Hazvizove kushamisika kune zvitina-uye-matope zvitoro kana e-commerce rimwe zuva ichirovera chipikiri muguva. E-commerce ndiyo chete ramangwana rebhizinesi uye vanhu vari kujaira kurishandisa. Gore rega rega, vachinzwa kukweva kwakakura uko e-commerce kune mamiriro epfungwa dzevanhu, vanamuzvinabhizimusi vanoedza kusiyanisa e-commerce mapuratifomu nekugamuchira tekinoroji uye kushambadzira maitiro. Mumakore apfuura, takaona kuwedzera kukuru kwenzira dzazvino dzekubhadhara, idzo dzaiitirwa kupa vatengi nyore yekutarisa "pombi".
Maitiro acho anogara achirerekera kune digitization mune yakasimba pfungwa. Uye zvakadaro pane hombe hombe yevanamuzvinabhizimusi, vachiri kushanda pasiri pamhepo uye vanotarisira kuwedzera yavo yekutengesa tarisiro.
Zvino, kushanda kunze kwenyika harisi dambudziko, iro dambudziko chairo kuwana mikana inobhadhara yekutengesa. Naizvozvo, e-commerce haisi chero imwe sosi yemari inowanikwa e-commerce, mune ino nguva, ndiyo sosi yemari kune chero bhizinesi. Nekuda kwekukura kuri kuda kwekutengesa pamhepo, zvakakosha kuti vanamuzvinabhizimusi kutsvaga e-commerce kunyorera kuvandudza kuitira kuti bhizinesi ravo rimhanye, kunyangwe mune autopilot modhi.
8 Maitiro anochinja
Mubvunzo munguva dzichangopfuura hausi wekuenda kubva kubhizimusi repamhepo kuenda kune isingabvumirwe, mubvunzo ndewokuti, kutevedzera sei online modhi uye kufambira mberi kubva ipapo. Ipo e-commerce ichionekwa semombe yemukaka yebhizimusi, vatambi vari kubudirira zvakare kutyaira kuyambuka muganho kutengesa.
Kana paine chinhu chimwe chiri pachena kubva pamatanho anoonekwa mu2019, ndeyekuti e-commerce zvirokwazvo haisi hype kana fad. Iwe uripano kuzogara nekufurira mabhizimusi emangwana, ndosaka uchifanira kugadzira e-commerce kunyorera nekukurumidza sezvinobvira kuti utore chikamu chekutanga chekubudirira. Kana iwe uchiri paruzhowa maererano nekosi yemberi iyo e-commerce inenge ichiratidzira, heano maitiro aunofanirwa kukumbundira "izvozvi" kune isina musono kenduru uye kutengesa mu2020.
Kuendesa kuchakurumidza, nekukurumidza, nekukurumidza. Munguva pfupi yapfuura, vatengi vanoziva zvakanyanya nguva inotora kuti vagamuchire zvigadzirwa zvavo. Wedzera kune izvo, kushaiwa kwavo moyo murefu, uye e-commerce vatengesi zvirokwazvo vanonzwa kumanikidzwa kuita "pakarepo" kununura.
Kunyangwe iyo nguva inotora kuendesa nekukasira inoenderana nemisiyano yakawanda, senge nguva yekurongedzwa, nzvimbo yekuchengetera, nzvimbo yevatengi, stock mune hesera, uye yekupedzisira-mamaira kuendesa, varume mabhizinesi vachatora mukana wehunyanzvi hwetekinoroji nekuvandudza yavo kuendesa software mune mamaira ekupedzisira kuti uwane kuburitsa nekukurumidza sezvavanogona.
Kutenga nhare
Munguva pfupi yapfuura, vese vatengi vari kutsvaga zviri nyore. Naizvozvo, pane shanduko yakatarwa munzira iyo vatengi vanosarudza kuratidza maitiro avo ekutenga. Nepo makore gumi apfuura achiona kukosha kuri kukura kwe e-commerce webhusaiti, ndiwo mafoni ekushandisa anozivisa ramangwana rekutenga maitiro evatengi.
Mafoni ekushandisa ari kuramba achireruka uye ari nyore, izvo zviri kukwezva huwandu hwakawanda hwevateereri kuti vataurirane navo uye vagadzire mikana mikuru yekutengesa kune vezvemabhizimusi. Pamusoro peizvi, mawebhusaiti ane muganho urikukundwa zvishoma nezvishoma nemaapplication efoni ane nyore kwazvo.
Nekudaro, kana iwe uchitsvaga webhusaiti kuti utange yako yedhijitari rwendo uye uwane e-commerce kubudirira, iwe unofanirwa kusvetukira kumusoro wakanangana neye mobile app kuti uwane yako yaunoda bhizinesi mhedzisiro.
Inzwi raira kutenga
Idaidze iyo Alexa, Ok Google, kana Siri, kuuya kwezwi rairo tekinoroji iri kuita zvishoma nezvishoma kupinda mue-commerce nzvimbo kuratidza kukosha kuri kune vatengi.
Gore rakapera paive nekuwedzera mukushandiswa kwemirairo yezwi yekutenga; zvisinei, muna 2020 pachave nekukosha kwekutora izwi rekuraira tekinoroji, zvinozoita kuti zvive zvakakosha kune vezvemabhizimusi kuti vaise tekinoroji iyi mune yavo nharembozha e-commerce zvinoshandiswa.
Iyi ingori diki mamiriro ekukura kuri kuita mukurumbira wezwi rairo. Mune ramangwana, nemutengo unowedzera wekutorwa kwemidziyo yemubatsiri wezwi.
Kutengeserana kwenzanga ichave nzira yekuenda
Sezvo data iri yechokwadi pfuma yeecommerce webhusaiti, data rakaunganidzwa kubva mukushandisa kwevanhu vezvenhau vacharamba vachiita basa rakakosha. Parizvino, Instagram iri kuwana traction sekiyi e-commerce nharembozha. Mupiro weFacebook ku e-commerce kutengesa haugone kuregeredzwa futi.
Pamusoro pee-commerce, vezvenhau vanoshanda zvakare kukurudzira maitiro ekutenga, kana kuti zvinyoronyoro maitiro ekutenga evatengi. Mune ramangwana, zvemabhizimusi zvemabhizimusi kana shanduko yemagariro enhau seyakakosha e-commerce chikuva icharamba yakabatana kune vezvemabhizimusi.
Kubatana neshamwari uye kukurudzira zvinhu zvinotonhorera zvekutenga uye kuyedza chichava chinhu chakakosha icho vanamuzvinabhizimusi vanofanirwa kufunga nezvacho kuisa mune yavo ecommerce application.
Crypto padhuze
Kubva pamari pakuendesa, kune network network, makadhi echikwereti, makadhi ekubhengi, uye zvikwama, nzira iyo vatengi vanobhadhara kutenga kwavo yave nyore chaizvo, kana sezvavanotaura, yave imwechete-yekubata Checkout system.
Nhasi, huwandu hukuru hwevanhu hunotsamira pawemagetsi chikwama uye maPayPal maakaundi ekubhadhara, izvo zvinoratidza shanduko kubva papepa-yakavakirwa mari yekubhadhara modhi kuenda kudhijitari yekubhadhara modhi. Muna 2020, maitiro ekushandisa chikwama chemagetsi anowana simba rakakura; Nekudaro, mamwe e-commerce hofori ichaitawo shanduko yekumbundira iro ramangwana remhando dzekubhadhara: crypto division.
Kunyangwe iyo cryptocurrency yaisazove yakadzika maitiro asi muna 2020, ndeyechokwadi kugadzira mucherechedzo wakatanhamara uye kuzviita wega unzwe senge iri kubuda muripo modhi.
Artificial Intelligence uye Yakawedzera Reality kutora ruzivo rwevatengi kune imwe nhanho
Pakupera kwezuva, e-commerce mapuratifomu akagadzirirwa kutora ruzivo rwevatengi kune nhanho nyowani. Kana paine chinhu chimwe chinosiyanisa zvitoro zvepanyama kubva pamhepo zvekutengesa online, iko kubata uye kunzwa kuti vatengi vanogona kusangana.
Nekudaro, nharembozha e-commerce kunyorera hakuna kuzadzikisa chiitiko ichi, icho chave kuwana pasi kubva kuzvitoro nezvitoro. Mu2020, e-commerce nharembozha dzinozochinja uye nekubata kwehungwaru hwekunyepedzera uye chokwadi chakawedzerwa.
Vatengi vachakwanisa kuisa mapikicha avo kune e-commerce nharembozha app uye kuwana zano rekuti zvipfeko zvavo, zvigadzirwa kana zvishongedzo zvaizoratidzika sei pamuviri wavo. Chiitiko chakadai ndechechokwadi chekuwedzera kufarira kwevatengi muma e-commerce mafoni ekushandisa. "
Kuita kwako semazano akaenzana
Kunyange mae-commerce mawebhusaiti uye nharembozha dzemakore mashanu apfuura dzaisazopa chero chinhu kunze kwekutenga kune vatengi, kwave nemhirizhonga huru mu e-commerce nhandare, nevatengesi vezvemabhizinesi zvemagetsi vari kusvika pakuziva vatengi vavo zvirinani.
Saka panzvimbo pekuti vatengi vauye kune nharembozha kana webhusaiti ine zvavanoda, vane hunyanzvi vezvemabhizimusi vari kuita madhiri uye zvinopihwa, zvichibva pane ruzivo rwakatorwa kubva kune vatengi muchimiro chehuwandu hwevanhu senge zera ravo, murume kana murume, nzvimbo, huremu, kukwirira, sarudzo, kutsvaga zvawanikwa, zvakatengwa kare, nezvimwe.
Ecommerce personalization, zvakare, inoshanda senzira yakakosha yekutengesa yevanamuzvinabhizimusi, vachitarisa kusimudzira kutengesa kwavo nekuvandudza kuchengetedzwa kwevatengi. Kugadziriswa kwemunhu kunopa mamwe mabhenefiti eiyo e-commerce portal maererano nekuwedzera kutengesa uye kusimudzira kutariswa kwevatengi nerubatsiro rwekusundira zviziviso kuona zviri nani tarisiro yekutengesa mune ramangwana.
Kunyorera e-commerce ndiko kuwedzera kutsva
Wati wakambozvibvunza here kuti chii chinoita ecommerce nharembozha maapplication kudaro akasiyana nezvakajairwa zvidhinha nemarara zvitoro? Iko kukwezva kweanopa uye anoderedzwa ayo aya epa online chiteshi aanofanira kupa.
Iyo yakaderera mutengo wekushanda, iyo inoderedza zvakanyanya pamusoro pekumhanyisa bhizinesi, inopa e-commerce muzvinabhizimusi mukana wekuita purofiti, kunyangwe pasina kusvina kunze kweimwe yekushandisa mari. Kune rimwe divi, zvidhinha uye matura matura atotambura nehurefu hwepamusoro kubva pasi, simba, vashandi, nezvimwe.
Kunyangwe madhiri uye zvidzoreso zvicharamba zvichingoitika zve e-commerce nharembozha, 2020 ichaonawo kuwedzera kwekutenga kwekutenga kwevatengi vanotenga zvakafanana zvigadzirwa kazhinji. Maitiro acho achaita basa rakakura mukutengesa kwechikafu chevana, mishonga, nezvimwe.
Izwi renyevero
Nepo iyo e-commerce maitiro ichiramba ichiwedzera nekuvandudza mikana yekutengesa yevanamuzvinabhizimusi, zvakakosha kuti vezvemabhizimusi vanzwisise maasterisks ari pasi anogona kukanganisa kana kuve chinhu chinokonzera kushushikana.
Kana paine chinhu chimwe chinogona kubviswa mu e-commerce, iyo pfungwa yese ye e-commerce ingave isingawanikwezve. Icho chinhu data. Kana vezvemabhizinesi vachishandisa iyo data zviri pamutemo, kuwedzera kwavo bhizinesi kunovimbiswa. Asi kana data rikashandiswa senzira yemakaro yekupinda nzvimbo yevatengi uye kutora yavo yekuvanzika seyakareruka, data rakafanana rinogona kukuvadza mabhizimusi e-commerce. Izwi rauri kutsvaga ndere - GDPR.
Kukosha kweGDPR kwakakwirira munzvimbo dzakasimukira senge Europe, North America, zvisinei, iri kuitawo kukurumidza kufambira mberi mumatunhu ari kusimukira seAsia Pacific neLatin America. Izvi zvinoreva kuti vezvemabhizimusi vanofanirwa kuenda kure kure kuti vabudirire izvi.
Mushure mekuongorora maitiro ane simba rakaringana kushandura iwo chaiwo maface e-commerce, zvakakosha kuti vezvemabhizimusi vanzwisise nhanho dzekutanga nedzekutevera dzavanofanira kutora kuti mucherechedzo wavo uenderere mberi.
Kana iwe watove ecommerce gamer, haufanire kuenda kune hurefu hwakareba kuti utore maitiro aya. Zvese iwe zvunofanirwa kuita kubhadhara timu yakazvipira yevanogadzira nharembozha uye dudziro yetsika yaunoda kuwona pane yako ecommerce portal.
Nekudaro, zvakakosha kuti iwe uite saizvozvo nekukurumidza sezvazvinogona nekuti gore 2020 haisi iyo iri kure uye mikana yekutengesa iripo. Govera rakapatsanurwa bhajeti renhau rako, iro raunozoitira 2020.
Nekudaro, iyo chaiyo yekushanya inotanga kana iwe usina online kuvepo. Kunyangwe kuvandudza e-commerce webhusaiti iri yechinyakare, iwe unogona kushandura wakananga kukudziridza e-commerce nharembozha app kutora bhizinesi rako padanho rinotevera.
Nhanho yekutanga mukugadzira e-commerce nhare yekushandisa ndeye kusangana nezvinodiwa nezvakakosha maficha iwe aunoda kuve nawo pane yako e-commerce portal. Izvo zvakakwana kwauri kuti iwe unoda yepamusoro kana yepamoyo nharembozha kuyedza uye zvishoma nezvishoma chinja kune yepamusoro vhezheni kana iwe uchinzwa kuda kwechimwe chinhu.
Neimwe nzira, iwe unogona zvakare kuyedza kutanga neyekutanga vhezheni yekushandisa uye kubatanidza zvimwe zvakanyatsojeka maficha kuitira kuti iwe ugone kutora mukana wekutengesa kunoitwa nekubudirira kwee-commerce mu2020.
Semuenzaniso, unogona kuenda kuzvikwama kana kuisa network kubhengi kuti upe vatengi vako mukana wekusarudza modhi yekubhadhara. Uye zvakare, iwe unogona zvakare kuvimba nesocial media login maitiro kuti ubvise yakakosha data kubva kune ako vatengi kuti uvape iwo akasarudzika ruzivo.
Mune ramangwana, iwe uchiona rako bhizinesi richisvika panzvimbo yakakosha, unogona kutarisa pane epamberi maficha. Nekudaro, kugadzira iyo yekutanga app pamwe neepamberi maficha maficha ichakubatsira iwe kuyedza nehuwandu hwehuwandu hwako, kunyanya kana uchitanga online bhizinesi.
Izvo zvakakosha kuti iwe ubatanidze kutengesa kwako kune yako yemagariro media account. Kana vako vangangove vatengi vako vakawana zvigadzirwa zvako kuburikidza nemagariro avo asi vachifanira kusiya iro peji kuti uzvitenge, wagadzira kusagadzikana: matanho akawandisa anotorwa, mukana mushoma wekutendeuka. Ndicho chikonzero chakafanana kuti mawebhusaiti asina kugadzirwa anoona yakakwira bounce mitengo uye yakaderera kutendeuka mitengo.
Nokuderedza kukakavara uye kubvumira vatengi kupfuura kana kudzvanya kuti vatenge chigadzirwa chako, iwe waderedza kukakavara kwemaitiro ekutenga. Kufuridzira kutenga hakufanirwe kutora anodarika matatu kudzvanya.
Kana usiri kushambadzira zvakanaka zvigadzirwa zvako pasocial media, uchishandisa Influencer Kushambadzira kana kushandisa zvese zviripo uye zvinobuda maturusi nemaitiro kubatsira vatengesi kuti vabudirire. Zvinogona kubatsira kana iwe ukasvika pairi nekukurumidza sezvazvinogona. Masocial media mapuratifomu senge Instagram ndiyo nzira vanhu vazhinji vanowana iyo hombe mufananidzo weinternet, uye zviri kwauri kuti uve nechokwadi chekuti iwo windows anoenderana neyako yekutengesa nzira.
Ziva zvavanoda vasati vaita
Predictive analytics yanga iriko kweanopfuura makore gumi, asi kugamuchirwa kwayo (kunyanya pakati pevatengesi vadiki) kwave kungodzikira, pamwe nekuda kwekuoma uye mutengo. Nekudaro, pamwe nekubatanidzwa kweBig Data pamwe nekuwedzera kuri kuitika mukutenga pamhepo, pamwe nemhinduro dzinodhura dziripo parizvino pamapuratifomu akasiyana, iri kuita mhinduro inodhura.
Predictive analytics inogonesa vatengesi ku:
Fungidzira izvo vatengi vangangotenga
Sarudza mutengo wepamusoro mutengi achabhadhara chigadzirwa
Kuvandudza manejimendi manejimendi manejimendi
Natsiridza bhizinesi njere
Gadzira chaiyo kurudziro pakutevera-kumusoro kutenga uye kukwidziridzwa
Shandisa zvirinani mutengo manejimendi
Deredza kubiridzira
Izvo kudiwa kwegumi idzva uye kuvimba kweyakavimbika uye ikozvino inotarisirwa data hakugone kuwedzeredzwa. Zvinogona kunge zvisiri izvo kuti kushandiswa kwese kwekufungidzira analytics kune basa kune rako bhizinesi.