Ngaphandle kwento yokuba izithako ezingaphezulu nangaphezulu ziyinxalenye yeresiphi yokuphumelela kwivenkile ekwi-intanethi okanye iwebhusayithi yalo naluphi na uhlobo, i-SEO iseyinto esisiseko.
Ukusuka kwiarhente yokuThengisa kwiRebeldes ekwabelaneni ngayo babelana ngoku, ngokuqonda kwabo, iintsingiselo ze-SEO kulo nyaka we-2015 ukuba bazisebenzisa njani kwishishini ledijithali.
Ukubaluleka "koyilo oluphendulayo"
Ukubandakanya uyilo lwewebhu oluhlengahlengiswa kwizixhobo eziphathwayo, ngaphezulu kwendlela, sele iyimfuneko. Ngokwezibalo, iipesenti ezingama-56 zabasebenzisi bakhangela kwiselfowuni emva kokubona intengiso okanye ulwazi oluvela kuhlobo oluthile. Kwezi, ngaphezulu kwesiqingatha (53%) siphela ngokuthenga okanye ngokucela ulwazi oluthe kratya.
Oku kulungelelanisa ukuba iwebhusayithi yequmrhu okanye ivenkile ekwi-intanethi kufuneka ibe nokudityaniswa koyilo lwewebhu olusabelayo lwezixhobo eziphathwayo. Abasebenzisi abakwazi ukujonga ngokuchanekileyo iphepha lewebhu kwizixhobo zabo yinto enobungozi, kuba, ukuba ifomathi ayikulungelanga ukujonga ngokuchanekileyo iimveliso ezikwiskrini, baya kujonga enye iwebhu ebabonelela ngokubonakala ngcono.
Ukongeza, uyilo oluphendulayo luchaphazela ukubekwa kwewebhu. "Ukuba iwebhusayithi yakho inobuhlobo kwizixhobo eziphathwayo, ibonisa kwiinjini yokukhangela ukuba unikezela ngamava omsebenzisi angcono, ke uGoogle uza kukubeka phambi kwenye engenalo olu phawu", Bathetha kwiRebeldes yokuThengisa kwi-Intanethi.
Umxholo one "misila emide" efanelekileyo
Njengoko ukuBhengezwa kweRebeldes kwi-Intanethi kutyhila, ukwenza umxholo osemgangathweni obonelela ngoncedo kwaye unomdla kumsebenzisi awonelanga. «Ukulungelelanisa iqhinga elide lomsila kumxholo wakho kubalulekile ukuba umsebenzisi afumane ishishini lakho ngaphambi kokhuphiswano. Ukudibanisa amagama aphambili kunye nemethadatha kumxholo wakho (ngaphakathi nangaphandle) okukunceda kukukhombise kwaye akunike umthengi onokubakho kubalulekile kulo nyaka ka-2015 ».
Ngesi sizathu, kubalulekile ukwenza uluhlu lwezo zinomsila mide zinamandla zilungele indawo yentengiso yeshishini ngalinye kwaye zilungiselele umxholo wazo. Kumrhwebi, eyona nto ibalulekileyo kukuthatha loo magama aqhelekileyo achaza imodeli yeshishini lawo kwaye afanelekileyo kubo.
Khankanywa
"Idumela elikwi-Intanethi kufuneka libe lelinye lamaqhinga asisiseko kwisicwangciso-qhinga sokuthengisa kwi-Intanethi kulo 2015", Bayakhumbula kwiRebeldes Marketing Online.
Amaqonga amaninzi nangakumbi azinikezele ekuqokeleleni izimvo zomsebenzisi ukuze zenze igama kwiimpawu ezithile okanye iimveliso. Kodwa la maqonga aba likrele elintlangothi-mbini: kwelinye icala sifumana ukubonakala kodwa kwelinye sinokwenza ukujonga okungalunganga. "Into ekufuneka igcinwe engqondweni kukuba uluvo olubi luchaphazela kakhulu intsholongwane kunokuba luncedo, yiyo loo nto ukubonelela ngenkonzo elungileyo yeyona nto ibalulekileyo."
Ingxaki ngokwaziwa kwi-Intanethi ngokukhankanywa kukuba, ngeendlela zonxibelelwano ezininzi, kunzima ukulandela. Ukwenza indlela elungileyo yokujonga kunye nokulinganisa igama lethu kwi-Intanethi yeyona nto iphambili kwi-2015 xa isiza kwintengiso kwi-Intanethi.
Izimvo ngokubhekisele kule SEO 2015 mkhwa kukuba kunzima kakhulu ukulawula ngokupheleleyo zonke izimvo ezithululwayo kwiwebhu malunga neemveliso okanye iimveliso. Izindululo zeRebeldes ezikwi-Intanethi ngokumalunga noku azenzi ukuba umsebenzisi abenetyala lokujonga kakubi kunye nokukhathazeka ngokumamela kunye nokulungisa, kangangoko kunokwenzeka, ukuba negama elibi ngokusebenzisa iingxoxo ezisempilweni kunye nembeko ezivumela ukuhlangana kolwelo.
Fumana ukubonakala kwiMithombo yeendaba
Las nomphakathi basekhona lo nyaka u-2015 kwintengiso ye-Intanethi. Sele kuneminyaka eliqela uqikelelo malunga nokuba iGoogle ithathela ingqalelo ekubekeni kwayo ialgorithm, ifuthe kuthungelwano lwentlalo lwenkampani okanye uphawu. UGoogle uyakhanyela ukuba kunjalo kwaye uqinisekisa ukuba uthungelwano lwasentlalweni ayisisixhobo sokulinganisa. Nokuba kunganjani na, ekugqibeleni kulo nyaka ka-2015 siya kuba nakho ukuqinisekisa ukuba ngaba iinethiwekhi zentlalo sisixhobo esinefuthe ekubekweni kwewebhusayithi yethu okanye hayi.
Abo banayo iwebhusayithi okanye ivenkile ekwi-intanethi bayathandabuza ukukholelwa ukuba ukubonakala kwabo kunye nesicwangciso sabo kula maqonga akukho ziphumo kwinqanaba lokuma. Ukuthengiswa kwakhona kwe-Intanethi kwi-Intanethi kucinga ngale SEO 2015 yendlela ekulunge kakhulu ukuba uqhubeke nokusebenza kweli cala kuba, nangona ingachaphazeli ukubekwa, ichaphazela uguquko.
Isicwangciso esincinci kunye nonxibelelwano ngakumbi
Kulo nyaka u-2015, ukuthengisa kwi-Intanethi kunyanzelisa ukuba isixa esikhulu somxholo esigalelwe kwinjini yokukhangela kunye nokwenza izinto eziyinxalenye yobuchwephesha kwinqanaba le-SEO akwanelanga ukufezekisa iinjongo. Kuya kubakho utyekelo lokwenza uphawu lophawu lomntu. Oku kuthetha ukuba novelwano kunye nomthengi onokubakho ukuze bathathe isigqibo ngemveliso yethu ngaphambi komnye. "Amaphulo okubhloga kwinqanaba lokusasaza okanye umkhankaso wokukhusela uphawu lwethu ngokusebenzisa abasebenzisi abathenga kuthi kwaye basincomela, sesona sicwangciso siphilileyo nesisebenzayo sokuphucula iziphumo zethu kwi-Intanethi", khumbula kwiRebeldes yokuThengisa kwi-Intanethi
Uluvo oluhlaziyiweyo olukwi-Intanethi ngokubhekisele kule meko ye-2015 ye-SEO kukuba ingxelo elungileyo evela kubasebenzisi abathengile kuthi sesona sicwangciso-nkqubo sokuthengisa sitsala abathengi bexesha elizayo.
Izimvo zabanye abasebenzisi ziya kubaluleka ngakumbi kwiinjini zokukhangela kwi-2015, nakwicandelo le-seo yendawo. Inqaku elilungileyo
Imixholo ibaluleke kakhulu ngoku kubeko lwe-SEO yamaphepha ewebhu, kubandakanya amagama aphambili kuwo, kunye nokusebenza yonke imihla ukufumana umxholo omtsha. Siyavuyisana nenqaku elivela kwiProjekthi kunye nokuDalwa kweWebhu.
Ukuba ne-SEO elungileyo kumaphepha ethu ewebhu kuyacaca ukuba kufuneka uyikhathalele kakhulu ukusuka kumzuzu wokuqala iphepha lewebhu lenziwe lide libe sele liphuhlisiwe kwaye kufuneka uligcwalise ngomxholo, umxholo olungileyo, ngaphakathi kunye amakhonkco angaphandle kwaye unakekele ukuba amakhonkco angawi.
Ndikwacinga ukuba kufanelekile ukuba uqaphele impembelelo yokuba utyalomali kwimikhankaso ye-SEM kufuneka ibeke i-SEO ngokufanelekileyo: S: S: S
Ukongeza, into ebalulekileyo ayisiyokufumana kuphela abasebenzisi, kodwa kukuba nakho ukubaguqula babe ngabathengi ngokusebenzisa i-web ejolise kwii-cover.