Kana iwe uine chitoro chepamhepo, unoziva kuti injini dzekutsvaga ndiyo imwe yenzvimbo dzakanakira vashandisi kuti vakuwane uye vasvike yako eCommerce. Nekudaro, anenge munhu wese anoziva Google Ads, sechombo chinopa kuoneka kumabhizinesi. Asi zvakadini neMicrosoft Advertising? Iwe unoziva here kuti zvinogona kufanana kana zvirinani kusimudzira zvigadzirwa zvako?
Kana iwe usingazive kuti Microsoft Advertising chii kana kuti inoshanda sei, asi iwe unofarira kumisikidza nzira yekuonekwa kuitira kuti vanhu vazhinji vazive nezvechitoro chako, isu tozotaura nezvazvo.
Chii chinonzi Microsoft Advertising
Chinhu chekutanga chaunofanirwa kuziva nezveMicrosoft Advertising ndechekuti tiri kutaura nezve chikuva chekushambadzira. Mune mamwe mazwi, mairi iwe unogona kugadzira ads uye kushambadzira mishandirapamwe yaungazviratidza nayo mumainjini ekutsvaga.
Zvauri kufunga ichokwadi. Injini dzekutsvaga hadzibatanidzi Google (nekuti ine yayo yekushambadzira system). Asi zvakakosha nekuti iwe uchaonekwa paBing, Yahoo, DuckDuckGo... Uye izvo, tichifunga kuti kune vashandisi vakawanda vanogona kushandisa dzimwe injini dzekutsvaga, zvinogona kukubatsira kusvika kune vanhu vakawanda.
Yaimbozivikanwa seBing Ads, asi zita rakashandurwa kuti rive rakanangana nekambani yeMicrosoft.
Izvo chaizvo zvakafanana neGoogle Ads, asi zvakare ine zvimwe zvakasarudzika (izvo zvinoita kuti vazhinji vasarudze chishandiso ichi nemhedzisiro iri nani).
Mashandiro eMicrosoft Advertising
Pakutanga kuona, hapana kupokana kuti Microsoft Advertising chishandiso chekuita online SEM. Ndiko kuti, kubhadhara kuoneka mumajini ekutsvaga munzvimbo dzakarongwa.
Neizvi unogona kuisa mavara ads mumajini ekutsvaga, asi kushambadzira kwekuratidzira kunogonawo kuitwa pamawebhusaiti eMicrosoft.
Kushanda kwayo kwakangofanana neGoogle Ads. Ndokunge, chekutanga unofanirwa kutsvaga kiyi kiyi (kana iwe usati watove nayo yakasarudzwa). Zvichienderana nemhedzisiro yekutsvaga, iwe uchaona kuti unogona kuisa ads kumusoro pamwe nekudivi. Uye nenzira iyi, kana mushandisi achionekwa uye achifarira mazviri, anotumirwa kune yako peji (chaizvoizvo inowanzotumirwa kune yekumhara peji iyo inoshanda sebhiriji kushandura vashandisi ivavo kuva vatengi).
Mukati memhinduro dzayo dzekushambadzira, tinogona kuratidza akati wandei adzo:
Mazano akasarudzika
Mune mamwe mazwi, panguva yekushandisa sevhisi une munhu anogona kukubatsira:
- Dzidza zvakawanda nezve maturusi, mishumo uye zvimwe zviwanikwa zvavanoita kuti zviwanikwe.
- Seta account yako uye ikubatsire kugadzira ads kana kushambadzira kushambadzira. Zvakanaka chaizvo kekutanga nekuti nenzira iyoyo unoita shuwa kuti unozviita nemazvo uye kuti mari yako yakanyatsoiswa.
- Ita shuwa kukwikwidza mune ads uye mumabhidhi (kuitira kuti usapfuure kana kurasikirwa nemikana).
- Natsiridza mazwi akakosha kana vagadziri (mifananidzo yekuratidzira).
kushambadza kwenzvimbo
Internet yakakura kwazvo. Uye kana iwe usina huvepo unenge usipo. Nekudaro, kana bhizinesi rako riri remuviri, kushambadza kwenzvimbo kwakakosha kana zvakanyanya kukosha nekuti unofanirwa kuita kuti vanhu vakushanyire iwe pachako uye vakuite kuti utaridzike.
Zvakanaka, NeMicrosoft Advertising unogona kuita yemuno SEM. As? Chekutanga kukumbira kuti ubatanidzwe muNzvimbo dzeBing dzeBhizinesi, inova rondedzero yemakambani emuno kuitira kuti, kana mushandisi achitsvaga rimwe bhizinesi kana chigadzirwa, makambani ari pedyo naye anogona kuoneka kuti akushanyire.
Zvechokwadi, Microsoft inokurudzira kuve nekutarisa kwenzvimbo kubatidzwa (kuziva kwauri uye vashandisi vepedyo chete ndivo vanokuwana iwe); Dana kuoneka, saka vanogona kukufonera, semuenzaniso nekuti ivo vanoda kuziva kana iwe uine chimwe chigadzirwa.
Metrics uye mishumo
Iwo magwaro achakubatsira iwe kuziva mashandiro ezviziviso uye mishandirapamwe yauri kuita. Ehe, iwe unofanirwa kuzvinzwisisa, nekuti, kana zvisina kudaro, hazvizove zvekushandisa kwauri. Asi unogona kugara uchivimba nerubatsiro rwezano.
Kushambadzira kwenhare
Izvi zviri kuwedzera kukosha, nekuti tiri kuishandisa zvakanyanya, uye chero nguva, pasina chikonzero chekushandisa komputa.
Naizvozvo, optimizing kutsvaga uye kutaridzika kwezviziviso kuburikidza nefomati yenhare kunogona kukubatsira kusvika kune vanhu vakawanda.
Zvakare, Microsoft inokwanisa kushandisa Siri kuitira kuti, nekutsvaga mufananidzo, injini yekutsvaga inogona kushandiswa (uye nayo iwe unogona kuoneka).
Iwe unobhadhara sei muMicrosoft Advertising
Imwe yemapoinzi akakosha iwe aunoda kuziva ndeye kubhadhara Microsoft Advertising kuti ioneke.
Sisitimu yavo yakavakirwa pamutengo wekudzvanya (CPC). Kuti uite izvi, iwe unoshandisa mari yako kuitira kuti zviziviso zvaunogadzira zvioneke muinjini yekutsvaga kana mushandisi achitsvaga zvichienderana nemazwi akakosha awakakwereta nekukunda.
Ikozvino, kwete pese paunoratidza kuti uchabhadhara. Iwe haunyatso kubhadharwa kudzamara mushandisi adzvanya pane ad.
Naizvozvo, tinogona kutaura kuti:
- Microsoft inoda kuti vazhinji vadzvanye, nokuti ndiyo nzira yaanofanira kubhadharisa nayo. Nekudaro, inopa rubatsiro rwese rwunobvira kuita kuti ad yako inakidze.
- Iwe unoda kuti ad ishande uye ikupe iwe kuoneka pamwe nekuwedzera kwetraffic kune yako eCommerce.
Maitiro ekutanga neMicrosoft Advertising
Chekupedzisira, uye kana iwe uchida kuedza kushandisa chishandiso ichi, heano matanho aunofanirwa kutevedzera:
- Gadzira account yako. Zvakakosha kukwanisa kushanda. Kuti uite izvi, unoda email uye rumwe ruzivo rwakadai sezita rako, bhizinesi rako, nhamba dzenhare, nzvimbo, kushandiswa kweakaundi ...
- Gadzira mushandirapamwe wekushambadzira. Iwe uchafanirwa kuzadza fomu rinopa mushandirapamwe zita, nzvimbo, mutauro, keywords, bhajeti ... unofanira kuzadza zvose zvakare).
- Sarudza mazwi makuru. Vamwe vanotozokurudzirwa kwauri panguva yaunoisa url, asi iwe unogona zvakare kuwedzera (kana kudzima) iwo aunoda.
- Gadzira ads. Sechipi, usakanganwa kuisa izwi guru muzvinyorwa. Uye zvakare rangarira kudanwa kuita chiito. MuMicrosoft Advertising une marudzi matatu ekushambadzira: inoteerera (yakanakira nharembozha), yakawedzera mavara ad, uye app install ad.
- Budget. Chekupedzisira, iwe unogona kugadzirisa bhajeti yako, uchisarudza iyo yakanyanya iwe yauchashandisa kana kutopedza zuva nezuva, vhiki nevhiki kana mwedzi wega wega. Chenjerera neizvi kuti urege kuzvigadzirisa zvisizvo uye pakupedzisira unofanirwa kubhadhara kupfuura zvawaitarisira.
Waiziva here Microsoft Advertising?