Iyi, pamwe, ndiyo cutoff poindi pakati pemakambani akabudirira. Kazhinji nguva, isu takakomberedzwa nemakwikwi uye mabhizinesi mazhinji kuyedza kupaza, zvekuti tinotarisa zvakanyanya kune vamwe pane pachedu. Apa ndinoreva izvozvo imwe yenzira dzekuti ungawedzera sei kukosha kubhizinesi rako nderekutarisa rako, uye kwete vamwe. Kunze kwekunge tiri mumakwikwi emitambo, kwaunokwikwidza kuve akanakisa, pano isu tinokwikwidza kuve takasarudzika.
Makambani anoedza kuteedzera nekuvandudza avo vavanokwikwidza nekuisa maziso avo pavari anowanzozowana zvinopesana. Nguva zhinji, mumweya wekuteedzera mumwe munhu, tinove nezvikanganiso uye nehurema. Hazvina kuitika kwauri kuti mune mamwe marangi kana zvigadzirwa, iwe unoona kuratidzwa kwechimwe chinhu chawaitoziva mune vamwe? Chii chakaitika kwauri? Izvo zvakaunza kuvimba kana kusavimba mukati mako here? Ndiko kukosha, uchizvitsauranisa nevamwe, uye hazvisi zvakaoma kana uchitenda pane zvaunoita.
Nei zvakatiomera kuti tiwedzere kukosha kubhizinesi redu?
Vanhu vese vane tsika yekuzvarwa muDNA yedu yekuteedzera. Uchida kana kwete, iwe unoteedzera uye kuteedzera zvese zvaunoona, uye zvicharamba zvakadaro. Munhu here! Kubva paudiki, isu tinowanzo tarisa kune vamwe kuti vaite saivo. Nekuti ndicho chinhu chakakodzera kuita, uyezve, ivo vanokuudza kuti zvinofanirwa kunge zvakadaro. Kutenda neizvi, iwe unosvika pakutaura, gwara redzidzo, ruzivo uye hunyanzvi. Uye izvi zvese zvakanyatsonaka, asi haufanire kugara uchiita sekufunga kunoita mumwe munhu.
Chinhu chimwe chete ichi chinoitika mubhizinesi. Kune mamwe mabhureki ane mamiriro ezvinhu ayo munhu anofanirwa kuteedzera. Zvikurudzire, upe zvigadzirwa zvako, upe mufananidzo wakanaka ... Asi nguva dzose, pasi pehunhu hwako, izvo zvakasarudzika, ndinokuvimbisa. Hapana munhu akararama hupenyu hwakafanana newe, uye sekuzere, izvo zvaunowana mubairo zvinogona kupa zvakasiyana. Usazvibvumira kubatwa mune zviri kuitwa nevamwe, chivimba newe. Pamusoro pezvo, chiuno chinozvipa choga, paunonyanya kuzvivimba, uye nehunhu hwakawanda hwauinahwo, paunonyanya kumira kunze, zvakanyanya kukurudzira, uye nekuwedzera kuzvivimba kwako zvakare.
Mienzaniso yemabhizinesi ane hunhu
Muenzaniso wehukuru hwehunhu hwako hunokosha mubhizinesi unowanikwa pane iyo Tesla mota brand. Ndinoyeuka kubvunzurudzwa nemuvambi wayo Elon Musk, vakamubvunza kuti sei asina kushambadza. Mhinduro yake yaishamisa, yakatsanangura mashandisiro anoita musika wemotokari, uye kupinda kwaive kwakaoma. Elon Musk zvaive pachena kuti aifanira kugadzira mota yakamira pakati nepakati, yaive yakasiyana, kana zvaigona kuzotadza. Iko hupfumi hupfumi hwaive nahwo, zvakakonzera kuti kana ikaisa mari mukushambadzira, haikwanise kuisa mari yakawanda muR & D sekugadzira mota iri nani kupfuura iyo makwikwi. Saka haana hake kushambadza, uye akatarisira kuti zvawanikwa zvichataura.
Mumwe muenzaniso takazviwana muapuro, uye kunyanya mutengo wezvigadzirwa zvayo. Apple, dai yanga yakanangana nemakwikwi, ingadai yakadzikisa mutengo wezvigadzirwa zvayo kuti iwane chikamu chemusika. Nekudaro, rave riri hombodo iro rakagara richiisa mari yakawanda mukuvandudza, uye hunhu hwezvigadzirwa zvahwo zvakamira zvakanyanya. Zvakawanda zvekuti kunyangwe ichipa ayo anodhura zvigadzirwa, yakawana kutengesa kwakanaka, uye yakakura kuva imwe yemakambani makuru pasi rose. Ivo havana kumbotarisa zvinoitwa nevamwe, ivo vanoenda nezvebhizinesi ravo uye uzivi hwavo, ivo vakasiyana uye vatengi vanozviziva.
Iwe unogona sei kugadzira kukosha kune bhizinesi?
Yakatsanangurwa kusvika papi zvakakosha kuwedzera yedu yekusiyanisa kubata, ikozvino isu tinofanirwa kuishandisa. Ndiri kuenda kunopa matipi mana pane matanho aunogona kutora kuti uashandise kune rako bhizinesi.
Logo uye Slogan
Pamwe, chakanyanya kukosha. Chinyorwa chega chega uye sirogani inozoonekwa mune chimwe nechimwe chinhu chaunoita. Zvigadzirwa, kushambadzira, dandemutande, huzivi hwekambani, nezvimwe. Tumira izvo zvatinovimba nazvo kutengesa uye kutsanangura chigadzirwa chedu inotipa iko iko kusiyanisa kubata. Muenzaniso wakanakisa, Coca Cola. Simba rerogo rako harina mubvunzo. Tsamba dzinofadza, iyo "c" iri muCola yakakwirira kupfuura iyo yeCoca, wakambozviona here? Uye mimhanzi yayo? Kutsvakirwa kwetsamba dzinofara uye dzakabatana, uye kunyangwe kupindirana muCola. Nekuti "muswe" wake unorangarirwa kupfuura vamwe vese.
Uye kwete zvishoma, chirevo chake, "Zarura mufaro." Nekuti isu tinovhura bhodhoro, nekuti tinotarisira kuti rakanaka, nekuti tinotarisira kuve nenguva yakanaka, uye kana iwe uchigovana naro nevanhu vazhinji mune kushambadzira, zvirinani. Coca Cola inokwanisa kuenzanisa chigadzirwa chayo nezvazvinonyatsotsanangura.
Ichi chikonzero nei logo uye tagline yakakosha. Usangodzingirira, vaite vakanaka. Kuti vane pfungwa, pfungwa, sezvakaita chess, uko kufamba kunoshandura kuita chinopfuura chimwe chete basa.
Govera zvinhu izvo vamwe vasingape
Kuenzanisa kwakachena. Dzidza uye enzanisa zvinoitwa nevamwe, kwete kuzvitevedzera, asi kubatanidza kana kupa zvinokanganisa zvaunoona. Izvi zvinotungamira kuenda kubva kuchitoro chimwe kuenda kune chimwe, kubva pawebhusaiti kuenda kune saiti, kubva pawebhu kuenda pawebhu, uchibvunza kuti izvo zvaunazvo mupfungwa hazvisati zvapihwa kare. Muenzaniso wakanaka makore apfuura waitumira chikafu kumba ipo pasina mumwe munhu akaita, saDomino's Pizza. Uye vamwe pavakadziteedzera, vakapa garandi yekuendesa mukati maminetsi makumi matatu.
Kana iwe uine bhizinesi rakatangwa, harisi dambudziko. Kuenderera mberi neshanduko inogara ichiita kuti usiyane haizongokubvumidze iwe kuchengetedza vatengi. Kutengesa kwega kwega kana sevhisi yaunoita ibhonasi yekushambadzira. Kana iwe usingatendi nazvo, yeuka Tesla mota.
Kushambadzira uye Kushambadzira
Kushambadzira ndiyo yekutanga yekutaurirana chiteshi yeavo vatengi vasina kumbosangana zvakananga nebhizinesi redu. Nzira yakanakisa yekuvanyengetedza ndeyekutanga. Kusimbisa masimba edu kwakakosha, kunyanya izvo zvinoita kuti tisiyane nevamwe. Kana isu tikawedzera kune iyi nzira yekugadzira yekuitumira, tichava nenhamba zhinji dzatinorangarira.
Zvichienderana nehuwandu hwebhizinesi uye bhajeti, zvinokurudzirwa kuti utaure nesangano rekushambadzira. Kuraira zano rekuti tingazvisimudzira sei hazvimbokuvadza. Mazuva ano, kushambadzira kwakagadzira zvakawanda, uye kune matekinoroji uye ma nuances ekudyidzana nevangangove vatengi isu vatisingazombofungidzira.
Nguva dzose hunyanzvi
Gara kumberi. Gara uchipa zvitsva zvitsva kana masevhisi. Makambani anomira uye achiramba achipa zvakafanana anodzikira. Zvipikiri kugara uchivandudza, kana kusanganisa zviri nyore zvinopihwa nemakwikwi nevatengi vanokoshesaIcho hachisi chinhu chakashata chero bedzi kukosha kwebhizimisi kusiri kurasikirwa. Uye pamusoro pezvose, ita shuwa kuti nhanho imwe neimwe yaunotora, iwe unogona kuigadzirisa zviri nyore.
Muenzaniso wega. Muzuva rake ndaive nepizzeria. Mushure mechinguva, takabatanidza kuendesa kumba. Kuedza kwangu kwaive kwakanangana nehunhu hweiyo pizza, uye ivo vakabhadhara. Nokubatanidza kuendesa kumba, yaive yekuwedzera, uye mafoni akawedzera. Mari yakawedzera, uye isu takashaiwa nguva yekuti vabati vabudirire. Ndichiri kurangarira munhu akamuudza maminetsi makumi maviri uye kero yake yaive 20 metres kure. Zvakanditorera 150 awa. Mushure mekufona kwekutanga ndichida pizza, uye yechipiri nemutengi akatsamwa, akandiudza kuti aisada ma pizza. Ndakaendawo kumba kwake ndiri munhu, ndakatsanangura kuti ndine hurombo, uye kuti ndingadai ndakaendesa mapizza kare, asi huzivi hwangu hwaive hwakanaka nekufamba kwenguva. Izvo ndaizove nechokwadi kubva zvino zvichienda kudzikisa nguva nekuti ndaizohaya vashandi uye ini handina kufanoona mafoni akawanda kudaro. Ndakaita 1x2 paari, achibva andirovera gonhi. Mazuva akazotevera akafona zvakare, kuti asazvidya moyo nemamiriro ekunze aakandiudza! Pizzasite pizza, akadzokorora.
Asi isu hatisi kuzotaura nezve piza.
Uyu muenzaniso ndewechokwadi, wekuti iro basa remhando yepamusoro uye kurapwa zvinobatsira kusanganisa kukosha mubhizinesi rako uye kuzvisiyanisa. Izvo zvinotisvitsa kune inotevera poindi yekufunga.
Koshesa mukati mekambani yako
Tsanangura huzivi hupi uye hunhu hwaunoda kuratidza. Maitiro uye hunhu pakati pevashandi vako, kana uinazvo, uye kuti vanonzwa kuti izvo zvinoenda newe zvinoenda navo. Makambani anoita kuti vashandi vavo vanzwe sechikamu chebhizinesi vanowanzoita zvirinani. Uye kupa chigadzirwa chemhando yepamusoro, tinoda bhizinesi kuti rishande zvakanaka. Unogona kuverenga zvakawanda zvakawanda nezve maitiro ekuwedzera kukosha kune rako bhizinesi mune ino blog.
Kuita neudzvanyiriri kana mweya wehukuru, kazhinji zvinotungamira kune yakashata maitiro uye kusagutsikana. Kuzvininipisa kune mubairo, nekuti kana ukabata avo vakakukomberedza zvakanaka, vanozoda kukubata zvakanaka.
Mabatiro evatengi
Izvi hazvisi zvitsva, asi chibvumirano chaunopa ndechekuti. Vanhu vese vanoda kubatwa zvakanaka, kunyanya kana vakaisa kuvimba kwavo mauri. Parizvino, makambani mazhinji anoshanda CRM zano pakati pevashandi nevatengi. Vamwe vacho havaite maererano nazvo zuva nezuva zuva nekuda kwechikonzero ichocho. Zvinogona kunyemwerera pese panopihwa mumwe munhu. Kunyangwe kufona kwekunyunyuta kunoitwa mutsa, kureruka uye kumhanya, dzosa chivimbo chakange chave kuda kurasikirwa. Kana kunyangwe, zvinoenderana nenhamba yevatengi kana tarisiro yebhizinesi rako, imwe mhinduro yemunhu. Iko kucherechedzwa, uye kuisa kukosha kune vako vatengi, hakundikundike uye hakuna kumbokundikana ini. Nekuti tese tine zvikonzero zvedu, uye tinoda kubatwa zvakanaka.
Mhedziso yekukosha kwakadii
Iko kukosha kwacho kuchave chese chinhu chatinopinza muchigadzirwa chedu nekambani inovaita vakasarudzika. Kugadzira, kushambadzira, huzivi hwatinotevera, kunyangwe mabatiro atinayo nemutengi. Uye pamusoro pezvose, iva akajeka nezve zvatiri uye zvatiri kuda kuratidza. Kubva kubasa kune vashandi vedu.
Kunyanya kugutsikana kwedu mutengi, zvakanyanya kukosha izvo zvatinopa zvatinazvo. Rangarira, mutengi asina kugutsikana haana basa, kana iwe uchikwanisa kuendesa mamiriro acho uye nekupa mhinduro uko pakupedzisira vanonzwa kuti vatenga chimwe chinhu uye vagamuchira chibvumirano chiri nani pane chavakabhadhara. Kana mutengi iyeye akadzoka, imhaka yekuti vakaonga kukosha kwezvaunopa, uye vachataura zvechokwadi nezvako, kuitira zvakanaka bhizinesi rako.