ari mapuratifomu enharaunda agara ari manyuko akaisvonaka ematraffic emawebhusaiti, kunyanya izvo zvinopa zvinonakidza uye zvemhando yepamusoro zvemukati. Asi chaizvo mumakore achangopfuura ivo vari kupawo mabhenefiti makuru kune ecommerce mawebhusaiti. Izvi zvinoratidzwa nekutsvaga kutsva nevatengi vanopfuura chiuru veAmerica, izvo zvinoratidza kukosha kwako Echinternet bhizinesi kuve nehupo pasocial media.
Referral traffic kubva kunzanga midhiya yawedzera
Zvinoenderana ne data rakapihwa na Sumo Heavy Maindasitiri, yedhijitari yekutengesa zano yakasimba, yawana 198% kuwedzera kwekutumira traffic kubva kunzanga midhiya kuenda e-commerce nzvimbo pakati pa2014 na2015.
Chirevo chinoburitsa pachena kuti Facebook inochengetedza huwandu hwakanyanya hwevashandisi pasocial network ne56%, vanotevera iyo online makambani kuziviswa nezve zvigadzirwa zvavo. Twitter uye Pinterest vari kumashure kumashure, vese vari pa47%.
Panguva ino, zvakakosha kuti uzive kuti mazana mashanu emamiriyoni evanhu vakaona mubatanidzwa wemamiriyoni zana emaawa evhidhiyo paFacebook. Izvi zvinoratidza pachena iro simba guru rine Facebook kubatana nevatengi uye mabhizinesi.
Sezvineiwo, Facebook yaita matanho akati wandei kuitira kuti bhizinesi repuratifomu rirambe richikura. Zvakaringana kutaura kuti kutanga kwegore rino, kambani yakatanga chirongwa chitsva chevhidhiyo kumakambani anofarira kugadzira vhidhiyo yekutanga yezita ravo kana bhizinesi.
Zvisinei zviri pamwe ne kushambadzira uko Facebook inowana zvakanakisa kubva kumakwikwi ayo. Sekutaura kweFacebook Bhizinesi Diki VP Dan Levy ataura, ma ads aunoona akasiyana uye anoshandiswa nevashandisi.
Neichi chikonzero, pasina kupokana, kwe Ecommerce nzvimbo, Zvemagariro enhau zvinofanirwa kuve zvakakosha sezvo zvichikwanisa kukwezva huwandu hukuru hwevashanyi vanogona kuzova vatengi.