunti ye-16% yentengiso iyonke. Kwaye la manani aqikelelwa kuphela ukuba aya kunyuka njengoko siqhubeka ukuya kwi-20s.
Kodwa kubanini bevenkile, akukho lula njengokuhlala phantsi ubukele ukuhamba kwemali. Ukhuphiswano olukwi-Intanethi lomelele. Amanani entengiso aphezulu. Ingxolo yedijithali ingaphezulu. Kwaye indlela abantu abathenga ngayo iyatshintsha.
Ukugcina kunye neendlela zakutshanje kwi-ecommerce, kubandakanya ukusebenza ngasemva kokubuyela umva kunye namava okwenziwa kokuguqulwa kwangaphambili, kubaluleke kakhulu ekukhuleni kwindawo yokuthengisa ye2020.
Iindlela zorhwebo nge-E
Sithethile malunga nokuba imvumelwano yokwenyani ijongeka njani kwizinto ezinkulu abazibonayo kwi-e-commerce nakwiintengiso kulo nyaka. Ngaphandle kokuqhubeka, nantsi ukubheja kwethu kweendlela ze-ecommerce esizibonayo zivela (okanye ziqhubeka ukuba ngabadlali abaphambili) kwi2020.
I-AR iphucula ubunyani bokuthenga kwi-Intanethi.
Kuya kubakho umthamo okhulayo wokukhangela ngelizwi.
I-AI inceda iivenkile ukudibana nabathengi.
Ukwenziwa kubuntu esizeni kusetyenziswa olo lwazi ukwenza amava awodwa.
Idatha enkulu idlala indima enkulu ekwenzeni amava omntu.
I-Chat bots ziphucula amava okuthenga.
Ukuthenga ngeselula kuyaqhubeka nokuhamba.
Ezinye iindlela zokuhlawula.
Intloko, i-e-commerce esekwe kwi-API yenza ukuqhubekeka kwezinto okuqhubekayo.
Abathengi baphendula kwividiyo.
Imirhumo igcina abathengi bebuya.
Ukuzinza kubaluleke ngakumbi.
Amashishini kufuneka asebenzise isicwangciso esidijithali sokuguqula.
I-B2B iyakhula ... kwaye iyatshintsha
Ukunyaniseka okungathandabuzekiyo kuphucula ubunyani bokuthenga kwi-Intanethi. Ke ukuthenga kwi-Intanethi kunezibonelelo ezininzi: ukonga ixesha ngokuya kwiivenkile ezininzi, ukuphanda nokujonga amaxabiso kwimfihlo yakho ekhayeni lakho, ukufikelela kwimveliso kwiivenkile ezikude, kunye nokugcina ixesha kunye nemali ngokubanzi.
Ngelixa ukhetho olukhawulezayo lokuhambisa luvumele ukuthengwa kwi-Intanethi ukuba kuphantse kube kukuzanelisa kwangoko njengokuthenga ezivenkileni, ngokwembali bekukho icala: awunakuva okanye ubone imveliso emzimbeni okanye ekhaya.
Kuya kubakho umthamo okhulayo wokukhangela ngelizwi. I-Loop Ventures iqikelela ukuba i-75% yamakhaya ase-US aya kuba nesithethi esi-smart ngo-2025. Abantu baya ngokuya bethembela kubancedisi belizwi njengoMncedisi kaGoogle okanye iAmazon Alexa ukwenza yonke into ukujonga imozulu ukuya kuthenga iimveliso kwi-intanethi.
Njengokuba uninzi lwamakhaya lusifumana obu buchwephesha kwaye bekhululeke ngakumbi ekusebenziseni ukuthenga, kuninzi ukubanakho okungafakwanga kumashishini e-commerce ajonge ukungena kumgangatho osezantsi.
Abahlalutyi abambalwa kule marike yorhwebo okwangoku baqaqambisa into yokuba "isabelo esikhulu sezisombululo ezinikwa lilizwi kwindawo yezorhwebo kunye neAmazon Alexa kunye neKhaya likaGoogle" phezulu kuluhlu lwabo lweendlela zonyaka ka-2020 zokuba babukele .
Nceda iivenkile zidibane nabathengi
Enye into yokuthenga kwi-Intanethi ethe yaphoswa kukuthenga kwi-Intanethi sisixhobo esincedisayo esinokuthi sinikezele ngezindululo zemveliso kunye nesikhokelo somntu ngokusekwe kwiimfuno zomthengi okanye izicelo.
Njengobukrelekrele bokufakelwa kunye nokufunda ngomatshini kuya kusiba nzima ngakumbi, amashishini amaninzi e-commerce sele eqalile ukuwonyusa ukuze enze izindululo zemveliso efanelekileyo. Ayisiyiyo kuphela eyonyukayo ngo-2020, kodwa sisihloko nje se-iceberg ngokweendlela onokuthi ube negalelo ngazo kwintengiso nakwi-e-commerce.
Iimpawu zefashoni zisebenzisa ubukrelekrele bokuzenzela ukwenza ukhetho olukrelekrele kwinkcitho yabo yedijithali. Isiphumo sinyuke nge-76% kwingeniso evela kwimidiya yoluntu.
Abantu bafuna ukwazi ukuba ii-brand ziyabakhathalela, kwaye isicwangciso seshishini siya kucwangciswa ngokufanelekileyo. Okwangoku sikubonile ukungaziphathi kakuhle kwimidiya yoluntu, apho i-AI ifunda kwezona zimvo zimbi ezivela ebantwini, kodwa abathengi kunokwenzeka ukuba banqwenela impembelelo. Ukuba i-bots inokufunda ukwenza amabinzana ukuhambisa imvakalelo, iinkampani kungekudala ziya kuba nakho ukuzifundisa ukubonelela ngenduduzo kunye neemveliso ezisekwe kwiimowudi zabathengi.
Ukwenziwa kubuntu esizeni kusetyenziswa olo lwazi ukwenza amava awodwa. Njengoko sele kukhankanyiwe apha ngasentla, amaqhinga kolu hlobo lokuthengisa ayenyuka kwi-e-commerce kunye nenani lezicelo. Enye indlela enokusetyenziselwa ngayo kukuqokelela ulwazi malunga neendwendwe kwaye emva koko uncede ukulungisa isiza kwiimfuno neemfuno zabo. Abantu bawaxabisile amava kunye neemveliso eziye zahlengahlengiswa kuzo. Le yinto ehlala ilahleka kutshintsho lokuya kwi-Intanethi, ukuzithengela ngokwakho.
Ukuphunyezwa kwamava akho kwindawo okanye kwimizamo yokuthengisa kubonisiwe ukuba nefuthe elinamandla kwingeniso, ngesifundo esinye kufunyaniswe ukuba inyuke nge-25% kwingeniso. Idatha yamvanje ikwabonisa ukuba iinzame zokwenza umntu zinokunciphisa amaxabiso okuhlawula nge-45%.
Abahlalutyi abazimeleyo kunye neengcali ze-e-commerce babona ukuba ubuqu obuqhutywa lolu hlobo lwesicwangciso kurhwebo lwedijithali ngokuqinisekileyo luyanda kwi2020. Apho iimveliso ziphakamisa kwaye ziphakamisa idatha engaphezulu, ziya kuba nakho ukwenza amava amangalisayo.abachaphazelekayo abathengi uzive wenziwe wenziwe.
Idatha enkulu idlala indima enkulu ekwenzeni amava omntu. Ewe, ayisiyiyo yonke into eyenziweyo eyenziweyo ilinganayo, kwaye iingcali ezahlukeneyo zinemibono eyahlukeneyo apho i-e-commerce eyenziweyo izakuya khona ngo-2020. Ukwenza ubuqu kubonwe nangabanye njengekrele elintlangothi-mbini kuba idatha kunye nemfihlo ziyaphakanyiswa njengexhala. abathengi.
Kuzo naziphi na iimeko ezivelayo ngalo mzuzu, akukho mathandabuzo okuba inqanaba lokuguqula ubungakanani kunesimo salo sokuqikelela malunga nendlela umntu oza kuqhubeka ngayo ukuvela kunye neenkxalabo malunga nedatha.
“Njengokuba iingxilimbela zobuchwephesha ziqhubeka nokwanda kunye nokuzisa iinkonzo zangaphakathi endlwini, ubuntu buza kuthi bufike kwi-Intanethi yezinto. Ukongeza ekuboneni iingcebiso kwiinjini zokukhangela okanye kwiiplatifomu zokuthenga, siza kubabona nakwiithermostats zethu nakwiikhamera zentsimbi. Nangona kunjalo, eminye yemithetho isenziwa, sinokukhetha ukungathathi nxaxheba. Oku kuyakwenza i-dichotomy enomdla- abantu abanamava akhethekileyo kunye nabo bangenalo. Oku kuyakuba nefuthe elinomdla kwindlela thina njengabathengisi esinokuthi sifikelele ngayo kubasebenzisi abatsha.
Iincoko ziphucula amava okuthenga
Kwiziko lobuchule bobuqu kuhlala kukho into yokuba incoko inokuthi isebenze njengomthengisi. Iincoko zivumela iivenkile ukuba zinxibelelane namawaka abathengi, zibanike imvakalelo yokuqwalaselwa buqu kunye neengcebiso ezinengcinga esekwe kwiimpendulo zabo.
Kwaye enyanisweni, inani elikhulayo labathengi likhetha ukuncokola nge-bots kunye nezinye izixhobo zokuzihambisa zedijithali. Olunye uphononongo lufumanise ukuba ngaphezulu kwe-60% yabathengi baxela ukuba bakhetha ukuba neewebhusayithi, iiapps, okanye izingxoxo zencoko eziphendula imibuzo yabo elula. Esinye sezizathu eziphambili zoku kungenxa yexesha lokuphendula ngokukhawuleza.
Iingcali ziqikelela ukuba i-80% yamashishini aza kusebenzisa iincoko kwi-2020. Ukongeza ukwanda rhoqo, kukho iindlela ezininzi iingcali eziqikelela ukuba i-bots izakukhupha
Ukuthenga ngeselula kuyaqhubeka
Ukuza kuthi ga ngoku, sijolise ikakhulu kwiindlela ezenza i-e-commerce ivala isikhewu kwaye izise amava ezitena nodaka kwi-intanethi. Nangona kunjalo, ziseninzi izinto ezenziwayo nge-e-commerce ezinokuthengiselana nabantu ngaphakathi. Enye yeenzuzo ezicacileyo kukukwazi ukuthenga naphi na.
Okwangoku eUnited States kuqikelelwa ukuba ngaphezulu kwesiqingatha sabathengi bathenga besebenzisa izixhobo eziphathwayo. EYurophu, iipesenti ezingama-55 zabathengi bathenga kwiselfowuni.
Amashishini e-E-commerce enza konke okusemandleni ukubonelela ngamava omsebenzisi angenamthungo kwiindawo zabo ze-e-commerce ngeendlela ezininzi zokuhlawula, kubandakanya i-e-wallets. I-China iyinkokheli kwiintlawulo ezikwi-Intanethi, kunye ne-WeChat kunye ne-Alipay nganye enabasebenzisi abangaphezulu kwe-XNUMX yezigidigidi.
Ngesi sizathu, ayothusi into yokuba esinye sezizathu ezininzi abakholelwa ukuba ziya kulunceda olu tshintsho lubalulekileyo yinyani yokuphuculwa komgangatho kunye nokudityaniswa okukhulu kweentlawulo ezihambayo. Njengomnye wabanduleli abaphambili botshintsho kwi2020.
Enye impendulo kwinani elikhulayo labasebenzisi beselfowuni kukusetyenziswa kwee-PWAs okanye usetyenziso lwewebhu oluqhubela phambili. Ii-PWAs zinokunika abathengi abahambahambayo amava anje ngohlelo lokusebenza olunje ngeempawu ezinje ngokusebenza ngaphandle kweintanethi kunye nokuvumela izaziso zokutyhala. Banokunika iimveliso ze-e-commerce enye indlela yokuphucula uhambo lwabathengi kubathengi abakwi-Intanethi besebenzisa izixhobo eziphathwayo.
Ezinye iindlela zokuhlawula
Sithetha ngolindelo olujikeleze iinketho zokuhlawula, kodwa abathengi balinde ukhetho olungaphezulu nolungcono lokuhlawula. Umzekelo, xa bathenga kwishishini langaphandle banokulindela ukuba bakwazi ukuthenga besebenzisa umboneleli wentlawulo abathandayo wasekhaya.
Ukongeza, abathengi basetyenziselwa lula ukuthenga kwiivenkile ezinkulu ezikwi-Intanethi ezinje ngeAmazon kunye neWalmart. Bonga ulwazi lokuhlawulisa abathengi kunye nolwazi lokuhambisa ukwenza iivenkile zikhawuleze kwaye zilula ngaphandle kwesidingo sokufaka idatha eninzi. Iiwebhsayithi ze-e-commerce ziya zisebenzisa ngakumbi iindlela zokuhlawula ezinje ngeApple Pay, iPaypal, kunye nezinye iindlela zokuxhasa ngemali ezivumela intlawulo engena-friction.
Ngale ndlela, baninzi abahlalutyi kurhwebo lwe-Intanethi abakholelwa ukuba ukubekwa phambili kweentlawulo kukwaqhubela phambili ngonyaka we-2020.
Cinga ukuba kuya kuba lula kangakanani ukuthenga imveliso kuyo nayiphi na iwebhusayithi ukuba, ngexesha lokuthenga, unokubanika nje i-ID eyahlukileyo. Olu lwazi lukhethekileyo luya kuba yinkonzo ye-wallet esecaleni eya kugcina ngokukhuselekileyo lonke ulwazi lwakho lokuhlawula, ukuhambisa kunye needilesi zokuhlawula, ukhetho, njl. Iinkampani ezinje ngeApple kunye nePayPal zithathe imifanekiso yale nto kwixa elidlulileyo, kodwa ndicinga ukuba inokubakho yesiqhelo.
I-e-commerce yenza ukuqhubela phambili okuqhubekayo
Kude kube ngoku, uninzi lweendlela ezikolu luhlu zizinto umthengi asebenzisana nazo ngokuthe ngqo. Nangona kunjalo, ulwakhiwo lobuchwephesha be-backend yesitolo sakho osithandayo kwi-intanethi mhlawumbi ayisiyonto oyaziyo, nokuba inefuthe elikhulu kumava akho ngokubanzi.
Ukurhweba okungenantloko sisisombululo esivumela iqonga levenkile ye-e-yorhwebo ukuba lisuswe ngokupheleleyo kumaleko wokubonisa wangaphambili. Oku kunokubavumela ukuba basebenzise i-CMS esele ikho okanye yesiko, i-DXP, i-PWA, okanye ezinye iziphelo zangaphambili zokugqibezela ingqokelela yeetekhnoloji. Oku kunokuba nefuthe elinamandla kwinto enokuthi ivenkile ikwazi ukuyiphumeza kunye nentengiso yomxholo, i-SEO, kunye namava edijithali kwi-facade yayo.
Unyaka ka-2020 unokubona ukonyuka kokwamkelwa kwezisombululo ezingenasiphelo zentloko-ngakumbi izisombululo ezintsha ezingenasiphelo zentloko ezinje nge-IoT kunye ne-PWAs. Kuyacatshangelwa kwintengiso ebanzi ebandakanya iinkampani ezincinci kunye neemeko zokusebenzisa ze-B2B.
Imirhumo igcina abathengi bebuya
Nge-2020, sivela kude kude nesiqhamo seklabhu yenyanga. Izicwangciso zobhaliso zinezibonelelo ezininzi kubathengisi kuba zenza ukuba kube lula ukuqikelela iimfuno zokuthobela kunye nokugcina abathengi kwixabiso lexesha elide.
Ezinye iingcali zilumkisa ukuba abathengi bayazi ngakumbi ngempembelelo yeenkonzo ezininzi zokubhaliselwa kuhlahlo-lwabiwo mali, ngenxa yoko banokubakho ngakumbi kwixesha elizayo. Abathengisi abasebenzisa le modeli yeshishini kunyaka olandelayo baya kudinga ukuba bazi ukuba yintoni ebangela ukuba ubhaliso lwabo lube luyinto ekufuneka yenziwe.
Ukuzinza kubaluleke ngakumbi. Ewe kunjalo, kwinto enethemba lokuba ayizukudlula, abantu baya beyiqonda ngakumbi indima edlalwa zizigqibo zabo zokuthenga kubutyebi obunqongophele bomhlaba.
Ukuzinza kuthatha ukubaluleka okuhlaziyiweyo kubathengi banamhlanje, kwaye iimveliso zifumana iindlela zokuzibandakanya kwiimveliso zabo, kwizicwangciso zabo zokuthobela, kunye nentengiso yabo. Uvavanyo lufumanise ukuba i-50% yabaphenduli ifuna uzinzo ngakumbi kumzi mveliso wefashoni, kwaye iipesenti ezingama-75 zifuna ukubona ukupakishwa okuncinci.
Amashishini kufuneka asebenzise isicwangciso esidijithali sokuguqula. Nokuba bathengisa ntoni, kunokwenzeka ukuba banabanye abakhuphisana nabo. Ukuhlala phambi kwabo kuthetha ukuba kungapheleli nje ekukhokeleni indawo yakho, kodwa ukuguqula kube sele bekhona. Ukulungiswa kokuguqulwa yinkxalabo ekhulayo ngo-2020 njengoko iinkampani zijonga ukulungelelanisa amaphepha abo emveliso kwaye baqinisekise ukuba iimveliso zabo zivelele kwiindlela zabo zokuthengisa ezininzi. Oku kunokubandakanya iintengiso ezinamandla ze-Facebook, iintengiso zikaGoogle, okanye iinzame zokuthengisa ezidijithali kwindawo. Njengenye yezibonelelo ezicacileyo kukukwazi ukuthenga naphi na. Umzekelo, xa bathenga kwishishini langaphandle banokulindela ukuba bakwazi ukuthenga besebenzisa umboneleli wentlawulo abathandayo, njengomkhwa oqhelekileyo.