Iyo yedhijitari zano kubvunza ditrendy yakapa mushumo wayo mutsva Ditrendia mushumo: Nhare muSpain uye mupasi rose 2015, umo maanoratidza kukosha kwekushandisa uye kushandisa data reiyo mafoni efoni nemaitiro ayo mune ramangwana. Chirevo ichi chakagadzirirwa nedrendia kubva pakuwongorora kwakadzama kweanopfuura makumi mana ezvinyorwa zvinoremekedzwa uye kutsvagurudzwa kubva pasirese pasirese nezvenyaya iyi.
Pakati penzvimbo dzakawanda dzekufarira idzo dzinopihwa nemushumo, zvakakosha kuratidza kukura kuri pachena kwekutengeserana kwenhare muSpain, iyo inokura zvakapetwa katatu kupfuura eCommerce mune zvese.
“Vanhu vari / isu tiri kuwedzera kubatana kuburikidza nenhare mbozha. Ichokwadi chekuti vatengi vedu vanogara vakabatana, uye kunzwisisa mashandisirwo matsva uye ruzivo ruzivo izvo chiitiko ichi zvinosanganisira chinhu chakakosha kusvika kune vatengi, kuvandudza kwavo ruzivo rwekutenga nekugona kuzvitsauranisa pachedu kubva kune vatinokwikwidza ", anodaro Fernando Rivero, CEO we ditrendia.
Zvikuru kutsvaga uye mhedzisiro ye «Rondedzera ditrendia: Nhare muSpain uye nepasirese 2015»
Nhare mbozha uye mahwendefa, protagonists yekufamba
Iyo data iri mumushumo inoratidza izvozvo vashandisi vari kuwedzera kuwana iyo Internet kuburikidza nenhare mbozha uye zvishoma kubva kumakomputa. Muchidimbu, kubudirira uku kunokonzerwa nekupinda kwakapinza kwema smartphones ayo nhasi anomiririra angangoita mapfumbamwe mune gumi gumi anoshanda anofambisa kuSpain.
Ukuwo, Vashandisi veSpanish veInternet vari kutsvagawo mamwe madhizaini ekubatanidza, kuwedzera kune nhare mbozha. Mupfungwa iyi, mukati megore ra2014 piritsi rakawana kukura kwe14%. Makore matatu apfuura, vaviri pavanhu vatatu vese vane smartphone zvakare yakabatana neInternet kuburikidza nepiritsi. Muna 2014, chiyero chakakwira kusvika pa6 kubva pagumi.
Maererano neshumo, VaSpanish vakanyanya kukochekera kupfuura nakare kose kune edu mafoni. Zvinoenderana negwaro iri, inopfuura hafu yevashandisi veInternet vanobatana zuva nezuva kweinopfuura hafu yeawa kuburikidza nharembozha yavo uye 44% vanotarisa pachiratidziro chemafoni avo kanopfuura ka50 pazuva. Uye zvakare, hafu yevaridzi vema smartphone vanobatana neInternet mukati memaminitsi gumi nemashanu ekusimuka. Iawa rimwe mushure mekumuka, 15 pa9 vanhu vatove vakabatana neInternet kubva kumafoni avo.
Kutengesa nharembozha kunokura zvakapetwa katatu kupfuura zvemagetsi zvemagetsi kazhinji
Nhare yekutengesa iri kukura kanokwana katatu kudarika eCommerce mune zvese. 58% yevanoshandisa smartphone vatotenga kubva kunharembozha yavo, chiverengero chinosunda chiyero chekukura kwechikamu ichi kusvika paavhareji yepagore ye42%, pamusoro pekutengesa zvemagetsi zvakajairika, izvo zvinokura pamwero we13%. Mari yekutengesa yawedzerawo, pamapuratifomu ese, neavhareji ye30%.
Mbiri yeiyo mCommerce mutengi inonyanya kuve murume, ari pakati pemakore makumi maviri nemashanu nemakumi matatu nemana ekuberekwa, uyo anoda kudya mimhanzi nemabhuku kubva kumba. Rudzi urwu rwevatengi runoshanyira peji kwavanoda kutenga kwavo kashanu paavhareji uye vakamboongorora chitoro nechigadzirwa zvakakwana vasati vafunga nezvekutenga kwavo. 66% vanoona mavhidhiyo nezve chigadzirwa uye 54% verenga ongororo uye ongororo.
Kunyangwe iwo mutsva maitiro evashandisi vakananga kunotenga nhare, zvitoro zveSpanish zvichine nzira refu yekuenda. 42% chete ndivo vanoti vakashandurwa zvizere kuti vashandire vatengi mune mbozhanhare vhezheni yezvitoro zvavo.
Iyo isingamisike shanduko yekufambisa kubhengi
Vashandisi venhare mbozha vari kuwedzera zvakanyanya. Pakupera kwa2014, zviuru mazana masere zvevanhu vaigara vachiwana bhangi ravo ne smartphone. Maonero ndeekuti huwandu uhu huchawedzera zvakapetwa mumakore mana anotevera.
Mabhangi anoziva kwazvo kukura uku. Muchokwadi, 72% yemabhangi anotenda kuti kuwedzerwa kuwana kuburikidza nemidziyo yenhare kuchatsiva kushanya kumahofisi emabhangi mumakore mashanu anotevera.
Munyika, 42% yeavo vanonzi vechidiki vezera reMireniyamu vanongowana bhangi ravo kuburikidza nharembozha yavo. Nekudaro, chete makumi maviri muzana% emasangano anofunga kuti nharembozha dziri pakati penzira huru dzemasevhisi avo, kunyangwe vachizviona sekutanga kune ramangwana.
Vatengi veSpanish vanotarisirawo kuti nharembozha ichaenderera nekuwedzera kana kutsiviwa nemawallet avo epanyama. Kubhadhara kuburikidza neiyo smartphone kwakasangana nekukura kweanopfuura 50% gore rapfuura uye maitiro anoratidza kuti ichawedzera. Muchokwadi, 25% yevaSpanish vanotarisira kuti kushandiswa kwefoni mbozhanhare sechikwama kuchazopararira uye vanotarisira mune ramangwana kuzokwanisa kuishandisa kubhadhara zvifambiso zvevoruzhinji, nzvimbo dzepeturu kana nzvimbo dzekupaka.
Wedzera muzviito zvekushambadzira nhare
Kuwedzera kwekushandiswa kwemidziyo nhare nevashandisi kunoonekwa mukuwedzera kwekudyara mukushambadzira kwedhijitari nemakambani. Mari yepasi rose yekushambadzira mari, iyo yaimiririra isingasvike madhora mazana mashanu emadhora muna2009, yakawedzera kakapetwa kagumi mugore ra500, ichisvika inodarika madhora mabhiriyoni matanhatu. Ye10, fungidziro dzinonongedzera kumusika unopfuura mari dzinosvika mamirioni gumi nemaviri.
Muchokwadi, iyo rutsigiro rwemari rwunogamuchirwa nematare ekushambadzira ari kuwedzera. Inopfuura hafu yemakambani anoronga kuwedzera dhijitari rekushambadzira bhajeti ichawedzera kusvika makumi maviri kubva muzana muna 20.
Unogona kutarisa iyo mushumo uzere wedrendia pano.