Maererano ne Kudzidza kwegore negore paB2C Magetsi Commerce 2012 (2013 edition) ichangoburwa ne National Observatory yekuterevhizheni uye iyo IS (ONTSI), iyo eCommerce inotarisana nekuuya kwegore ra2014 netarisiro dzakanakisisa dzehupfumi nekusimudza muSpain. Maererano nekudzidza uku online shopper iri kuwanda uye kuwanda, kuve neruzivo, inotenga zvigadzirwa zvakawanda uye yakavhurika mafomu matsva nezvikumbiro.
Maererano nekudzidza kuchangobva kutaurwa, iyo B2C e-commerce muSpain Muna 2012 yakasangana nekuwedzera kwe13,4% zvichienzaniswa negore rapfuura, iyo inomiririra huwandu hwakazara hwe12.383 mamirioni euros. Gore rino, huwandu hwevatengi vepamhepo hwakwira kubva pamamiriyoni gumi nematanhatu kusvika pamamirioni gumi nemashanu. Nenzira imwecheteyo, iyo nhamba yevashandisi veInternet yakaramba ichiwedzera, ichisvika pamamiriyoni 13,2, ayo anomiririra 15,2% yevaSpanish. Uye zvakare, avhareji yemari yekushandisa pamutengi wevashandisi veInternet yakamira pa € 27,2.
Chii chichava online mutengi chimiro chichaita senge muna 2014: Keys
Kufunga nezve idzi data uye nyowani tsika yekutenga yevatengi veSpanish, iyo University Center yeTekinoroji uye Dhijitari Art u-tad yakagadza makiyi gumi ekunzwisisa izvo iyo online shopper chimiro muna 2014:
- Ndiani achatenga online? Mbiri yeiyo mutengi wepamhepo ichave mumazera akakura e pakati pemakore makumi maviri nemashanu kusvika makumi mana nepfumbamwe, nedzidzo yechipiri kana yeyunivhesiti, yepakati uye yepamusoro yepakati magariro ezvehupfumi, vashandi venguva yakazara vanoshanda uye vagari mumaguta ane vanopfuura zviuru zana zvevagari.
- Vachatenga kupi? Zvinoenderana neONTSI kudzidza, kumba Pasina mubvunzo yaive nzvimbo yakasarudzika yekutenga mu93,5% yematambudziko, kukuvadza kutenga kubva kubasa, uko kwakadzikira ne 3,4 mapoinzi uchienzaniswa negore rapfuura. Iyi tsika ichave yakasimbiswa mu2014 pamwe nekuchinja kwetsika uye maitiro evaSpanish.
- Achishandisa zvishandiso zvipi? Muna 2012, mamirioni 2,1 vanhu vakashandisa nharembozha kana piritsi yekutenga kwako, inomiririra kuwedzera kwe15,1% kupfuura gore rapfuura. Kutora idzi data uchifunga, online uye nhare yekutsvaga ichave iyo huru yekutsvaga ruzivo uye nzira dzekuenzanisa mutengo mu2014.
- Kakawanda sei? Muna 2012 vangangoita 20% yevatengi vakatenga pamhepo kamwe chete pamwedzi. Iyi nhamba iri kuwedzera inoenderanawo nekukwira kwehuwandu hwezvikamu zvakatengwa, zvakabva pa2,98% kusvika pa3,46% uye zvinoratidza mucherechedzo wakajeka wekuwedzera kwehuwandu hwekutenga kwegore ra2014.
- Ndedzipi nzira dzavanoshandisa? Kwenguva yekutanga iyo mawebhusaiti ayo anotengesa online dzakaiswa gore rakapera senzira huru yekutenga ichiteverwa ne mawebhusaiti emugadziri. Uye zvakare, yakaderedzwa coupon kana mawebhusaiti evhoti akachengetedza maitiro avo kumusoro, achisvika 26,8% yekutenga. Maitiro aya achagamuchirwa muna2014 nevakadzi, avo vari pasi pemakore makumi mashanu ekuberekwa, vagari vemumaguta makuru uye makirasi akapfuma seinjini yekukura.
- Ndedzipi nzira dzinonyanya kushandiswa dzekubhadhara? La kiredhiti / kadhi rekubhengi ichaenderera iri nzira inosarudzika yekubhadhara kana uchiita kutenga, kunyangwe iko kushandiswa uye kuvimba kwe chete nzira dzemagetsi dzekubhadhara.
- Ndezvipi zvigadzirwa zvavanotenga? Ivo vane hukama nazvo vacharamba vachitungamira bhizinesi repamhepo Turismo, matikiti ekufambisa pamwe nenzvimbo dzekugara. Mukuwedzera, kutengeswa kwe matikiti ekuratidzira, zvipfeko, zvemitambo, mabhuku nemapepanhau, pamwe neiyo sIndaneti uye nhare. Nenzira imwecheteyo, mitambo yemukana nemakwikwi zvicharamba zvichiderera, sezvakaitika mugore rapfuura.
- Chii chichava chiitiko chako chekutenga chichava? Muna 2012, nhamba yevatengi vakadzorera chigadzirwa yakaderera ne26,6%. Mupfungwa iyi zvakanyanya kuvandudza ruzivo rwekutenga: Vatatu kubva pavatengi vatengi vakafunga kuti maitiro acho aive nyore kana nyore kwazvo, maitiro anozobatanidzwa muna 6.
- Ndeipi nzvimbo ichagara pasocial network? Kunyangwe vashoma vashandisi veInternet kusvika parizvino vachishandisa masocial network senzvimbo yekutenga, 1 muvatatu vashandisi veInternet vakatotanga hukama neiyo mhando kuburikidza nesvikiro iri, chiitiko chinoramba chichiwedzera muna 2014.
- Chii chichava chikuru mabhureki evatengi? Kune vatengi venguva dzose, sarudzo yechitoro inoenderana nekutora kwe kutumira mari, ichiteverwa ne mari-yekudzoka garandi. Kune vasiri-vatengi, kusada kupa data rezvemari uye kusavimba kwekushandisa kunogona kuitwa neruzivo rwevanhu zvicharamba zviri zvipingamupinyi zvikuru.
Nezve izvo zvataurwa pamusoro, Guillermo de Haro, Director weTenzi muDhijitari bhizinesi kuU-tad, anovimbisa izvozvo "Mutengo, kurerukirwa uye kuchengetedza nguva ndizvo zvakanyanya kutyaira kweB2C e-commerce kuSpain, imwe yenzira huru dzemakambani eSpain mumamiriro azvino."
Mamwe mashoko - Mhedziso yeRipoti reElectronic Commerce muSpain (2013 edition)ç
Mufananidzo - Daniela hartmann