Qaybta eCommerce waxay ku socotaa xawaare buuxa Spain. Waxaa la filayaa in sannadkan 2015, iibinta dukaamada internetka ee Isbaanishka waxay garaaceen rikoor cusub, oo ka badan 15.000 milyan oo euro oo ah soo-celinta iyo rajada sanadka 2016 ayaa xitaa ka sii fiican.
Tan waxaa lagu muujiyaa xogta lagu soo ururiyay a sawir qaadayaasha sameeyey - PrestaShop, xalka eCommerce ee furan ee ugu isticmaalka badan Spain. In kabadan 40.000 dukaanno khadka tooska ah ah ayaa horay u isticmaalaya Prestashop dalkan.
Iibinta internetka ee Isbaanishka waa la xoojiyay
Sida lagu sheegay warbixintii u dambaysay ee ka soo baxday Guddiga Suuqyada iyo Tartanka, iibka khadka tooska ah ee Isbaanishka ayaa dhammaa 11.575 milyan oo euro saddexda rubuc ee hore ee 2015. Haddii isla isbeddelku sii socdo rubuca afaraad, sannadkan eCommerce Isbaanishku wuxuu ka gudbi doonaa caqabadda 15.000 milyan oo euro, Rikoor cusub ka dib 14.610 milyan oo euro sanadkii 2014. Sannadka 2016, dukaamada internetka ee Isbaanishka waxay yeelan doonaan wareejin dhan 24.700 milyan oo euro, taasoo ka dhigan koror 40% ah, sida ku cad saadaasha The Boston Consulting Group.
Dhamaadka sanadka 2015, 67% dadka reer Spain waxay wax ka iibsan doonaan internetka ugu yaraan hal mar noloshooda, sida laga soo xigtay Xafiiska Xayeysiinta ee Isdhexgalka (IAB). The celcelis ahaan qarashka ku baxa internetka ee Spain ayaa gaaraya 658 euro sanadkii, oo weli ka fog 1.117 euro ee Faransiiska, 1.350 euro ee Jarmalka ama 1.549 euro ee Boqortooyada Ingiriiska sida laga soo xigtay xogta RetailMeNot. Iyada oo ay taasi jirto, eCommerce Isbaanishku wuxuu kori doonaa 18% sanadka 2015 marka loo eego IAB, qiime ka sarreeya kan suuqyada kale ee Yurub horboodaya sida Faransiiska (17%) ama England (16,2%).
Isla daraasadda ayaa tilmaamaysa in Isbaanishku ka iibsadaan internetka inta badan kayd (86%), raaxo (78%), kalsooni ama talo bixin (68%), ama sababta oo ah waxa ay raadinayaan waxaa kaliya laga heli karaa khadka tooska ah (63%).
In ka badan 40.000 dukaamo PrestaShop ah oo ku yaal Isbaanish
Isbaanishka waxaa horeyba uga jiray in ka badan 40.000 dukaanno internetka ah oo ku saleysan PrestaShop, xog uruurinaysa sida xalka e-commerce ee furan dalkan.
Isbeddelkeedu wuxuu ahaa mid cajiib ah. PrestaShop wuxuu yimid Isbayn 2012 wuxuuna sanadkii ugu horeeyey durba gaarey 10.000 dukaan oo internetka ah. Dhamaadkii 2013 waxay ku sugneyd in ka badan 20.000 eCommerce sanadkii la soo dhaafayna waxay labanlaabantay hirgelinteeda si ay u gaarto 40.000 dukaan.
Madrid waxay hogaamineysaa qiimeynta qaran ee dukaamada PrestaShop ee Spain iyadoo wadar ahaan 5.986 dukaamo elektaroonig ah oo adeegsanaya xalka gobolkaas. Waxaa si dhow u raacaya Barcelona, oo leh 5.610 dukaamo waxaana masaafada u jira Valencia (2.765), Alicante (1.977) iyo Seville (1.656).
Bertrand Amaraggi, Maamulaha Wadanka Spain, wuxuu sharaxayaa sababaha guusha PrestaShop ee Spain: “Spain waa mid ka mid ah suuqyada ugu saadaasha badan Yurub marka laga eego dhanka dijitaalka. Taasi waa sababta dukaamo aad u tiro badan loogu dhiirrigeliyey inay bilaabaan inay wax ku iibiyaan internetka. Caqabaddan, barnaamijka softiweerka ee 'PrestaShop' wuxuu door muhiim ah ka ciyaaraa iyadoo la siinayo ganacsi kasta suurtagalnimada abuurista iyo maaraynta dukaan internet-ka ah oo lacag la'aan ah.
Sannadkan shirkadda ayaa sidoo kale soo bandhigtay Cloud PrestaShop, nooca daruuriga ah ee softiweerka e-commerce ee caanka ah ee kuu oggolaanaya inaad abuurto bakhaarro internetka ah oo lagu martigaliyo server-yada PrestaShop Thanks to this novelty, shirkadaha yar yar iyo kuwa dhexdhexaadka ah ee Isbaanishka ah waxay awoodi doonaan inay ku bilaabaan eCommerce hab fudud oo dhaqso leh.
PrestaShop waxaa la aasaasay 2007 iyada oo ujeedadu tahay in adduunka loo bandhigo xal eCommerce oo bilaash ah oo tayo leh oo ay taageerayaan faa'iidooyinka barnaamijka bilaashka ah. Xalkeeda waxaa laga heli karaa 200 oo dal iyo 65 luqadood, waxaana adeegsada in ka badan 250.000 oo dukaanno adduunka ah.
Tababbarka loogu talagalay websaydhka bilaashka ah
Iyadoo ujeedadu tahay sii wadida dhiirigelinta dukaamada si loogu furo adduunka ganacsiga elektaroonigga ah, si wax badan looga barto Suuqgeynta Internetka iyo in la kordhiyo iibkooda Kirismaska, PrestaShop wuxuu abaabuli doonaa taxane ah shabakadaha bilaashka ah oo ay hogaaminayaan khubarada ugu fiican waaxda.
Webinars-ka ayaa wax ka qaban doona sida loo hirgeliyo istaraatiijiyad eCommerce faa'iido leh, sida loo abuuro dukaanka khadka tooska ah ee bilaashka ah 'PrestaShop', sida loo hagaajiyo bogga lacag-bixinta ama SEO ee mawduucyada kale.
Webminaarradan waxay dhici doonaan Noofambar 23, 24 iyo 25. Waad ka ogaan kartaa iyaga oo isdiiwaangalin kartaa Halkan.