Umtsalane wezithuthi yenye yeenjongo eziphambili kwimixholo yedijithali. Ukusuka kule ndlela ngokubanzi, elinye lamaqhosha lilele ekubeni nezixhobo ezinamandla zokukhangela. Iya kuba yenye yezona zinto zichonga ukuvelisa ukugcwala ngakumbi kwaye yandisa inani lotyelelo kwiphepha lewebhu. Nokuba yeyiphi na imeko okanye imodeli yeshishini. Iziphumo zayo ziya kuba nokwanda kwintengiso yeemveliso okanye iinkonzo ezithengisiweyo ezivela kwimimandla yetekhnoloji.
Kule meko ngokubanzi, akukho mathandabuzo ukuba sinokuba nezixhobo ezininzi zokukhangela amagama ekugqibeleni iyakusivumela sonke ukuba sifezekise iinjongo zethu iziphumo ezigqwesileyo. Ngamanye amaxesha, nangaphandle kokuthatha nayiphi na inkcitho yemali kwaye oko kunokusinceda ukuba siqulathe ukuhlawulwa kwemali elifunwa lilo naliphi na ishishini kurhwebo lwe-elektroniki elifuna. Ngexesha apho imeko yezoqoqosho inokuchaphazela ukukhula kweprojekthi yedijithali okanye ishishini.
Ukuze ufezekise ezi njongo zobungcali, akukho mathandabuzo ukuba ukubeka iwebhusayithi ngokufanelekileyo kwiinjini yokukhangela kungaphezulu kokufanelekileyo ekuqaleni kwenkqubo. Kodwa ukuze le misebenzi ikwi-Intanethi ibe yinzuzo yokwenene, asizukukhetha ngaphandle kokuthathela ingqalelo nayiphi na le minikelo ilandelayo ukususela ngoku:
- Yintoni eyethu shishini?
- Yintoni i imveliso, inkonzo okanye into Yintoni oyinika abasebenzisi bayo?
- Injani i abathengi okanye abasebenzisi uthetha nabani?
- Zintoni iinjongo ocebisa ngazo kwishishini lakho lobungcali?
Izixhobo eziphambili zokukhangela: ukufikelela kwiinjini ezinamandla zokukhangela
Ukusuka kule ndlela kwintengiso yedijithali, uya kuvunyelwa ukuba ukhangele amagama aphambili kwamanye amagama aphambili okanye nakwelinye icala. Isicwangciso esisebenzayo, hayi kuphela ukubeka indawo yakho kwi-Intanethi. Kodwa nokwandisa lo msebenzi kweyona modeli zolawulo ziphambili.
Enye inzuzo yokusebenzisa esi sixhobo ukulawula iwebhusayithi isekwe kwinto elula njengoko injalo fumana idilesi yokhuphiswano lwesizinda okanye kwiphepha lewebhu elineempawu ezifanayo nezakho. Ukuze ngale ndlela, ungazibeka kwindawo yokukhangela ngokukhawuleza. Kwaye ke ukubamba inani elikhulu lotyelelo oluya kubakho kamva ekubonakaleni kwabaxumi abatsha okanye abasebenzisi.
I-Soovle ukudibana nedatha yeinjini yokukhangela
Esi sisixhobo esisebenza ngokukuko ukuba eyona nto uyifunayo kukuzibuza ezona ziphumo zokukhangela ezifanelekileyo ngalo lonke ixesha. Ngaphandle kokungenisa inkqubo elula kakhulu malunga nokhangelo, yenye yeendlela ezilungileyo zokukhetha naluphi na uhlobo lwevenkile ebonakalayo. Ngenzuzo eyongeziweyo yokuba ayizukubiza yuro enye kubafaki zicelo bale nkonzo kuba isimahla.
Inkqubo yayo yokufumanisa isekwe ekuchazeni okanye bonisa igama okanye ibinzana ukuze kuvele uthotho lwendibaniselwano eziza kukhethwa ngabasebenzisi. Esi sisixhobo esipheleleyo kuba sikuvumela ukuba udlale ngamagama kunye neekhonsepthi ukufumana impendulo efanelekileyo ngakumbi kunezinye iinkqubo zokukhangela.
Isicwangcisi segama eliphambili kuGoogle kuAdwords
Ukusuka kuGoogle unokuba nesisombululo esigqibeleleyo sokuhlangabezana nale mfuno ekubonelela ngayo ngentengiso yedijithali. Yimodeli elula kakhulu eyenzelwe zonke iiprofayili zabasebenzisi abancinci nabaphakathi. Inikezela uthotho lweempendulo ukuze ishishini lakho libe nokubekwa ngcono ngakumbi ukusukela ngoku. Zombini ukutsala abathengi abatsha kunye nokukhuthaza ukuthengisa iimveliso okanye iinkonzo zakho.
Awungekhe uyilibale lonto uphambi kwesixhobo sendalo sikaGoogle ukukhangela amagama aphambili. Kwaye oku kuthetha ukuba yenye yezona zisetyenziswa kakhulu kwihlabathi kwaye ke uya kuba nakho ukufikelela kubathengi abaninzi, abasebenzisi okanye ababhalisile. Olunye lweempawu zayo eziphambili kukuba isebenzisa idatha evela kule injini yokukhangela itekhnoloji ibalulekileyo. Ngobubanzi kwizenzo zakho ongayi kuzifumana kwezinye iinjini zokukhangela.
Oku kubaluleke kakhulu ukuba ufuna ukwandisa ishishini lakho okanye iprojekthi yobungcali kweminye imimandla yejografi ehlabathini. Elinye lamagalelo akhe anomdla okwangoku kukuba angakunceda ngaxa lithile ukufumana elona gama liphambili okanye izindululo zokufezekisa injongo yakho. Ngelixa kwelinye icala, unokuluhluza olu lwazi ngokusekwe kwimisebenzi yakho yobungcali, ilizwe, ulwimi kunye nezinye iiparameter ezifanelekileyo ngokukodwa.
IGoogle Correlate, isixhobo esisebenza ngakumbi
Ngaphakathi kwizixhobo eziphambili zokukhangela, le ayinakho ukungabikho, nangona isaziwa kancinci ngabasebenzisi abanamava amancinci kule ndawo yentengiso yedijithali. Iziganeko zayo zisekwe kwinto yokuba inamandla ngakumbi kunabanye ukwenza uluhlu olubanzi lwamagama aphambili. Ke ukuba unesibonelelo esikhulu kwezinye iindlela zokubeka ibhlog yakho, ivenkile ebonakalayo okanye nasiphi na isixhobo sedigital kumxholo.
Ngolu lwazi baya kukubonelela ngalo, musa ukuthandabuza ukuba uya kuba nakho ukukhula uluhlu lwamagama eklasi ukuya kumanqanaba obungakhange ucinge ngawo. Ingakumbi xa isiza Amagama aphambili akude kwaye oko kufuna ubuchwephesha obukhulu kwicandelo lakho lemisebenzi kumxholo wedijithali. Ukuza kuthi ga kwinqanaba lokuba unokuzinceda kwezi zenzo zilandelayo sikubhengeza apha ngezantsi:
- Ukufuna ukuphuculwa kunyango lobuchwephesha olufunayo ngaphambi kwe ukubeka bhetele kwimidiya yedijithali.
- Abasebenzisi baya kuzamkela ngakumbi izindululo zakho ngeenjini zokukhangela. Kwiintsuku ezimbalwa uya kuqaphela iziphumo zezi zenzo ngesi sixhobo sokuqala kunye nezinto ezintsha.
- Sukuba nexhala ukuba uphelelwe ziingcinga ukuseta igama eliphambili kuba esi sixhobo iya kuhlala ihlaziya izimvo zakho kwaye ngaphandle kwesidingo sokuba wenze imizamo emikhulu kwingcinga yakho. Iya kuyikhathalela yonke into kwaye ineziphumo ezimangazayo njengoko ubona ukusukela ngoku.
- Uncedo lwakho lusebenza kakhulu kwaye ke kubalulekile kakhulu xa ujongene neengxaki ukumiselwa kwamagama aphambili ukufikelela kwinani elikhulu labantu kwihlabathi liphela.
Fumana umvelisi wamagama aphambili ngakumbi
Ukusukela ngoku ungalibali ukuba ezinye izixhobo zamagama zilungile kulo naluphi na uhlobo lwewebhusayithi. Nangona kunjalo, ezinye zilungile kuphela kuhlobo oluthile lwewebhusayithi. Ngale ndlela, kuya kufuneka uchaze into oyifunayo ngokusekwe kusetyenziso oya kuthi ulunike kule nkqubo sithetha ngayo. Ngale nto, kuya kubaluleke kakhulu ukuba uwaxabise la manqaku siza kuwadiza:
- La iklasi yeshishini ledijithali apho udityanisiwe.
- Yeyiphi iprofayile yomsebenzisi ekujoliswe kuyo ofuna ukujongana nayo.
- Loluphi uhlobo iimveliso, iinkonzo kunye namanqaku unikezela kubamkeli bemiyalezo yakho.
Ukuba uyazi ukuba ungayichonga njani le micimbi, ngaphandle kwamathandabuzo ukuba kuyakufuneka uhambe nomgama omde ukufikelela kwiinjongo zakho. Ke ngoko, awuyi kuba nasinye isisombululo ngaphandle kokuphendula le mibuzo ukuze ufumane elona gama liphambili. Okanye ubuncinci, lolona lufanele wena ngoku. Kuzo zombini iimeko, kuya kufuna kuphela ukucamngca kancinci kwicandelo lakho.
Igama elingundoqo Ukudibanisa amagama kunye nomnye
Kukho ezinye izixhobo eziphambili zokukhangela amagama, kodwa ngenxa yesizathu esifanayo sisebenza ngakumbi ukufezekisa iinjongo zakho zobungcali. Ngokuqinisekileyo le yenye yezona zigqibeleleyo kuba iyanceda ukudibanisa amagama akho aphambili ngendlela elula. Ukuqala kwigama eliphambili, uya kufikelela kwabanye abangabalulekanga kangako kwaye abanokuvula indlela yokuba uzibeke ngcono kwimidiya yedijithali.
- Unako yenza indibaniselwano ezininzi njengoko ufuna kuxhomekeke kwiimfuno zakho zobungcali.
- Yiyo Ukudityaniswa kwamagama aphambili kwaye zigxile kwinto enye.
- Inokukunyanzela ukuba tshintsha okanye uguqule igama lakho eliphambili kwelinye, lisebenza ngakumbi kwaye likhuselekile.
Inzima ngakumbi ekusebenziseni kwayo, kodwa ekugqibeleni iziphumo ziya kuba ngokwanelisayo kwimidla yewebhusayithi yakho, e-commerce okanye kwivenkile ebonakalayo.
Inkohliso encinci yokufumana eyona mbuyekezo ilungileyo ngesi sixhobo sokukhangela kwigama elisekwe kuyo ulinge uhlobo ngalunye lomdlalo. Yinkqubo entsha kakhulu engafane isilele. Kufanelekile ukuba uyizame ukusukela ngoku kuba iziphumo ziya kukothusa ngokusebenza kwayo. Ngenxa yoko, kuyakufuneka ukuba ubandakanye ezi paramitha zilandelayo sizikhankanyileyo:
- Umdlalo obanzi.
- Umdlalo webinzana ngqo.
- Kwaye ngqo umdlalo.
Ingxaki yayo enkulu ilele kwinto yokuba uya kudinga ukufunda okungakumbi ngokusetyenziswa kunye nokulungiswa kwale datha yedijithali.