IAmazon, iOtto kunye neZalando balawula indawo yentengiso ekwi-Intanethi eJamani. Ngokudibeneyo, ezi nkampani zintathu zenza iipesenti ezingama-44 zentengiso iyonke eJamani, ngaphandle kwezi nkampani zintathu zingena kwi-3 ecommerce eJamani.
Iinkampani ezili-100 eziphezulu ezorhwebo eJamani thengisa iimveliso kwi-intanethi ngexabiso elipheleleyo le-27.4 yezigidigidi zeerandi, isifundo se "Intengiso ye-E-commerce Deutschland" evela kwi-EHI Retail Institute ibonisa. Kubekho ukwanda kweepesenti ezili-12 xa kuthelekiswa ne-2015, xa i-100 ephezulu yenze ukuthengisa kwi-Intanethi kunye ne-24.4 yezigidigidi zeerandi.
Kodwa uninzi lwale mivuzo kwi-Intanethi lubangelwa zii-3 eziphezulu, eziyi IAmazon, iOtto kunye neZalando. Ngokudibeneyo, ezi nkampani zintathu zithengise phantse i-12 yeebhiliyoni zeerandi kwiimveliso ezithengisiweyo, ezilingana neepesenti ezingama-44 zentengiso ephezulu ye-Intanethi eyi-100. IAmazon yayiyeyona inkulu kwezi, nge-8.1 yezigidi zeerandi kwintengiso ye-Intanethi eJamani, ilandelwa ngu-Otto owayenenzuzo ye-2.7 yezigidigidi zeerandi, kwindawo yesithathu nguZalando nge-1.1 yezigidi zeerandi.
"Ayisiyongxaki le nto yokuba ezi venkile zintathu zikwi-intanethi zikwi-3 ephezulu yezona ndawo zithengiswa kakhulu kwi-intanethi, njengoko abathengi babo abaninzi bebanika ithuba lokukhuphisana kule ndima," utshilo uChristoph Langenberg, ingcali ye-ecommerce esebenza e-EHI. "Kodwa Otto kunye neMediaMarktSaturn ubonise ukuba isicwangciso esineevenkile ezininzi singaphumelela.
U-Otto ugqibe isibini kwi-100 ephezulu, kodwa kukho ngaphezulu kweshumi leenkxaso zeqela le-Otto kuluhlu, eli qela livelise ngaphezulu kwe-4.8 yezigidigidi zeerandi. Enye ivenkile eninzi IMediaMarktSaturn ogqibe kwindawo yesine kwaye uneenkampani ezininzi kunye neenkxaso-mali.