Ralph Lauren achangobva kuzivisa kuti ichachinja yavo e-commerce zano, iyo yaakasarudza kutamira kune Salesforce Kutengesa Cloud kuburikidza nehurongwa hwemunhu. Iyi inozivikanwa kambani yezvokupfeka yakatambura kuti izadzikise zvibodzwa zvayo zvemari pakati pezvinetso zvekuverenga munzvimbo dzakapfuura.
Vhura chitoro chayo muNew York
Ralph Lauren's Nyowani Ecommerce Strategy inosanganisira kuvhara chitoro chayo chiri mu711 Fifth Avenue muNew York City. Kambani iyi yakaburitsawo pachena kuti ichabatanidza mashandiro ese nezvitoro zvayo zvinomwe zvavakagovera muguta rese.
With izvi Ralph Lauren ane chinangwa chekuchengetedza $ 140 miriyoni pamari yegore izvo zvinokutendera kuti ubhadhare mari yekuwedzera mari. Mari idzi dziri kuwedzera pane yakachengeterwa kare kuchengetedza kwemazana gumi nemasere emadhora kusvika mazana maviri nemakumi masere emadhora pagore.
Sezvimwe nezvimwe vatengesi uye zvitoro zvembatya, Ralph Lauren akambosanganawo nematambudziko akawanda senge yekukurumidza fashoni zvipfeko, e-commerce, uye zvinhu zvepanyama. Pazuva rayo raJune investor, kambani yakaratidza chirongwa chinonzi "Nzira Yekuenda Mberi", iyo inotarisira kuvandudza Ecommerce, kune imwecheteyo mhando inogona kugadzirisa mashandiro.
Mumushumo waro wegore ra2016, kambani yakazivisa kuti iri kuenda kune yeSAP yepasi rose, iyo ichave nebasa rekuvhara mashandiro mumusika weUS, ichipa zvinhu zvakaita sekuwana mubhadharo uye kudzoreredza otomatiki.
Nyowani Ecommerce chikuva
Ralph Lauren akataura zvakare kuti ivo vari mubishi rekuvaka yepasi rose Ecommerce chikuva, chinova chikamu chehurongwa hwako hwekuvandudza kutengesa kwako uye omni-chiteshi kugona kwako. Kuvhurwa kweiyi nyowani e-commerce chikuva kunotarisirwa kuti kuitwe mu2018.
Uye zvese zvinoratidza kuti kambani haina kukwanisa kurega rimwe gore riende nekuvaka ino Ecommerce chikuva. Zvakwana kutaura kuti mukota yekupedzisira, Ralph Lauren akataura kuti kutengesa muzvitoro zveEcommerce ivo vakadonha 10%, uku kutengesa muzvitoro zvavo zvepanyama kwakadonha 3%.