I-CRM: uLawulo lobuhlobo bobuNtu

Ubudlelwane yinto ephambili ekufezekiseni iinjongo, ayisiyontsomi, iyinyani: ukuba awuyazi indlela yokunxibelelana, awuyi kuphumelela, njengoko iingcali kwezengqondo nakwishishini zisitsho kungekuphela eSpain, kodwa nakwisiNgesi, isiJamani kunye neengcali zaseMelika.

Kwaye ayisiyiyo kuphela ngenxa yokuba uthungelwano lwasentlalweni lusembindini wayo yonke imisebenzi yeemarike namhlanje, kodwa ngenxa yokuba lonke ishishini lihlala kunye nabathengi balo, abangabantu: ukuba ishishini alazi ukuba linxibelelana njani nabantu, livalwe ukuba liphele, Ukwenza oku, kufuneka ubazi abathengi bakho, kwaye ngenxa yoko, kuyimfuneko Sebenzisa iCRM. Ngaba awusazi ukuba yintoni iCRM kwaye yenzelwe ntoni? Eli nqaku liza kukufundisa konke malunga nalo.

Inkcazo yokuba kutheni ufuna iCRM

Ukuchaza ukubaluleka kwe I-CRM (uLawulo lobuhlobo bobuNtu).

Makhe sijonge umzekelo.
Masithi ulilungu elihle kusapho lwakho kwaye unezalamane ezisondeleyo ezili-10, kwaye ukhumbula usuku lokuzalwa lomntu wonke. Masithi uthumela amakhadi kunye nezipho kwisizalwane ngasinye se-10, kwaye awukhumbuli nje imihla yabo yokuzalwa, kodwa iidilesi zabo, kunye neenkcukacha zezinto abazithandayo kunye nezinto abazithandayo kwaye oko, kuthatha ukuba ubathengele izipho zento njenge. Masithi isihlobo ngasinye kwezili-10 sitshatile kwaye usapho ngalunye lunomntwana, sele sithethile malunga nezihlobo ezingama-30, ezineedilesi zazo, imihla yokuzalwa kunye neenkcukacha ezibalulekileyo ukongeza kwezo sele unezokuqala ezili-10.

Kuxa iingxaki ziqala.

Ewe sineekhalenda kunye needayari ke asizilibali ezo nkcukacha, kodwa into esingenako ukubonelela ngayo yimali kunye nexesha lokuya ezivenkileni, sithenge izipho, sizisonge, njl. Ngoku khawufane ucinge ukuba la malungu osapho ali-10 ngabathengi abali-10 benkampani yakho. Abaxumi abali-10 abanedatha ebalulekileyo oyifundileyo ngentliziyo, ewe, ukulandela abathengi abali-10 kunokwenzeka, akunakwenzeka.

Ke ishishini lakho liqala ukukhula, ukutsala abathengi abaninzi, kwaye oko kuthetha ukuba uchitha ixesha elincinci kubathengi bakho kwaye uthatha ixesha elincinci ukuphendula kwi-imeyile nganye, kunye nexesha elincinci lesipho ngasinye.

Kukho isisombululo, sibizwa ngokuba yiCRM.

Yintoni iCRM?

Ligama elinikiweyo iinkqubo okanye iimodeli ezenzelwe ukulawula ukusebenzisana kweenkampani kunye nabathengi bazo, ngoku nakwixesha elizayo. Yisoftware esetyenziselwa ukucwangcisa, ukuzenzekelayo kunye nokuvumelanisa zonke iindawo eziphakathi kwenkampani yakho ukuphucula ubudlelwane nabathengi bakho

Ezona CRMs zasimahla nezihlawulelwayo

Ukukunceda wenze okanye uphucule ubudlelwane onabo kunye nabathengi bakho, siya kukunika ngokubanzi uluhlu lweeCRM zasimahla nezihlawulelweyo (kwaye zombini), ukuxelela izibonelelo kunye nemisebenzi, ngethemba lokuba uza kufumana isisombululo esifanelekileyo kwinkampani yakho. Ziphose kuyo.

CRO yeZoho

Ngokuqinisekileyo enye eyona CRM intengiso, kuba ijolise kwiinkampani ezincinci ezifuna izisombululo ezilula nezipheleleyo, kwaye ayikhuthazwa iinkampani ezinokukhula okukhawulezileyo kunye / okanye inani elikhulu labathengi. Inguqulelo yayo yasimahla yeyabaxhasi abali-10.

Izibonelelo zayo zezi:

• Abasebenzisi abaninzi
• Umbono we-360º kumthengi ngamnye
• Unokuzenzekelayo imisebenzi
• Idityaniswa neenethiwekhi zentlalo, ukulandela abathengi bakho kuzo
• Ine-app ye-iOS ne-Android
• Umdibaniso noHlaziyo lukaGoogle

I-SugarCRM

Yiyo I-CRM enokufakwa, kwaye inzuzo yayo kukuba isebenza phantsi kwe-PHP kunye neMicrosoft SQL Server, kwaye lukhetho olunzulu kwiinkampani ezincinci nezikhulu. Ine-interface ebalaseleyo yomsebenzisi, inkxaso yeselfowuni, isiseko solwazi, inkxaso ebuchwephesha entle, kunye nedashboard ekhethekileyo yomsebenzi weCRM.

Inenzuzo ephambili yokuba bhetyebhetye, ukukwazi ukwenza zonke iintlobo zezinto, kuba abaseki bayazi ukuba inkampani nganye idala isimbo sobudlelwane nabathengi bayo, ke amandla ayo akanasiphelo.

Yenye indlela yesoftware yasimahla, ukuze ukwazi ukwenza ngokwezifiso ikhonsoli yakho yonke ngendlela othanda ngayo.

I-SuitCRM

Yenzelwe ukuba ibe umthombo ovulekileyo wokhetho olungentla, ISugarCRM kwaye eneneni isekwe kwinguqulelo yayo evulekileyo. Yenzelwe abantu esele benesiseko esomeleleyo sabathengi, kwaye banenkonzo yokuhlawula edala isisombululo kubudlelwane bakho nabathengi, ukusuka kwi-15 Euro ngenyanga.

Ngqiqo

Isisombululo kwiinkampani ezincinci, ezingadingiyo Isisombululo sesoftware kubathengi abaphezulu. Benze le software becinga ngeenkampani ezincinci, kodwa umthwalo wabo mkhulu, kangangokuba abakwazi ukuchitha ixesha, nokuba banabaxumi abali-10 kuphela. Umsebenzi kukuthengisa kunye nokuvelisa.

Eyona nto iphambili kuyo yile:

• Ulawulo lokunxibelelana olupheleleyo oluqokelela lonke ulwazi lomthengi ngamnye
• Idibanisa ulawulo lweprojekthi yomthengi ngamnye, ukunceda iinkampani ezinikezela ngeenkonzo ezizezakho
Ulawulo lweshishini lwenziwa ngokwenkqubo enye: izigaba, iingxelo nokutolikwa kolwazi olwenziweyo
• Idityaniswa ngokugqibeleleyo nothungelwano lwentlalo lomthengi ngamnye

lesforce

Abathengisi yi isisombululo esidibeneyo, kuba ithatha ubudlelwane kunye nabathengi ukuya kwelinye inqanaba: ngaphakathi kwesoftware yayo awulawuli kuphela ubudlelwane nabathengi, kodwa ulawula ukuvalwa kwentengiso kunye nabo ngaphakathi kuyo. Inkqubo ye- I-CRM ye-Salesforce isebenza kwilifu, ukuququzelela ukufikelela kuso nasiphi na isiza kunye nesixhobo.

Sisisombululo esiza kwenza abaninzi bathandane, kwaye izibonelelo zayo zezi:

Ulawulo lokunxibelelana kwelinye inqanaba: idatha esisiseko, kunye nembali yokusebenzisa, ukuthanda, indawo yakho kwintengiso yokuthengisa, amanqaku angaphakathi, iinethiwekhi zentlalo, njl.
• Thatha umsebenzi womthengi ngamnye ukuze wandise inani lezinto ezikhokelela kwiiwebhusayithi zenkampani
• Ukubonelela ngolwazi lokwazi indawo yentengiso kunye nomthengi ngamnye
• Yenza uqikelelo lweentengiso ngexesha lokwenyani
Iingxelo ezenzelwe wena kunye nexesha lokwenyani

Nimble

Ngaba kulula ukuyilungisa njenge-Insightly, nangona incinci kakhulu. Hlanganisa zonke iinethiwekhi zonxibelelwano kwindawo enye yokudibanisa "incwadi" kunye ne-inbox. Injongo kukugcina ulawulo luququzelelwe kumaqonga amaninzi kunye nokunceda ulawulo ukuvelisa abathengi abatsha.
Inomdla ngokubonakalayo kwaye iyakhawuleza kwaye inceda ekucwangciseni ixesha elifanelekileyo kwaye iqinisekise ukuveliswa kolwazi olufanelekileyo kwisebe lezentengiso. "Isiphene" sayo kuphela kukuba asihlukanisi ulawulo lwabathengi kunye nabaxhasi abanokubakho.

Ihatchbuck

IHatchuck mhlawumbi yile eyona CRM yevenkile ezikwi-Intanethi ukunceda ukwenza imikhankaso yentengiso eyeyakho. Umzekelo: ivenkile yomculo inokwahlula abathengi bayo kwabo bathenga amagubu, isiginci, ipiyano, njl.

Oko kujolisa kunceda ukuthumela amakhuphoni esaphulelo, izibonelelo ezenzelwe wena, njl. IHatchbuck ithumela, umzekelo, isigqebhezana sesaphulelo emva kweeyure ezimbalwa emva kokuba umthengi ethenge okanye eshiye inqwelo yokuthenga ishiywe.

IMicrosoft Dynamics

Ukuba ufuna ukudibanisa yonke into kwinkqubo yakho yeMicrosoft, I-Dynamics yiCRM ebalaseleyo edibanisa ngaphandle komthungo kunye neMicrosoft SharePoint, iMicrosoft Outlook, kunye neMicrosoft Office, nkqu neWindows Mobile 10.

Ngaphandle kokuthetha, zonke izibonelelo zenkqubo nganye yokulawula ubudlelwane babathengi. I-CRM 'engaxhunyiwe kwi-intanethi' ngokupheleleyo.

Unyukela phezulu

Yiyo I-CRM ijolise ekuvelisweni kwentengiso ngaphezu kobudlelwane obulula kunye nabathengi, kwaye inezisombululo ezahlukeneyo kwinqanaba ngalinye labathengi, hayi enye yazo zonke iintlobo zamashishini. Olona loncedo luphambili kukuba iyagcwalisa inkonzo yayo kunye nomphathi weprojekthi yaseBascamp esele icetyisiwe kwaye iyaziwa, ke ukuba uzidibanisa zombini, une-ecosystem enomtsalane.

KwiNetSuite

Lukhetho lwelifu olujolise kumashishini anohlahlo-lwabiwo mali oluphezulu kunye nomnqweno wokomeleza okanye wokudala inkqubo yoshishino eyomeleleyo esekwe kwilifu. INetSuite ingaphezulu kweCRM-Ungaphatha yonke into ekuyo: uluhlu lweempahla, imisebenzi ye-e-commerce, ii-odolo zokuthenga kunye nabasebenzi.

Igolide

Ngaba yenye yezona zininzi amadoda amadala ehlabathi leCRM kwaye ngaphandle koku, inenani elikhulu labalandeli. Yisoftware enokufakwa, xa kuthelekiswa nazo zonke esizikhankanyileyo, kwaye ijolise kumaqela abasebenzisi be-5-25. Idityaniswa ngaphandle komthungo kunye ne-Outlook kunye ne-QuickBooks.

Clevertim

Ngaba ufuna ukufumana ulwazi lwakho lokunxibelelana ngokukhawuleza? Yile nto yenziwe nguClevertim, kwaye yinto ekhethekileyo: ibonisa isishwankathelo esifutshane solwazi lokunxibelelana ngasekunene kwesikrini, ke ukuba ufuna naluphi na ulwazi oluthile, uya kulifumana ngokulula nangokukhawuleza.

Ungacoca abathengi bakho ngegama, indawo, kunye nasiphi na isihluzi onokuthi ucinge ngaso, kwaye wenze imisebenzi kuyo, kwaye ube nakho ukwenza imikhankaso yokuthengisa egxile ngakumbi.

vtiger

I-vtiger yenza ulawulo oluqhelekileyo lwe-CRM yoqhakamshelwano, kodwa ikwabandakanya ibhokisi yemiyalezo ye-imeyile edityanisiweyo yonxibelelwano olungcono. Kuxhomekeke kwisicwangciso, unokuba nenkqubo yenkxaso yokuphendula imiyalezo ye-imeyile kubathengi bakho kunye nokwakha amaxwebhu emveliso okanye inkonzo yakho.

Ukongeza, inenkqubo yolawulo lweprojekthi yokucwangcisa umsebenzi kunye nokwazi ukuba iprojekthi yomthengi ngamnye injani. Yonke into kwindawo enye, le yeyona nto inomtsalane kuyo.

Capsule

Ukulandela umkhondo weCapsule kunye nokulawula abathengi, abathengisi, imithombo yeendaba kunye nabasebenzi benkampani yakho, abakhulu nabancinci. Capsule ikuvumela ukuba wenze uluhlu lwabafowunelwa abohlukeneyo Kuxhomekeke kwiprojekthi kunye nokubaluleka kwayo kwinkampani yakho, leyo yinto eyinika ithuba, kuba uninzi lweenkampani zinika ukubaluleka okwahlukileyo kwiintlobo ezahlukeneyo zabathengi.

Ikuvumela ukuba ubone ukuba kudala kangakanani usebenza nomntu ngamnye, unxibelelwano lwabo lokugqibela, kwaye ikuvumela ukuba wenze ezona zinto zibalulekileyo ekwenzeni ubudlelwane phakathi kwabathengi, abathengisi kunye nabasebenzi.

Sombulula360

Ishishini ngalinye lifuna ulwazi olwahlukileyo ukulandelela, kwaye lusebenzise ngeendlela ezahlukeneyo, yile nto yenziwa yiSolve360. Ukongeza, ikuvumela ukuba usebenzise imihlaba yesiko, iilebheli, iitemplate zomsebenzi kunye nezinye izinto ukulungiselela ulwazi lwakho.

Ukongeza, idityaniswa ngokugqibeleleyo neeGoogle Apps, ibonisa ulwazi kwiscreen seGmail, into eluncedo kakhulu, kuba awuzukufuna ukuya naphi na ukufumana ulwazi. Kwakhona idityaniswa neeSpredishithi zikaGoogle zokunika ingxelo ngokwesiko, ngaphandle kokushiya i-ecosystem kaGoogle.

Incwadi

Incwadana ihamba ngaphaya Ukudityaniswa kweCRM yakudala kwimidiya yoluntu kunye ne-imeyile-Ugxile ekuhlanganisweni komthungo kunye neHootsuite, oyena mphathi weendaba zosasazo mkhulu namhlanje. Unokunxibelelana neenethiwekhi zakho zentlalo kwiHootsuite kwaye ubone idatha yeCRM ecaleni kwayo.

Ngamafutshane

I-Nutshell yenziwa ngemveliso engqondweni, ewe, kodwa kunye nokuphelisa indawo edikayo yeCRM, yongeza ulonwabo kunye nobuntu ekusebenzeni. Ufumana ulwazi oluxabisekileyo kwiinethiwekhi zentlalo, ngakumbi iTwitter.

Yiyo I-CRM egqwesileyo yeengcali zeshishini ebonelela ngenkonzo kubantu besithathu, kwaye ikhuphe ulwazi oluneenkcukacha kulowo unxibelelana naye kwaye inezixhobo zokulandela umkhondo wabathengi abanokubakho kunye neengxelo ngokusebenza komsebenzi owenziweyo, ujongano olulula noluthandekayo.

Ungayikhetha njani iCRM efanelekileyo kwishishini lam?

Njengoko sele ubonile, kukho iintlobo ngeentlobo ze izisombululo zomsebenzi weCRMNgokwamaxabiso, ukusetyenziswa, kunye neenjongo ezahlukeneyo, umbuzo ophambili ngulo: Ungayikhetha njani iCRM efanelekileyo? Sikunika imigaqo ethile okanye iingcebiso zokuba ukhethe ngcono:

1. Inani labasebenziAyinyusi kuphela ixabiso, kodwa ulawulo luyinkimbinkimbi ukuba unabasebenzi abangaphezulu abaphetheyo kulawulo.
2. Injongo yeCRM yakhoNjengoko ubonile, zonke iiCRM zinemisebenzi eyahlukeneyo, ezinye ziyilelwe ukukhangela abathengi abanokubakho, abanye ukuvala ukuthengisa kunye nabathengi abadala, njl. Kuya kufuneka ucace gca malunga nenjongo oyifunayo kulawulo lweCRM yakho.
3. Umdibaniso wesinye isoftware: Sibonile ukuba ezinye zidibanisa neGoogle Apps, ezinye zineHootsuite, njl. Kuya kufuneka ucinge ngenkqubo oza kuyisebenzisa ngalo.
4. Imisebenzi ekhethekileyo: Sibonile indlela iCRM nganye eneempawu ezingenayo ezinye, uhlalutye nganye kwaye uthathe isigqibo sokuba zeziphi ezizezona ziluncedo kwishishini lakho.
5. Ixabiso: Thatha isigqibo sokuba ufuna malini / unokuhlawula isoftware, cinga ngayo malunga nomthengi nangenyanga, kuba yindlela ahlala elawulwa ngayo amaxabiso eCRM.