Kuitwa kwe Nhare yeInternet iri kuwedzera kuve nekukanganisa kukura kwehupfumi uye basa. Zvinoenderana nekudzidza Iyo Nhare yeInternet Economy muEurope, yakagadzirwa na Boston Consulting Group ichangobva kuvhurwa, izvo zvino zvava kuzivikanwa senge nharembozha, iyo inosanganisira zvese kubva kumidziyo uye mashandisirwo emabhizimusi uye ekuwana masevhisi, inogadzira 92.000 mamirioni ema euro kune hupfumi hukuru hukuru hweEU (Germany, France, United Kingdom, Italy neSpain) uye kubereka hafu yemiriyoni emabasa,
Vakuru vekuEurope mune idzi nyika dzeEU mumwe nemumwe anoshandisa avhareji yemakumi mashanu nemashanu ema euro pagore pane zvese zvine chekuita nefoni, mapiritsi, madhata edata, kunyorera, zvemukati wedhijitari, uye mobile commerce (mCommerce). Iyi nhamba ichapetwa kaviri muna2017 kusvika 230.000 mamirioni euros, inomiririra mwero wekukura wepagore we mobile mobile mari ye25%.
KuSpain, nharembozha yeInternet inomiririra mupiro kuGross Domestic Chigadzirwa yemamiriyoni gumi nemaviri emamiriyoni ema euro (zvinoenderana nedatha ra12.000), nhamba ichawedzera kusvika pamamiriyoni makumi maviri nematanhatu muna2013, nekuda kwekukura kwegore rega kwe26.000%. Pamwero wepasirese, ecosystem inobatsira nemamiriyoni mazana mashanu nemakumi mashanu emamiriyoni, zvinoenderana neongororo yakaongorora nyika gumi nenhatu dzinomiririra 2017% yeGDP yenyika. Mupiro mukuru mukukura uku unouya kubva mukushandisa, zvirimo uye masevhisi anotorwa kubva kune ino ecosystem, uye mune ramangwana ichaitiswawo nekukurumidza kuwedzera kwekutenga uye kushambadza kuburikidza nenhare mbozha, sekureva kweshumo.
Mobile Internet zvakare mutyairi akakosha we basa kukura. Chirevo ichi chinofungidzira kuti huwandu hwesimba reEU5 ingangoita hafu yemiriyoni emabasa, ayo hafu ari munzvimbo dzenyika dzeEurope, uye mamirioni matatu munyika gumi nenhatu dzakaongororwa. Aya mabasa ari kunyanya mukutengesa michina, kugovera, uye kugadzira, pamwe nekushandisa, zvirimo uye masevhisi, vanopa sevhisi, uye network network.
Sekureva kweshumo, hukasha hwemakwikwi hwakonzera kuderera kukuru kwemitengo kusvika pamutengo wepamwedzi we5 gigabyte mobile broadband kunyorera ndeye 18 euros muUnited Kingdom, 19 euros muFrance, 23 kuGerman, 9 mu Italy, uye makumi mana nemaviri euros muSpain zvichienzaniswa neyakaenzana ne 39 euros muUS.
Pamusoro pezvo, chidzidzo ichi chinofungidzira kuti munguva pfupi iri kutevera huwandu hwemabasa huchauya kubva mukukura kuri kudiwa kwekushandisa uye zvemukati, izvo zvinogadzirisa uye nekuvandudza zviitiko zviripo, muminda senge mari, hutano, uye dzidzo, zvinobatsira kutyaira izvi. kuwedzera. Muchokwadi, kurodha pasi maapps muEurope kwasvika mabhiriyoni makumi maviri uye, kunyangwe hazvo maapplication akapiwa mahara, mari yemapurogiramu munyika gumi nenhatu mumuenzaniso (Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, South Korea , Spain, United Kingdom neUnited States) dzakasvika madhora zviuru makumi maviri nematanhatu muna20.000 uye zvinoda kusvika katatu kusvika pamabhiriyoni makumi manomwe neshanu muna13.
Chidzidzo ichi chinoratidza zvakare kuti vanogadzira vanosangana nemamiriro ezvinhu akaoma ebhizinesi, uye ivo vanoda huwandu hwakakomba, uye kubharira chipingamupinyi chemakopi kuita mari. Ndosaka inopfuura hafu yevagadziri vese vanowana isingasvike $ 500 pamwedzi pane yega yega app. Uye mari inowanikwa zvakanyanya: 1,6% yevakabudirira zvikuru vanowana mari kupfuura mamwe 98,4%.
Chirevo zvakare chinotsaurira chikamu kune eCommerce. Zvekutengesa zvemagetsi kuburikidza nemidziyo yemagetsi zvasvika mamirioni zviuru makumi maviri nemaviri emadhora munyika shanu dzakakura dzeEU (23.000% kupfuura muna76) uye inomiririra 2012% yezvinhu zvese zvemagetsi zvinoitwa kuburikidza nemambure. Izvo hazvisi zvekutenga chete zvigadzirwa asi nezve zvemukati zvekushandisa, ruzivo, chigadzirwa kuenzanisa, zvichingodaro.
Vatengi vanobatsirwawo nemamiriro ezvinhu aya, vanoonekwa sekukosha kwavanogamuchira pakutenga zvishandiso, zvinoshandiswa, masevhisi uye kuwana. Mune nyika shanu dzakakura dzeEU, kukosha uku kunofungidzirwa kusvika pamamirioni mazana manomwe nemakumi manomwe ezviuru pagore.
Chirevo chinotaura kuti, pamusoro pekukura uku, huwandu hwekushambadzira hwakapihwa tekinoroji mbozha inowedzerawo. Global mobile advertising advertising mari yakasvika $ 18.000 billion (€ 16.000 billion) muna 2014, uye chinhu ichocho chinodarika $ 41.000 billion muna 2017.
Unogona kuona kudzidza kuzere pano.