I-SEM sisifinyezo seNtengiso ye-Injini yokukhangela. Ukuya kwinqanaba lokuba xa sithetha nge-SEM sihlala sibhekisa kwimikhankaso ye-injini yokukhangela ehlawulelweyo nangona inyani, I-SEM ibhekisa kulo naliphi na inyathelo lokuthengisa ngaphakathi kweinjini zokukhangela, nokuba zihlawulwe okanye hayi. Kwaye nangayiphi na imeko, basebenza njengesixhobo esinamandla sokuphucula enye yeenkqubo ezininzi zemikhankaso ukusukela ngoku ukuya phambili.
Kukubaluleka kokusebenzisa esi sicwangciso kwintengiso yedijithali yokwazisa elinye lamagalelo alo afanelekileyo. Kungenxa yokuba, ungalibali ukuba i-SEM kukusetyenziswa kwezixhobo kunye nezicwangciso ezisinceda ukuba sikwenze ngcono ukubonakala kunye nokwandisa ukufikelela kwiiwebhusayithi kunye namaphepha ewebhu enkosi kwiinjini zokukhangela.
Uyakwazi ukuqiniseka ukuba ungafumana izibonelelo ezininzi ngolu hlobo lwentsebenzo kunye nakwindidi eyahlukileyo. Umzekelo, ngenxa iintengiso ezixhasiweyo kwezo injini zokukhangela (IiAdwords zikaGoogle, iiNtengiso zeBing okanye uYahoo! UkuThengisa ukuThengisa) ukugcwala komgangatho kuveliswa kwiwebhu. Ukusuka apho unokukhulisa khona iphulo leempawu ezizodwa ukusukela ngoku.
Imikhankaso ye-Sem: ungafumana ntoni?
Ewe kunjalo, le yenye yeenjongo uninzi lwazo olunoxanduva kwivenkile ekwi-intanethi okanye kwishishini ezizibekele zona. Kungenxa yokuba inokubanceda bafezekise iinjongo zabo ngexesha elifutshane kunakwezinye iinkqubo ezahlukeneyo, eziqhelekileyo okanye eziqhelekileyo. Ukuze ngale ndlela, ugqibelele ukufezekisa eminye yale minqweno esiza kukuveza apha ngezantsi:
Kuzo zonke iimeko, ivumela ukwazisa ngokukhawuleza imveliso okanye inkonzo ngomthamo omkhulu ekusasazeni kwayo. Phakathi kwezinye izizathu, kuba iya kufezekiswa, iya kutsala inani elikhulu labasebenzisi okanye abathengi.
Ikuvumela ukuba ukhuphisane ngokulinganayo nabanye abakhuphisana nabo kwaye ngale ndlela unesiqinisekiso esikhulu sempumelelo kulwandiso lwakho njengomgca weshishini.
Ukusuka kwimbono yezoqoqosho, akukho mathandabuzo okuba ukubuya kutyalo-mali kukhawuleza kunezinye iinkqubo zophuhliso. Kodwa okoko nje amaphulo ezi mpawu zenziwe ngokwenyani ukusuka ekuqaleni kwaye ekupheleni kosuku yintoni ebandakanyekileyo kwezi meko zikhethekileyo.
Kwaye okokugqibela, lithuba elihle lokuba ekugqibeleni sizise ukugcwala okuthe kratya kwiwebhusayithi yevenkile yethu okanye urhwebo lwedijithali.
Yenza amanyathelo anenzuzo
Ngayiphi na imeko, asinakulibala ngeli xesha ukuba ezi ntlobo zezicwangciso sithetha ngazo ziza kubandakanya imisebenzi enjengokukhangela amagama aphambili, ukwenziwa kweentengiso kunye nolawulo lwebhidi. Yile nto ibhekisa kwizenzo zedijithali ezaziwa kubo bonke njengakwi-PPC (Hlawula ngokokuCofa) kunye ne-CPC (indleko ngokokucofa).
Kungenxa yokuba ngaphakathi kweendidi zemikhankaso ye-SEM ye-eCommerce bahlala indawo yokwenza imali kwiwebhusayithi yenkampani yakho, ivenkile okanye urhwebo kwi-Intanethi. Ukuya kuthi ga kwinqanaba lokuba inokuba ngumthombo wengeniso yomsebenzi wakho wobungcali. Nangona kuyinyani ukuba ayikho phantsi kwemali ebonakalayo. Ukuba akunjalo, ngokuchaseneyo, ukuhlawula ezinye iindleko kurhwebo lwe-elektroniki. Nokuba yeyiphi indlela, inokuba yinkxaso enenzuzo ukuba uyazi indlela yokuyisebenzisa ngokuchanekileyo ukusukela ngoku.
Ukujonga igama eliphambili
Ukusuka kwesi sicwangciso-nkqubo kuthengiso lwangoku kunokuthiwa ngaphandle koloyiko lokungalunganga ngenxa yazo zonke ezi zinto zingasentla, banokuhamba ukuqwalasela amagama angundoqo eya kuphumelela kwisicwangciso se-SEM ngesandla. Ukukhethwa kwale migaqo kuya kugqiba ukuba iintengiso ziya kuboniswa nini, ngenxa yoko akufuneki ubeke ixesha ukuzikhetha okanye ukumisela umdlalo oza kusetyenziswa kubo.
Kwelinye icala, iphepha lewebhu iya kuba yindawo yabasebenzisi abacofa kwiintengiso, ke ikwalifanele uhlalutyo lwangaphambili. Ukuba iintengiso kwiphulo lethu le-SEM zithatha abasebenzisi kwiwebhusayithi engabonisi ukuthembeka, ayinaso isantya esaneleyo sokulayisha okanye ayinaso isicatshulwa esinamandla esikhuthaza ukuguqulwa, esi sicwangciso sentengiso yeinjini yokukhangela.
Funda ukuba ungayisebenzisa njani iphulo lakho leAdWords
Nangona olona ncedo lukhulu kufuneka lwenziwe xa inani elimele idatha likho, kukho ezinye izinto ezinokwenziwa mihla le.
Umzekelo, kwimikhankaso yamanyathelo okuqala e-SEM, kuyacetyiswa ukuba kubekwe iliso kumagama ophando axhokonxe iintengiso. Ngaphandle kwento yokuba uPhando lwamagama aphambili angaphambili lusinike imikhombandlela emininzi yokuphuhlisa uluhlu lwamagama amabi, umntu ebehlala ekwazi ukungena. Ukujonga oku kunye nokukhanyela imigaqo esingenamdla kuyo akuyi kuchitha uhlahlo-lwabiwo mali konqakrazo olungafanelekanga kwinkampani eqhuba iphulo le-SEM.
Le nkqubo ikhethekileyo iya kukunceda ufezekise ezinye zeenjongo zakho ezifanelekileyo. Phakathi kwezi zimi kwezi zilandelayo silatha ngezantsi:
Kuya kukunceda ulwazi ukhuphiswano oluvela kulo mzuzu kwaye banemiqobo yalo naluphi na uhlobo.
Ukuthengisa: Ukuba injongo yakho kukuqhuba ukuthengisa kwi-intanethi, kwi-app, ngomnxeba okanye kwivenkile.
Amathuba okuthengisa: Injongo efanelekileyo yokukhuthaza abathengi ukuba bathathe inyathelo lokuvelisa isikhokelo kunye nolunye uguquko.
Ukugcwala kwiwebhusayithi: Le njongo yile kufuneka uyiphawule ukuba injongo yakho kukufumana abasebenzisi abafanelekileyo ukuba bandwendwele iwebhusayithi yakho.
Njengoko sele ubonile, iya kukunika ithuba elihle lokumilisela iphulo elisebenzayo elinceda ukuba ufumane ukhuphelo oluthe kratya lwesicelo sakho kwaye wenze ukuba abasebenzisi basebenzisane ngakumbi nalo, le yeyona njongo ichanekileyo.
Apho kuya kufuneka uthathele ingqalelo ukusukela ngoku ukuba ishishini ngalinye lahlukile, ke lifuna iqhinga lesikhankaso le-SEM elilungiselelwe olu phawu. Kuba akukho fomyula yomlingo yazo zonke, njengoko unokucinga ngamanye amaxesha kubomi bakho bobuchwephesha. Kwelinye icala, ungalibali ukuba iyakwenza ukuba ufikelele kwinani elikhulu labasebenzisi kwaye wandise ukungaziwa kwemveliso okanye inkonzo yakho.
Iphulo lokumaketha kwakhona
Olu hlobo lomkhankaso likuvumela ukuba ubonise iintengiso kubasebenzisi ababekhe beza kwiwebhusayithi yakho ngokubanzi okanye kwicandelo elithile. Kodwa kwindlela yorhwebo ngakumbi kunentengiso ngokwayo. Ngokuqinisekileyo yenye yeendlela ezintsha ezinokufumaneka okwangoku kwicandelo ledijithali okanye elikwi-Intanethi. Kungenxa yokuba ibonelela ngeendlela zokwandisa isithuba sokufumana abathengi abatsha okanye abasebenzisi kumbutho wakho.
Kwelinye icala, ayinakulityalwa ukuqonda ngcono le klasi yamaphulo kwintengiso yanamhlanje ukuba ukumaketha kwakhona kufanelekile kwabo bathengisi abafuna ukwandisa ukuthengisa kwabo ngokuchaphazela abathengi babo xa bekhangela ezinye iiwebhusayithi, okanye xa sebenzisa usetyenziso oluthile lwetekhnoloji yakutshanje. Ke ngoko, ukusebenza kwayo kunokuba kukhulu ukusuka ekuqaleni kwayo, nangona kungekho bunzima.
Enye into ekufuneka ivavanywe ngokuphunyezwa kwesi sicwangciso-buchule kukuba ekugqibeleni abasebenzisi ngokwabo baphela bengabathengi bethu. Ukuba, kwelinye icala, yenye yeenjongo zethu kwangoko ukusukela ngalo mzuzu uye phambili. Emva kwayo yonke loo nto, uninzi lwezenzo zethu zijolise kula manqanaba kwisenzo esenziweyo.
Qalisa imikhankaso yevidiyo
Injongo yephulo levidiyo kukukhuthaza kunye nokwenza ukubonakala kwintengiso yevidiyo yakho, hayi kwiqonga leYouTube kuphela, kodwa nakwinethiwekhi yokubonisa kaGoogle kunye nezinye ezingaziwayo kubasebenzisi abaninzi. Ukusuka kolu luvo, alithandabuzeki elokuba usetyenziso lwayo ekugqibeleni luyonyusa ukhetho lwabasebenzisi kwiimveliso zethu, amanqaku okanye iinkonzo. Ukuze ngale ndlela uphawu lwethu lwentengiso lwaziwe ngcono kwaye ngendlela ethile uphawu.
Unokuya kwiinkqubo ezingaphantsi kwesiqhelo kwiziphumo zabo. Umzekelo, iintlobo zeentengiso umntu onomdla uya kuba nakho ukwenza isigqibo sokuba ayibone okanye angayiboni kwaye, ke, umthengisi uya kuhlawula kuphela xa ucofa. Kwintoni eyenza ukhetho kumaphepha ewebhu ezivenkileni ezikwi-Intanethi okanye kumashishini ukuze ahlangabezane neemfuno zawo ukutsala inani elikhulu labathengi okanye labasebenzisi.
Ngale ndlela, ukubaluleka kwento yokwenza amaphulo evidiyo kudlulela ngaphaya koko kubizwa ngokuba ngamashishini emveli. Ukuza kuthi ga kwinqanaba lokuba ekugqibeleni olu hlobo lwentengiso lube nefomathi yokuphinda ivelise enokuthi ibe ngaphezulu kwezinye.