Ulawulo loBudlelwane baMthengi okanye i-CMR, yinkqubo esetyenziswa ziinkampani ukuqonda abathengi bazo kunye nokunikezela impendulo ngokukhawuleza kwiminqweno yabo eguqukayo. Ukulawulwa kobudlelwane babathengi kusebenzisa itekhnoloji eyenza ukuba umbutho uqokelele kwaye ulawule isixa esikhulu sedatha yabathengi, ulwazi olusebenzisa oko izicwangciso zoyilo.
Zithini izitshixo zeCMR elungileyo?
Ulwazi oluqokelelweyo lunceda iinkampani ukusombulula iingxaki ezithile kuwo wonke umjikelo wobudlelwane babathengi. Le datha ikwabonelela ngokuqonda okuxabisekileyo okutsha malunga neemfuno kunye nokuziphatha kwabathengi bakho. Oku ke kwenza ukuba kwamkelwe iimveliso apha amacandelo athile abathengi.
Rhoqo amaxesha Idatha eqokelelweyo ivelisa izisombululo kwiingxaki enxulumene nemisebenzi yentengiso kwinkampani, enje ngolawulo lwesixokelelwano sonikezelo okanye uphuhliso lwemveliso entsha.
Luyintoni ulawulo loLwalamano loMthengi?
Las iinkampani zisebenzisa iCRM iseti yeemeko ezinento yokwenza noku:
- Hlanganisa uphando lweemarike kubathengi, ngexesha lokwenyani ukuba kukho imfuneko
- Yenza uqikelelo olunokuthenjwa ngakumbi lokuthengisa
- Ukulungelelanisa ngokukhawuleza ulwazi phakathi kweqela lokuthengisa kunye nabameli beenkonzo zabathengi, ukwandisa ukusebenza
- Jonga iimpembelelo zemali zoqwalaselo lweemveliso ezahlukeneyo ngaphambi kwexabiso
- Ukubala ngokuchanekileyo ukusebenza kweenkqubo zokwazisa, kunye nefuthe lemisebenzi yentengiso ehlanganisiweyo, ngenjongo yokuhambisa kwakhona iindleko
- Nika ulwazi ngokubhekisele kukhetho lwabathengi kunye neengxaki kubayili bemveliso
- Yandisa ukuthengisa ngokuchongwa kunye nolawulo lwenkqubo yamathuba okuthengisa
- Ukuphucula ukugcinwa kwabathengi kunye noyilo lweenkqubo ezifanelekileyo ngakumbi zenkonzo yabathengi.