Ngokutsho kwesi sifundo I-Global Retail eCommerce Index 2015, Eqhutywa yinkampani yabameli yaseMelika KWI-Kearney, ISpain lelinye lawona mazwe anomtsalane wokuthenga kwi-Intanethi. Ngokwengxelo le, ISpain ikwindawo ye-18 yamazwe anempembelelo kwi-eCommerce, ngokuthandwa phantse 40 amanqaku ngokomndilili.
Ezi ndaba zimnandi ziyagqwesa emva kokuqinisekisa oko kwingxelo yonyaka ophelileyo, iSpain yayisecicini lokungena kwi-30 ephezulu yamazwe anempembelelo kurhwebo lwe-elektroniki. Ngaphandle kwamathandabuzo, umsebenzi owenziwe ngoosomashishini kunye neenkampani zaseSpain ukukhuthaza ii-eCommerce kunye nokunyusa amashishini abo uhlawule, kuphuculwe ubukho babo kwi-Intanethi kunye nokwandisa ukuthembela kwabathengi.
Le ngxelo ikhankanywe ngasentla inika España un Ukukhula okunokubakho ngonyaka ngama-20%, Ipesenti efana ncam naleyo ye-United States (22%), ilizwe elikhokela uluhlu lwamazwe anefuthe kwi-eCommerce.
Kwelinye icala, ukuba uqikelelo oluqikelelweyo lwexesha elizayo lulandela ikhosi yabo, ISpain kulindeleke ukuba inyuse inani layo lokuthengisa lonyaka nge-16% kule minyaka mihlanu izayo.
UMike Moriarty, iqabane e-AT Kearney kunye nomnye wababhali besifundo, utsho njalo Ukunyuka korhwebo lwe-elektroniki kubonakalise imiceli mngeni: kokubini kubasasazi abanobukho obubonakalayo kwaye ngokukodwa kwidijithali. Bafunda ukuba ikamva lomzi mveliso ayisiyiyo yedijithali kuphela, kodwa kufuneka umnikelo wokuyila odibanisa ukuthengwa kwe-Intanethi kunye nezinto zomzimba ».
Kwelakhe icala, uHana Ben-Shabat, naye uliqabane labacebisi kunye nombhali-mbumba woluhlu, uqukumbela ngelithi "Iibrands zisehlabathini jikelele ngesizathu: iisistim zabo, izikali kunye nolwazi lwemimandla zibanyanzela ukuba batyhalele imida yabo phambili kancinci". Kwaye kukwenza isigqibo sokuba uzibeke phi iinjongo zakho, ngokukaBen-Shabat, "Ekuphela kwendlela yokusebenzisa ithuba lokuthengisa kunye nokukhula kwenzuzo".
I-USA, China kunye ne-UK, iinkokheli kwi-eCommerce yehlabathi
I-China, inkokeli kwi-eCommerce kude kube kutshanje, igqityiwe yi-United States, ishiya isigebenga sase-Asia kwindawo yesibini. I-United Kingdom inyuse iindawo ezimbini, isiya kwindawo yesithathu kuluhlu.
Abo bashiyekileyo ngamaJapan, aphulukene neendawo ezimbini, abuyela kwindawo yesithathu kuluhlu. Indawo yesihlanu neyesithandathu zihlala eJamani naseFrance ngokwahlukeneyo, nganye nganye iphakame indawo enye kwinqanaba.
Indawo yesixhenxe ihlala uMzantsi Korea, ophulukene neendawo ezimbini. Umxholo ongaphezulu kufuneka ube ngamaRussia afumene iindawo ezi-5, ahlala kwindawo yesibhozo kuluhlu. Nangona ukunyuka okumangalisayo kuye kwafunyanwa ngabantu baseBelgium, ababonisa indawo ephakamileyo yesithoba emva kokunyuka kweendawo ezili-15.
Awona macandelo anempembelelo eCommerce eSpain
Itekhnoloji yoLwazi kunye ne-elektroniki zikho kwi-Intanethi kwaye zezona zinto zinempembelelo eSpain kwi-eCommerceNgokwengxelo. La macandelo ngawona afumana ukuthengisa kakhulu.
Uphononongo lukwabonisa ukuba amashishini aphambili e-elektroniki eSpain yiAmazon, iEl Corte Inglés kunye neFnac.
Amashishini aneqondo eliphezulu lokhuphiswano kwi-Intanethi ahambelana namacandelo eentyatyambo kunye neparapharmacy.
Olunye ulwazi oludumileyo luhambelana neevenkile zefashoni ezikwi-Intanethi ezithi, ngaphandle kokubonakala abanazo kunye nomthamo wezithuthi abazivelisayo, xa ukutyhala kuza kutyhala, baguqula kancinane kuthengiso kunamanye amacandelo. Oku kwenzeka ngenxa yenqanaba eliphezulu leenqwelwana ezilahliweyo ngaphandle kokwenza intengo ebonakalisa eli candelo.
Ngokubhekisele kubemi, icandelo eliphakathi kweminyaka eli-16 nengama-35 ubudala libonakala njengelona lithenga kakhulu eSpain. Abathengi abangaphantsi kweminyaka engama-55 ubudala bamele i-44% yetotali, ebonisa imeko eya kuthi iqhubeke nakwisizukulwana esizayo. Amacandelo alo omsebenzi abandakanya imfashini, i-elektroniki, iincwadi kunye nomculo. Kungumnqa ukubona ukuba ukutya akukho phakathi kwezinto abanomdla kuzo kwi-Intanethi, ngaphandle kokuba iivenkile ezinkulu ezikwi-Intanethi zibonyusile.
Umfanekiso- iinwele ezimfitshane