E-commerce lithuba lokuba abathengisi abaninzi bezentengiso baye baba madolw 'anzima ukusebenzisa. Nangona kunjalo, xa imarike isetelwe ukuqhuma, uphando olutsha lubonisa ukuba enkosi kulwazi oluvela Umsebenzi wabathengi babo kwi-intanethi, iimveliso zodidi zinethuba lokwazi iipesenti ezingama-80 zabathengi babo abagcina ngamagama.
Uphando "iDigital Frontier 2016: I-Digital Luxury iyajika iphambili", eqhutywa yiContactlab ngokudibeneyo ne-Exane BNP Paribas, ibonisa ukuba iimveliso kufuneka zisebenze nzima ukubamba amathuba Unxibelelwano lwe-ecommerce kunye neevenkile zakho xa kufikwa ekunikezeleni ngamava entengiso kunye nokudibanisa.
Ingxelo ibonisa ukuba abathengi ekunokuqhagamshelwana nabo ngokwamanani, imele i-27% yengeniso ngaphakathi kwivenkile kunye nekota ezintathu zengeniso ye-Ecommerce. Aba bathengi banepesenti yokuphumeza ishaneli, eyi-50% ephezulu kuneevenkile ezinabathengi ababodwa.
Ngokuka-Massimo Fubini, i-CEO ye-Contactlab, iimveliso zodidi kufuneka zitshintshe umbono wabo kwaye zivule iingcango zezibonelelo zokubandakanya abathengi bedijithali. Unxibelelwano lwedijithali kunye nabathengi luyaguqula ishishini lokunethezeka kwaye enkosi ngokunyuka kwezixhobo ze-ecommerce ezikhoyo, Iimpawu zinalo lonke ulwazi olunxulumene nomsebenzi we-Intanethi wabathengi.
Oku kuvumela ukuba bazi iipesenti ezingama-80 zabathengi evenkileni ngamagama. Impumelelo Iimpawu zodidi luxhomekeke kubuchule bazo bokucofa kwiiprofayili zedijithali zabathengi nasekuthengweni kwezigqibo, ukuze zilungelelaniswe nokuzibophelela.
Abathengisi beLuxabiso bangaphumelela ukuThengisa okungaphezulu ngokuzibandakanya kwabaThengi abangaziwayo ebakhokelela kubudlelwane obuzibophelele ngakumbi kumajelo ahlukeneyo. Ukuba iimveliso ziyayityeshela imijelo ye-Intanethi apho abantu banokuzibandakanya nabathengi naphina, baphoswa lithuba lokufumana umbono ocacileyo kwaye ochanekileyo ngakumbi weprofayile yabathengi babo, indlela abaziphatha ngayo kunye nezinto abazithandayo.