Nhasi internet izere nenhamba isingaverengeke yemikana yekuvaraidzwa kwedu, bhizinesi, nezvimwe. Zvisinei, hapana mubvunzo kuti mamwe emapuratifomu anozivikanwa uye anonyanya kushandiswa ari pasocial network. Uye nekuda kwekukosha kwezvose mikana iyo masocial network anotibvumidza, mubvunzo unomuka: Ndeapi ari anonyanya kushandiswa masocial network muSpain?
Asi tisati taenderera mberi nekupindura uyu mubvunzo, tinofanira kujekesa kumwe kusahadzika:Sei tichifanira kufarira kuti ndeapi anonyanya kushandiswa masocial network? Mhinduro yacho inogona kusiyana zvichienderana nemaonero aunoda kutora pamusoro penyaya iyi, asi mamwe esarudzo ndeaya: kugona kuita kushambadzira mishandirapamwe, yezvinangwa zvekutsvaga, pakati pevamwe vazhinji.
Imwe pfungwa yatinofanira kujekesa ndeyekuti ruzivo maererano nemusoro uyu rune simba, nekuti izvo zvinodiwa pamusika zviri kufambira mberi uye sarudzo idzo yega yega yemasocial network inopa vashandisi vayo shanduko nekukurumidza zvakanyanya; zvisinei, muchinyorwa chino tichaisa pfungwa pakushandisa ruzivo rwazvino kwazvo.
Isu tinonyatso kuziva kuti mamwe e anonyanya kushandiswa masocial network muSpain mwanakomana Facebook, Twitter, Instagram uye WhatsApp. Asi usati wawedzera mamwe mazita kuhurongwa uye nekupinda zvizere nerondedzero yekuti nei yega yega netiweki ine nzvimbo pane ino runyorwa, ngationgororei avo vanga vari maneja wekuita iwo mamwe masocial network anozivikanwa, vashandisi veInternet.
Ndiani anoshandisa social media?
Ngatitangei nenhamba dzakajairika tichiti kuSpain, pane zvishoma kudarika 19 mamiriyoni evashandisi; izvi zvinoreva kuti a 86% yevagari ndeye mushandisi anoshanda weimwe yemasocial network izvo zviripo padandemutande. Iyi nhamba chete inokatyamadza, sezvo ichitipa pfungwa yehuwandu hwevanhu vari kutaurirana parizvino pasocial network.
Chinhu chechipiri chekuratidzira ndechevose vashandisi kunze uko, mapoka matatu emakore zvimwe zvinomiririra ndeizvi:
- Vaya vashandisi vari pakati pemakore gumi nematanhatu kusvika makumi matatu ekuberekwa
- Vashandisi vari pakati pemakore makumi mana nemakumi mashanu nemashanu
- Uye avo vari pakati pemakore makumi mashanu nematanhatu nematanhatu
Imwe pfungwa inonakidza ndeyekuti, kunyangwe nhasi iyo vashandisi vazhinji vari muzera remakore anopfuura gumi nematanhatuSezvo nguva inopfuura, kune vana vakawandisa uye vanoshandisawo aya masocial network. Kune rimwe divi, huwandu hwevanhu vakura vanojoinha pasocial network huri kuwedzera zvakanyanya.
Akakurumbira masocial network muSpain
Kune makambani maviri akareba kupfuura iwo mazita, uye achiri anonyanya kufarirwa: Facebook uye Twitter. Izvi manetwork maviri ndiwo anonyanya kufarirwa Nechikonzero chiri nyore, ndeavo vanounza zvakasiyana siyana kune vashandisi, nekuti nepo vamwe pasocial network seLinkedIn kana Spotify ivo vanotarisana nezvakanyanya chaizvo zvikamu zvemusika, Facebook ne Twitter zviri kuita zvakawanda.
Mukati meaya maviri masocial network isu tinogona kuwana zvakasiyana siyana zvemukati, kubva mumimhanzi, kuburikidza nenhau, uye kunyangwe zvemukati zvemukati.
Nekuda kweizvi zvakasiyana zvemukati zvinouya zvinotevera mhedzisiro: akasiyana evashandisi, sezvo iine zvemukati kune vese vateereri, zvinokwanisika kuti makambani aite kushambadzira mishandirapamwe inogona kuve yakanangwa nemhando dzese dzevashandisi, kudoma kuhurongwa ndeapi maparamende edu ekugona kusvika kune vateereri zvakanaka hunhu hunoratidzwa.
Neiyi nzira ivo vari inonyanya kufarirwa pasocial network zvese kune vashandisi vega uye nemakambani. Uye hazvishamise kuti Facebook neTwitter vane 99 uye 80% brand inozivikanwa zvakafanana.
Ngatipindei mune izvi zvishoma zvakadzama maviri masocial network; ngatitange na Facebook, pasocial network iyo ine chikwereti mukurumbira wayo kune kwayo mukurumbira Akazviita sei? Zvinyatsojekesa, zvinogona kutsanangurwa seinotevera: nekuti vanhu vazhinji vanoshandisa ino network uye vane chimiro, vanokurudzira vamwe vanhu kuti vagadzire chimiro kuti vawane zvemukati zvingavanakidze.
Kana zvakadaro Twitter Tinogona kutaura izvozvo nekureruka kwairi tumira mameseji emushandisi mumashoko mapfupiIcho chinhu chinofarirwa nevanhu zvakanyanya, nekuti meseji dzinopfuudzwa mune nyaya yemasekondi; izvo zvinoita kuti zvive nyore kwazvo kushandisa uye zvakare inoshanda kwazvo pakuyedza kuburitsa meseji, kuve nechokwadi kuti inosvika kune vese vateveri vedu.
Iwo ari kukurumidza kukura masocial network
Zvinotevera maviri masocial network ari pamusoro pechinyorwa pamwe neFacebook neTwitter, asi zvinofanirwawo kuzivikanwa kuti aya masocial network akakura zvakafanira kutaurwa. Yekutanga yatichataura ndeye Instagram, pasocial network inovimba nekushandiswa kwemifananidzo, uye inozivikanwa nekuti inobvumira vashandisi kugovana chinguva kana chiitiko mumufananidzo mumwe chete kana vhidhiyo pfupi.
Kukura kuri Instagram yakapa yave inopfuura 30% uchienzaniswa nemakore apfuura, izvo zvinoita kuti ive inokurumidza kukura pasocial network, ine mukurumbira unowedzera pakati pevashandisi vega uye vebhizinesi.
Inotevera social network pane yekukura runyorwa ndeiyi: Spotify, mimhanzi pasocial network par kugona. Iyi pasocial network yakura zvakanyanya kuoneka nekuti chigadzirwa chainopa chinosangana nechimwe chezvinonyanya kukosha kune vashandisi, pamwe nekuve mhinduro yeimwe yemabhizimusi akasiyana siyana pasi rose, indasitiri yemimhanzi.
Nekutibvumidza isu kuva neruzivo nenhau dzichangoburwa kubva munharaunda yemimhanzi, pamusoro pekutibvumidza kuti tiwane muunganidzwa wemimhanzi une dzinenge dzese dzinozivikanwa mimhanzi, chikuva ichi chine kuvimbika kwevashandisi varo nenzira yakatambanuka. Uye hapana mubvunzo kuti mukurumbira wayo uchawedzera zuva nezuva.
Masocial network matinoshandisa nguva yakawanda
Inguva yekutaura 3 o'clock pasocial network umo vashandisi vanopedza avhareji yepamusoro yenguva. Ngatitangei nesocial network izvo icon yekutumira mameseji, WhatsApp, Iyi pasocial network ine mukurumbira kune iyo yakapusa iyo yainobatsira nayo rimwe remabasa ezuva nezuva emunhu, kutaurirana.
Kunyangwe uine shamwari dzedu, mhuri yedu, kana chikoro chedu kana vatinoshanda navo, WhatsApp ndiyo yekutanga sarudzo yatinofunga yekugara yakabatana uye ichitaurirana. Iko kusununguka kwazvinotibvumidza kugovana mavhidhiyo, multimedia mafaera, nzvimbo yedu, nezvimwe. Inoita imwe yemasocial network yatinoshandisa nguva yakawanda pairi. Uye inguvai yakawanda yatinoshandisa pasocial network iyi? Mazuva ese anopfuura maawa mashanu.
Inotevera social network matinoshandisa nguva yakawanda ndeimwe iyo zvakare yakaratidza kukura kukuru, Spotify, uye zviri nyore kuziva kuti sei tichipedza nguva yakawandisa pasocial network iyi, nekuti zvese zvaunofanirwa kuita tinya bhatani-rekutamba bhatani kuti upedze maawa nemaawa ekuteerera kumimhanzi, zvese zvitsva uye zvekare zvatinofarira.
Pakupedzisira, yechitatu social network matinoshandisa nguva yakawanda ndeye Facebook, iyo social network inochengetedza korona yekuzivikanwa. Uye chikonzero nei tichipedza nguva yakawandisa chiri nyore, zvese zvirimo zvatinogona kuwana. Uye zvakaringana kutarisa nharembozha yedu kuti tizive kana ichi chiyero chiri chokwadi kana kwete.
Zvatinopfeka zvinosiyana nezera redu here?
Kudzokera kunhanho yezera, tinogona kuwana mapoka matatu atatotaura pamusoro apa, ngatione kufarirwa kwemasocial network zvinoenderana nezera revashandisi.
Kana vari vashandisi vane makore ari pakati pegumi nematanhatu kusvika makumi matatu ekuberekwa, akanyanya kufarirwa enetwork ari WhatsApp, YouTube, Instagram uye Spotify. Sekuona kwedu, iri zera renji rinofarira zvemultimedia zvemukati.
Nezve boka revashandisi vari pakati pemakore makumi mana nemakumi mashanu nemashanu ekuberekwa, tinogona kuona kuti inonyanya kufarirwa pasocial network ndeye Instagram, uye isu takaisanganisira Waze mune iyo runyorwa, nekuti iko kusununguka kwazvinotibvumidza kuwana nzira dzinoenda kwatiri kuenda kunoita kuti ive sarudzo inodiwa kune vazhinji vashandisi.
Sezvineiwo, pakati pevashandisi vane makore 56-65, inonyanya kufarirwa pasocial network ndeyeGoogle +Ndizvozvo, Google's social network. Izvi zvinotidzidzisa kuti zera rekutsanangura kune imwe nhanho, zvatinofarira pane yega yega sarudzo dziripo mukati meinternet.
Chii chatinoita pasocial media?
Izvo zvinofarirwa zviitiko zvevaSpanish zvichiri kunyanya kugarisana, ndiko kuti, kuramba uchitaurirana neshamwari kana mhuri, uye kugovana zviitiko zvakakosha muhupenyu hwedu navo. Nekudaro, isu tinodawo kuwana zvemultimedia zvemukati, sezvazviri ne Instagram. Zvakare, isu maSpanish tinonyatsoda simba tsvaga mimhanzi sarudzo yakapihwa neese YouTube uye Spotify.
Masocial network akachinja mararamiro atinoita nevanhu, zvisinei, zvakakosha kuti uzive kuti, kunyangwe masocial network iri nzira, magumo anofanira kugara ari kutaurirana, kutaurirana kunofanirwa kuchengetwa nekuchengetwa nevatinoda. .
Chii chinonyanya kufarirwa, huwandu hukuru hwevashandisi hunoreva?
Nekuti zvingaite senge zvisingapikike kuti WhatsApp ine avhareji yemaawa mashanu ekushandisa pazuva ichave inonyanya kufarirwa netiweki.
Muchinyorwa chino ndinosuwa data senge huwandu hwevashandisi venetiweki yega yega, kuwanda kwezvinowanikwa kana maawa atinopedza navo.