Mhlawumbi ayizondaba zimnandi kubathengi abathenga kwi-Intanethi iimveliso zomgunyathi esazi ukuba zikho. Nangona kunjalo, abantu abaxabise iimveliso ezinophawu lokwenyani kunye neengcali abazinikele ekuzithengiseni bayakuvuyela ukwazi ukuba amanyathelo asemthethweni athathwe ngohlobo lophawu lwefashoni. Belstaff bazifezile iziqhamo zabo, balawula ukuvala amakhulu kwiivenkile ezikwi-intanethi ezithengisa izinto zomgunyathi.
Kodwa ayipheleli apha. Isigwebo seenkundla zaseMelika simisela ukuba uphawu lwefashoni entle kufuneka ifumane i-37 yezigidi zeerandi kumonakalo.
UMarkMonitor uphumelela umlo ngokuchasene nabakhohlisi abakwi-Intanethi
Iindaba zibhengezwe ngu UMarkMonitor, omnye wabanikezeli abakhokelayo kwizisombululo zokukhusela uphawu lwentengiso kunye nenxalenye yecandelo leNzululwazi kunye neLungelo lobuNini beThomson Reuters, namhlanje ubhengeze ukuba uphawu lwefashoni yohlobo lweBelstaff, ongomnye wabathengi bayo, uphumelele idabi ebelilivulele ngokuchasene nabenzi bobuchwephesha kwi-Intanethi.
Emva kwetyala loluntu elifakwe kwiinkundla zase-US, abagwebi bagwebe abenzi bomgunyathi ukuba bahlawule i-37 yezigidi zeerandi ($ 42 yezigidi) kumonakalo. Kule meko yokuchasana nomgunyathi, inani elingazange libonwe lewebhu ezaphula umthetho, ezingama-676 zizonke, zinikwe njengobungqina eBelstaff.
Le mpumelelo yezomthetho ifike emva kokuba inkampani igqibe kwelokuphumeza Inkqubo ebanzi yokukhusela yonke impahla yakho enomgangatho ophezulu wokuqonda, ukusuka kubhaliso lwentengiso kwimveliso nganye. Ngenxa yoku, inoncedo lwangaphandle lweengcali kukhuseleko lwentengiso ekwi-Intanethi, iMarkMonitor.
Inkqubo yaqaliswa ukujonga zonke iimarike ezahlukeneyo kunye neewebhusayithi ezizodwa zokuthengisa iimveliso zomgunyathi. Uphando luye lwagxila kwiiwebhusayithi ezisebenzisa igama likaBelstaff kwigama labo, kunye neewebhusayithi eziqhelekileyo ezibandakanya iimveliso zeBelstaff.
Ngamazwi e Elena Mauri, intloko yesebe lezomthetho laseBelstaff:
Wonke umntu eBelstaff wonwabile ziziphumo zesigwebo. Kukho ezinye iimveliso zodidi oluphezulu ezikwaziyo ukuthatha ithuba kwimithetho yokulwa nomgunyathi yase-US, nangona kunjalo, sikholelwa kwelokuba ityala lethu libeke ibar ngaphezulu nangakumbi ngenxa yamaphepha ewebhu angavaliyo avaliweyo kube kanye. . Yonke inkqubo yezomthetho ihlale ixesha elingaphantsi kweenyanga ezine kwaye akukho nanye kwiiwebhusayithi ezingaphezulu ezingama-20 ezichaziweyo kwimeko esasebenza nanamhlanje. Ngokuqinisekileyo asizukuthandabuza ukulandela le ndlela yezomthetho kwakhona kwixesha elizayo ukuba kukho imfuneko, kwaye siza kuqhubeka nokuma ngokunganyamezeli nakuphi na ukuziphatha okungekho mthethweni. Kwilizwe lanamhlanje elinedijithali ubukhulu becala, inani elonyukayo leempawu zangaphambili zokucinga zandisa iminikelo yazo kwi-Intanethi.
Intengiso ye-Intanethi yefashoni yokunethezeka iya kuqhubeka nokukhula
Ngokwezibikezelo zenkampani yomhlalutyi McKinsey, Kubonakala ngathi imeko ekhulayo yokuthenga iimveliso zodidi kwi-Intanethi ziya kuqhubeka, kuqikelelwa ukuba ngo-2025, ukuthengiswa kwe-e-commerce kuyakumela i-18% yazo zonke izinto ezithengiswayo emhlabeni wonke.
UGavin haig, CEO ye-Belstaff, uphawule ngale nto:
E-Belstaff, i-e-commerce ibiyinjini ebaluleke kakhulu ekukhuleni kwegama lethu. Nangona kunjalo, sikwazile ukuba ecaleni kwezibonelelo zokungena kwintengiso ye-Intanethi, sinokufumana impembelelo embi enokubakho yabakhohlisi. Ukusukela ekuqaleni, sigqibe kwelokuba sithintele abathengi bethu bangangeni kumaxhoba omgunyathi, siya kwenza konke okusemandleni ukukhusela abathengi bethu abathembekileyo kunye negama lethu, elakhiwe ngononophelo olukhulu kunye nomzamo kuyo yonke le minyaka.
Amawaka e-eCommerce athengise izinto zomgunyathi achithwa
Uninzi lwe iimveliso zomgunyathi yayiziibhatyi kunye nempahla yangaphandle, ngakumbi iikopi zomgunyathi zebhatyi yesikhumba ethengiswa kakhulu e-Belstaff. Inkqubo ye- iikopi zomgunyathi yayizizinto ezivela kumaxesha angaphambili ezazingasekho kwimveliso eBelstaff.
Itekhnoloji ephucukileyo kaMarkMonitor iyakwazi ukuphonononga uthungelwano olupheleleyo lwamaphepha ewebhu, kubandakanya iziphumo ezikhutshelweyo nezingafakwanga indexed, kunye nokuvavanya iikhrayitheriya ezisisiseko ezinje ngoyilo lwephepha lewebhu kunye neenkqubo zokuhlawula. Iziphumo zokukhangelwa kweBelstaff zafumanisa ukuthengiswa kwamaphepha enkohliso angama-3.000 800, kwaye itekhnoloji ikwafumanise ukuba ngaphezulu kwama-XNUMX ala maphepha ewebhu aqhutywa ngumntu ozinze e-China.
UJerome sicard, UMlawuli weSithili seMarkMonitor kuMazantsi eYurophu, uthe:
Esi sigqibo sithumela isilumkiso esothusayo kubathengisi bomgunyathi kwi-intanethi kwaye sigxininisa ukubaluleka okukhulayo kokhuseleko lwebranti kwi-Intanethi. Ayilotyala lokuqala olo hlobo, nangona kunjalo isigwebo kwityala elilethwe nguBelstaff alingaqhelekanga ngenxa yenani elikhulu lamaphepha ewebhu achongiweyo asiwa kumthengi ukuba axoxwe. Enkosi ngokuthatha amanyathelo okusebenza kweqela lezomthetho laseBelstaff, inkampani yezomthetho yase-US i-DWT, kunye nokusetyenziswa kwetekhnoloji yakutshanje kukhuseleko lophawu lwentengiso kwi-Intanethi, iBelstaff inokuqhubeka ngokuthembekileyo nangokukhuselekileyo inikezele abathengi bayo ngezinto zayo zokunethezeka nge-Intanethi.
Ukusukela ekupapashweni kwesigwebo ngoJuni, isicwangciso-qhinga sokhuselo lwegama likaBelstaff sihleli siqinile kwaye inkampani ayizukuthatha amanyathelo afanayo kwixesha elizayo ngokuchasene nabanye abanokuba ngabakhohlisi.