Amazon, Otto iyo Zalando ayaa xukuma goobta dukaamada tafaariiqda ee Jarmalka. Wadajir ahaan, seddexdan shirkadood waxay ka dhigan yihiin boqolkiiba 44 wadarta iibka guud ee Jarmalka, marka laga reebo seddexdan shirkadood waxay galaan 3 ecommerce ugu sarreeya Jarmalka.
100-ka shirkadood ee ugu sareeya ganacsiga ee Jarmalka ku iibiso badeecadaha khadka tooska ah qiimo dhan 27.4 bilyan oo Euro, daraasadda "Suuqa E-commerce Deutschland" ka socota Machadka Tafaariiqda ee EHI ayaa muujinaya. Waxaa jiray koror 12 boqolkiiba ah marka la barbar dhigo 2015, markaasoo 100ka ugu sarreysa laga soo saaro iibka khadka tooska ah wadar ahaan 24.4 bilyan oo Euro.
Laakiin qaar badan oo ka mid ah dakhliga ku soo gala internetka ayaa loo aaneynayaa kuwa ugu sarreeya 3, kuwaas oo ah Amazon, Otto iyo Zalando. Wadajir ahaan, seddexdaan shirkadood waxay iibiyeen wadar ahaan ku dhowaad 12 bilyan oo Euros ah alaabooyinka la iibiyey, taas oo u dhiganta boqolkiiba 44 boqolkiiba iibka 100 ee ugu sarreeya internetka. Amazon ayaa ugu weyneyd kuwan, iyadoo 8.1 bilyan oo euro ah iibka khadka tooska ah ee Jarmalka, waxaa ku soo xigay Otto oo macaashkiisu ahaa 2.7 bilyan oo euro, kaalinta saddexaadna waa Zalando oo leh 1.1 bilyan oo euro.
Christoph Langenberg, oo ah khabiir ka socda e-commerce oo ka shaqeeya EHI ayaa yidhi: "Maaha wax kadis ah in sedexdaan dukaan ee internetka ay kujiraan 3-da ugu sareysa boggaga internetka ee ugu iibka badan, maaddaama macaamiishooda badan ee macaamiil ay siineyso fursad ay kula tartamaan arimahan." "Laakiin Otto iyo MediaMarktSaturn muujisay in istiraatiijiyad dukaamo badan leh ay guuleysan karto. "
Otto wuxuu ku dhameystay kaalinta labaad 100-ka sare, laakiin waxaa jira in kabadan toban koox hoosaadyo Otto ah oo liiska kujira, kooxdan waxay soosaartay in kabadan 4.8 bilyan oo Yuuro. Dukaan kale oo badan ayaa ah MediaMarktSaturn kaasoo ku dhameystay kaalinta afaraad isla markaana leh dhowr shirkadood iyo shirkado hoosaadyo.