Sida laga soo xigtay Goldman Sachs, mid ka mid ah kooxaha bangiyada maalgashiga ee ugu weyn adduunka, Nike iyo Ralfp Lauren, oo ah labada shirkadood ee ugu fiican boosaska Ecommerce, hadda ka faa'iideysanaya kobaca qaybtan ganacsiga e-commerce. Kooxdu waxay saadaalisay koror 22% ah ee ganacsiga elektarooniga ah inta lagu gudajiray 2016, iyadoo shirkadaha ay leeyihiin awood dheeri ah, suuq aad faa'iido u leh.
Labadan shirkadood waxay iibiyaan alaabooyin loo arko inay kudhow yihiin agab ceyriin ah oo waliba caqabado la kulmaya suuqa ganacsiga e-commerce. In kasta oo alaabadan oo dhan ay iibin karto Amazon, tafaariiqleyda raaxada ayaa wali haysta waddo adag oo ka horraysa, oo ay ku jiraan helitaanka isu dheelitirnaanta kordhinta iibka internetka iyo dayactirka shabakada dukaamada jirka.
Waxaa xusid mudan in Shirkadda Ralph Lauren ayaa dhowaan shaacisay inay damacsan tahay inay xidho in ka badan 50 dukaan lana yareeyo shaqaalaheeda waqtiga buuxa 8%, dhammaantood iyada oo ujeedadu tahay in la nadiifiyo dhaqaalaha shirkadda, dib u habeyn lagu sameeyo iyo in la sii dhaqaaqo. Kooxda ayaa sidoo kale muujisay awooda shirkadahaas oo kaliya diirada saaraya iibinta alaabada internetka.
Goldman Sachs wuxuu xusayaa in qeyb badan oo ka mid ah dukaamada tafaariiqda ee internetka, sida Amazon, ay ka faa'iideystaan kuwa kale macnaha ay leeyihiin awood u leh inay maal gashadaan lacag aad u tiro badan howlaha fulinta, halka qaar ka mid ah shirkadahaani ay ku tiirsanaan doonaan alaab-qeybiyeyaasha dibedda ee xaddidan inta lagu jiro muddooyinka shaqada sare.
Sidoo kale way cadahay sida ay muhiim u tahay markasta Ecommerce, oo horseeday magac iyo shirkado waaweyn, in lagu dadaalo sidii loo abuuri lahaa khibrad adeegsi oo ka wanaagsan kuwa isticmaala, gaar ahaan marka hadda la og yahay inay aad ugu diyaar yihiin iibsiga dukaamada internetka marka la barbar dhigo dukaamada jirka.