Ino nguva isu tichataura nyaya yeiyo Zalando kambani, iyo yakawana yakanaka kwazvo yezvigadziriso nzvimbo iri chaizvo muPolinia, nekuda kwezvikonzero zvitatu zvakakosha: nzvimbo yenzvimbo, kuwanikwa kwesimba rekushandira pamwe nekubatana nevakuru vemunharaunda.
Zvimwe zvikonzero zvikuru ndezvemutengo wakaderera wemaroja nemutengo wakaderera mumabasa, ndizvo zvinokwezva zvikuru zve e-zvokutengeserana uyo ane zvaanoona kuPoland.
Ecommerce muPoland
Nhoroondo, Poland yanga iri yekukwezva nekuda kwekupa kwayo vechidiki, vakadzidziswa uye vashoma vane mutengo wevashandi. Nekudaro, izvi zvinogona kunge zvichichinja, kushaikwa kwemabasa kuri kudonha zvakanyanya uye vashandi vazhinji vari kukurudzira kuwedzera kwemitengo yevashandi uye kudzikisa maawa ekushanda.
Kusvika ikozvino kambani yeZalando, iyo yakatsaurirwa kutengesa zvipfeko, shangu uye zvishongedzo, haina kuzivisa chero matambudziko, kunyangwe ivo vari kunyatsotevera nyaya iyi.
Zalando Iyo ingori imwe yemakambani mazhinji akwezverwa kuPoland, uye nekuda kwehuwandu hwenzvimbo yekumaindasitiri, matura, nzvimbo dzekutakura zvinhu, uye zvimwe zvinokwezva zvemabhizinesi, makambani mazhinji uye akawanda anotarisirwa kukwezva kunzvimbo ino.
Kune rumwe rutivi, kukura kwemakambani senge zvataurwa pamusoro apa Zalando neAmazon, iyo yatove nezvivakwa zvishanu muPoland uye iri kugadzirira mamwe maviri, ndizvo zvimwe zvezvikonzero zvikuru zveiyi nyowani.
Haasi chete masangano ekunze ari kutora mukana uyu, asi ivo pachavo Makambani ePoland Vari kunetseka kuita mari mukuvaka zvivakwa zvitsva. Hapana mubvunzo kuti Poland ichatora mukana uyu kupa zvinodiwa kudura nekuchengetera zvinhu munyika, nekuti mumakore anotevera zvinofungidzirwa kuti makambani mazhinji achatsvaga kutamira kunzvimbo ino.