Inkxaso mali (ngokudibeneyo imali) Sele sisixhobo esithandwa kakhulu ngoosomashishini kunye namashishini amancinci ajonge ukukhulisa imali yokwenza iiprojekthi. Ngenkxaso yabantu kwihlabathi liphela, aba somashishini kunye neenkampani ezincinci zixhasa iiprojekthi zabo, kuba ziinkampani ezinezixhobo ezimbalwa kwaye badinga inkxaso yemithombo yangaphandle yezemali ukufumana ukusebenza kwiprojekthi yakho.
Zeziphi izizathu ezenza ukuba inkampani yezigidi zeedola isebenzise amaqonga okubuyisa imali?
Siza kuthetha ngetyala lenye yezi Iimpawu ezikhulayo zeClorox, eyinkampani eneebhiliyoni zeedola kwintengiso yonyaka, ekucacayo ukuba akufuneki ibenangxaki yokuxhasa ngezimali iiprojekthi zayo.
Enye ye Clorox brand evelayo, Soy Vay enxulunyaniswa neeJerks ezintathu zikaJerky Usungule umkhankaso kwiqonga leKickstarter (enye yezona ndawo zidumileyo kwiCrownfunding online) kwimveliso yazo ebizwa ngokuba IVeri Veri Teriyaky. NjengoAdam Simons, enye yeenkokheli zeempawu eziphumayo zikaClorox, iinkcukacha kudliwanondlebe. Ngokuqinisekileyo bebengadingi mali inkulu, kodwa bayisebenzisile Iqonga leKickstarter ngeenjongo zokuthengisa.
Yonke le nto isuka Kickstarter Kwenzekile ngokwendalo, xa sisithi inokuba nengqondo njengendlela yokwazisa abantu ngendlela eyakha unxibelelwano ngqo phakathi kwethu nabaxumi, oku kubaluleke kakhulu kuthi, kwaye njengendlela yokutshintsha indlela eqhelekileyo apho kusungulwa imveliso kwintengiso ''
Ezinye iimveliso eziphambili zinje I-Sony kunye noMbane Jikelele, uthathe amanyathelo afanayo kwinkampani yeClorox, usebenzisa amaqonga enkxaso mali ukwazisa iimveliso; kodwa sinokuzifumanisa sinengxaki ngenxa yokusebenzisa iqonga ziinkampani ezingenasidingo soosomashishini kunye neenkampani ezincinci ezinenyani funa inkxaso yemali kwezi ndawo.
Kukho umngcipheko wokuba ezi nkampani zivelise ifuthe elibi kubathengi beemveliso zala maqonga. Ngaba ukusetyenziswa kweenkampani ezinkulu kukunika okusebenzayo? Ingqokelela mali?