El Madasha Tafaariiqda 2016 kululeeya matoorrada. Saddex iyo afartan ayaa ah khabiiro ilaa iyo hada xaqiijiyay inay kaqeyb galayaan daabacaadii 9aad ee shirkii sanadlaha ahaa ee Tafaariiqleyda Spain oo lagu qaban doono Madrid XNUMXka Febraayo.
Maalintii oo dhan, oo ka dhici doonta laba kal-fadhi (subax iyo galab), ka-qaybgalayaashu waxay awoodi doonaan inay ka qaybgalaan a fadhiga istiraatiijiga ah (subaxdii) iyo lix fadhiyada bilaashka ah ee farsamada (waxaa loo qaybiyey inta udhaxeysa subaxdii iyo galabtii).
Kulan Fadhi Istiraatiiji ah: «Dukaameyste iyo Isbeddellada: Mustaqbalku hadda waa»
Kalfadhiga kaliya ee qiimaha leh ee maalinta, loogu talagalay agaasimayaasha guud ee shirkadaha iyo agaasimayaasha guud, ayaa lagu horumarin doonaa mowduuca Dukaameysi iyo Isbeddello: Mustaqbalku hadda waa.
Soo dhaweynta kaqeybgalayaasha kadib 9:30 subaxnimo iyo furitaanka sharafta (10:00 a.m.), 10:30 am subaxnimo XNUMX:XNUMX subaxnimo kooxda ugu horeysa ee khubaro ayaa kulmi doona si ay ugala hadlaan arinta Dalxiisayaasha raaxada ee yimaada Isbaanishka waxay raadinayaan wax kale oo ay qarash gareeyaan. Sidee loo abuuraa khibrado adeegsi oo ku habboon macaamiisha aadka u dalbanaya?
Fasax la qorsheeyey ka dib 11:15 am, guddiga khubarada ayaa mar kale ku kulmi doona mowduuca Jiilka xiga ee Jiilka iibinta: Isbedelada cusub ee isbeddelka dhijitaalka ah. Omnichannel ee adeega Dukaanleyda. Waxay ka hadli doonaan sida loo mideeyo barta iibka iyo ganacsiga si loo gaaro khibrad macmiil oo wanaagsan iyo sida loo dhigo omnichannel adeegga tafaariiqda.
Markay tahay 13:30 duhurnimo ayaa mawduuca laga doodi doonaa Himilada iyo himilada agaasimayaasha guud. Mustaqbalku hadda waa. Munaasabaddan, waxaan ka wada hadli doonnaa sababta ciyaartoy saafi ahi u joogsan doonaan jiritaanka, sababta kaararka daacadnimada ee dhibcaha ay u dhici doonaan qashin iyo sababta ay tafaariiqlayaashu ula shaqeyn doonaan si ay u kala soocaan.
Kal-fadhiga ayaa la filayaa inuu dhammaado 14:30 pm.
Kulamada Farsamada Bilaashka ah
Lixda kulan ee jadwalka farsamada bilaashka ah ee loo qorsheeyay waa u bilaash dukaamada. Kulamada farsamada ee bilaashka ah ee Madasha Tafaariiqda 2016 waa kuwan soo socda:
Kulanka Farsamada Bilaashka ah 1: Kheyraadka Aadanaha ee Tafaariiqda
Inta udhaxeysa 15:00 pm ilaa 17:30 pm mowduucyada soo socda ayaa laga doodi doonaa:
- Cunsurka aadanaha wuxuu isbeddel ku sameeyaa Tafaariiqda. Sida loo dhiso koox si guul leh u fulisa sawirka iyo himilada shirkadda. Sida loo yareeyo saameynta wareegga.
- Sidee loo dejiyaa siyaasad magdhow iyo faa'iidooyin dhiirrigeliya iibka internetka iyo khad la'aanta?
Kulanka Farsamada Bilaashka ah 2: Xogta Weyn iyo Daacadnimada Macaamiisha
Inta udhaxeysa 10:00 pm ilaa 14:00 pm mowduucyada soo socda ayaa laga doodi doonaa:
- Sida loo wanaajiyo Macluumaadka Weyn ee Tafaariiqda si ay lacag uga helaan dhammaan xogta aan ka hayno macaamiisheenna una rogno iibsi.
- Aragtida warshadaha: Maxay yihiin qalabka hadda jira ee lagu hagaajinayo xogta macaamiisha.
- Daacad u noqoshada macaamiisha iyada oo loo marayo adeegga macaamiisha ugu fiican. Farsamooyinka lagu qiimeeyo iibiyeyaasha laguna hagaajiyo waxqabadkooda: Dukaameysiga qarsoodiga ah, Hantidhawrka Gudaha, iwm.
Kulanka Farsamada Bilaashka ah ee 3: Isbedelka Dijital ah
Inta udhaxeysa 15:00 pm ilaa 17:30 pm mowduucyada soo socda ayaa laga doodi doonaa:
- Tafaariiq: Khibradda wax iibsiga waa halyeeyada dukaamada jirka. Sideen uga soocan karnaa tartankeena? Sidee loola jaan qaadayaa isbedelka dhijitaalka ah ee dukaanka?
- Multichannel ee macaamiisha si ay u gaaraan mideynta qadka iyo khadka tooska ah ee adduunka: safarka iyo halka loo socdo ayaa isku dhafan J
- Cusbooneysiinta teknoolojiyadda si loogu gudbiyo macluumaadka la xiriira, dalabyada, dallacaadaha ama wararka ku saabsan bey'ado kala duwan: Calaamadaha Dijital ah, Dukaamada dhijitaalka ah iyo Xaqiiqda Daartay. J
Kulan Farsamo oo Bilaash ah 4: Warar iyo Isbeddellada ku saabsan Hababka Lacag Bixinta: Dalabyada macaamiisha ee dalbanaya qaababka lacag-bixinta cusub
Inta udhaxeysa 10:00 pm ilaa 12:00 pm mowduucyada soo socda ayaa laga doodi doonaa:
- Lacag-bixinta ayaa macnaheedu yahay in waaxdu aysan joojinaynin isbeddelka, oo ay u dhaqaaqdo dhinaca is-dhexgalka ballaaran ee teknoolojiyada cusub. Sidee loo hagaajiyaa lacag bixinta dukaamada isla markaana looga fogaadaa safafka aan loo baahnayn?
- Waa maxay isbeddellada ku dhaca lacag bixinta mobilada? Sidee ayay lacagaha loo yaqaan 'virtual' u kordhin doonaan? “Dukaanleyda lulmaysa”, xulafada dhijitaalka ah ee dukaamaysiga qad la'aanta ah: sidee ayay millennialsyadu ugu jabaan xeerarka la dejiyay?
Kulan Farsamo oo Farsamo 5: Ecommerce iyo Mcommerce
Inta udhaxeysa 12:30 pm ilaa 14:00 pm mowduucyada soo socda ayaa laga doodi doonaa:
- Multichannel iyo saameynta ay ku leedahay hababka lacag bixinta: Sidee ayey isku-dheelitirku u saameynayaa ganacsiga, ganacsiga iyo ganacsiga si loo damaanad qaado lacagaha omnichannel
- Sidee barnaamijyada lacag bixinta loogu waafajin doonaa dhammaan aaladaha, iyadoo la damaanad qaadayo amniga iyo in laga fogaado in lacag la iska dhigo Sidee loola midoobaa caalamka dijitaalka ah dukaamada analogga ah? Iyo ganacsiga iyo ganacsiga?
Kulan Farsamo oo Bilaash ah 5: Waxaan ahay silsilad sahay sahay ah: Xarumo Saadka. Is-dhexgalka silsiladda iyo saadaalinta dalabka
Inta udhaxeysa 15:00 pm ilaa 17:00 pm mowduucyada soo socda ayaa laga doodi doonaa:
- Fursadaha ganacsi iyo kuwa ganacsi ee ay heli karaan tafaariiqleyda: xarumaha Saadka
- Ganacsiga ballaaran ee badeecadaha ayaa ka dhigaya saadka inay ciyaaraan door istiraatiijiyadeed iyo tartan. Waa maxay mawduuca sugaya?
- Saadaalinta Baahida Tafaariiqda. Istaraatiijiyado cusub oo kacaan ah. Waxa lagu sameeyo xad-dhaafka weyn: Dukaammada, qolalka bandhigyada, iwm.
Khubaro xaqiijiyey imaatinka Shirka Tafaariiqda ee 2016
Illaa iyo hadda, kuwani waa khubarada xaqiijiyey imaatinka Shirka Tafaariiqda ee 2016:
- David Ayala Brualla, Maamulaha Iibka ee SWAROVSKI
- Enrique Aparicio, Maamulaha Ganacsiga & Qaybinta ee PARFOIS
- Quique Díaz Isgaarsiinta, Agaasimaha MASCARÓ & PRETTY BALLERINAS
- Patricia de Anduaga Vázquez, Madaxa La Taliyaha Sharciga ee Spain Chez de SEPHORA
- Daniel De Santiago, Ecommerce & Agaasimaha Digital ee L ofKUÉ
- María Trigo de Mingo, Isuduwaha Wax Soosaarka ee ARISTOCRAZY
- Ulpiano David González Blanco, Maareeyaha Ganacsi ee On-line ee LEROY MERLIN
- Gustavo Liras del Olmo, Suuqgeynta Xayeysiinta iyo Maareynta Xayeysiinta ee EROSKI
- Verónica Báez, Maamulaha guud & aasaasaha qolalka naqshadeynta
- Anabel Zamora, Aasaasaha iyo Maamulaha 24FAB.COM
- Arturo Molinero Agaasimaha, HR ee CARREFOUR
- Santiago L. Benéitez, Agaasimaha Tafaariiqda Caalamiga ee PADELMANÍA.COM
- Fernando Barrientos Corporate, Agaasimaha Maamulka HR ee GRUPO DÍA
- Jordi Badía, Agaasimaha Teknolojiyada Macluumaadka ee VENCA
- Javier G. San Miguel, Agaasimaha Suuqgeynta & E-commerce ee HOSS INTROPIA
- María Sañudo, Maamulaha Suuqgeynta Isbaanishka ee VENTE-PRIVEE.COM
- Iván García Estébanez, SEO Executive & Web Falanqeeye ee GROUPALIA
- Ángel Gil Gallego, Agaasimaha Saadka ee PIKOLIN
- José Luis Martín Marcos, Agaasimaha Hawlgallada CASH CONVERTERS
- Igor Unzalu Agaasimaha, Ganacsiga / Horumarinta Macaamiisha Madaxweyne kuxigeenka UNILEVER
- Yolanda Menal, Agaasimaha Shaqaalaha Qaranka ee UNILEVER
- Miguel Muiños Santos, Maamulaha E-commerce ee CARAMELO
- Francisco Pérez, Agaasimaha Horumarinta iyo Wax soo saarka HAWERS
- Óscar López Ugarte, Madaxa Xogta ee RASTREATOR.COM
- David Barroeta, Agaasimaha Dadka ee OPTICALIA
- Javier Pelayo, Madaxweyne ku xigeenka Caalamiga ah ee MARCO ALDANY
- Sandra Zarate, Maamulaha Dalka ee RAKUTEN SPAIN
- Chelo Fernández-Yáñez, Iyadoo loo marayo Maareeyaha Dijital ah ee L'OREAL LUXE
- Pol Lligoña Peidro, Agaasimaha Hawlaha Tafaariiqda ee CASA AMETLLER
- Alicia Ortega, Agaasimaha Ganacsiga iyo Suuqgeynta ee shirkadda TUDESPENSA.COM
- Valvaro Vázquez Losada, Agaasimaha Dibadda ee KIABI
- Esteban Blázquez, Maamulaha & Iskuduwaha shirkadda ESDEMARCA.COM
- César de Vicente, agaasimaha guud ee shirkadda KIABI
- Daniel Tellón, Agaasimaha Suuqgeynta JUST-EAT SPAIN
- Emilio Továr, CIO ee TELEPIZZA
- Ignacio Sánchez Villares, Agaasimaha Guud ee LEROY MERLIN
- Pedro Reoyo, Agaasimaha Suuqgeynta ee AKI BRICOLAJE ESPAÑA
- Marta Panera, Agaasimaha Xiriirka Dibadda & Xiriirka Dadweynaha Spain, Talyaaniga iyo Boortaqiiska iyo Horumarinta Ganacsiga ee SHOWROOMPRIVE.COM
- Jesús Arce Espada, Agaasimaha Saadka ee NECK & NECK
- Lina Valdivieso, Madaxa Hawlgallada iyo Hawsha MAKRO
- Ismael González, Agaasimaha Sare ee Tafaariiqda Iberia ee ADIDAS GROUP
- Juan Francisco Sánchez Navarro, Falanqaynta Ganacsiga, Bixinta & Khiyaanada GROUPALIA
- Víctor Robira, Agaasimaha Saadka ee DECATHLON ESPAÑA