Icandelo le eCommerce iqhubela phambili ngesantya esipheleleyo eSpain. Kulindeleke ukuba kulo nyaka ka-2015, intengiso yeevenkile zaseSpain ezikwi-Intanethi baphula irekhodi elitsha, ngaphezulu kwe-15.000 yezigidi zeerandi kwaye umbono we-2016 ungcono.
Oku kuboniswa yidatha eqokelelwe kwifayile ye- ngezantsi yenziwe ngu Prestashop, Esona sisombululo sivulekileyo somthombo osetyenzisiweyo eCommerce eSpain. Ngaphezulu kwe-40.000 kwiivenkile ezikwi-Intanethi esele zisebenzisa iPrestshop kweli lizwe.
Ukuthengiswa kwe-Intanethi eSpain kudityanisiwe
Ngokwengxelo yakutshanje evela kwiKhomishini kaZwelonke yeMakethi noKhuphiswano, ukuthengiswa kwe-Intanethi eSpain kufikelele kwi-11.575 yezigidi zeerandi kwikota ezintathu zokuqala zika-2015. Ukuba imeko efanayo iyaqhubeka kwikota yesine, kulo nyaka i-eCommerce yaseSpain iya kuwoyisa umqobo we-15.000 yezigidi zeerandi, irekhodi elitsha emva kwezigidi ezili-14.610 zeerandi ngo-2014. Ngo-2016, iivenkile ezikwi-Intanethi zaseSpain ziya kuba nengeniso ye-24.700 yezigidi zeerandi, nto leyo emele ukwanda ngama-40%, ngokwezibikezelo zeBoston Consulting Group.
Ukuphela konyaka ka-2015, ama-67% abantu baseSpain baya kube sele bethengile kwi-Intanethi ubuncinci kube kanye ebomini babo, ngokwe-Interactive Advertising Bureau (IAB). Inkqubo ye- Inkcitho ephakathi kwi-Intanethi eSpain ime kwi-euro ezingama-658 ngonyaka, kusekude kwi-1.117 euro eFrance, 1.350 euros eJamani okanye i-1.549 euro e-United Kingdom ngokweenkcukacha zeRetailMeNot. Ngaphandle koku, i-eCommerce yaseSpain izakube ikhule nge-18% ngo-2015 ngokwe-IAB, inqanaba eliphezulu kunelo lezinye iimarike eziphambili zaseYurophu ezinje ngeFrance (17%) okanye iNgilane (16,2%).
Isifundo esinye sibonisa ukuba abantu baseSpain bathenga kwi-Intanethi ikakhulu ukonga (i-86%), intuthuzelo (78%), ukuthembela okanye ingcebiso (68%), okanye ngenxa yokuba into abayifunayo ifumaneka kwi-Intanethi (63%).
Ngaphezulu kweevenkile ezingama-40.000 ze-PrestaShop eSpain
E-Spain sele zingaphezulu kwe-40.000 iivenkile ezikwi-Intanethi ezisekwe kwi-PrestaShop, Idatha eyidibanisayo njenge esona sisombululo somthombo ovulekileyo somthombo we-e kweli lizwe.
Ukuzivelela kwayo kuye kwamangalisa. I-PrestaShop yafika eSpain ngo-2012 kwaye kunyaka wokuqala sele ifikelele kwiivenkile ezikwi-Intanethi eziyi-10.000 2013. Ekupheleni konyaka we-20.000 ibikho ngaphezulu kwe-40.000 eCommerce kwaye kunyaka ophelileyo iphindaphinde ukuphunyezwa kwayo ukufikelela kwiivenkile ezingama-XNUMX.
IMadrid ikhokelela kudidi lwesizwe lweevenkile zePrestaShop eSpain zizonke ziivenkile zombane ezingama-5.986 ezisebenzisa esi sisombululo kwiphondo. Ilandelwa ngokusondeleyo yiBarcelona, ineevenkile ezingama-5.610 kwaye kumgama yiValencia (2.765), iAlicante (1.977) kunye neSeville (1.656).
UBertrand Amaraggi, Umphathi welizwe eSpain, ucacisa izizathu zempumelelo yePrestaShop eSpain: “ISpain yenye yezona ntengiso zinolona qikelelo lukhulu eYurophu ngokwembono yedijithali. Kungenxa yoko le nto iivenkile ezininzi zikhuthazwa ukuba ziqale ukuthengisa kwi-Intanethi. Kule ngxaki, i-software ye-PrestaShop idlala indima ebalulekileyo ngokunika nayiphi na ishishini ithuba lokudala nokulawula ivenkile ye-intanethi ngaphandle kweendleko ".
Kulo nyaka inkampani ikhe yazisa Ilifu lePrestaShopInguqulelo yelifu yesoftware yayo edumileyo ye-e-commerce ekuvumela ukuba wenze iivenkile ezikwi-Intanethi ezisingathwe kwiiseva zika-PrestaShop. Ndiyabulela kule nto intsha, iinkampani ezincinci neziphakathi zaseSpain ziya kuba nakho ukusungula ii-eCommerce zazo ngendlela elula nekhawulezayo.
I-PrestaShop yasekwa ngo-2007 ngeenjongo zokubonelela ngehlabathi ngesisombululo sasimahla nesisemgangathweni se-eCommerce esixhaswa zizibonelelo zesoftware yasimahla. Izisombululo zayo ziyafumaneka kumazwe angama-200 kunye neelwimi ezingama-65, kwaye zisetyenziswa ziivenkile ezingaphezu kwama-250.000 kwihlabathi liphela.
Uqeqesho lwamahhala webminars
Ngenjongo yokuqhubeka nokukhuthaza iivenkile ukuba zivulele kwilizwe lezorhwebo lwe-elektroniki, ukufunda ngakumbi ngeNtengiso ye-Intanethi kunye nokwandisa ukuthengisa kwabo ngeKrisimesi, i-PrestaShop iya kuququzelela uthotho iiwebinar zasimahla ekhokelwa ziingcali eziphambili kwicandelo.
Ii-webinars ziya kujongana nendlela yokuphumeza isicwangciso se-eCommerce esinenzuzo, indlela yokwenza ivenkile yasimahla kwi-Intanethi enePrestaShop, indlela yokuphucula iphepha lokuhlawula okanye i-SEO phakathi kwezinye izihloko.
Ezi webminars ziya kwenzeka ngo-Novemba 23, 24 no-25. Unokufumana malunga nazo kwaye ubhalise apha.