Ngokutsho kwe V Uphononongo loNyaka lweeNethiwekhi zeNtlalo iveliswe ngu IAB eSpainUmbutho omele intengiso kunye necandelo lonxibelelwano lwedijithali eSpain, kunye neqela le-Elogia, i-41% yabasebenzisi baseSpain balandela iimveliso zabo abazithandayo kuthungelwano lwentlalo, ngakumbi Facebook. Ngokukodwa, iipesenti ezingama-93 zabasebenzisi ngabalandeli beempawu zabo abazithandayo ngeFacebook.
Enye yeedatha eziqaqanjisiweyo kule ngxelo kukuba iipesenti ezingama-70 ze abasebenzisi de nomphakathi sele ezifikelela kwi ifowuni, eyi-25% ngaphezulu kunango-2012- Ukongeza, ngama-56% abasebenzisi abebesenza oko ukusukela oko iipilisi, Yintoni eyenza ukuba kubonwe kusengaphambili indlela yokukhula, ngokutsho kwabo banoxanduva lwesifundo.
Ngokwamanani afunyenweyo, uninzi lwabasebenzisi benethiwekhi yoluntu abalandela iimveliso ezivela kwiinethiwekhi zentlalo benza njalo ukusuka Facebook (93%). Oku kuyalandelwa Twitter (20%), Youtube (9%) kunye noGoogle + (7%). Amanqaku alandelwa kuthungelwano lwentlalo ngezizathu ezahlukeneyo, ikakhulu ukufikelela kwimisebenzi (78%), izaphulelo kunye nokunyusa (77%) kunye nenkonzo yabathengi (70%).
Olu phononongo lonyaka lubonisa idatha evela kwiwaka leempendulo ezivela kubasebenzisi be-Intanethi abavela kulo lonke elaseSpain, eqokelelwe kwikota yokugqibela ye-2013, eqinisekisa indima efanelekileyo yenethiwekhi yoluntu njengenxalenye yeendlela zonxibelelwano kunye nezentengiso zeenkampani.
Kumsitho wokubonisa isifundo ngale ntsasa, UJavier Clarke, Umlawuli weselfowuni kunye nemithombo yeendaba e-IAB Spain, wabalaselisa ukuzinza eSpain ngepesenti yokusetyenziswa konxibelelwano ngo-2013. Iqondo lokusetyenziswa liyafana nango-2012, oko kukuthi, iipesenti ezingama-79, ukuze abasebenzisi abasibhozo kwabalishumi kwi-Intanethi babe neprofayili esebenzayo kuthungelwano lwentlalo, kunye nokufikelela kuma-77%. kubo yonke imihla. Ngo-2009, ipesenteji yabasebenzisi bala maqonga yayingama-51%; ngo-2010 inyuke yaya kuma-70% yaza ngo-2011 yafikelela kuma-75%. Kwiminyaka emibini edlulileyo ipesenti izinzile kuma-79%.
Olunye lweempawu eziye zahluka ngo-2013 kwifayile ye- iprofayile yomsebenzisi yeenethiwekhi zokunxibelelana kukuba uye waba yinto enqabileyo kunye nombukeli kunabantu abamaziyo, kwaye akanakulindeleka ekupapasheni umxholo. Ngale ndlela, kuyacaca ukuba isukile kuma-43% ngo-2012 yaya kutsho kuma-36% ngo-2013. Lo mkhwa ungqamene nedatha yamva nje eyaziwayo kule veki ngokusetyenziswa kweTwitter, ebonisa ukwehla kweeakhawunti ezisebenzayo kunye nokutshintsha kwencoko. .
Ngokubhekisele kwinethiwekhi yoluntu ukuba abasebenzisi bayithatha njengeyona idumileyo, ibonakala Facebook (99%), elandelwa ngu Twitter (92%), Youtube (88%), Tuenti (76%), Google (75%) e Instagram (64%). Kwelinye icala lesikali esisifumanayo Twilley (29%), bedlala (25%) kwaye ezilinganayo (13%).
Olunye uphawu olwahlukileyo phakathi kwabasebenzisi beendaba zosasazo kukuba ngoku idityaniswe kunxibelelwano lwasentlalweni. Ke, i-avareji ngo-2010 ibiyi-1,7%, ngelixa ngo-2013 iyi-3,6%. I-YouTube isesona sithuba sentlalo sixabisekileyo, sinamanqaku aphakathi ayi-8,1, alandelwa nguFacebook (7,9), uSotify (7,7), uPinterest (7.4) kunye noTwitter (7,3).
Ngethuba lokuqala, olu phononongo lonyaka lubandakanya imibuzo malunga WhatsApp, iqonga apho i-88% yabo baphononongiweyo bengabasebenzisi, apho i-59% ibonwa njengenethiwekhi yoluntu (kuba ivumela ukunxibelelana nabantu abafowunelwa kunye nokwenza amaqela), xa kuthelekiswa ne-41% abakholelwa ukuba iinkonzo zayo azonelanga ukuyijonga ngoluhlobo . Kuyathakazelisa ukuqaphela ukuba abasebenzisi be-WhatsApp abawashiyanga amanye amaqonga abathathe inxaxheba kuwo ngokujoyina, kodwa phantse isiqingatha bayavuma ukuba bayekile ukusebenzisa incoko yezinye iinethiwekhi zentlalo, ngakumbi incoko kaFacebook.
ukuba UJavier Clarke, UMlawuli weMfono kunye neMedia eNtsha kwi-IAB Spain:
IiNethiwekhi zeNtlalo sele zinendima efanelekileyo nebalulekileyo kunxibelelwano nesicwangciso sokuthengisa sazo zonke iintlobo zeenkampani. Ukuqonda indawo yayo, amava omsebenzisi, ixabiso elongeziweyo kunye notshintsho oluqhubekayo, kufuna izifundo ezizalisekileyo nezihlala zihleli. Kunyaka wesihlanu ngokulandelelana, sikwazile ukubamba ezona zinto zibalulekileyo kwintengiso kolu phando.
URamiro Sueiro, UMlawuli oLawulayo oPhezulu weGestazión, umxhasi wolu phononongo, uxela ukuba;
Kude kube namhla, esi sifundo kuphela kwesalathiso esithembekileyo eSpain sokwenza izigqibo zobuchule kwiiNethiwekhi zeNtlalo, eziqinisekisiweyo njengezinto ezingenakuphikiswa kumxube wethu wemidiya yedijithali. Lwazi olunzulu kuphela kubo oluya kuqinisekisa ezona zigqibo zibalaseleyo kunxibelelwano kunye nentengiso yedijithali.
Unokuzikhuphelela olu phononongo kwi www.iabspain.net/redes-sociales/